Argentina Full Year 2015: VW Gol Trend leads, market still troubled

VW Gol Trend Argentina 2015The VW Gol Trend is the best-selling nameplate in Argentina in 2015.

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On paper, the Argentinian new vehicle market has controlled its freefall, reducing its decline from a horrendous -29% in 2014 to just -6% in 2015, helped by year-on-year gains across the last quarter (+21% in October+29% in November and +3% in December). However the reality is a lot more unstable: if last year the market was affected by a significant tax hike, this time the lack of stock at dealerships and extravagant pricing commanded by some brands have made Argentina start looking like a bit of a minefield. Among the Top 5 brands, leader Volkswagen (+3%) and Chevrolet up two spots to #3 (+4%) go agains the grain and post year-on-year gains, but Ford (-1%), Fiat (-17%) but also Toyota (-28%) and Citroen (-23%) drop. Model-wise, the VW Gol Trend (+3%) remains on top, the Chevrolet Classic (+13%) is back up two spots to #2 above the Toyota Hilux, Ford Fiesta Kinetic, Fiat Palio and Ford Ecosport.

Previous month: Argentina November 2015: VW Amarok breaks onto podium

Previous year: Argentina Full Year 2014: VW Gol new leader in market down 29%

Two years ago: Argentina Full Year 2013: Chevrolet Classic #1, Renault Clio Mio #3 in record year

Full Year 2015 Top 45 All-brands and Top 240 models vs. Full Year 2014 figures below.

Full December 2015 Top 35 brands and Top 25 models below.

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Argentina November 2015: VW Amarok breaks onto podium

VW Amarok Argentina November 2015. Picture courtesy whichcar.com.auThe VW Amarok smashes its ranking record “at home” in Argentina. Picture whichcar.com.au

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This is official: the Argentinean new car market has turned around: up another 29% year-on-year in November to 49.707 units after gaining 21% last month. It is however too late to save the year-to-date total from a 2015 decline with sales down 8% after 11 months to 593.400. Volkswagen remains the most popular carmaker in the country even though it gains less ground than the market at just +6% to 8.800 sales and 17.7% share, and this month Renault climbs to 2nd place thanks to deliveries more than doubling compared to November 2014 at +120% to 6.882. Chevrolet also shines at +52% in third place but Ford drops to #4 vs. #2 year-to-date with sales up just 4%. Citroen, Nissan (+51%), Fiat (+59%), Audi (+63%), BMW (+78%) and Volvo (+97%) impress.

The VW Gol Trend holds onto the models pole position despite sales down 4% year-on-year to 2.193 while the Chevrolet Classic is back to the 2nd spot it also holds year-to-date. But the main event in the charts is the fantastic third place of the locally-assembled VW Amarok, smashing its previous Argentinean ranking record of #8 established exactly a year ago in November 2014. Its sales are up 56% year-on0year to 1.905, beating the Toyota Hilux (1.892) to become Argentina’s most popular pickup truck. This is only the 4th time in history that Amarok sales outpace the Hilux – and the first time in almost four years – after December 2010, November 2011 and January 2012.

Previous month: Argentina October 2015: Toyota Etios up to 4th place in market up 21%

One year ago: Argentina November 2014: Ford Ecosport back on podium

Full November 2015 Top 35 All-brands and Top 60 models below.

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Argentina October 2015: Toyota Etios up to 4th place in market up 21%

Toyota Etios Argentina October 2015Toyota Etios

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The Argentinean new car market seems to have finally bottomed out: after gaining 11% in September it is up a by a beautiful 21% year-on-year in October to 57.817 units. Volkswagen remains the most popular carmaker in the country but improves at a slower rate than the market at +10% to 19,7% share, distancing Ford (+30%) while Renault more than doubles its sales year-ony-year to 7.680 units and 13.3% share. Chevrolet (+44%), Fiat (+61%) and Toyota (+6%) follow. Notice also Audi up 172% yet Honda down 51% and Hyundai down 59%. Model-wise, after two months of Chevrolet Classic reign, the VW Gol Trend reclaims the pole position it holds year-to-date thanks to 3.075 sales and 5.3% share with the Toyota Hilux stepping up to 2nd place and 4.4% of the market despite sales down 4%. The Toyota Etios is up 42% to hit its best Argentinean ranking since March 2014 at #4, the Fiat Palio is up 68%, the Ford Ecosport up 49% and the Ford Focus up 43%. The VW Amarok maintains itself inside the Top 10 at #9, the Renault Kangoo is up 60% and the Fiat Siena up 53%.

