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Sweden 1993-1994: Volvo 850 new best-seller

January 14th, 1995 Leave a comment Go to comments

Volvo 850

* See the Top 50 best-selling models by clicking on the title! Many thanks to Torbjörn and STAC *

The Swedish car market stays fragile over the period, down 19% in 1993 to 124,434 registrations but up 26% in 1994 to 156,375 units. Still Number 2 halfway through ’93 at 10% share, the Volvo 850 snaps the Swedish pole position away from the Volvo 900 at year-end with 13,967 sales and 11.2% share (up 41%) vs. 11,845 and 9.5% (-3%) for the 900. The Volvo 850 then reinforces its lead in ’94 when it grows by a further 60% to reach 22,343 sales and a huge 14.3% share while the 900 is at 13,741 units and 8.8%.

Volvo 960

A Saab is in third place in both years: in ’93 the Saab 9000 falls by 32% to 7,387 sales but it’s enough to stay on the podium. It drops to #4 in ’94. The Saab 900, boosted by the second generation just launched, is up 66% to #6 in ’93 and a further 109% to #3 in ’94 with 10,791 sales and 6.9%.

Saab 900

The VW Golf is the best-selling foreign model in ’93 at #4 with 5,314 sales and 4.3% in spite of a 15% drop. The Ford Mondeo lands directly at a brilliant 10th spot even as it got launch during the year at 3,256 units and 2.6% and doubles its sales in ’94 to #8 with 6,507 sales and 4.2%. The Ford Escort then takes the relay as the favourite import of the country in ’94 at #4 with 7,912 units and 5.1%, up a massive 101% year-on-year. In the meantime the Volvo 440/460 experiences a mini-revival in ’94 (#7 at +40%).

Previous post: see the Swedish 1992 Top 25 best-selling models here.

6 months 1993 Top 30 and Full Year 1993-94 Top 50 Ranking Tables below.

Sweden 6 months 1993:

Pos Model 6m 1993 %
1 Volvo 900 Series 6,550 10.5%
2 Volvo 850 6,289 10.0%
3 Saab 9000 4,148 6.6%
4 Ford Sierra/Mondeo 3,508 5.6%
5 Toyota Corolla 2,681 4.3%
6 Opel Astra 2,238 3.6%
7 VW Golf 2,210 3.5%
8 Volvo 400 Series 1,777 2.8%
9 Volvo 200 Series 1,749 2.8%
10 Ford Escort/Orion 1,575 2.5%
11 Audi 100 1,524 2.4%
12 Mitsubishi Galant 1,489 2.4%
13 Opel Vectra 1,292 2.1%
14 Mazda 626 1,225 2.0%
15 Mitsubishi Colt/Lancer 1,164 1.9%
16 Audi 80 1,103 1.8%
17 Mazda 323 1,022 1.6%
18 Ford Scorpio 983 1.6%
19 VW Passat 877 1.4%
20 Renault Clio 872 1.4%
21 Renault 19 864 1.4%
22 VW Vento 852 1.4%
23 Toyota Carina 841 1.3%
24 Toyota Camry 814 1.3%
25 Nissan Micra 805 1.3%
26 Nissan Sunny 794 1.3%
27 Nissan Primera 750 1.2%
28 Opel Corsa 740 1.2%
29 VW Polo 735 1.2%
30 Saab 900 721 1.2%

Sweden Full Year 1993:

Pos Model 1993 % /92 1992 % Pos
1 Volvo 850 13,967 11.2% 41% 9,894 6.4% 3
2 Volvo 900 11,845 9.5% -3% 12,205 7.9% 1
3 Saab 9000 7,387 5.9% -32% 10,787 7.0% 2
4 VW Golf 5,314 4.3% -15% 6,224 4.0% 5
5 Saab 900 5,155 4.1% 66% 3,101 2.0% 16
6 Toyota Corolla 4,863 3.9% -24% 6,383 4.1% 4
7 Volvo 440/460 4,712 3.8% -2% 4,804 3.1% 8
8 Opel Astra 4,171 3.3% -11% 4,698 3.0% 9
9 Ford Escort 3,930 3.2% -25% 5,207 3.4% 7
10 Ford Mondeo 3,256 2.6% new 0 0.0%  -
11 Audi 100 3,021 2.4% -49% 5,962 3.9% 6
12 Ford Sierra 2,356 1.9% -46% 4,362 2.8% 11
13 VW Vento 2,311 1.9% 34% 1,729 1.1% 25
14 Volvo 200 2,260 1.8% -12% 2,554 1.7% 19
15 Mitsubishi Galant 2,237 1.8% 1% 2,205 1.4% 21
16 Audi 80 2,230 1.8% -28% 3,106 2.0% 15
17 Opel Vectra 2,008 1.6% -24% 2,639 1.7% 18
18 Mazda 626 1,987 1.6% -56% 4,466 2.9% 10
19 Mazda 323 1,914 1.5% -43% 3,361 2.2% 13
20 Renault 19 1,877 1.5% -23% 2,446 1.6% 20
21 VW Passat 1,836 1.5% -36% 2,888 1.9% 17
22 Toyota Carina 1,774 1.4% -11% 1,987 1.3% 23
23 Ford Scorpio 1,755 1.4% -50% 3,545 2.3% 12
24 Mitsubishi Lancer 1,649 1.3% n/a n/a n/a n/a
25 Renault Clio 1,616 1.3% -17% 1,958 1.3% 24
26 Nissan Primera 1,383 1.1% -37% 2,184 1.4% 22
27 Toyota Camry 1,325 1.1%
28 Nissan Sunny 1,292 1.0%
29 Opel Corsa 1,203 1.0%
30 Peugeot 405 1,196 1.0%
31 Nissan Micra 1,129 0.9%
32 BMW 5 Series 924 0.7%
33 Mercedes 200/300 914 0.7%
34 Citroen XM 798 0.6%
35 BMW 3 Series 795 0.6%
36 Opel Omega 790 0.6%
37 Peugeot 605 746 0.6%
38 Ford Fiesta 743 0.6%
39 Mercedes C Class 672 0.5%
40 Honda Civic 654 0.5%
41 Citroen Xantia 651 0.5%
42 Honda Accord 643 0.5%
43 Chrysler Voyager 617 0.5%
44 Citroen ZX 604 0.5%
45 Toyota Previa 570 0.5%
46 Mitsubishi Colt 560 0.4%
47 Seat Toledo 494 0.4%
48 Peugeot 306 480 0.4%
49 Subaru Legacy 466 0.4%

Sweden Full Year 1994:

Pos Model 1994 % /93 1993 % Pos
1 Volvo 850 22,343 14.3% 60% 13,967 11.2% 1
2 Volvo 900 13,741 8.8% 16% 11,845 9.5% 2
3 Saab 900 10,754 6.9% 109% 5,155 4.1% 5
4 Ford Escort 7,912 5.1% 101% 3,930 3.2% 9
5 VW Golf 7,671 4.9% 44% 5,314 4.3% 4
6 Saab 9000 7,158 4.6% -3% 7,387 5.9% 3
7 Volvo 440/460 6,575 4.2% 40% 4,712 3.8% 7
8 Ford Mondeo 6,507 4.2% 100% 3,256 2.6% 10
9 Opel Astra 5,499 3.5% 32% 4,171 3.3% 8
10 Toyota Corolla 4,274 2.7% -12% 4,863 3.9% 6
11 Ford Scorpio 3,216 2.1% 83% 1,755 1.4% 23
12 VW Passat 2,988 1.9% 63% 1,836 1.5% 21
13 Audi 80 2,982 1.9% 34% 2,230 1.8% 16
14 Audi 100 2,835 1.8% -6% 3,021 2.4% 11
15 Renault 19 2,361 1.5% 26% 1,877 1.5% 20
16 Mercedes C Class 1,934 1.2% 188% 672 0.5% 39
17 Renault Clio 1,840 1.2% 14% 1,616 1.3% 25
18 Toyota Carina 1,827 1.2% 3% 1,774 1.4% 22
19 Opel Corsa 1,684 1.1% 40% 1,203 1.0% 29
20 Opel Vectra 1,621 1.0% -19% 2,008 1.6% 17
21 VW Vento 1,530 1.0% -34% 2,311 1.9% 13
22 Mazda 626 1,530 1.0% -23% 1,987 1.6% 18
23 Opel Omega 1,514 1.0% 92% 790 0.6% 36
24 Citroen Xantia 1,487 0.9% 128% 651 0.5% 41
25 Renault Laguna 1,414 0.9% new 0 0.0%  -
26 Nissan Sunny 1,362 0.9% 5% 1,292 1.0% 28
27 BMW 3 Series 1,349 0.9% 70% 795 0.6% 35
28 Audi A6 1,333 0.8% n/a n/a n/a n/a
29 Peugeot 306 1,294 0.8% 170% 480 0.4% 48
30 Peugeot 405 1,290 0.8% 8% 1,196 1.0% 30
31 Mazda 323 1,254 0.8% -34% 1,914 1.5% 19
32 Mitsubishi Galant 1,225 1.8% -45% 2,237 1.8% 15
33 Mercedes 200/300 1,181 0.7% 29% 914 0.7% 33
34 Peugeot 605 1,099 0.6% 47% 746 0.6% 37
35 Chrysler Voyager 1,089 0.5% 76% 617 0.5% 43
36 Nissan Primera 1,077 1.1% -22% 1,383 1.1% 26
37 Ford Fiesta 1,040 0.6% 40% 743 0.6% 38
38 Toyota Camry 1,006 1.1% -24% 1,325 1.1% 27
39 Citroen XM 995 0.6% 25% 798 0.6% 34
40 BMW 5 Series 907 0.7% -2% 924 0.7% 32
41 Mitsubishi Lancer 874 1.3% -47% 1,649 1.3% 24
42 Honda Civic 744 0.5% 14% 654 0.5% 40
43 Nissan Micra 709 0.9% -37% 1,129 0.9% 31
44 Citroen ZX 682 0.5% 13% 604 0.5% 44
45 Honda Accord 597 0.5% -7% 643 0.5% 42
46 Toyota Previa 587 0.5% 3% 570 0.5% 45
47 Seat Ibiza 576 0.4% n/a n/a n/a n/a
48 Seat Cordoba 520 0.3% n/a n/a n/a n/a
49 Subaru Legacy 504 0.3% 8% 466 0.4% 49
50 Seat Toledo 477 0.3% -3% 494 0.4% 47

Source: Bilsweden, L’Argus. Many thanks to Torbjörn and STAC for sharing the data!

Note: I collected the 6 months 1993 data on a Swedish car magazine (just can’t remember the name!) when I visited the country in August 1993.

Categories: Sweden
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