Sweden: 1950-2015 Historical Data now available

The Saab 96 was #2 in Sweden from 1966 to 1970

See the 35 Historical Data posts below.

Thanks to Nils from Auto Motor & Sport Sweden, there is now a Swedish models ranking on BestSellingCarsBlog without interruption since 1987! Thanks also to Rene, Torbjörn and STAC, I can share with you Swedish historical data from 1950 onwards! There is now a full Top 50 ranking for 19911993, 1994 and 1996. 

The VW Beetle dominated the ranking during the fifties but was challenged by the Volvo PV444/544. The Volvo Amazon then took the lead from 1965 to 1967 before passing the relay to the Volvo 140 Series, best-seller in Sweden for 7 years from 1968 to 1974.

The Volvo Amazon was #1 in Sweden from 1965 to 1967

Then we witnessed the decade-long reign of the Volvo 200 from 1975 to 1984 , peaking at 21.6% share in 1981 and then passing the relay to the Volvo 700 in 1985 when it reached its best share at 14%. The Volvo 900 then took the lead in 1991 before being passed by the Volvo 850 in 1993 on its way to 14.4% share in 1995.

The Volvo 900 was the Swedish best-seller in 1991 and 1992

Since 1997 and without interruption the Volvo V70 has been the best-selling model in Sweden, that’s 17 consecutive years and the longest reign of any model in the country.

The Saab 9-3 was #2 in Sweden in 2007 and 2008.

Meanwhile it is interesting to notice that although extremely successful, Saab never managed to place a model in pole position in its native country. The Saab 96 ranked #2 during the second half of the sixties and in 1970. The Saab 900, launched in 1978, finished on the podium most years up to 1994, peaking at 10.3% share in 1981, while the Saab 9000 was a regular favourite in the nineties, ranking #2 from 1990 to 1992. Finally, the Saab 9-5 was #2 from 2000 to 2004 and in 2006 whereas the Saab 9-3 was #2 in 2007 and 2008, before the brand disappeared in 2011.

Sweden Historical Data:

Sweden 1950: VW Beetle best-seller

Sweden 1955: VW Beetle and Volvo 444 head-to-head

Sweden 1960: VW Beetle and Volvo PV dominate

Sweden 1961-1964: VW Beetle, Volvo Amazon or PV on top?

Sweden 1965: Volvo Amazon and VW Beetle lead the way

Sweden 1966-1967: Volvo Amazon at end of reign, Saab 96 #2

Sweden 1968-1969: Volvo 140 Series on top

Sweden 1970: Volvo 142/144 at 18.9% market share

Sweden 1971-1974: Volvo 140 continues to dominate

Sweden 1975: Volvo 240 close to 20% share for its first full year

Sweden 1976-1977: Volvo 240 most popular

Sweden 1978: Volvo 240, Saab 99 and Volvo 340 on top

Sweden 1979-1980: Volvo 24o and Saab 900 dominate

Sweden 1981-1982: Volvo 200 and Saab 900 at their highest

Sweden 1984: Last year of reign for the Volvo 200

Sweden 1985-1987: Volvo 700 takes the lead

Sweden 1988: Volvo 700 leads, VW Golf #2 in record market

Sweden 1989-1990: Volvo 700, Saab 9000 and VW Golf on podium

Sweden 1991: Volvo 900 takes the lead

Sweden 1992: Volvo 900 and Saab 9000 on top

Sweden 1993-1994: Volvo 850 new best-seller

Sweden 1995-1996: Volvo 850 at its best

Sweden 1997: Volvo V70 and V90 dominate

Sweden 1998-1999: Volvo V70 #1, Saab 9-5 and Volvo S80 up

Sweden 2000-2001: Volvo and Saab dominate at home

Sweden 2002-2003: Volvo V70 and Saab 9-5 dominate, Megane a hit

Sweden 2004-2005: Volvo V70 #1, V50 arrives

Sweden 2006-2007: Volvo V70 leads, Saab 9-5 and 9-3 shine

Sweden 2008: new Volvo V70 #1, Saab 9-5 and Volvo V50 on podium

Sweden 2009: Volvo V70 and V50 on top, Passat #3

Sweden 2010: Volvo V70, VW Golf and Passat on top

Sweden 2011: Volvo V70 leads for 15th consecutive year

Sweden 2012: Volvo V70 #1, VW Passat at best ever

Sweden 2013: Volvo V40 lands at #5, still lukewarm

Sweden 2014: Volvo V70 celebrates 18 consecutive years on top

Sweden 2015: First podium ranking for the Volvo XC60

This Post Has 4 Comments

  1. Ian

    I agree with Miguel, Saab was a truly individual company, their cars were very popular here in the UK, they will be missed, the problem was that General Motors would not accept the offer from a Chinese car company

  2. Miguel

    Saab was one of my favourite marques. Shame it went to bankrupt!!!

  3. frederic.E

    Excellent ! Very good work Matt ! 😉

    1. matgasnier

      Merci Fred :-) Glad you like it!

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