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Russia November 2014: Shock: Kia Rio first foreign model #1

December 9th, 2014 No comments

Kia Rio Russia November 2014. Picture courtesy of zr.ruThe Kia Rio is the first foreign model in at least 45 years to top Russian sales.

* See the Top 55 All-brands and Top 25 models by clicking on the title *

This month the Russian new car market experiences an earth-shattering event – something that has never happened since the creation of Lada, originally VAZ (Volzhsky Avtomobilny Zavod), in 1966. The local brand’s first model, the Lada 2101, debuted production in 1970 and was a localised version of the Fiat 124 adapted to treacherous Russian conditions. By 1973, 660.000 annual units were produced annually and by the end of the model line’s run in 2012, 17 million would have been made. In the past 45 years, it has been unconceivable that a Lada would not top the Russian sales charts. Even a shaky transition between the 2104/7 and Granta over 5 years (2008-2013) did not dent Lada’s invincibility at home. The closest a foreigner had been to the top spot was in December 2011 when the Hyundai Solaris came 744 units short of the #1 ranking. Almost 45 years of continuous Lada domination have come to an abrupt end this month: the Kia Rio is up 54% year-on-year in a market down 1% to hit 10,834 sales and 4.7% share. It snaps the Russian crown away from the Lada Granta, down to #2 with 10,520 units and 4.6% while the Hyundai Solaris is very close behind at 10,134 sales and 4.4%.

Lada 2101 Bulgaria 1980Every month since 1970 and the Lada 2101, a Lada has been #1 in Russia. Up until today.

This is the first time the Rio sells above 10,000 units in a single month in Russia (previous best: 9,045 last April), making it only the second foreigner to cross that milestone with the Hyundai Solaris. This is not a freak event but the culmination of years of constant progression in the shadow of the Solaris. My Trans-Siberian trip last year brought to light the exceptional regularity of both the Solaris and the Rio in every corner of the country, from Tatarstan to far-East Siberia and Lake Baïkal. This success was built on word-of-mouth from the bottom up, from the rural regions to the bigger towns, and is the result of meticulous dealer network expansion across the largest country in the world by both Korean manufacturers. On the other hand, we are dealing with a 14% YOY decline for the Lada Granta, steeper than its YTD evolution (-9%). This could be due to some cannibalisation from the astoundingly successful Datsun on-DO, a low(er)-cost rebadge of the Granta manufactured at the same Togliatti plant. More on the on-DO below.

Hyundai Solaris Russia November 2014The freshly facelifted Hyundai Solaris could be the next foreigner to reach #1 in Russia…

The current period is also rather unusual in Russia as new car sales are heavily boosted by government scrappage subsidies to try and curb the sales down spiral triggered by Ukraine-related economic sanctions. On top of it, consumers are rushing to get ahead of widely anticipated new year price increases. Until now however, the scrappage subsidies had benefited Lada, but this month the Russian manufacturer is down 17% while Kia is up 19%, Renault up 8%, Hyundai up 4% and Toyota up 32%. All-in-all, Russian new car sales are down just 1% year-on-year to 229,439 registrations in November, the smallest decline since last March, yet the year-to-date total is still down a depressing 12% to 2,220,751 units.

Datsun on-DO Russia November 2014. Picture courtesy of zr.ruCould the Datsun on-DO be cannibalising the Lada Granta already?

The second big event in the Russian models sales charts this month and very much connected to the first one is the striking success of the Datsun on-DO. It shoots up from outside the October Top 25 directly to #11 in November with 4,011 sales and 1.7% share, only 87 units off its first Top 10 ranking in Russia. No doubt the on-DO has eroded the November sales figure of the Lada Granta as it is a cheaper rebadge of the market leader, and as such played a role in its demise from pole position. If last month the on-DO outsold both the Opel Astra and the Ford Focus, this time it overtakes such Russian blockbusters as the Lada Priora, #1 in the country in 2009 and 2012 and the legendary Lada 4×4 (aka Niva). That’s how fast the on-DO is making its way up the sales ladder and across Russian roads. It single-handedly brings Datsun to #17 brand in-between Mercedes and BMW and way above SsangYong, Suzuki, Honda or Subaru. Most importantly, the on-DO annihilates all Chinese brands, selling more than double any of them (Lifan -21%, Geely -27%, Great Wall -18%). Russia is now competing with Indonesia for the title of first country in the world where the newly relaunched low-cost Datsun places a model inside the Top 10: both the on-DO in Russia and the Go+ in Indonesia now have personal bests set at #11…

Toyota RAV4 Russia November 2014The Toyota RAV4 reaches its highest ever ranking in Russia this month.

In other news, the Renault Logan is up by a fantastic 77% on November 2013 thanks to the new model to rank #4 overall for the 2nd time this year after August, and with the Duster at #5, Renault places two models inside the Russian Top 5 this month, something local behemoth Lada did not manage… The Toyota RAV4 is up 50% YOY to climb up to #7, simply and by far the nameplate’s best-ever ranking in Russia (previous best: #10 in April 2013), the Nissan X-Trail is up 13% to #15, the Hyundai ix35 up 48% to #19, the VW Tiguan up 44% to #22. For 4 compact SUVs doing well we have 3 compact sedans really struggling in Russia at the moment: the Ford Focus (-62%), Chevrolet Cruze (-46% YTD) and Toyota Corolla (-39%). On the brands side, note the exceptional performances of Lexus (+65%), Porsche (+55%), Subaru (+35%), Jeep (+33%) and Mazda (+24%) and the nightmarish ones of Daewoo (-66%), Mini (-32%) and Ford (-26%).