Previous month: Argentina September 2015: Chevrolet Classic #1 again

One year ago: Argentina October 2014: Toyota Hilux new leader

Full October 2015 Top 35 All-brands and Top 60 models below.

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Argentina September 2015: Chevrolet Classic #1 again

Chevrolet Classic Argentina September 2015The Chevrolet Classic is the best-selling nameplate in Argentina for the 2nd month running.

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Good news coming from Argentina this month, with the new car market actually up year-on-year at +11% to 65.138 units, bringing the year-to-date total to 485.876 sales, down 13% on 2014. Volkswagen (+14%) remains the most popular manufacturer in the country by far with 18.8% share, distancing Ford (+16%) while Renault (+37%) jumps on the podium at 12.9% of the market vs. 11.2% year-to-date. Chevrolet (+27%), Fiat (+21%), Audi (+231%), Agrale (+230%) and Mitsubishi (+30%) also impress. Model-wise, the Chevrolet Classic posts a second consecutive month in pole position – also the third time in the past four months – thanks to sales up 39% to 3.139, above the VW Gol Trend (+18%), Toyota Hilux (+24%) and Ford Fiesta Kinetic (-1%). The Fiat Palio (+54%), Ford Ecosport (+40%) and VW Amarok (+42%) also post impressive gains within the Top 10.

Previous month: Argentina August 2015: Chevrolet Classic dominates market down 12%

One year ago: Argentina September 2014: Ford Fiesta jumps to top spot

Full September 2015 Top 195 All-models and Top 35 All-brands below.

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Argentina August 2015: Chevrolet Classic dominates market down 12%

Chevrolet Classic Argentia August 2015The Chevrolet Classic is the best-selling model in Argentina this month.

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New vehicle sales are down 12% year-on-year in August to 50.230 units, bringing the year-to-date total to 420.738, down 16% on 2014. Volkswagen stays in charge of the brands ranking, even improving its volume 9% year-on-year to 9.513 and 18.9%, ahead of Chevrolet (-12%), Ford (-7%), Renault (-3%) and Toyota up 8%. Fiat (-33%), Peugeot (-51%), Citroen (-26%) and Honda (-33%) implode. Chery (+41%), Hyundai, Kia (both at +42%) and Audi (+55%) excel on the other hand. Over in the models ranking, the Chevrolet Classic manages to top the sales charts for the second time in the past 3 months thanks to 2,963 deliveries for a 5.9% market share vs. 2.314 and 4.6% for the #2, the VW Gol Trend. This performance earns the Classic the #2 spot year-to-date, overtaking the Toyota Hilux at 18.083 units vs. 17.639. The Gol Trend remains #1 so far in 2015 at 19.667 sales. Notice also the VW Amarok up 16% to #9, the Renault Duster up 61% to #16 and the Honda HR-V up 18 spots to a record #23 with 574 sales, already representing 73% of Honda sales in Argentina this month.

Previous month: Argentina July 2015: Volkswagen & Renault buck negative trend

One year ago: Argentina August 2014: Renault Clio Mio confirms top spot

Full August 2015 Top 32 All-brands and Top 180 All-models below.

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Argentina July 2015: Volkswagen and Renault buck negative trend

Novo Sandero 2015 - Foto: Luiz Costa / Agência La Imagem.Renault sales are up 23% in a market down 2%, mainly thanks to the new Sandero.

