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Argentina Full Year 2014: VW Gol new leader in market down 29%

January 23rd, 2015 No comments

VW Gol Argentina 2014VW Gol Trend

* UPDATED See the Top 40 All-brands and Top 165 models by clicking on the title *

In 2014, the devaluation of the local currency, rampant inflation and increased taxation supposedly aimed at protecting local production have all combined to incur a 50% surge of the average price of new cars in Argentina (but up to +110% for luxury models), in turn pulling new car sales down 29% to 673,695 registrations. A further tax change for the more up-market models in place from January 2015 means some cars see their price double after tax, and this will certainly not help future sales. Even though the tax increases were originally aimed at high-end vehicles to protect local production – mainly focused on low-end models – against imports, the tax brackets are anything but progressive, meaning large price gaps were artificially created between taxed and non-taxed vehicles, and cheaper cars have seen their price skyrocket to fill these gaps even though they weren’t affected by the tax. This way a Renault Logan can now reach the equivalent of US$23.000.

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The graph on the left shows the year-on-year price evolution of the 10 best-selling models in Argentina in December, displaying 50% increases or more even though these models were not affected by the tax increase – an extremely rare situation for any car market in the world. To this situation needs to be added the fact that some locally-produced models (Citroen C4 Lounge, Renault Fluence, Ford Focus, Toyota SW4) are now affected by the higher tax brackets, which has prompted Mercedes to not commercialise in Argentina the Vito it will start assembling locally this year – dedicating it to export markets. According to Ernesto Cavicchioli, vice president of Hyundai Motor Argentina, the new tax changes will mean that “At best many models that are now offered at 240,000 pesos (the new tax-threshold) will see their price increase without having to pay the tax and models that are below them also have more room to go up. The only better alternative if you can not repeal the law is to modify the rates and make them more progressive. In late 2014, more than half of the range of models on the market is missing or endangered. We have an abnormal market that harms all auto consumers of Argentina.” More info (in Spanish) on this hot mess here.

Given the number of factors affecting the Argentinean market this year, it was difficult to expect a quiet year of sales, and agitated it has been. Brand-wise, if Volkswagen holds onto the pole position with 16.6% share by evolving like the market (-28%), the rest of the Top 5 is entirely reshuffled: Ford (-20%) dislodges Renault (-40%) from the 2nd spot, and Fiat (-18%) gains one rank to #4, knocking Chevrolet (-40%) off the podium in the process. Toyota brilliantly gains 21% thanks to the Etios (up 504% to integrate the Top 10 in 2014) but remains in 7th place, while Mercedes (-35%) is the least affected by the luxury tax increase: Audi (-84%) and BMW (-85%) both disintegrate.

Toyota Hilux Argentina 2014. Picture courtesy of topcar.co.zaThe Toyota Hilux is up to a best-ever #2 ranking in Argentina in 2014.

After 4 consecutive years in the top spot, the Chevrolet Classic bows in 2014, dropping 31% to #5. The VW Gol Trend (current generation) takes the relay despite sales down 3% to 29,667 and 4.4% share. The 2014 tax changes advantaged pick-up trucks and Toyota Hilux sales are a clear illustration of this bias: up 1% and 5 spots on 2013 to #2 with 27,635 units and 4% share vs. 2.9% last year. The Renault Clio Mio is down 19% but stays third while the Ford Fiesta Kinetic (+34%),  Fiat Palio (+29% and #1 in May and June) and the Peugeot 208 (+55%) are the other stars of the Top 10 in a year that saw 6 different model leaders. The Toyota Etios is #10 for its first full year of sales and the Ford Focus III lands at #12 vs. #25 in 2013 for the previous generation.

Previous post: Argentina November 2014: Ford Ecosport back on podium

Previous year: Argentina Full Year 2013: Chevrolet Classic #1, Renault Clio Mio #3 in record year

Two years ago: Argentina Full Year 2012: Chevrolet Classic #1, Renault Duster up

Full Year 2014 Top 40 All-brands and Top 165 models below.

Full December 2014 Top 30 All-brands and Top 50 models below.

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Categories: Argentina

Argentina November 2014: Ford Ecosport back on podium

December 4th, 2014 No comments

Ford Ecosport Argentina November 2014. Picture courtesy of motordrea,.uol.com.brFord Ecosport

* See the Top 189 best-selling models and Top 36 brands by clicking on the title *

New car sales in Argentina are still stuck in hell: down 38% year-on-year in November to 38,573 registrations which brings the year-to-date total to 643,741 units, down 28% on 2013. As opposed to Brazil where it is properly butchered by Fiat and Chevrolet, Volkswagen takes advantage of these troubled times in Argentina by dropping ‘just’ 12% and reaching a fantastic 21.5% market share, by far the most popular manufacturer in the country. It places the Gol Trend back in pole position both this month (5.9% share) and year-to-date (4.2%), the locally-produced Amarok up to a record 8th place with 3.2% share and the Up up to a best-ever #15… Toyota is simply the only passenger car brand to actually gain ground on November 2013 with sales up 8% to 4,238 and 11% share at #4. It places the Hilux at #2 with a strong 5.2% share vs. 3.9% YTD and the Etios at #6 with 3.3%.

VW Amarok ArgentinaThe VW Amarok breaks its ranking record this month in Argentina at #8 overall.

Previous month: Argentina November 2014: Toyota Hilux new leader

One year ago: Argentina November 2013: Renault #1, places 3 models in Top 4!

Full November 2014 Top 189 models and Top 36 brands Ranking Tables below.

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Categories: Argentina

Argentina October 2014: Toyota Hilux new leader

November 6th, 2014 No comments

2014 Toyota Hilux InvincibleToyota Hilux

* See the Top 195 best-selling models and Top 35 brands by clicking on the title! *

Yet another depressing month for new vehicle sales in Argentina, down a horrible 42% year-on-year in October to 47,608 registrations, which brings the year-to-date total to 605,168 units, down 27% on 2013. Volkswagen lodges an exceptional month at 21.8% share thanks to sales down ‘just’ 25% and compared to the 15.9% it commands YTD. Ford remains in 2nd place at 13.6%, ahead of Toyota up 3 spots to #3 and 12.5%, Peugeot at 11.9% and Chevrolet down 67% to 10.1%. For the first time ever, the Toyota Hilux is the best-selling vehicle in the country thanks to 2,652 sales and a massive 5.6% market share vs. 3.9% YTD. The VW Gol Trend is also well above its YTD level at 5.4% vs. 4.1% and cements its pole position in 2014 so far while the VW Suran brilliantly holds itself within the podium for the 2nd consecutive month whereas it only ranks 10th YTD. Other great performers in Argentina this month include the Peugeot 208 at #4 vs. #8 YTD, the Toyota Corolla at #7 vs. #17, VW Up up a further 5 ranks to #16 vs. #44 YTD and the Honda City at #27 vs. #51.

Previous month: Argentina September 2014: Ford Fiesta jumps to top spot

One year ago: Argentina October 2013: VW Gol Trend #1, Toyota Etios in Top 20

Full October 2014 Top 35 brands and Top 195 models Ranking Tables below.

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Categories: Argentina

Argentina September 2014: Ford Fiesta jumps to top spot

October 12th, 2014 No comments

Ford Fiesta Argentina September 2014. Picture courtesy of temusados.com.brFord Fiesta

* See the Top 195 All-models and Top 33 All-brands by clicking on the title! *

The Argentinean new car market continues to evolve at levels frankly below last year, down another horrendous 31% year-on-year in September to 58,516 registrations, bringing the year-to-date to 557,560 units, down 25% on 2013. Volkswagen keeps the lead of the brands ranking, delivering an excellent 18.3% market share in spite of sales down 20% year-on-year, that’s a full 3 percentage points above the manufacturer’s market share in Argentina so far this year. Ford is up 1% to 14.3% share, earning it the 2nd spot year-to-date above Fiat. Chevrolet tumbles down 50%, Renault is at -53%, and reversely Toyota is up a magnificent 46% and Nissan is up 28%.

VW Suran Cross Argentina September 2014. Picture courtesy of autoblog.com.uyThe VW Suran is on the Argentinean podium this month.

Model-wise, the Ford Fiesta Kinetic takes the lead  for the second time this year after last February thanks to 2,567 sales, edging past the VW Gol Trend back up 4 spots to #2 and 2,556 units. The VW Suran shoots up 5 ranks to round up the podium for the first time since November 2012 with 2,409 sales. Other great performers include the Toyota Corolla up to #11, Renault Fluence up to #20, VW Up up to a best-ever #21, Honda City up to #27 and Chevrolet Tracker up to #30.

