The direct links to all Historical posts are below.
You have now access to Historical new car sales info for Austria for the past four decades. From 1977 to 1992 the only info I have is that the VW Golf is likely to have remained the best-seller in the country for the whole period. If you have more detailed car sales data for that time or before 1977 please make sure you get in touch by commenting on this article.
The last 40 years of car sales in Austria could almost be summarised in one word: Golf. It has been on top of the sales charts potentially each year since 1977 but has seen its market share weaken over the period, in line with the increased fragmentation of most European car markets. It went from 10.9% in 1994 to a lowest ever 3.7% in 2006 then swung back up to 6.3% in 2014 only to fall back down to 3.6% again in 2018. Earthquake in 2019 when the Skoda Octavia puts an end to a possible 42 consecutive years of Golf domination, but with the lowest-ever share by a #1 in Austria at 3.2%, repeating that feat in 2020. The Fiat 500 lineup took the relay in 2021.
From 2003 onwards there is a monthly ranking available and it shows that up until 2019 the VW Golf has only sporadically given up the monthly crown, and only 11 times during the 2010 decade… The VW Polo was #1 ten times over the period (September 2003, August 2005, August-October 2006, October 2009, December 2018, July, August and December 2019), the Skoda Octavia 6 times (February 2009, (April, May, June, September and November 2019) and the VW Passat 3 times (October-November 2005 and January 2006).
All other nameplates only managed one monthly win: the VW Sharan in December 2004, the Opel Astra in July 2005, the VW Golf Plus in December 2005, the Skoda Fabia in July 2006, the Audi A4 in August 2008, the Seat Ibiza in June 2009, the VW Tiguan in October 2012 and the Hyundai Tucson in September 2018. Note there is an incredible 6 years gap (October 2012- September 2018) or 72 months when the VW Golf is always #1 in the Austrian monthly charts. Another note: up to 2019 the Tucson is the only non VW Group model to manage a monthly pole position in Austria in the last 15 years alongside the Opel Astra for one lonely month in July 2005…
Austria Historical Data: