Russia March 2016: Discover the Top 280 All-models (BSCB Exclusive)

Ford Focus Russia March 2016. Picture courtesy zr.ruThe Focus leads Ford’s Russian “renaissance” 

* See the Top 280 All-models ranking by clicking on the title *

After the Top 25 models and Top 50 All-brands, as is the tradition on BSCB we can now share the complete Russian models ranking for March. The best-selling LCVs land at #5 (GAZ Gazelle) and #25 (UAZ Bukhanka) and strong performers this month include the Ford Focus (#29), Ford Fiesta (#33), Kia Optima (#34), Hyundai Elantra (#35), Lexus RX (#45) and NX (#46). Among recent launches, the Hyundai Tucson is back up 6 spots on February to #43, the Mercedes GLE is down 6 to #44, the Mercedes GLC down 5 to #50 and the Suzuki Vitara down 15 to #65. The Toyota Corolla is back on track after being immobilised earlier this year (#61) and the Audi A3 gains a stunning 22 spots on last month to land at #73. We welcome the Mercedes GLS directly at #97 with 212 sales.

 

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One year ago: Russia March 2015: Only SUV sales resist in market down 43%

Full March 2016 Top 280 All-models Ranking Table below.

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Russia March 2016: Hyundai Solaris sovereign, Vesta cannibalises Granta

Lada Vesta Russia March 2016. Picture courtesy zr.ruThe Lada Vesta has wrecked havoc in the Russian models charts.

* See the Top 50 All-brands and Top 25 models by clicking on the title *

After -29% in January and -13 in February, the Russian new car market continue to slow down its fall at -10% in March to 125.917 units, partly because the volumes of a year ago were already at historical lows: March 2015 was down 42%. At 319.092 registrations, the year-to-date total over the first quarter is down a paltry 17% on the same period in 2015 which was already down 38% on 2014. Lada (-19%) and Hyundai (-21%) fall at double the rate of the market, resulting in much reduced market shares of 17.7% and 8.7% respectively, while Kia is actually up 2% to 9.8%. These evolutions translate in very different ways in the models ranking as we’ll see below. Inside the Top 10, only Toyota (-15%) lose share while Skoda (+6%), GAZ (+11%) and UAZ (+50%) improve.

Ford Fiesta Russia March 2016. Picture courtesy zr.ruThe recent Fiesta launch helps boost Ford Russian sales up 120% this month. 

But the most impressive surge is delivered by Ford boosted by strong performances of the Kuga and Fiesta as we saw in the February detail and more than doubling its volume year-on-year at 4.071 units, up 120% to 11th place. Further down and in order of ranking, BMW (+23%), Lifan (+63%), Chery (+34%), Suzuki (+36%) and Cadillac (+241%) deliver strong gains while on the other end of the scale Mazda (-34%), Mitsubishi (-45%), Datsun (-51%) and Ssangyong (-61%) crumble down. It’s a particularly disappointing result for the rebirth of the Datsun brand that had started all guns blazing a little over a year ago.

Hyundai Solaris Russia March 2016. Picture courtesy carscope.ruThe Hyundai Solaris now has a solid grip on the year-to-date Russian models pole position.

Once again it’s the models ranking that is showing the greatest level of movement as the new Lada Vesta continues to climb up the ladder but is cannibalising the Granta in the process. The winners so far are the consistently solid Koreans compact sedans: the Hyundai Solaris is frankly in the lead, going with the market at -11% to 7.678 sales and the Kia Rio at #2 despite sales down 19% to 5.832. The Granta is in freefall at -58% to just 5.181 units while the Vesta is up 55% on its February score to 4.595 sales in 4th place overall.

In March, the year-on-year volume loss endured by the Granta (7.257) and Priora (1.002) which the Vesta officially replaces, adds up to 8.259 units, far from being compensated by the incremental Vesta sales (4.595). The big unknown factor here is whether the Vesta has the volume potential to actually replace the Granta in the Russian pole position. This isn’t a done deal and would actually indicate a very significant shift in purchasing habits from the Russian population as the Vesta is twice as expensive as the Granta. If not, we may be witnessing the start of an era of Korean domination in the models sales charts, a historical first in Russia.

Lada XRAY Russia March 2016. Picture courtesy zr.ruFirst Top 25 ranking at home for the all-new Lada XRAY. Picture zr.ru 

Below, and impressive 6 nameplates inside the Top 12 deliver double-digit gains: the Renault Duster (+35%), VW Polo (+40%), Chevrolet Niva (+24%), Toyota RAV4 (+18%), Renault Sandero (+25%) and Kia Cee’d (+85%) all show impressive strength, as does the UAZ Patriot up 58% to #17. Finally the second all-new Lada launch in the past 6 months, the XRAY crossover, breaks into the Top 25 for its 2nd month in market, up from #32 in February to #23 with 1.518 sales and 1.2% market share in March. This score should improve steadily over the coming months as production ramps up, and it will be interesting to see to which degree it cannibalises the brand’s other SUV offer, the veteran Lada 4×4. For now, the 4×4 year-on-year loss (709 units or -18%) is inferior to the incremental sales the XRAY is bringing (1.518): so far so good.

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Russia February 2016: Discover the Top 275 All-models (BSCB Exclusive)

Lada X-Ray Russia February 2016. Picture courtesy zr.ruFirst appearance of the Lada X-Ray in the Russian sales charts. 

* See the Top 275 All-models ranking by clicking on the title *

After the Top 20 unveiled a couple of weeks ago, we can now delve into the detail of the Russian models ranking for February. The main news this month is the arrival of the Lada X-Ray, the brand’s first SUV since the 4×4 (aka Niva) was launched in… 1977. The X-Ray lands directly at #32 in February but should fast climb up the ladder over the coming months. The Mercedes GLE resists at a strong 38th position, with both the GLA and GLC also ranking within the Top 45 this month while the Hyundai Tucson (#49) and Suzuki Vitara (#50) are also inside the Top 50. The Geely Emgrand EC7 becomes the best-selling Chinese nameplate (#47), overtaking the Lifan X60 (#54) and X50 (#59).

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One year ago: Russia February 2015: Market worsens down to -38%

Full February 2016 Top 275 All-models ranking table below.

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Russia February 2016: Hyundai Solaris leads YTD, market down 13%

Lada Vesta Russia February 2016. Picture courtesy zr.ruThe arrival of the Lada Vesta has further destabilised the top of the Russian models charts.

* See the Top 25 models and Top 50 All-brands by clicking on the title *

Partly due to an already very low base a year ago, Russian new car sales are down ‘just’ 13% year-on-year in February to 111.145 registrations, its smallest decline in 14 months. This brings the year-to-date total to 193.072 units, down 21% on the same period in 2015. Local manufacturer Lada continues to lose share at -19% to 19.035 sales and 17.1% whereas Kia gains some at -9% and 11.492 units above Hyundai, down 21% at 10.510. Renault (-3%), Toyota (+11%), Volkswagen (-7%), Ford up a spectacular 144%, GAZ (+10%) and UAZ (+37%) are the other Top 15 manufacturers improving their market share this month. Further down, Lexus (+83%), Lifan (+45%), Suzuki (+48%) and Chery (+10%) impress.

Ford Explorer Russia February 2016. Picture courtesy zr.ruFord sales are up 144% in a market down 13%. Picture zr.ru 

The models ranking has now entered the murky waters we predicted at the end of last year: the “transition” between Lada Granta and Vesta. The inverted commas are mandatory here, because the Vesta does not replace the Granta in the Lada range, but the Priora. Rather, Lada is hoping the much more modern (and expensive/profitable) Vesta will replace the much cheaper Granta in the hearts of Russian consumers. A hard task given the Vesta is priced at double the Granta: from 570k Rubles / US$8.050 vs. 312k Rub ($4.400) for the Granta… A logical result of the Vesta launch, which will soon be followed by the small crossover X-RAY, is that it vacuums the entire marketing attention of the brand: as the Vesta continues to progress (#7 and 2.955 sales this month), the Granta drops 40% year-on-year to just 6.335 units, its lowest monthly result in almost four years.

Toyota RAV4 Russia February 2016. Picture courtesy zr.ruThe Toyota RAV4 is up 122% to 6th place overall. Picture zr.ru 

Add to this the continuously stupefying health of the two Korean compact sedans: the Hyundai Solaris (+2%) and Kia Rio (+16%) managing to gain volume year-on-year in this depressed context, and we have a first this month in Russia. At 13.756 units vs. 13.712 for the Lada Granta, the Hyundai Solaris takes the year-to-date lead in the country for the first time. In fact, it is the first time a foreign model (although manufactured locally) is #1 in a YTD Russian ranking since the Lada brand was created in 1970. Given the relative popularity of the Moskvitch brand from 1947 onwards, this could be the first time since World War II that a foreign nameplate tops the YTD Russian sales charts. No less. It is the 8th time the Solaris ranks #1 monthly (all in the past 14 months) and the 6th time in the past 8 months. A logical crowing then, that could transformed into a historical annual top spot easier than previously though if the Granta really suffers from the arrival of the Vesta as this month’s data seems to indicate.

Toyota Land Cruiser Russia February 2016. Picture courtesy zr.ruThe Toyota Land Cruiser 200 sees its facelift boost its sales up 257%.

In fact, the Lada Granta (-40%), 4×4 (-29%) and Largus (-31%) are the only three nameplates in the Top 11 to lose ground on their February 2015 score, with all the other posting year-on-year gains: the Renault Duster flies up 42% to #4, the VW Polo is up 24% to #5, the Toyota RAV4 up 122% to #6 and the Chevrolet Niva and Renault Sandero are both up a much more modest 1%. Notice also the Nissan X-Trail up 237% on the previous gen at #16, the UAZ Patriot up 59% to #22, Toyota Land Cruiser 200 up 257% and the Mitsubishi Outlander up 133%. Once again, only the SUV segment sees spectacular year-on-year gains.

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Previous month: Russia January 2016: Market down 29%, Lada Vesta in Top 10

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Full February 2016 Top 50 All-brands and Top 25 models below.

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Russia January 2016: Discover the Top 267 All-models (BSCB Exclusive)

Mercedes GLC Russia January 2016. Picture courtesy zr.ruThe Mercedes GLC leaps up into the Russian Top 40 in January. 

* See the Top 267 All-models Ranking Table by clicking on the title *

As is the tradition on BSCB, after detailing the Russian brands ranking and the Top 25 models, we now go through the full models ranking. As we had already observed over the past 12 months, the SUV segment is the only one to escape the deep crisis new car sales are going through in Russia. The Nissan Terrano misses out on a Top 25 ranking for just 13 units (#27), while of the all-new Hyundai Tucson the gap is a mere 14 sales (#28). The Ford Kuga is up to #34, and the three smallest Mercedes SUVs all surge this month: the Mercedes GLC jumps from #72 in December to #36, the GLA from #114 to #37 and the GLE from #57 to #38.

BMW X4 Russia January 2016. Picture courtesy zr.ruThe BMW X4 is up to #69. Picture courtesy zr.ru 

The Lifan X50 (#44 with 487 sales) is getting ever closer to becoming the best-selling Chinese nameplate in China, now only trailing the Lifan X60 (#41) by 82 units. The all-new Suzuki Vitara is up 17 ranks on last month to #45, the BMW X4 up 23 to #69, the Nissan Pathfinder up 94 to #84, the Nissan Murano up 54 to #115 and th Mini Countryman up 60 to #147. This is a great environment in which to launch the Lada X-Ray in the coming months.

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One year ago: Russia January 2015: Hyundai Solaris hits #1 in market down 24%

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Russia January 2016: Market down 29%, Lada Vesta in Top 10

Lada Vesta Russia January 2016The Lada Vesta surges to 9th place overall in Russia this month. 

* See the Top 25 best-selling models and Top 55 All-brands by clicking on the title *

The new car market crisis is deepening in Russia, with January down a further 29% year-on-year to just 81.849 registrations, the first time in six years Russian new car sales fall below 100.000 monthly units. In fact, it is only the third time in the past decade that the market sinks to five-digit figures, along with January 2010 (74.086 units) and February 2010 (91.922). Thanks to the gearing up of the Vesta adding 1.643 units to the mix (#9), local manufacturer Lada fares better than its home market, limiting its fall to -11% at 15.577 deliveries and 19% share: way above its 2015 level of 16.8%. Kia gains share at 11.1% thanks to sales down “just” 20% as does Toyota at 7.4% (-15%) but Hyundai (-37%), Renault (-43%) and Nissan (-51%) implode.