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The Argentinean new car market confirms it is stabilising with sales down just 2% year-on-year in July to 59.777 registrations, bringing the year-to-date total to 370.508 units, down 16% on 2014. Volkswagen holds onto the brands pole position thanks to sales up an impressive 22% to 10.272 and 17.2% share with Renault also gaining a spotless 23% to land in 2nd place overall with 8.905 units and 14.9% vs. 10.7% (-31%) so far in 2015. The French manufacturer places the Clio Mio at #6, the new Sandero at #9, Duster at #16 and nw Logan at #19. Ford (-1%) and Chevrolet (-18%) are kicked down to #3 and #4 respectively, while Fiat remains 5th despite sales down 31%. Toyota (+16%), Mercedes (+35%), Nissan (+20%), Iveco (+44%), Chery (+76%), Kia (+99%) and Audi (+200%) also impress. Five of the Top 6 best-selling models frankly outperform the market: the VW Gol Trend (+37%) resumes its leadership above the Chevrolet Classic (+27%) and Toyota Hilux (+24%) while the Ford Fiesta Kinetic (+26%) and Toyota Etios (+12%) rank 5th and 6th. After Brazil, the Honda HR-V is sets its sights on Argentina, landing directly at #41.

Previous month: Argentina June 2015: Chevrolet Classic #1, Renault Sandero in Top 10

One year ago: Argentina July 2014: Renault Clio Mio tops market down 30%

Full July 2015 Top 34 All-brands and Top 194 All-models below.

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Argentina June 2015: Chevrolet Classic #1, Renault Sandero in Top 10

Renault Nuevo Sandero Argentina June 2015. Picture courtesy motores332.comThe new generation Renault Sandero breaks into the Argentinean Top 10 this month.

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Finally! Argentinean new car sales are up year-on-year for the first time since December 2013 at +9% to 56.315 registrations, with the year-to-date total halfway through 2015 standing at 310.731 units, still down a harsh 18% on 2014. The Argentinean market could be on the wake of a new era with tax and foreign exchange access changes expected in July that could free sales up anew. Volkswagen lodges another excellent performance at +18% to 9.908 sales and 17.6% share ahead of Ford (-3%), Chevrolet (-16%), Renault (-4%) and Fiat (-30%). Further down, Mercedes (+22%), Hyundai (+24%), Chery (+39%), Kia (+79%) and Audi (+249%) impress.

Citroen C4 Lounge Argentina June 2015. Picture courtesy clicrbs.com.brThe Citroen C4 Lounge lands directly at #27.

Model-wise, the Chevrolet Classic returns to #1 for the first time in two years (since July 2013) thanks to 3.547 sales and 6.3% share and now ranks 4th year-to-date, the Ford Fiesta Kinetic remains at #2 above the VW Gol Trend (-2), the Fiat Palio (-1%) and Ford Ecosport, stable in 5th position. Last month we wondered whether the Nuevo Sandero would be able to save Renault: so far so good, it is up 28 spots on May to break into the Top 10 at #8 with 1.825 sales and 3.2%, instantly becoming the brand’s best-seller in Argentina above the Kangoo (#9). Notice also the VW Amarok up 7 ranks to #10, the VW Up solid at #15 and the Citroen C4 Lounge landing directly at #27 with 536 units sold for a round 1% market share.

Previous month: Argentina May 2015: Can the new Sandero save Renault?

One year ago: Argentina June 2014: Fiat Palio holds onto #1 spot in market down 31%

Full June 2015 Top 35 All-brands and Top 190 All-models below.

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Argentina May 2015: Can the new Sandero save Renault?

Novo Sandero 2015 - Foto: Luiz Costa / Agência La Imagem.The new generation Renault Sandero has just launched in Argentina.

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By losing just 7% in March and 4% in April, the Argentinean new car market seemed to be slowly stabilising – granted, at levels roughly 25% below 2014. It’s not. May takes new car sales Argentina down a further 16% year-on-year to 47.261 units and brings the year-to-date total to 254.416 deliveries, down 21.5% on 2014. Volkswagen stuns by improving 11% to 18.5% market share as Ford (-10%) and Chevrolet (-11%) outpace the market but Toyota (-23%), Peugeot (-29%), Fiat (-34%) and most of all Renault (-35%) crumble apart. Interestingly, 9 of the next 10 brands in the sales charts gain ground year-on-year – signalling a clear fragmentation of Argentinean sales – including Audi tripling its score year-on-year, Hyundai (+75%), Kia (+36%), Mercedes, Chery (+16%), Nissan (+14%) and Citroen (+3%).

Ford Ranger Argentina May 2015The Ford Ranger is among the 10 best-selling nameplates in Argentina this month.

