Sweden 1989-1990: Volvo 700, Saab 9000 & VW Golf on podium
* See ‘Read more’ for the Top 25 best-selling models! Many thanks to Torbjörn for the data *
Though couple of years for car sales in Sweden after the high of 1988: the market is down 11% in 1989 to 307,104 registrations, and down a further 25% in 1990 to 229,941 units. The Volvo 700 keeps the lead in both years with 40,487 sales (13.2%) in ’89 and 25,032 (10.9%) in ’90.
The VW Golf stays #2 in ’89 with a strong 5% market share but drops to #3 in ’90 at 4.7%, passed by the Saab 9000, gearing up all through the period: #3 in ’89 with 14,443 sales and 4.7% and #2 in ’90 at 12,907 units and 5.6%. Meanwhile, the Volvo 200 continues to slip down slowly, to #5 in ’90 and the Volvo 400 makes its first appearance in ’89 in 5th place with 11,966 sales and 3.9%.
The Toyota Corolla takes off: from 9th in ’89 to an outstanding 4th place in ’90 at 8,335 units and 3.6%, by far the best score ever for a Japanese model in Sweden. The Saab 900 is down 42% to #12 in ’90 with 6,638 sales and 2.9% and the Volvo 900 lands directly in 13th place in ’90 at 6,464 units and 2.8% for its first year of sales.
Previous post: see the Swedish 1988 Top 25 best-selling models here.
Next post: Sweden 1991: Volvo 900 takes the lead
Full Year 1989 and 1990 Ranking Tables below.
Sweden 1989:
| Pos | Model | 1989 | % | 89/88 | 1988 | % | Pos |
| 1 | Volvo 700 | 40,487 | 13.2% | -13% | 46,711 | 13.6% | 1 |
| 2 | VW Golf/Jetta | 15,400 | 5.0% | -23% | 19,985 | 5.8% | 2 |
| 3 | Saab 9000 | 14,443 | 4.7% | 9% | 13,241 | 3.8% | 7 |
| 4 | Volvo 200 | 12,052 | 3.9% | -34% | 18,298 | 5.3% | 3 |
| 5 | Volvo 400 | 11,966 | 3.9% | n/a | n/a | n/a | n/a |
| 6 | Opel Kadett | 11,780 | 3.8% | -26% | 15,861 | 4.6% | 4 |
| 7 | Saab 900 | 11,357 | 3.7% | -18% | 13,834 | 4.0% | 5 |
| 8 | Ford Sierra | 11,021 | 3.6% | -20% | 13,798 | 4.0% | 6 |
| 9 | Toyota Corolla | 10,169 | 3.3% | -20% | 12,680 | 3.7% | 8 |
| 10 | Audi 100 | 9,635 | 3.1% | -1% | 9,755 | 2.8% | 11 |
| 11 | Mazda 626 | 8,530 | 2.8% | -28% | 11,773 | 3.4% | 10 |
| 12 | Ford Escort/Orion | 8,370 | 2.7% | -30% | 11,975 | 3.5% | 9 |
| 13 | Mazda 323 | 6,418 | 2.1% | -6% | 6,829 | 2.0% | 15 |
| 14 | Nissan Micra | 6,364 | 2.1% | -26% | 8,623 | 2.5% | 12 |
| 15 | Mercedes 200-300 | 5,655 | 1.8% | -5% | 5,930 | 1.7% | 16 |
| 16 | Nissan Sunny | 5,614 | 1.8% | -30% | 8,061 | 2.3% | 14 |
| 17 | Mitsubishi Galant | 5,444 | 1.8% | n/a | n/a | n/a | n/a |
| 18 | Opel Vectra | 5,321 | 1.7% | n/a | n/a | n/a | n/a |
| 19 | Mitsubishi Colt/Lancer | 4,893 | 1.6% | 20% | 4,068 | 1.2% | 24 |
| 20 | Ford Scorpio | 4,423 | 1.4% | -16% | 5,274 | 1.5% | 20 |
Sweden 1990:
| Pos | Model | 1990 | % | 90/89 | 1989 | % | Pos |
| 1 | Volvo 700 | 25,032 | 10.9% | -38% | 40,487 | 13.2% | 1 |
| 2 | Saab 9000 | 12,907 | 5.6% | -11% | 14,443 | 4.7% | 3 |
| 3 | VW Golf/Jetta | 10,854 | 4.7% | -30% | 15,400 | 5.0% | 2 |
| 4 | Toyota Corolla | 8,335 | 3.6% | -18% | 10,169 | 3.3% | 9 |
| 5 | Volvo 200 | 8,060 | 3.5% | -33% | 12,052 | 3.9% | 4 |
| 6 | Volvo 400 | 8,022 | 3.5% | -33% | 11,966 | 3.9% | 5 |
| 7 | Ford Sierra | 7,900 | 3.4% | -28% | 11,021 | 3.6% | 8 |
| 8 | Opel Kadett | 7,687 | 3.3% | -35% | 11,780 | 3.8% | 6 |
| 9 | Ford Escort/Orion | 7,297 | 3.2% | -13% | 8,370 | 2.7% | 12 |
| 10 | Mazda 323 | 7,035 | 3.1% | 10% | 6,418 | 2.1% | 13 |
| 11 | Audi 100 | 7,023 | 3.1% | -27% | 9,635 | 3.1% | 10 |
| 12 | Saab 900 | 6,638 | 2.9% | -42% | 11,357 | 3.7% | 7 |
| 13 | Volvo 900 | 6,464 | 2.8% | new | 0 | 0.0% | - |
| 14 | Opel Vectra | 5,998 | 2.6% | 13% | 5,321 | 1.7% | 18 |
| 15 | Mazda 626 | 5,031 | 2.2% | -41% | 8,530 | 2.8% | 11 |
| 16 | Ford Fiesta | 4,128 | 1.8% | -6% | 4,407 | 1.4% | 21 |
| 17 | Mitsubishi Colt/Lancer | 4,062 | 1.8% | -17% | 4,893 | 1.6% | 19 |
| 18 | Mercedes 200-300 | 3,949 | 1.7% | -30% | 5,655 | 1.8% | 15 |
| 19 | Mitsubishi Galant | 3,932 | 1.7% | -28% | 5,444 | 1.8% | 17 |
| 20 | Nissan Micra | 3,840 | 1.7% | -40% | 6,364 | 2.1% | 14 |
| 21 | Ford Scorpio | 3,536 | 1.5% | -20% | 4,423 | 1.4% | 20 |
| 22 | VW Passat | 3,533 | 1.5% | -16% | 4,230 | 1.4% | 22 |
| 23 | Nissan Sunny | 3,292 | 1.4% | -41% | 5,614 | 1.8% | 16 |
| 24 | Renault 19 | 3,218 | 1.4% | 143% | 1,327 | 0.4% | n/a |
| 25 | Opel Omega | 3,012 | 1.3% | -21% | 3,817 | 1.2% | n/a |
Source: Bilswden, many thanks to Torbjörn for sharing the data!