Porsche Macan Russia January 2016. Picture courtesy zr.ruCrisis? What crisis? Porsche sales are up 60% in Russia this month.

It’s not all bad news though, especially for luxury brands as the weak ruble has made top-end models less expensive in Russia and even more attractive to wealthy Russians: Porsche is up 60%, Lexus up 57% and Mercedes 1%. The Chinese are also back in force with Lifan up a spectacular 63% to 1.5% share vs. 0.9% in 2015, Geely up 23% and Chery up 1%. Notice also GAZ up 1% while Ford and Suzuki both see their volumes surge by a stunning 25% year-on-year. At the other end of the scale, Chevrolet is down 61%, Jeep down 63%, Datsun down 66%, Ssangyong down 79% and Volvo down 94%. Great Wall and JAC did not sell a single car in Russia this month and if Opel also didn’t, that’s because the brand was discontinued in the country.

Toyota Land Cruiser 200 Russia January 2016. Picture courtesy zr.ruThe Toyota Land Cruiser 200 is up 265% on January 2015.

Small volumes send the models ranking into a spin. The podium remains unchanged on FY 2015, but for once the Lada Granta (-5%) is a lot stronger than the Hyundai Solaris (-32%) and Kia Rio (-31%) despite the focus on the Vesta arrival. The Toyota RAV4 gains a sparkly 38% to land in 4th place, the nameplate’s best-ever Russian ranking. Same story for the Kia Sportage up 56% to a record 6th position, both models outselling the segment’s traditional leader the Renault Duster, still gaining share thanks to sales down 13% only. The Lada Largus is up 9% to #8, the Skoda Rapid (-20%) leaps to #11, the Kia Cee’d (-8%) is up to #15 and the Toyota Land Cruiser 200 takes full advantage of its facelift with sales up 4-fold year-on-year to #21 and 1.014 deliveries.

Previous post: Russia Full Year 2015: Hyundai Solaris teases Lada Granta in market down 36%

One year ago: Russia January 2015: Hyundai Solaris hits #1 in market down 24%

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Russia Full Year 2015: Solaris teases Granta in market down 36%

Hyundai Solaris Russia 2015. Picture courtesy YoutubeThe Hyundai Solaris ends the year 4.314 sales below the Lada Granta.

* Now updated with the Top 60 All-brands and Top 430 All-models *

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A lot of elements combined to make 2015 one of the worst years for Russian car sales in the past two decades. The Russian economy is going through its worst recession since 1998, partly triggered by the fall in commodities prices such as petrol and Ukraine crisis-related economic sanctions imposed to the country. The ruble crumbled down 23% against the dollar in the past year, inflation rose up to double-digits, household purchasing power imploded. The Russian new car market has only seen two months of growth in the past 35 and posted its steepest year-on-year declines in the last two months of the year at -43% in November and -47% in December. As a result, annual sales stumble down 36% to just 1.601.216 units to return to its recession-plagued 2009 level (1.465.762).

Lada Vesta Russia 2015Lada is counting on the Vesta (above) and XRAY to stay afloat at home in 2016.

Lada manages to salvage market share by falling slightly slower than the market at -31% to 269.096 units, but the winners of 2015 are Korean: Kia is down just 16% to 163.500 and 10.2% share vs. 7.9% in 2014 and Hyundai does even better at -10% to 161.201 and 10% vs. 7.2% a year ago. Below, Renault (-38%), Toyota (-39%), Nissan (-44%) and Volkswagen (-39%) all lose market share. General Motors has stopped sales of mainstream Chevrolet models (-60%) and retired Opel (-74%) from the market altogether.

Ssangyong Actyon Russia 2015. Picture courtesy auto-motor-und-sport.deSsangYong sales are down a devastating 79% in Russia in 2015.

A significant number of carmakers see their Russian sales all but disappear this year: Subaru (-61%), Suzuki (-67%), Citroen (-72%), Chery (-73%), Peugeot (-73%), Jeep (-75%), Honda (-78%) and SsangYong (-79%) lose over half of their volume in the space of one single year. Among the Chinese, Lifan (-36%) and Geely (-38%) follow the market to become the only two significant players still in activity and the only ones remaining in the Top 30.

