Sweden September 2026: Tesla Model Y hits highest share in almost two years

The Tesla Model Y is the best-selling vehicle in Sweden in September.

New car sales in Sweden advance 13.8% year-on-year in September to 28,667 units, leading to a year-to-date volume up 3.8% to 211,786. BEV sales are up 45.8% to 14,034 and 49% share vs. 38.2% in September 2025. In contrast PHEVs drop a harsh -17.5% to 6,289 and 21.9% share vs. 30.2% a year ago. This means rechargeable cars hold 70.9% of the Swedish market this month vs. 68.4% last year and 65% two years ago. Year-to-date, BEVs are up 25.8% to 90,856 and 42.9% share vs. 35.4% over the same period in 2025 while PHEVs drop -6.8% to 50,670 and 23.9% share vs. 26.6% last year.

Volvo (-10.3%) reclaims its home’s top spot at 14.8% share despite a steep YoY fall. Volkswagen (+8.7%) is down to #2 at 11.5% of the market. Kia (+35.3%) is up one spot to #3 while Tesla (+38.4%) is up 25 to #4 with 8.3% share vs. 3.9% (#9) so far this year. Toyota (+22.6%) is relegated to fifth place despite a solid YoY lift. Audi (+54.4%) delivers the biggest gain in the Top 12 with Skoda (+19.4%) and BMW (+18.5%) also beating the market in the remainder of the Top 10. Strong performances also by Subaru (+1688.9%), BYD (+319.7%), Lynk & Co (+149.6%) and Zeekr (+129.2%).

Model-wise, the Telsa Model Y (+68%) is the runaway leader with 2,330 sales and 8.1% share, its second win of the year after last March and best performance overall since December 2024 (2,374 sales and 9% share). Far below is a freefalling Volvo XC60 (-39.5%) which however maintains itself in the YTD pole position at 5% share. The Volvo EX/XC40 (+24.8%) is down one spot on August to #2 while the Volvo EX30 (+256.9%) surges ahead YoY and gains four ranks on last month to #4. The Toyota RAV4 (-14.5%) remains at double its YTD level (2.2% share vs. 1.1%) but still sinks year-on-year. The returning VW Polo breaks into the Swedish Top 10 for the first time since October 2018, reaching #8 which is the nameplate’s best ranking since August 2018 (#8 also). The Kia EV5 (#12) is the best-selling recent launch above the Kia EV2 (#13).

Previous month: Sweden August 2026: VW ID.7 on podium, BMW iX3 in Top 10 again

One year ago: Sweden September 2025: Volvo (+32.2%), Polestar (+97.2%) shine, Tesla (-64%) crashes

Full September 2026 Top 55 All brands and Top 284 All models below.