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Ireland August 2013: BMW 5 Series leads, Dacia Duster up to #4!

BMW 5 Series Ireland August 2013BMW 5 Series

* See the Top 50 best-selling models and Top 33 All-brands by clicking on the title! *

After a month of July artificially inflated by the new bi-annual license plate change, August comes back to ‘normal’, with sales up a more reasonable 19% year-on-year to 3,698 registrations. Putting this in the context of being the 2nd month of the new half-year of registrations (so equivalent to a month of February in previous years), this figure is actually relatively low: 10,617 new vehicles were registered last February. Low sales traditionally means a more volatile models ranking in Ireland, and this month is a case in point: the BMW 5 Series delivers an astonishing pole position, and by far, thanks to 239 sales and 6.5% share, up from #28 in July and #11 year-to-date. The VW Golf remains #2 and still leads year-to-date while the Skoda Octavia is up 3 spots on July to round up the podium.

Dacia Duster Ireland August 2013. Picture courtesy of Duster

The other massive surprise in Ireland this month is the 4th place of the Dacia Duster. The Duster had struck a chord with Irish consumers as soon as it launched here, along with the French-Romanian brand, at the start of the year like in the UK, but its previous best was a 12th place last April. With 121 sales and 3.3% share, it now enters a new dimension, making Ireland one of only 7 countries in the world where the Duster managed to break into the monthly Top 5 with Romania, Morocco, France, Russia, Argentina and potentially Colombia. As a result, Dacia breaks into the Irish Top 10 brands for the very first time this month at #10 and 3.9% of the market, above Renault (#11), Peugeot (#12) and Citroen (#18)!

Other great performers this month include the BMW 3 Series up 14 spots to #10, the Skoda Rapid up a huge 77 ranks to #11, Audi A4 up 15 to #12, Toyota RAV4 up 9 to #13, Seat Leon up 28 to #22 and the Peugeot 2008 up 30 to break into the Irish Top 50 for the first time at #43.

Previous month: Ireland July 2013: Ford Focus and Mondeo shine in new year change

One year ago: Ireland August 2012: Volkswagen monopolises the podium

Full August 2013 Top 50 models and Top 33 All-brands Ranking Tables below.

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