* The direct links to 17 Historical posts are below *
You have now access to Historical new car sales info for Austria for the past four decades. From 1977 to 1992 the only info I have is that the VW Golf is likely to have remained the best-seller in the country for the whole period. If you have more detailed car sales data for that time or before 1977 please make sure you get in touch by commenting on this article.
The last 40 years of car sales in Austria could be summarised in one word: Golf. Volkswagen’s best-seller has been on top of the sales charts potentially each year since 1977 but has seen its market share weaken over the period, in line with the increased fragmentation of most European car markets. It went from 10.9% in 1994 to a lowest ever 3.7% in 2006 then swung back up to 6.3% in 2014 only to fall back down to 3.6% in 2018.
From 2003 onwards there is a monthly ranking available and it shows that in the past 15 years, the VW Golf has only sporadically given up the monthly crown, and only five times in the past decade… The VW Polo was #1 six times over the period (September 2003, August 2005, August-October 2006, October 2009 and December 2018), the VW Passat 3 times (October-November 2005 and January 2006). All other nameplates only managed one monthly win: the VW Sharan in December 2004, the Opel Astra in July 2005, the VW Golf Plus in December 2005, the Skoda Fabia in July 2006, the Audi A4 in August 2008, the Skoda Octavia in February 2009, the Seat Ibiza in June 2009 and the VW Tiguan in October 2012.
Then there is an incredible 6 years gap before the VW Golf doesn’t appear at #1 in the monthly charts: in September 2018 when the Hyundai Tucson took the lead. Note that the Tucson is the only non VW Group model to manage a monthly pole position in Austria in the last 15 years alongside the Opel Astra for one lonely month in July 2005… From 1996 onwards, there is a Skoda within the Austrian year-end Top 10: the Felicia ranks #7 in 1996, then the Fabia is up to #3 in 2001 and 2003 and #2 in 2004 and 2008, while the Octavia is up to #4 in 2009 and up to #2 from 2015 to 2017.
Austria Historical Data: