Argentina March 2026: Toyota and Peugeot 208 in the lead in strongest market in 8 years

The new Toyota Yaris Cross lands at #12.

The Argentinean new light vehicle market edges up 0.3% year-on-year in March to 46,072 units, this is the highest March volume in 8 years: since the 83,954 units of March 2018. The year-to-date tally is now down -3.6% to 148,692. The Top 3 brands fall by double-digits. Toyota (-16.5%) claims the top spot at 14.5% share above Volkswagen (-25.5%), still #1 year-to-date, and Fiat (-11.9%). Chevrolet (+27%) posts a splendid score to advance to #4 and is up 25.7% over Q1. Peugeot (+3.7%) is the only additional Top 10 member in positive just as newcomer BYD cracks the Top 10 for the first time at #10.

Model-wise, the Peugeot 208 (-4.4%) signs its first win in over a year: since January 2025. It climbs to #2 in the YTD charts as a result vs. #4 over the Full Year 2025. Note that at 4.9% the 208 holds a much higher market share in Argentina than it does at home in France this month (3.5%). It topples the Toyota Hilux (-20.7%) down to #2 but still #1 over Q1. The Fiat Cronos (-34.2%) is also down one spot on February to #3, a ranking it also holds YTD. The Ford Ranger (-20%) and a surging Chevrolet Onix (+32.4%) complete the Top 5. The VW Tera (#7) is once again the most popular recent launch, distancing the Toyota Yaris Cross up to #12.

Previous month: Argentina February 2026: Chinese up 7-fold, Ford (+55.9%) pushes Territory to #4

One year ago: Argentina March 2025: Toyota Hilux best-seller in strongest market in 7 years (+82.5%)

Full March 2026 Top 40 brands and Top 259 All models below.