Porsche Macan Russia 2015. Picture courtesy of autobild.dePorsche sales ignored the recession: up 12% year-on-year.

All is not doom and gloom in the brands ranking as some manufacturers benefit from a sales transfer towards SUV and luxury fares: UAZ is down just 2% to #11 and gains one percentage point share to 3%, with Mercedes (-15%), BMW (-20%) and Audi (-25%) also outpacing the market. Lexus for its part actually improves at +6% thanks to the NX, as does Porsche (+12%) thanks to the Macan. Datsun ranks at a very satisfying 15th place for its first full year in market but fell 54% in December. Dongfeng (#40) is the only new carmaker launching in 2015.

Kia Rio Russia 2015The Kia Rio sells just under 100.000 units in a depressed Russian market.

In 45 years of Russian car sales records, never before had a foreign nameplate been so close to the annual best-seller title. The Lada Granta sees its advantage over Hyundai Solaris thaw from 38.166 sales in 2014 to a meagre 4.314 this year. In November 2014, the Kia Rio sent shockwaves through the Russian market and became the first foreign model to top monthly Russian sales since the first Lada launched in 1970. The past 12 months have seen this revolution unfold: the Hyundai Solaris took charge of the Russian charts no less than 7 times in 2015, including 5 straight months from July to November. If the Granta “miraculously” reclaims the lead in December to secure its third annual win with 120.182 sales, the crowning of either the Solaris (115.868) or the Rio (97.097) in 2016 seems inevitable.

UAZ Patriot Russia 2015Excellent result for the UAZ Patriot at #23.

For the first time since the seventies, Lada only places one nameplate among the Top 7 best-sellers: the Largus (-40%) and Kalina (-45%) are relegated to #8 and #9 respectively while the venerable 4×4 (aka Niva) is up 3 spots to #10 thanks to sales down just 18%. Even Renault does better with the Duster (#6) and Logan (#7). The GAZ Gazelle (-28%) shoots up 3 spots to #4, the VW Polo (-23%) is up four to #4, the Rapid becomes Skoda’s best-seller thanks to 24.547 sales for its first full year in market, the Datsun on-DO improves to #18, the venerable UAZ Bukhanka is up 14 ranks to #19 thanks to incredibly stable sales at 21.408 and the UAZ Patriot is down just 5% to land at a best-ever #23.

Datsun mi-DO Russia 2015. Picture courtesy zr.ruThe Datsun mi-DO is the best-selling all-new nameplate in Russia in 2015. Picture zr.ru

Further down, let’s single out the Lexus NX shooting up 211 spots to a shining 36th place (10.328 sales), the Lifan X60 remaining the best-selling Chinese nameplate in Russia and the only one in the Top 60 at #37 and despite sales down 51%, the Datsun mi-DO snapping the title of most popular all-new nameplate at #38 (8.165 sales) above the Ford Fiesta (#57), Lifan X50 (#101), Lada Vesta (#104), Mercedes GLE (#105) and Mercedes GLC (#125). Flying in the face of the current depressed economic context, the BMW X5 is up 50% to #53, the Mercedes C-Class is up 2% to #60, the Mercedes S-Class also up 2% to #69, the Mercedes GLA up 10% to #80 and the Audi Q7 up 52% to #87.

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Two years ago: Russia Full Year 2013: Lada Granta celebrates first year at #1

Full Year 2015 Top 60 All-brands and Top 430 All-models vs. Full 2014 figures below.

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Russia November 2015: Now with Top 306 All-models (BSCB Exclusive)

Hyundai Tucson Russia November 2015. Picture courtesy zr.ruSurefire Russian blockbuster? First month of sales for the Hyundai Tucson. Picture zr.ru

* See the Top 306 All-models Ranking Table by clicking on the title *

As is the tradition on BSCB, after studying the All-brands ranking and Top 25 models ex-LCVs, we now go into the November Russian models ranking in its entirety. The usual light commercial best-sellers appear in the ranking: the The GAZ Gazelle is down one spot to #6 but the valiant UAZ Bukhanka is up 3 to #14, kicking the Lada Vesta (#21) and Toyota Land Cruiser 200 (#22) out of the Top 20 and the Kia Cee’d (#26) and VW Jetta (#27) out of the Top 25. Solid performers of the past few months confirm their dynamic scores: the Ford Fiesta ranks at #35, the Lifan X60 is #36 and the Lifan X50 #42.

