Sweden: 1950-2013 More detailed Historical Data now available!
* See the 34 Historical Data posts below *
Thanks to Nils from Auto Motor & Sport Sweden, there is now a Swedish models ranking on BestSellingCarsBlog without interruption since 1987! Thanks also to Rene, Torbjörn and STAC, I can share with you Swedish historical data from 1950 onwards! There is now a full Top 50 ranking for 1991, 1993, 1994 and 1996.
The VW Beetle dominated the ranking during the fifties but was challenged by the Volvo PV444/544. The Volvo Amazon then took the lead from 1965 to 1967 before passing the relay to the Volvo 140 Series, best-seller in Sweden for 7 years from 1968 to 1974.
Then we witnessed the decade-long reign of the Volvo 200 from 1975 to 1984 , peaking at 21.6% share in 1981 and then passing the relay to the Volvo 700 in 1985 when it reached its best share at 14%. The Volvo 900 then took the lead in 1991 before being passed by the Volvo 850 in 1993 on its way to 14.4% share in 1995.
The Volvo 900 was the Swedish best-seller in 1991 and 1992
Since 1997 and without interruption the Volvo V70 has been the best-selling model in Sweden, that's 17 consecutive years and the longest reign of any model in the country.
Meanwhile it is interesting to notice that although extremely successful, Saab never managed to place a model in pole position in its native country. The Saab 96 ranked #2 during the second half of the sixties and in 1970. The Saab 900, launched in 1978, finished on the podium most years up to 1994, peaking at 10.3% share in 1981, while the Saab 9000 was a regular favourite in the nineties, ranking #2 from 1990 to 1992. Finally, the Saab 9-5 was #2 from 2000 to 2004 and in 2006 whereas the Saab 9-3 was #2 in 2007 and 2008, before the brand disappeared in 2011.
Sweden Historical Data: