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Ireland July 2013: Ford Focus & Mondeo shine in new year change

Ford Focus Ireland July 2013Ford Focus

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The first full July sales figures are starting to trickle down today, with Ireland the first to publish. For the first time in the history of automobile in the country, a 2nd annual licence plate change was introduced this year in July, so this month’s sales are totally exceptional at 11,640 registrations, up 163% year-on-year. This figure should instead be compared to last January when 17,293 vehicles were registered. So not quite the frenzy of the start of the year, but it is a big purchasing habit to change, so let’s give it a couple of years before we evaluate its success. The year-to-date total now amounts to 64,866 units, down 9% on 2012.

Model-wise, the Ford Focus is back in pole position for the first time since last January and the 4th time in the last 14 months thanks to 627 sales and 5.4% share, passing the VW Golf at 618 units and 5.3% which nevertheless remains this year’s leader so  far with 3,241 sales and 5%. Ford has a stellar month, placing the Fiesta at #3 (+20 spots on June) and the Mondeo at #9 vs. #25 year-to-date.

Other great performers in Ireland this month include the Opel Insignia at #8 vs. #13 year-to-date, the Hyundai i30 up 26 ranks on June to #15, the Dacia Duster remaining extremely solid at #18 with 1.5% share, Hyundai i20 up to #23, Mercedes E-Class up 13 spots to #29, Peugeot 508 up to #36 and the Ford Ka up to #46. Notice also the Peugeot 2008 at #73 and the Renault Captur at #82.

Previous month: Ireland June 2013: Podium 100% VW in market 74% down

One year ago: Ireland July 2012: Renault Fluence takes the lead

Full July 2013 Top 50 models Ranking Table below.

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