Volvo XC90 Russia November 2015. Picture courtesy zr.ruVolvo is banking on getting a slice of the healthy Russian luxury SUV segment with the XC90.

The Datsun mi-DO manages a spectacular about turn, coming back from the grave at #84 in October to #40 this month. Luxury SUV are all the rage in these depressed times: the Mercedes GLE is stable at an excellent #39, the Mercedes GLC is up 16 to #43, the Lexus LX is up a fantastic 134 spots on October to #58 and the Volvo XC90 is up 24 to #67. Further down, we welcome the Hyundai Tucson at #109 with 159 sales. November data confirms the Lada XRAY crossover hasn’t hit the charts yet.

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Russia November 2015: Hyundai Solaris #1, Lada Vesta lands in Top 20

Lada Vesta Russia November 2015. Picture courtesy zr.ruThe Lada Vesta has made its entrance in the Russian sales charts.

* See the Top 50 All-brands and Top 25 models by clicking on the title *

Persisting recession in Russia, partly triggered by the Ukraine-related economic sanctions imposed to the country, has seen the ruble crumble down 23% against the dollar in the past year, inflation rise up and household purchasing power implode. The Russian new car market has only seen two months of growth in the past 34 and posts in November its 11th consecutive year-on-year decline – its steepest so far in 2015 – at -43% to just 131.572 units vs. 229.432 a year ago. The combined effect of an unusually strong result in November last year when consumers rushed to buy a car and get ahead of widely – and rightly – anticipated new year price increases has made the decline even sharper this month. Lada (-29%) and Kia (-32%) gain marginal share by losing less ground than the market but Hyundai is the real winner with sales down just 7% and a market share going from 7% a year ago to 11.5% this month.

Cadillac Escalade Russia November 2015. Picture courtesy zr.ruCadillac is one of only 3 carmakers to gain ground year-on-year in the Top 40.

Below, Renault (-46%), Toyota (-53%) and Nissan (-53%) lose share while Volkswagen (-32%) and Skoda (-39%) gain some, showing no particular impact from its emission scandal. Lifan (+3%), Brilliance (+4%) and Cadillac (+21%) are the only Top 40 carmakers to post positive results in November, while Daewoo (-13%), Audi, UAZ (-18%), Lexus (-23%), Mercedes and Porsche (-24%) post relatively limited declines. On the other hand Mitsubishi (-74%), Citroen (-78%), Peugeot (-79%), Chery (-80%), Suzuki (-81%), Jeep (-87%), Honda (-90%), Ssangyong (-91%) and Great Wall (-94%) all but disappear. Chevrolet (-71%) and Opel (-92%) will actually withdraw from the Russian market from 2016 onwards so their respective declines are logical. But there are bigger events unfolding in the models ranking…

Ssangyong Actyon Russia November 2015. Picture courtesy zr.ruSsangyong is down 91%. 

One year ago, the Kia Rio send shockwaves through the Russian market: for the first time since the first Lada model hit dealerships of the then-USSR in 1970, a foreign model managed to top the monthly sales ranking in Russia: the Rio historically outsold the Lada Granta with 10.834 sales vs. 10.520. In the space of just one year, a foreign model dominating Russian car sales has become all too common. If the Kia Rio may not have managed to repeat its win, the Hyundai Solaris took charge no less than 7 times in the past 11 months. In November, the Solaris lodges a 5th consecutive month in pole position, even gaining 13% year-on-year to almost double its market share from 4.4% a year ago to a record 8.7% this month, and also delivering an all-time high monthly volume of 11.462.

Hyundai Solaris Russia November 2015. Picture courtesy zr.ruFifth consecutive month at #1 for the Hyundai Solaris in Russia. 

The advantage the Solaris has over the Granta in November (2.462 sales) is greater than the gap that separates it from the year-to-date pole position (2.144) with the Solaris adding up to 106.509 units after 11 months vs. 108.653 for the Granta. The past five months are clearly to the advantage of the Solaris with a monthly average of 10.561 sales vs. 9.016 for the Granta, yet it would need to beat that average to be able to finish the year #1. Mathematically and theoretically, the Solaris could indeed edge past the Granta in-extremis during the last few days of the year and post a historical annual foreign win in Russia, something that has never happened since records began 45 years ago. It remains to be seen however whether Lada will let that happen, may it cost a few anticipated registrations to secure the title to Russian ground.

