Russia July 2016: Discover the Top 260 All-models (BSCB Exclusive)

Ravon R2 Russia July 2016The Daewoo Matiz becomes Ravon R2 and lands at #78. 

* See the Top 260 All-models ranking by clicking on the title *

After the Top 25 models and Top 55 All-brands, as is the tradition on BSCB we explore the Russian models charts in full detail for July. First the usual LCV suspects slot into the ranking: the GAZ Gazelle at #6 as per its year-to-date ranking and the UAZ Commercial (aka “Bukhanka”) at #19 vs. #20 so far this year. Despite this, the hero of the month, the Renault Kaptur, can still claim to now belong among the 20 best-selling nameplates in Russia. Just outside the Top 30, both the Ford Focus (+37%) and Fiesta (+29%) continue to go against the grain in a devastated market (-16%).

Lexus LX Russia July 2016. Picture courtesy zr.ruLexus LX: the recession hasn’t hit luxury SUV sales in Russia. 

Luxury SUVs are more than ever in fashion in Russia: the Mercedes GLE is back up 7 spots to #37, the Lexus RX up 81% to #46, the Audi Q7 up 127% to #49, the Mercedes GLS ranks #52 vs. #73 YTD, the Lexus LX is up 82% to #61 and the Jaguar F-Pace remains inside the Top 100 at #93. Newly created to replace UZ-Daewoo, the Ravon brand has landed in Russia in the form of the R2, a rebadged Daewoo Matiz/Chevrolet Spark, already well inside the Top 100 at #78. The only other newcomer in the July charts is the Renault Twizy with one lonely sale.

Previous post: Russia July 2016: Renault Captur instant blockbuster, Ravon brand lands

Previous month: Russia June 2016: Hyundai Solaris back on top, Lada Vesta resumes growth

One year ago: Russia July 2015: Now with Top 320 All-models (BSCB Exclusive)

Full July 2016 Top 260 All-models ranking table below.

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Russia July 2016: Renault Kaptur instant blockbuster, Ravon brand lands

Renault Kaptur Russia July 2016. Picture courtesy motor.ruThe Renault Kaptur is already among the 20 best-selling nameplates in Russia. 

* See the Top 55 All-brands and Top 25 models by clicking on the title *

The Russian market freefall has seemingly entered a bottomless pit, with sales down another 16% year-on-year in July to just 109.410 units, leading to a year-to-date tally down 14% to 781.605. Local manufacturer Lada resists very well thanks to a frank renewal of its lineup with deliveries up 4% to 19.9% share vs. 16% a year ago. Kia (-11%) and Hyundai (-12%) follow and drop slightly slower than the market while Renault is down just 8% to cement its fourth place overall with 8.3% market share. Volkswagen (-2%), Nissan (-8%), Skoda (+12%), GAZ (-1%) and Ford (-7%) also improve their market share inside the Top 10 whereas Toyota (-26%) disappoint. Below, Lexus (+0.2%), Lifan (+0.3%), Mercedes (+1%), Cadillac (+30%), Volkswagen Vans (+50%), Infiniti (+100%), Jaguar (+100%) and Smart (+123%) are among a handful of marques actually posting a sales increase.

Ravon Nexia Russia July 2016Ravon Nexia

This month the Uzbekistan-based Daewoo brand disappears from the Russian ranking because it has now been discontinued, having sold a relatively solid 8.574 units in 6 months (-29%). It has now been replaced in Russia by an entirely new brand: Ravon, which appears in the sales charts for the first time in July at #33 with a timid 237 sales and 0.2% share, inserting itself in-between Geely (242) and Jaguar (220). Although this is a new brand, the Uzebek-assembled lineup is the same as that of Daewoo (Matiz, Spark, Nexia, Cobalt and Gentra) and could enable Chevrolet to re-enter the Russian market if it decides to do so at a later stage.

Nissan Qashqai Russia July 2016. Picture courtesy zr.ruNissan Qashqai

In the models ranking, the Hyundai Solaris snaps the top spot for the 10th time in the past 15 months despite sales down 23% to 7.904, taking a serious option at the FY2016 pole position and distancing the Kia Rio (-17%) and Lada Granta (-30%), also falling faster than the market. The Lada Vesta continues to creep up the ranking,  posting new volume (5.198) and market share (4.8%) personal bests in 4th position overall, now also its year-to-date ranking. The VW Polo (+12%), Renault Duster (+2%), Skoda Rapid (+17%) and Octavia (+8%), Kia Sportage (+22%), Nissan Qashqai (+74%) and Almera (+19%) all deliver very satisfying volume gains, but the most impressive nameplate inside the Russian Top 25 in July is without a doubt the all-new Renault Kaptur – in fact a Duster with a facelifted and stretched Captur “wrapping paper”, breaking into the Top 20 as early as for its 2nd month in market, soaring to #18 and 1.419 sales.

Previous post: Russia First Half 2016: Hyundai Solaris takes charge in market down 14%

Previous month: Russia June 2016: Hyundai Solaris back on top, Lada Vesta resumes growth

One year ago: Russia July 2015: Hyundai Solaris and Kia Rio take root above all Ladas

Full July 2016 Top 55 All-brands and Top 25 models below.

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Russia First Half 2016: Hyundai Solaris takes charge in market down 14%

Hyundai Solaris Russia June 2016. Picture courtesy trendymen.ruCan the Hyundai Solaris maintain its lead till the end of the year? I doubt it.

* Now updated with the Top 60 All-brands and Top 385 All-models *

New car sales in Russia are trapped in a seemingly never-ending downward spiral, losing another 14% year-on-year over the First Half of 2016. This means the market has lost almost half its volume in two years, going from 1.229.931 over H1 2014 to 672.140 this year… The near future isn’t looking better either, and if local organisation AEB predicts a 10% drop over 2016 it is tainted with an optimism hoped to hold as a self-fullfilling prophecy. Local behemoth Lada has somehow stopped its race to the bottom thanks to the launch of new all-new nameplates (see further down), managing a decline smaller than the market at -12% to 124.353 units and 18.5% share. Kia (-8%) overtakes sister brand Hyundai (-19%) to take the 2nd spot overall with 10.4% share, meaning the Hyundai-Kia combination, at 20% share, is above Lada like last year.

Ford Explorer Russia June 2016. Picture courtesy zr.ruFord posts a spectacular 52% sales gain so far in 2016.

Renault manages to improve its share marginally thanks to deliveries down ‘just’ 9% as does Toyota (-6%), Volkswagen (-8%) and Skoda (-4%) but Nissan (-28%) struggles. A handful of marques are able to go against the grain and post year-on-year gains: Chery (+3%) thanks to a facelifted Tiggo, Suzuki (+8%) thanks to the new Vitara, GAZ (+6%) and UAZ (+11%) as well as Lexus (+17%) thanks to the NX and RX but none as spectacularly as Ford, up a fantastic 52% to #11 overall and Lifan revived up 63% to #21 and back to the #1 Chinese spot in Russia, Among smaller brands, Brilliance (+41%) and Jaguar (+73%) also post significant improvements. Two additional Chinese carmakers enter this depressed Russian market over the period: FAW returns after a 2 year-hiatus  with 500 sales and Zotye makes a timid appearance with 74 units sold.

Lexus NX Russia June 2016Thanks to the NX and the new RX, Lexus is up 17% in Russia this year. 

Hyundai Solaris / Lada Granta Half-year sales comparison 2014-2016:

Model H1 2016 H2 2015 H1 2015 H2 2014 H1 2014
Hyundai Solaris 45,930 62,166 53,702 59,070 55,574
Lada Granta 43,967 56,609 63,573 81,335 71,475

For the second semester in a row, the Hyundai Solaris is the best-selling vehicle in Russia thanks to a decline limited to 14% to 45.930 vs. -31% to 43.967 for the Lada Granta and an even better hold for the Kia Rio in third place at -8% to 39.454. Hyundai has sold 108.096 copies of the Solaris in Russia over the past 12 months, way above the 100.576 managed by the Lada Granta, but the Solaris hasn’t been #1 over a calendar year yet. A last minute surge by the Granta in December prevented it from becoming the first foreign-branded vehicle to top Russian charts since World World 2. Can it manage that feat in 2016? The statistical logic would say yes, however I believe it is very unlikely that the powers that be will let a Korean nameplate dominate the Russian ranking in 2016.

