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Austria 1993-1994: VW Golf above 10% share, Mazda 323 #5

January 21st, 1995 Leave a comment Go to comments

VW Golf

* See the Top 50 best-selling models by clicking on the title! Many thanks to STAC *

The Top 3 best-selling models in Austria are unchanged over the period: the VW Golf leads the way by far and manages to stay on or above 10% market share both years at 28,451 sales and 10% in 1993 and 29,894 and 10.9% in 1994. The Opel Astra ranks #2 with 7% share then 6.2% and the Ford Escort rounds up the podium at 4.3% then 3.8%. The Opel Vectra and Corsa exchange positions going from #4 to #9 and vice versa.

Mazda 323

The most striking performance in Switzerland could well be found in 5th place: the Mazda 323 reaches that position in 1994, up one spot on the previous year to 8,302 sales and 3%. If in 1993 there were 3 Japanese models in the Swiss Top 10 with the Toyota Corolla at #8 and the Mazda 626 at #10, the 323 is alone in 1994. Notice also the VW Vento at #7 in ’93, and in ’94 the Ford Mondeo up 8 spots to #6, the VW Passat up to #7 and the BMW 3 Series up 4 to #8, the Mercedes C-Class up 33 to #11, the Peugeot 306 up 14 to #14 and the Fiat Punto landing directly at #20.

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Full Year 1993 and 1994 Top 50 Ranking Tables below.

Austria 1993:

Pos Model 1993 %
1 VW Golf 28,451 10.0%
2 Opel Astra 20,017 7.0%
3 Ford Escort 12,249 4.3%
4 Opel Vectra 8,927 3.1%
5 Audi 80/90 8,688 3.0%
6 Mazda 323 8,392 2.9%
7 VW Vento 8,296 2.9%
8 Toyota Corolla 7,373 2.6%
9 Opel Corsa 7,140 2.5%
10 Mazda 626 6,843 2.4%
11 Renault Clio 6,492 2.3%
12 BMW 3-Series 5,783 2.0%
13 Renault 19 5,471 1.9%
14 Ford Mondeo 5,389 1.9%
15 VW Passat 5,370 1.9%
16 Ford Fiesta 4,709 1.6%
17 Nissan Sunny 4,668 1.6%
18 Suzuki Swift 4,625 1.6%
19 Toyota Carina 4,162 1.5%
20 Mercedes 200/300 3,983 1.4%
21 Nissan Micra 3,830 1.3%
22 Peugeot 106 3,825 1.3%
23 VW Polo 3,807 1.3%
24 Fiat Uno 3,718 1.3%
25 Citroen ZX 3,536 1.2%
26 Honda Civic 3,341 1.2%
27 Peugeot 405 3,070 1.1%
28 Peugeot 306 3,020 1.1%
29 Renault Espace 3,019 1.1%
30 BMW 5-Series 2,804 1.0%
31 Nissan Primera 2,687 0.9%
32 Mitsubishi Colt 2,635 0.9%
33 Audi 100 2,515 0.9%
34 Citroen AX 2,481 0.9%
35 Chrysler Voyager 2,414 0.8%
36 Seat Ibiza 2,218 0.8%
37 Mitsubishi Lancer 2,162 0.8%
38 Fiat Tipo 2,132 0.7%
39 Seat Toledo 2,024 0.7%
40 Mazda 121 1,999 0.7%
41 Toyota Starlet 1,974 0.7%
42 Fiat Tempra 1,897 0.7%
43 Mitsubishi Galant/Sapporo 1,754 0.6%
44 Mercedes C Class 1,661 0.6%
45 Citroen BX 1,656 0.6%
46 Renault Twingo 1,619 0.6%
47 Ford Sierra 1,499 0.5%
48 Skoda Favorit 1,431 0.5%
49 Daihatsu Charade 1,193 0.4%
50 Fiat Cinquecento 1,186 0.4%

Austria 1994:

Pos Model 1994 % /93 1993 % Pos
1 VW Golf 29,894 10.9% 5% 28,451 10.0% 1
2 Opel Astra 16,930 6.2% -15% 20,017 7.0% 2
3 Ford Escort 10,325 3.8% -16% 12,249 4.3% 3
4 Opel Corsa 9,136 3.3% 28% 7,140 2.5% 9
5 Mazda 323 8,302 3.0% -1% 8,392 2.9% 6
6 Ford Mondeo 8,070 2.9% 50% 5,389 1.9% 14
7 VW Passat 7,666 2.8% 43% 5,370 1.9% 15
8 BMW 3-Series 7,364 2.7% 27% 5,783 2.0% 12
9 Opel Vectra 7,304 2.7% -18% 8,927 3.1% 4
10 Audi 80/90 6,714 2.4% -23% 8,688 3.0% 5
11 Mercedes C Class 6,397 2.3% 285% 1,661 0.6% 44
12 Toyota Corolla 6,153 2.2% -17% 7,373 2.6% 8
13 VW Vento 5,382 1.9% -35% 8,296 2.9% 7
14 Peugeot 306 4,928 1.8% 63% 3,020 1.1% 28
15 Renault Clio 4,745 1.7% -27% 6,492 2.3% 11
16 Renault 19 4,594 1.7% -16% 5,471 1.9% 13
17 Honda Civic 4,591 1.7% 37% 3,341 1.2% 26
18 Ford Fiesta 4,522 1.6% -4% 4,709 1.6% 16
19 Mazda 626 4,488 1.6% -34% 6,843 2.4% 10
20 Fiat Punto 4,486 1.6% n/a n/a n/a n/a
21 Nissan Sunny 4,079 1.5% -13% 4,668 1.6% 17
22 Mercedes 200/300 3,597 1.3% -10% 3,983 1.4% 20
23 Suzuki Swift 3,460 1.3% -25% 4,625 1.6% 18
24 Renault Twingo 3,335 1.2% 106% 1,619 0.6% 46
25 Toyota Carina 3,242 1.2% -22% 4,162 1.5% 19
26 Chrysler Voyager 3,218 1.2% 33% 2,414 0.8% 35
27 Peugeot 106 3,183 1.2% -17% 3,825 1.3% 22
28 Citroen Xantia 3,145 1.1% n/a n/a n/a n/a
29 Renault Espace 3,024 1.1% 0% 3,019 1.1% 29
30 Citroen ZX 2,876 1.0% -19% 3,536 1.2% 25
31 Nissan Primera 2,760 1.0% 3% 2,687 0.9% 31
32 BMW 5-Series 2,472 0.9% -12% 2,804 1.0% 30
33 Skoda Favorit 2,449 0.9% 71% 1,431 0.5% 48
34 Nissan Micra 2,366 0.9% -38% 3,830 1.3% 21
35 Peugeot 405 2,292 0.8% -25% 3,070 1.1% 27
36 Seat Ibiza 2,266 0.8% 2% 2,218 0.8% 36
37 Renault Laguna 2,172 0.8% n/a n/a n/a n/a
38 Citroen AX 2,096 0.8% -16% 2,481 0.9% 34
39 Mitsubishi Colt 2,048 0.7% -22% 2,635 0.9% 32
40 VW Polo 1,998 0.7% -48% 3,807 1.3% 23
41 Opel Omega 1,968 0.7% n/a n/a n/a n/a
42 Mazda 121 1,894 0.7% -5% 1,999 0.7% 40
43 Mitsubishi Lancer 1,881 0.7% -13% 2,162 0.8% 37
44 Seat Cordoba 1,600 0.6% n/a n/a n/a n/a
45 Fiat Tipo 1,578 0.6% -26% 2,132 0.7% 38
46 Fiat Tempra 1,551 0.6% -18% 1,897 0.7% 42
47 Audi 100 1,534 0.6% -39% 2,515 0.9% 33
48 Mitsubishi Galant/Sapporo 1,528 0.6% -13% 1,754 0.6% 43
49 Volvo 440/460 1,501 0.5% n/a n/a n/a n/a
50 Toyota Starlet 1,481 0.5% -25% 1,974 0.7% 41

Source: L’Argus, many thanks to STAC for sharing the data!

Categories: Austria
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