Previous month: Argentina August 2014: Renault Clio Mio confirms top spot

One year ago: Argentina September 2013: VW Gol Trend confirms pole position

Full September 2014 Top 195 All-models and Top 33 All-brands Ranking Tables below.

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Categories: Argentina

Argentina August 2014: Renault Clio Mio confirms top spot

September 4th, 2014 No comments

Renault Clio Mio Argentina August 2014Renault Clio Mio

* See the Top 200 All-models and Top 36 All-brands by clicking on the title! *

August marks the second month of the ProCreAuto program, an aid to the purchase for new local cars with credits from the Banco Nación   launched by the Argentinean government to boost flailing new car sales in the country. And the results so far are disappointing: instead of reviving sales, the program seems to have had no impact at all with the Argentinean new car market down 30% year-on-year in August to 56,953 units, bringing the year-to-date total to 499,044 registrations, down 25% on 2013. With a smaller market comes more volatility and this is also true in the brands ranking: Volkswagen is back up two spots on July to reclaim the pole position it holds year-to-date in spite of sales down 37% on August 2013, and it is followed this month by Chevrolet (-28%), Ford (-8%), Fiat (-21%) and Renault (-39%). Toyota bucks the trend with a beautiful 35% year-on-year increase mainly due to the great performances of the Etios (#11) and Corolla (#15).

The Renault Clio Mio manages to top the models ranking for the 2nd month in a row thanks to 2,834 sales and 5% share and is now #2 year-to-date at 18,499 units and 3.7% (vs. #4 one month ago). The Chevrolet Classic, #1 over the Full Year 2013, is back up to #2 with 2,561 units and 4.5% but still ranks at a low #6 year-to-date. First incursion in the Argentinean podium for the Ford Focus III at 2,418 sales and 4.2%, great show of the VW Suran up 4 ranks to #8, of the VW Up up 8 to #28 and of the Honda City up 12 to #32.

Previous month: Argentina July 2014: Renault Clio Mio tops market down 30%

One year ago: Argentina August 2013: VW Gol Trend #1, Peugeot 208 on podium

Full August 2014 Top 200 All-models and Top 36 All-brands Ranking Tables below.

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Categories: Argentina

Argentina July 2014: Renault Clio Mio tops market down 30%

August 6th, 2014 No comments

Renault Clio Mio Argentina July 2014Renault Clio Mio

* See the Top 200 All-models and Top 35 All-brands by clicking on the title! *

Not only is the Argentinean new car market struggling overall in the wake of import tax increases and galloping inflation (-30% in July to 61,213 registrations and -24% year-to-date at 442,091), its smaller size also means it is struggling to find itself a clear leader in the models sales charts. After 4 consecutive years of undisputed domination up to 2013, the Chevrolet Classic has sunk to a paltry 6th position so far in 2014, leaving an open field for new pretenders to the title of most popular model in Argentina. The VW Gol Trend leads the way for now at 17,448 sales and 3.9% but is down to #7 in July. The Toyota Hilux ranks 2nd in 2014 but only 5th this month, while the Ford Ecosport is third both year-to-date (3.6%) and in July but seems to be struggling to get to the next level. And this month two additional models top the ranking: the Renault Clio Mio delivers its best-ever market share in the country at 6.1% thanks to 3,704 sales, in pole position for the 2nd time ever after after November 2013 and knocking down the Fiat Palio (#1 in May and June) to 2nd place at 3,332 units and 5.4%. These scores enable each model to advance to #4 and #5 year-to-date respectively.

Ford Ecosport Argentina July 2014Can the Ford Ecosport finish 2014 in pole position in Argentina? Not likely.

Further down, let’s salute the good performances of the Ford Focus at #6, Toyota Etios at #8 and Chevrolet Celta at #18 while a few new models make themselves noticed: the Chevrolet Tracker is up 16 spots on June to #39, the Fiat Nuevo Fiorino up 21 to #30, the VW Up is up 72 ranks to #36 and 502 sales for its first full month in the country, the Honda City is up a further 6 ranks to #44 vs. #62 year-to-date and the Fiat 500L is up 50 to #143 for its 2nd appearance in the Argentinean ranking. Brand-wise, Fiat enjoys its 2nd month in a row in first place thanks to sales up 1% to 15.4% share and is now #2 year-to-date below Volkswagen, down a harsh 39% to #3 this month. Chevrolet is #2 but #5 year-to-date while Ford (-17%) and Renault (-48%) round up the Top 5. Notice also Toyota up a huge 35%, Honda up 8% and Nissan up 19%.