This month the new generation Renault Sandero launches in Argentina, landing at #36 with 321 deliveries, and the French manufacturer will be anxiously examining its sales for the remainder of the year. If the outdated Kangoo surges to #7 this month, the Clio Mio is down 10 spots on April to #15 and the Nuevo Logan has failed to transform the nameplate into a hit, ranking at a low #53 so far in 2015. Really what Argentina needs is a sharply priced Renault Captur – even if it cannibalises the Sandero Stepway a little. The VW Gol Trend confirms it is back in charge of the model sales charts with 2.472 units and 5.2%, followed by the Ford Fiesta Kinetic and Fiat Palio. The Ford Ranger is up 8 spots to #9 and the VW Up gains 4 ranks to a best-ever #14 one year after its launch in the country.

Previous month: Argentina April 2015: VW Gol Trend back in charge

One year ago: Argentina May 2014: Fiat Palio leads in market down 39%

Full May 2015 Top 34 All-brands and Top 183 All-models below.

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Argentina April 2015: VW Gol Trend back in charge

VW Gol Trend Argentina January 2015The VW Gol Trend is back to #1 in Argentina.

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The Argentinean new car market seems to be slowly stabilising: down just 4% year-on-year in April to 51.371 registrations, bringing the year-to-date total to 207.155 units, down 23% on 2014. Volkswagen takes a clear advantage over all other brands this month thanks to sales up 13% on April 2014 to 9.513 units, while Ford is down 16% in 2nd place at 6.907 deliveries. Chevrolet (+13%) and Toyota (+5%) follow but Fiat (-33%), Renault (-39%), Peugeot (-33%) and Citroen (-24%) all plummet down. Nissan (+61%), Chery (+66%), Audi (+167%) and Kia (+183%) all post extremely satisfying results. Model-wise, the VW Gol Trend is back in charge for the 4th time in the past 6 months thanks to 2.621 deliveries, just above the Toyota Hilux (2.441) with the Ford Fiesta Kinetic (1.961) and Ford Focus III (1.887) rounding up the Top 4. The Chevrolet Spin jumps 14 spots to #16 and the Nissan Note is up 43 ranks to #64 for its 2nd month in market.

Previous month: Argentina March 2015: Ford Focus edges past Toyota Hilux to #1

One year ago: Argentina April 2014: VW Gol Trend consolidates leadership

Full April 2015 Top 35 All-brands and Top 192 All-models below.

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Argentina March 2015: Ford Focus edges past Toyota Hilux to #1

Ford Focus III Argentina March 2015. Picture courtesy cuyomotor.com.arThe Ford Focus is #1 in Argentina for the first time.

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The Argentinean new car market gets a breath of fresh air in March with sales down just 7% year-on-year to 48,236 registrations – on a very low March 2014 base though, meaning the 1st Quarter 2015 ends on a 28% drop at 155,784 units. Volkswagen (#1, +15%), Ford (#2, +5%) and Chevrolet (#4, +21%) are the only manufacturers to gain ground year-on-year in the March Top 8. Reversely, Peugeot (-25%), Citroen (-28%) and Renault (-39%) sink. Mercedes triples its sales compared to March 2014 to 888 units, Nissan is up 113%, Iveco up 203%, Hyundai up 123% and Audi up 259%… Some pretty good news indeed.

Mercedes C-Class Argentina March 2015. Picture courtesy whatcar.co.ukMercedes sales in Argentina are up a gigantic 199% year-on-year in March.

The best-selling model in Argentina this month is a novelty: the Ford Focus III edges 6 units past the Toyota Hilux to snatch the pole position for the first time in its two year-career, its previous best being #3 last August. The Focus sells 2,080 units for a 4.3% market share and climbs to #7 year-to-date vs. #12 over FY2014. The Hilux for its part is also #2 so far in 2015, as it was in 2014. The Fiat Palio is back up 5 spots on February to #3, the Ford Ecosport is down two to #4, the Fiesta Kinetic makes it 3 Fords in the Top 5 and the VW Gol Trend drops 5 ranks on last month to #6 but remains #1 year-to-date with 6,697 sales so far. Further down the ranking, we welcome the Nissan Note directly at #107.

Previous month: Argentina February 2015: Gol Trend and Ecosport top market down 28%

One year ago: Argentina March 2014: Toyota Etios up to world-best #2

Full March 2015 Top 34 All-brands and Top 184 All-models below.

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