Lada Vesta Russia June 2016. Picture courtesy zr.ruThe Lada Vesta lands directly at #5 in Russia over H1 2016

A main component explaining the Granta’s weakness is the roaring arrival of the Vesta which, although not competing with the Granta in price but rather the Solaris and Rio, has made more damage internally at Lada than on its direct competitors. The Vesta lands at #5 so far in 2016 with a solid 22.894 sales, peaking at #4 and 5.128 sales in June. New Lada nameplates traditionally take a while hitting cruising levels, so the Vesta is bound to go higher, but a long-term pole position seems far-fetched. The other Lada new launch, the XRAY, has a much more limited success so far: it ranks #23 over H1 2016 with 8.042 sales, peaking at #13 in April but damaging the Lada 4×4 (-34%).

Lada XRAY Russia June 2016. Picture courtesy zr.ru…while the Lada XRAY remains outside the Top 20 for now. 

In other models news, the SUV segment is the only one featuring strong gains so far: 7 of the 9 models in positive in the Top 25 are either SUVs or have an SUV variant within their range: the Renault Duster jumps three spots and 15% to land at an outstanding 4th place, the Toyota RAV4 is up 4 ranks and 13% to #7, the Chevrolet Niva enjoys a second wind at +6% to #9, the Renault Sandero is up 0.2% thanks to the Stepway, the UAZ Patriot is up 13% to a best-ever #17 and the Nissan Qashqai benefits from the new model with sales up 63% to #18. The VW Polo (+4%) is the only exception.

Previous post: Russia June 2016: Hyundai Solaris back on top, Lada Vesta resumes growth

One year ago (1):  Russia First Half 2015: Hyundai and Kia winners in damaged market

One year ago (2): Russia First Half 2016: Now with Top 360 All-models (BSCB Exclusive)

Full H1 2016 Top 60 All-brands and Top 385 All-models vs. Full H1 2015 figures below.

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Russia June 2016: Solaris back on top, Lada Vesta resumes growth

Lada Vesta Russia June 2016. Picture courtesy zr.ruThe Lada Vesta posts its first month at 5.000+ sales. 

* Now updated with the Top 52 All-brands and Top 275 All-models *

The freefall continues for the Russian new light vehicle market, down another 12.5% in June to 122.633 registrations, pulling the H1 2016 tally down 14% to 672.140 units. I did predict the Russian market would continue to fall fast in 2016, but for Joerg Schreiber, Chairman of the AEB Automobile Manufacturers Committee, it comes as a surprise: “Total market volume continued to erode at double-digit pace, faster than anticipated at the beginning of the year. With this in mind, the AEB is updating its 2016 full-year market forecast to 1.44 million units (-10.3%), [implying] a slowdown of the negative trend in H2, to 6-7%.” Still rather optimistic in my view.

Lifan X50 Russia June 2016. Picture courtesy zr.ruLifan sales are up 57% in Russia in June.

For once local carmaker and market leader Lada falls faster than the market at -16%, resulting in a lower market share at 18.1% vs. 18.5% year-to-date. Kia (-8%) and Hyundai (-2%) on the other hand continue to gain market share at 10.4% and 9.8% respectively this month. The same goes for Renault, managing a 1% increase to 10.075 units and 8.2% share, but Toyota (-17%) and Nissan (-33%) drop painfully. BMW (+7%), Skoda (+9%), Audi (+15%), UAZ (+21%) and most impressively Ford (+22%) also deliver gains inside the Top 15. Further down, Lifan impresses with a 57% improvement, while Mini (+1%), Subaru (+6%), Brilliance (+75%) and Jaguar (+255%) are among other brands gaining ground year-on-year. We welcome Chinese carmaker Zotye in the Russian sales charts in June even though the brand launched back in March: it ranks #48 for now with a discreet 21 sales.

After two consecutive months of Lada Granta domination, the Hyundai Solaris returns to #1 model in Russia in June, a spot it has now held for 9 of the past 14 months. It is followed very closely this month its platform twin the Kia Rio at 8.629 sales (-4%) vs. 8.676 (-6%) whereas the Granta implodes (-49%) at 7.219. Part of the explanation for the Granta drop is the gearing up of the Vesta: after marking a pause in May, the new Lada resumes its ascent, setting new volume (5.128) and market share record (4.2%) for the nameplate in 4th position. Its SUV counterpart, the XRAY, is however stuck at the bottom of the Top 20: it ranks #18 in June after hitting #13 in April and #16 in May.

Renault Kaptur Russia June 2016. Picture courtesy zr.ruThe Renault Kaptur lands at #45.

A healthy amount of models manage significant gains in a declining market: the Renault Duster is up 13% at #5, the Chevrolet Niva up 36% at #9, the Renault Sandero up 15% to #11, Skoda Rapid up 14% to #12 and Skoda Octavia up 4% to #13. Further down, it’s once again the SUV segment that manages to stay afloat: the UAZ Patriot (+21%), Kia Sportage (+13%) and Nissan Qashqai (+44%) all post strong gains with the Hyundai Tucson improving its best ranking to #21 and the Nissan Terrano lodging a 2nd straight month inside the Top 25 thanks to deliveries up 6%. Further down, let’s salute the great performance of the Mercedes GLS up a further 6 spots on May to #41, the thunderous arrival of the Renault Kaptur (in fact a Duster with a Captur snout) directly at #45 with 554 sales, and of the Jaguar F-Pace instantly accounting for 70% of the brand’s sales in Russia.

Previous post: Russia May 2016: Discover the Top 280 All-models (BSCB Exclusive)

Previous month: Russia May 2016: Skoda and Ford escape overall gloom

One year ago: Russia June 2015: Lada Granta reclaims #1 spot at record 10% share

Full June 2016 Top 52 All-brands and Top 275 All-models below.

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Russia May 2016: Discover the Top 280 All-models (BSCB Exclusive)

Lexus LX Russia May 2016The Lexus LX breaks into the Russian Top 40 this month.

* See the Top 280 All-models ranking by clicking on the title *

After the Top 25 models and Top 53 All-brands, as is now the tradition on BSCB we explore the Russian models charts in a lot more detail for May. First the usual LCV suspects slot into the ranking: the GAZ Gazelle at #7 as in year-to-date and the UAZ Commercial (aka “Bukhanka”) at #22 vs. #24 so far in 2016. The Nissan Almera (1.003 sales) and Toyota Prado (1.000) miss out on a Top 25 passenger cars ranking for just a few sales while the Ford Fiesta breaks into the Russian Top 30 for the first time ever (#30), becoming the brand’s best-seller in the country just above the Focus (#31).

Mercedes GLS Russia May 2016The GLS is Mercedes’ best-selling SUV in Russia in May.

Just outside the Top 30, luxury SUVs continue to be all the rage in Russia: the Lexus RX is up a further 5 spots on April to a stunning 32nd place, the Lexus LX is up 21 ranks to #38 vs. #52 year-to-date and #100 in 2015, the BMW X5 is up 14 to #41, the Mercedes GLS up 17 to break into the Top 50 for the first time at #47, becoming Mercedes’ most popular SUV in Russia – and also the most expensive. The GLE follows closely at #48 (-6). In the Chinese aisle, it’s also SUVs that dominate: the Lifan X60 leads the pack at #45 ahead of the Lifan X50 at #60 and the Chery Tiggo at #80. Along with the Lifan Cebrium (#84), Geely Emgrand EC7 (#89) and Emgrand X7 (#96), there are 6 Chinese nameplates inside the Chinese Top 100 in May vs. 4 year-to-date.

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One year ago: Russia May 2015: Hyundai Solaris outsells Lada Granta, Nissan X-Trail surges to #5

Full May 2016 Top 280 All-models ranking below.

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Russia May 2016: Skoda and Ford escape overall gloom

Skoda Superb Russia May 2016. Picture courtesy zr.ruBoth Skoda and Ford go against the grain in Russia in May, posting significant gains. 

* See the Top 25 best-selling models and Top 53 All-brands by clicking on the title *

Russian new car sales are turning out to be a bottomless pit: down 15% year-on-year both in May to 107.665 units and year-to-date to 548.119. Sign of a consolidation of the market towards “trusted marques”, five of the Top 6 carmakers in May outperform the market and improve their share, starting with leader Lada down 10% to 20.597 units and 19.1%. The Granta manages to top the models ranking for the second month in a row (7.967), distancing the Hyundai Solaris (7.627) and Kia Rio (7.569) but remaining at #2 year-to-date. The Vesta may have plateaued already as it drops 22% on April to 3.752 units and 3.5% vs. 4% last month, but squeezes past the VW Polo to now rank #5 year-to-date. Similarly, the XRAY is down 26% on April to drop to #16. The Largus (-19%), 4×4 (-37%) and Kalina (-80%) all suffer greatly, while the Priora (-54%) falls out of the Top 25 for the very first time in its 12 yea-career: the nameplate launched in 2004 and topped the annual rankings in 2009 and 2012.

Nissan Terrano Russia May 2016Nissan Terrano sales are up 85% in May but Nissan is down 31%.  

Kia (-3%) is back above sister brand Hyundai to rank #2 brand with 11.997 sales and 11.1% share with the Rio continuing to do wonders at +1% in third place and despite the precipitous drops of the Sportage (-34%) and Cee’d (-19%). Hyundai for its part suffers at -22% with its poster child the Solaris down 28% but the Tucson posting a second consecutive month inside the Top 25 at #22. Renault limits its drop to -5% thanks to the never-ending success of the Duster, up another 21% in May to 4.151 units, the resistance of the Sandero (-3%) and despite the fall of the Logan (-29%). Toyota (-9%) also gains share while Volkswagen sees its deliveries actually gain 0.3% vs. May 2015. Add to this a 48% surge by its VW Vans division and you get a (rare) sunny picture for the German carmaker. Nissan (-31%) cannot compensate the freefall of the X-Trail (-58%) and Almera (-37%) with the excellent performances of the Qashqai (+24%) and Terrano (+85%), stepping inside the Top 25 for only the second time ever after April 2015.

Skoda Rapid Russia May 2016. Picture courtesy arenda-car.ruThe Skoda Rapid breaks into the Russian Top 10 for the first time in May. 

Skoda (+24%) and Ford (+26%) are the success stories of the month in Russia. The Czech brand manages to improve its market share by 47% on May 2015 to 4.4% thanks to the success of its sedan and despite the absence of competitive SUV. Two years after its initial launch, the Skoda Rapid enters the Russian Top 10 for the first time at #9 thanks to sales up 27% to 2.393, while the Octavia gains even more ground at +30% to rank #15 with 1.797 deliveries. Even though Ford doesn’t place any nameplate inside the Top 25 in May (the Focus was #23 in April), its success also stems from the successful launches of the Fiesta and Mondeo and a strong SUV lineup (Kuga, Ecosport and Explorer). Ford reaps the benefits of not having given up on Russia unlike General Motors who discontinued its mainstream Chevrolet models and the entire Opel brand last year. The only survivor is the Russian-born Niva, doing extremely well this month at +22% to #11.

Lifan X60 Russia May 2016. Picture courtesy zr.uLifan Russian sales are up 88% in May. 

Outside the Top 10, a dozen brands gain volume on May 2015, indicating the market may be on the verge of bottoming out and may soon get pulled by these high-achievers. Further good news: the list is varied and doesn’t limit itself to SUV specialist and premium fares as it is traditionally the case in crisis times. Lexus leads the pack with deliveries up a fantastic 34% to 2.212 while BMW is up 5% to 2.200. Volvo gains 13% on the back of the new XC90 (inside the Top 100 last month) and Jaguar is up 97% thanks to the XE. Among mass brands, Mazda gains 8% and Subaru is up 26%. Finally, one of the most striking evolutions in May is delivered by Chinese carmaker Lifan, embattled at home but up 88% in Russia to outsell almost 3-to-1 its direct Chinese follower Chery (+3%).

Previous post: Russia April 2016: Discover the Top 275 All-models (BSCB Exclusive)

Previous month: Russia April 2016: Vesta and XRAY push Lada to best share in 4.5 years

One year ago: Russia May 2015: Hyundai Solaris outsells Lada Granta, Nissan X-Trail surges to #5

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Russia April 2016: Discover the Top 275 All-models (BSCB Exclusive)

Kia Sportage Russia April 2016. Picture courtesy zr.ruThe SUV segment is the only one resisting the current Russian sales crisis. 

* See the Top 275 All-models by clicking on the title *

After the Top 25 models and Top 53 All-brands, as is the tradition on BSCB we now delve into the full detail of Russian models sales for April. The addition of LCV nameplates see the GAZ Gazelle drop one spot on March to #6 overall with 3.6% share, well above its year-to-date level of 3% (#7) while the UAZ Commercial aka Bukhanka is up 6 spots on March and YTD to #19. The SUV segment is the only one resisting the current Russian sales crisis, with the Toyota RAV4 (#8), Kia Sportage (#20), Hyundai Tucson (#24) and Toyota Pado (#27) all ranking particularly high this month.

Mercedes GLS Russia April 2016The Mercedes GLS is up to #64 in Russia in April. 

Premium SUVs are faring even better: Lexus sees sales of its RX (#37), NX (#39) and LX (#59) SUVs reach new heights, while Mercedes has the GLE at #42, the GLC at #63 and the GLS up 33 spots on March to #64. The Chinese best-seller remains the Lifan X60 (#48) above the Lifan X50 (#53) selling 467 units in Russia this month vs. 537 at home in China

Previous post: Russia April 2016: Vesta and XRAY push Lada to best share in 4.5 years

Previous month: Russia March 2016: Discover the Top 280 All-models (BSCB Exclusive)

One year ago: Russia April 2015: Datsun fades in market down 41%

Full April 2016 Top 275 All-models Ranking below.

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Russia April 2016: Vesta & XRAY push Lada to best share in 4.5 years

Lada XRAY Russia April 2016The Lada XRAY is getting closer to the Russian Top 10. 

* See the Top 53 All-brands and Top 25 models by clicking on the title *

The Russian market still hasn’t hit rock bottom, looking at April sales down a further 8.5% to just 121.272 with the year-to-date total now down 15% to 440.583. Both March, April and year-to-date scores are the lowest in a decade in Russia. Joerg Schreiber, Chairman of the AEB Automobile Manufacturers Committee adds: “Under these circumstances, the decision of the Russian government to extend market stimulation measures is highly welcome and appropriate, intended to help the market to get through what is probably the toughest period in its recent history”. Thanks to a renewed lineup (see further down), home-grown carmaker Lada goes against the grain with an 8% year-on-year improvement to 24.648 sales and 20.3% share. After slumping to an all-time low 13% share in December 2014, this is Lada’s first time above 20% at home since February 2014 (20.2%), and its best share since October 2011 (20.5%) when it sold 49.270 units in a then much stronger market.

Ford Focus Russia April 2016. Picture courtesy zr.ruThe Focus helps Ford back up 39% this month in Russia. 

Below, both Hyundai (10.1%) and Kia (10%) fall slightly faster than the market at -11% and -13% respectively, with Renault faring better in fourth place at -5% to 8% share. Toyota manages to gain 15% to get back to the 5th position it holds year-to-date, with Skoda (+9%), GAZ (+12%) and UAZ (+2%) the other Top 10 manufacturers to improve year-on-year. Outside, Ford delivers an outstanding 39% growth at #11, Lifan is up 67% to #19 and Volvo up 52% to #24. Notice also Subaru (+17%), BMW (+16%), Lexus (+6%) and Suzuki (+3%) in positive. Reversely, recently relaunched low-cost brand Datsun is crumbling apart at -68% to just 793 units and 0.7% share. Mitsubishi (-59%), Chevrolet (-39%) and Nissan (-32%) also suffer.

Lada Vesta Russia April 2016. Picture courtesy zr.ruThe Lada Vesta now holds 4% of the Russian market. 

Model-wise, the Lada Ganta reclaims a pole position that used to be firmly its own thanks to sales down just 5% to 9.888 vs. 8.193 (-9%) for the Hyundai Solaris, only the third time in the past 10 months that the Granta is the Russian best-seller. The Solaris however historically remains the year-to-date top seller for now with 29.627 units (-12%) vs. 28.871 (-30%) for the Granta. The all-new Vesta continues to climb albeit at a much slower pace and remains at #4: up 5% on March to 4.821 sales and 4% share this month. It may have hit is cruise volume as its price is double that of the Granta.

Toyota RAV4 Russia April 2016. Picture courtesy zr.ruToyota RAV4 sales are up 42% in Russia in April. 

Its SUV counterpart the XRAY is up 44% and 10 spots on last month to #13 and 2.184 units, now outselling the Largus (-30%), Kalina (-42%), 4×4 (-41%) and Priora (-36%). The Toyota RAV4 (+42%), Skoda Octavia (+24%), Renault Sandero (+16%), VW Polo (+12%), Skoda Rapid (+6%) and Toyota Camry (+3%) all post year-on-year gains with the new Hyundai Tucson making its very first appearance inside the Top 25 at #22 and the Ford Focus returning into it for only the second time in the past 16 months along with last October (#23).

Previous post: Russia March 2016: Discover the Top 280 All-models (BSCB Exclusive)

Previous month: Russia March 2016: Hyundai Solaris sovereign, Vesta cannibalises Granta

One year ago: Russia April 2015: Datsun fades in market down 41%

Full April 2016 Top 53 All-brands and Top 25 models below.

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Russia March 2016: Discover the Top 280 All-models (BSCB Exclusive)

Ford Focus Russia March 2016. Picture courtesy zr.ruThe Focus leads Ford’s Russian “renaissance” 

* See the Top 280 All-models ranking by clicking on the title *

After the Top 25 models and Top 50 All-brands, as is the tradition on BSCB we can now share the complete Russian models ranking for March. The best-selling LCVs land at #5 (GAZ Gazelle) and #25 (UAZ Bukhanka) and strong performers this month include the Ford Focus (#29), Ford Fiesta (#33), Kia Optima (#34), Hyundai Elantra (#35), Lexus RX (#45) and NX (#46). Among recent launches, the Hyundai Tucson is back up 6 spots on February to #43, the Mercedes GLE is down 6 to #44, the Mercedes GLC down 5 to #50 and the Suzuki Vitara down 15 to #65. The Toyota Corolla is back on track after being immobilised earlier this year (#61) and the Audi A3 gains a stunning 22 spots on last month to land at #73. We welcome the Mercedes GLS directly at #97 with 212 sales.

Previous post: Russia March 2016: Hyundai Solaris sovereign, Vesta cannibalises Granta

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One year ago: Russia March 2015: Only SUV sales resist in market down 43%

Full March 2016 Top 280 All-models Ranking Table below.

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Russia March 2016: Hyundai Solaris sovereign, Vesta cannibalises Granta

Lada Vesta Russia March 2016. Picture courtesy zr.ruThe Lada Vesta has wrecked havoc in the Russian models charts.

* See the Top 50 All-brands and Top 25 models by clicking on the title *

After -29% in January and -13 in February, the Russian new car market continue to slow down its fall at -10% in March to 125.917 units, partly because the volumes of a year ago were already at historical lows: March 2015 was down 42%. At 319.092 registrations, the year-to-date total over the first quarter is down a paltry 17% on the same period in 2015 which was already down 38% on 2014. Lada (-19%) and Hyundai (-21%) fall at double the rate of the market, resulting in much reduced market shares of 17.7% and 8.7% respectively, while Kia is actually up 2% to 9.8%. These evolutions translate in very different ways in the models ranking as we’ll see below. Inside the Top 10, only Toyota (-15%) lose share while Skoda (+6%), GAZ (+11%) and UAZ (+50%) improve.

Ford Fiesta Russia March 2016. Picture courtesy zr.ruThe recent Fiesta launch helps boost Ford Russian sales up 120% this month. 

But the most impressive surge is delivered by Ford boosted by strong performances of the Kuga and Fiesta as we saw in the February detail and more than doubling its volume year-on-year at 4.071 units, up 120% to 11th place. Further down and in order of ranking, BMW (+23%), Lifan (+63%), Chery (+34%), Suzuki (+36%) and Cadillac (+241%) deliver strong gains while on the other end of the scale Mazda (-34%), Mitsubishi (-45%), Datsun (-51%) and Ssangyong (-61%) crumble down. It’s a particularly disappointing result for the rebirth of the Datsun brand that had started all guns blazing a little over a year ago.

Hyundai Solaris Russia March 2016. Picture courtesy carscope.ruThe Hyundai Solaris now has a solid grip on the year-to-date Russian models pole position.

Once again it’s the models ranking that is showing the greatest level of movement as the new Lada Vesta continues to climb up the ladder but is cannibalising the Granta in the process. The winners so far are the consistently solid Koreans compact sedans: the Hyundai Solaris is frankly in the lead, going with the market at -11% to 7.678 sales and the Kia Rio at #2 despite sales down 19% to 5.832. The Granta is in freefall at -58% to just 5.181 units while the Vesta is up 55% on its February score to 4.595 sales in 4th place overall.

In March, the year-on-year volume loss endured by the Granta (7.257) and Priora (1.002) which the Vesta officially replaces, adds up to 8.259 units, far from being compensated by the incremental Vesta sales (4.595). The big unknown factor here is whether the Vesta has the volume potential to actually replace the Granta in the Russian pole position. This isn’t a done deal and would actually indicate a very significant shift in purchasing habits from the Russian population as the Vesta is twice as expensive as the Granta. If not, we may be witnessing the start of an era of Korean domination in the models sales charts, a historical first in Russia.

Lada XRAY Russia March 2016. Picture courtesy zr.ruFirst Top 25 ranking at home for the all-new Lada XRAY. Picture zr.ru 

Below, and impressive 6 nameplates inside the Top 12 deliver double-digit gains: the Renault Duster (+35%), VW Polo (+40%), Chevrolet Niva (+24%), Toyota RAV4 (+18%), Renault Sandero (+25%) and Kia Cee’d (+85%) all show impressive strength, as does the UAZ Patriot up 58% to #17. Finally the second all-new Lada launch in the past 6 months, the XRAY crossover, breaks into the Top 25 for its 2nd month in market, up from #32 in February to #23 with 1.518 sales and 1.2% market share in March. This score should improve steadily over the coming months as production ramps up, and it will be interesting to see to which degree it cannibalises the brand’s other SUV offer, the veteran Lada 4×4. For now, the 4×4 year-on-year loss (709 units or -18%) is inferior to the incremental sales the XRAY is bringing (1.518): so far so good.

Previous post: Russia February 2016: Discover the Top 275 All-models (BSCB Exclusive)

Previous month: Russia February 2016: Hyundai Solaris leads YTD, market down 13%

One year ago: Russia March 2015: Only SUV sales resist in market down 43%

Full March 2016 Top 50 All-brands and Top 25 models below.

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