Previous month: Argentina June 2014: Fiat Palio holds onto #1 spot in market down 31%

One year ago: Argentina July 2013: Renault most popular brand!

Full July 2014 Top 200 models Ranking Table below.

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Categories: Argentina

Argentina June 2014: Fiat Palio holds onto #1 in market down 31%

July 2nd, 2014 No comments

Fiat Palio Argentina June 2014Fiat Palio

* See the Top 200 best-selling models and Top 35 brands by clicking on the title! *

The Argentinean new car market continues to crash and burn after a tax increase was implemented on January 1. In June it is down 31% year-on-year to 51,540 registrations, bringing the year-to-date total to 380,878 units, down 24% on 2013. The race for the title of most popular manufacturer in Argentina is very competitive with 5 brands above 12% share this month. Fiat takes the lead at 8,154 sales and 15.8% followed by Chevrolet (14.5%), Ford (14.3%) and Volkswagen (13.3%), remaining top dog year-to-date at 15.2% ahead of Renault (13.2%) and Fiat (12.9%).

The Fiat Palio is the most successful model in the country for the 2nd month running thanks to 2,896 sales and 5.6% share, now up to #7 year-to-date vs. #18 in 2013. The Chevrolet Classic, leader in 2013, remains #2 at 2,698 units and 5.2% and ranks 5th so far in 2014. The Toyota Hilux is up one spot on May to #3, staying #2 year-to-date, the Renault Clio Mio is back up 5 ranks to #4 while the Ford Ecosport is up 3 to #5, saving its third spot year-to-date. Notice also the Ford Focus III at #7, the Chevrolet Prisma at #17, Chevrolet Celta at #23 and the Fiat Nuevo Fiorino up to #51.

Previous month: Argentina May 2014: Fiat Palio leads in market down 39%

One year ago: Argentina June 2013: Ford Ecosport confirms 2nd place

Full June 2014 Top 200 models and Top 35 brands Ranking Tables below.

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Categories: Argentina

Argentina May 2014: Fiat Palio leads in market down 39%

June 3rd, 2014 No comments

Fiat Palio Argentina May 2014The Fiat Palio is #1 in Argentina for the first time this month…

* See the Top 190 All-models and Top 33 All-brands by clicking on the title! *

The combined effect of a tax hike on imported models put in place on January 1 and the devaluation of the local currency is sending the Argentinean new car market to hell: down 39% year-on-year in May to 55,931 registrations. This brings the year-to-date total to 326,239 units, down 23% on 2013. Gone are the days where Argentinean consumers bought more cars than ever before (the market reached an all-time high of 955,000 sales in 2013). The consequence of this free fall is a mess in both brands and models rankings. Ford is the most popular carmaker in the country this month and for the first time since BSCB started following Argentinean sales with 15% share ahead of Fiat (14.8%), Volkswagen (14.1%), Chevrolet (12.6%) and Renault (12.5%). Year-to-date, Volkswagen is ahead (15.7%) above Renault (13.5%), Ford (12.8%) and Fiat (12.6%).

Ford Focus Argentina May 2014. Picture courtesy of autocosmos.com.ar…while Ford dominates the brands ranking  for the first time as well.

It’s also a first in the models ranking with the Fiat Palio up 8 spots on April and 15 on March to take the lead thanks to 2,812 sales and 5%, however it is still only #10 year-to-date. The Chevrolet Classic,  #1 for 4 years in a row up to 2013, is up one further spot to #2 at 2,750 units and 4.9% and is now back inside the 2014 Top 10 at #6. Still leader so far in 2014, the VW Gol Trend is down 2 ranks on April to #3 with 2,414 sales and 4.3%, just above the Toyota Hilux at 2,410 units. The Hilux remains #2 year-to-date. Other great performers in Argentina this month include the Ford Focus up to #6, Ford Ranger up to #10 vs. #18 year-to-date, Toyota Corolla up 14 spots on last month to #12 and the Chevrolet Prisma up 20 to #22.

Previous month: Argentina April 2014: VW Gol Trend consolidates leadership

One year ago: Argentina May 2013: Peugeot 207 Compact and Ford Ecosport on top

Full May 2014 Top 190 All-models and Top 33 All-brands Ranking Tables below.