Lada Vesta Production Lada Vesta Vladimir PutinLada Vesta production started last September, Vladimir Putin tried it in October.

One element going against the Granta is Lada now focussing its energy on its “renaissance” models: the Vesta compact sedan and the XRAY crossover. A brand new model is a rare occurrence for Lada: the last one was the Granta almost four years ago in January 2012 – the Largus, launched in July 2012, is in fact a rebadged Dacia Logan MPV – so two at once is a momentous even for the Russian carmaker. The Vesta, unveiled as a concept in August 2014, is the first Lada to be launched only 12 months after concept. Production kick-started as announced on September 25 in Izhevsk, 1.200 km east of Moscow, with 60% of components produced in another plant (Togliatti).

Lada Vesta back Russia November 2015. Picture courtesy zr.ruLada Vesta

Sales of the Vesta officially started on November 25 but pre-sales to dealerships allowed the nameplate to make its grand entrance within the Russian Top 20 this month at #19 with 1.748 units. The Vesta starts at 514k Rubles (US$ 7.400) for the Classic trim, but will initially only be available in Comfort (570k Rub – $8.200) and Luxe (608k – $8.800) in 60 dealerships in 25 cities across the country for now. This makes the Vesta the most expensive Lada on sale, with the Priora starting at 420k Rub, the 4×4 at 395k Rub and the Granta at 312k Rub. See more detail on Lada pricing here. It also positions the Vesta full frontal agains the Solaris and Rio with larger dimensions. The Lada XRAY crossover, based on the Renault Sandero, will also enter the sales charts imminently.

Toyota Land Cruiser 200 Russia November 2015. Picture courtesy zr.ruFirst ever Russian Top 20 ranking for the Toyota Land Cruiser 200 in Russia.

In other models news, the VW Polo is up a brilliant 15% in 4th place, the Lada Priora shoots back up 9 spots on last month to #9 despite sales down 33% year-on-year, the Skoda Rapid is up five ranks to break its Russian ranking record at #11 (previous best: #13 last April), the Kia Sportage is up 7 to #13, the Toyota Land Cruiser 200 makes a second ever appearance inside Russia’s Top 25 after landing at #21 in March, reaching a best-ever #20 thanks to stable sales at 1.744 units and the VW Jetta posts its first Top 25 ranking of the year at #25.

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Russia October 2015: Now with Top 310 All-models (BSCB Exclusive)

Mercedes GLE Russia October 2015. Picture courtesy zr.ruWhat crisis? The Mercedes GLE is already among the 40 most popular nameplates in Russia.

* See the Top 310 All-models by clicking on the title *

As is now the tradition on BSCB we can share with you a complete models ranking for Russia including light commercials. The GAZ Gazelle (#5) and valiant UAZ Bukhanka (#17) are now included in the Top 25 while the Toyota Prado (#26) and Ford Focus (#27) are dropped. The Ford Fiesta continues its ascent, up another two ranks to #31, the Lifan X50 (#35) distances itself from the Geely Emgrand 7 (#41) for the title of best-selling Chinese nameplate in Russia but the smaller Lifan X50 (pictured below) is catching up: from #110 in September to #45, edging past the Geely Emgrand X7.

Lifan X50 Russia October 2015. Picture courtesy zr.ruLifan X50. Picture zr.ru

In times of crisis the luxury brands are traditionally less affected as the well-to-do can still afford them. Case in point this month: both new Mercedes SUVs are within the Top 60 only a couple of months into their career: the GLE is up a further 10 spots on an adjusted September sales figure to #39 and the GLC is up 36 ranks to #59. Notice also the Chevrolet Tracker up 31 spots to #91, the Jaguar XE up 17 to #166 and the Jeep Renegade landing at #191 for its first month in market.

Previous post: Russia October 2015: Hyundai Solaris holds onto lead, market down 39%

Previous month: Russia September 2015: Now with Top 318 All-models (BSCB exclusive)

One year ago: Russia October 2014: Datsun on-DO above Opel Astra and Ford Focus

Full October 2015 Top 310 All-models Ranking Table below.

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