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Categories: Argentina

Argentina April 2014: VW Gol Trend consolidates leadership

May 9th, 2014 4 comments

VW Gol Argentina April 2014VW Gol Trend

* See the Top 185 All-models and Top 35 All-brands by clicking on the title! *

That’s it: the change in car tax in place since January 1 finally has a deadly toll on new car sales in Argentina, crashing down 35% year-on-year in April to 52,901 registrations and taking the year-to-date total with it: now down 19% to 270,308 units. The VW Gol Trend manages to top the Argentinean sales charts for the 2nd month running and the 5th time in the last 9 months with 2,644 sales and 5% share, cementing its year-to-date leadership at 11,024 units and 4.1% vs. 9,647 for the Toyota Hilux (#2) and 9,411 for the Ford Ecosport (#3). The Ford Fiesta Kinetic lodges another stellar month in 2nd place with 2,340 sales and 4.4% while the Chevrolet Classic returns to the podium for the first time since last October after leading annual sales in 2013. Notice also the Toyota Etios down 4 spots on March to a still very impressive 6th place, the Ford Focus III up 5 to #7 and the Fiat Palio up 7 to #9.

Previous month: Argentina March 2014: Toyota Etios up to world-best #2

One year ago: Argentina April 2013: Peugeot 207 Compact and Renault Clio Mio dominate

Full April 2014 Top 185 All-models and Top 35 All-brands Ranking Tables below.

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Categories: Argentina

Argentina March 2014: Toyota Etios up to world-best #2

April 5th, 2014 1 comment

Toyota Etios Argentina March 2014Argentina is now the country in the world where the Toyota Etios has ranked the highest.

* See the Top 196 All-models and Top 30 brands by clicking on the title! *

In January, Argentinean car dealers announced that the combined effect of a tax hike on imported models and the devaluation of the local currency meant the car market could drop by as much as 40% in 2014 after reaching a record 955,000 sales in 2013 (more on this – in Spanish – here). Dramatic? Perhaps not so much after all. March sales are down a horrendous 35% year-on-year to just 50,724 registrations, bringing the 1st Quarter figure down 13% to 217,407 units. Renault is the most popular brand in the country for the third time in the last 5 months thanks to 7,970 sales and 15.7% share, albeit only 15 units above Volkswagen this month! Ford (14%), Fiat (12.6%), Peugeot (10.1%), Toyota (9.9%) and Chevrolet (9.3%) follow.

VW Gol Trend Argentina March 2014. Picture courtesy of perezloizeau.comThe VW Gol Trend is the best-seller in Argentina so far in 2014.

With the VW Gol Trend, the Argentinean models ranking has a different leader for the 5th month in a row after the Renault Clio Mio in November, the Renault Duster in December, Ford Ecosport in January and Ford Fiesta Kinetic in February. The Gol Trend sells 2,496 units for a 4.9% share, is #1 year-to-date at 8,380 sales and 3.9% and has now ranked #1 four times over the past 8 months. But the big event in Argentina this month is elsewhere: in 2nd place where we find the Toyota Etios, launched last September and imported from Brazil, with 2,365 sales and 4.7%. This is the highest monthly ranking the Etios has ever reached anywhere in the world, beating the #3 spot it hit in South Africa.

Toyota Etios Argentina March 2014Toyota Etios, ‘my first Toyota’ says the Argentinean advertising campaign.

Leader last month, the Ford Fiesta Kinetic is down to a still very impressive third place in March, the Toyota Hilux is up one spot to #4 and remains #2 year-to-date and the Chevrolet Classic, #1 for 4 years in a row up to 2013, is back up 7 ranks to #5 but is still stuck at a paltry 13th place year-to-date. Other great performers this month include the Ford Focus III up 15 spots to #12, the Renault Nuevo Logan at #18 and the Fiat Punto up 10 ranks to #22. The Chery Tiggo is the best-selling Chinese model at #58 ahead of the Chery QQ (#69) and Fulwin (#82).

Previous month: Argentina February 2014: Ford Fiesta Kinetic leader for the first time

One year ago: Argentina March 2013: Renault Clio Mio up to third place

Full March 2014 Top 196 All-models and Top 30 brands Ranking Tables below.

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Categories: Argentina