Previous month: Russia October 2014: Datsun on-DO above Opel Astra and Ford Focus

One year ago: Russia November 2013: Renault Duster on podium for the first time

Full November 2014 Top 55 All-brands and Top 25 models Ranking Tables below.

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Categories: Russia

Russia October 2014: Datsun on-DO above Opel Astra & Ford Focus

November 13th, 2014 No comments

Datsun on-DO Russia October 2014. Picture courtesy of zr.ruThe Datsun on-GO is off to a great start in Russia.

* See the Top 25 best-selling models by clicking on the title! *

After dropping 26% in August and 20% in September, the Russian new car market is down ‘only’ 10% in October to 211,365 deliveries, thanks to the combined effect of a new scrappage incentive supporting the sales of domestic models and the sharp decline of the Ruble raising the short-term demand for imported models as consumers fear prices will get steeper and are ‘rushing’ to buy. The year-to-date total is now down 13% to 1,991,312 registrations. Full analysis will follow shortly. There are two main events this month in Russia. Firstly, local manufacturer Lada, now owned by Renault-Nissan, posts its first year-on-year gain in 18 months (since February 2013) with sales up 1% to 37,788 units and 17.9% share compared to 16% in October 2013 and 16.1% YTD. The main culprits are the best-selling vehicle in the country, the Lada Granta, up a fantastic 26% to 16,807 sales and 8% share vs. 5.7% a year ago, the Lada Largus (a rebadged previous gen Dacia Logan MCV) up 14% to a best-ever 4th place, also hit last May and June, and the veteran Lada 4×4 solid at #7 and 2.4% share and back up from #14 to #11 YTD.

Lada Granta Russia October 2014The Lada Granta is up 26% year-on-year at home.

Secondly, Nissan’s low-cost brand Datsun which landed in Russia last month at #38 with 520 sales, takes off to #22 with 1,779 units sold and 0.8% share, instantly becoming and by far the most successful new manufacturer to launch in 2014 with 2,299 sales ahead of Changan (902), Acura (656) and Brilliance (517). Most significantly, in October Datsun already passes such established brands as Land Rover (1,728), Lexus (1,678), Suzuki (1,521), Honda (1,460), Subaru (1,430) or even Peugeot (1,388) or Citroen (1,311)! Also interesting is the fact that Datsun already outsells all Chinese brands present in Russia bar Lifan (2,067) which it should have no trouble passing next month at this rate. Russia is the 4th (and last) country where Datsun was reintroduced as a low-cost brand this year after India, South Africa and Indonesia, with only one model for now: the on-DO sedan, none other than a rebadged Lada Granta produced in the same AvtoVAZ Togliatti plant. 1,779 on-DO sales are only 255 units off a Top 25 October ranking and above both the Opel Astra (1,609) and Ford Focus (1,574), granted in particularly bad shape, but still an astounding performance.

UAZ Patriot Russia October 2014The UAZ Patriot shoots up to #13 in October, benefiting from scrappage schemes.

In other news, the Renault Logan gains 50% on October 2013 thanks to the new model, the Nissan Almera confirms its success with sales up 106% year-on-year at #8, the UAZ Patriot is boosted by the scrappage scheme and shoots up 112% on October 2014 to #13 with 3,428 sales vs. #31 in 2013, the Kia Sportage is up a nice 23% to #14, helping the Korean brand snatch the #2 overall manufacturer spot off Renault, the Mitsubishi Outlander is up 9% to #15, the Skoda Rapid impresses again at #18, the Toyota Camry is up 48% YOY, the Skoda Octavia up 35% and the VW Tiguan makes a comeback inside the Russian Top 25 at #23. Brand-wise, if UAZ (+75%), Lexus (+25%), SsangYong (+6%), Skoda (+5%), Mazda (+4%), Mercedes (+2%), Lada, Mitsubishi (+1%) and Toyota (+0.4%) all manage to gain ground in the Top 30, Volkswagen (-26%), Ford (-34%), BMW (-39%), Chevrolet (-37%), Citroen (-45%), Geely (-46%), Peugeot (-49%) and Daewoo (-69%) all fall dramatically.

Previous month: Russia September 2014: Lada Granta hits best share, Datsun lands

One year ago: Russia October 2013: Renault Duster & Lada Largus break records, Corolla in Top20

Full October 2014 Top 25 models and Top 55 All-brands Ranking Tables below.

Read more…

Categories: Russia

Russia September 2014: Lada Granta hits best share, Datsun lands

October 9th, 2014 1 comment

Lada Granta Russia September 2014. Picture courtesy of zr.ruLada Granta Liftback

* See the Top 25 best-selling models and Top 55 All-brands by clicking on the title! *

Still suffering from the consequences of the economic embargo agains the country as a result of the Ukraine situation, Russian new car sales somewhat slow down their fall in September at -20% to 197,233 registrations (compared to -26% in August), bringing the year-to-date total to 1,779,947 units, down 13% on 2013. The big event this month in the models ranking is the Lada Granta shooting up to 8.6% share thanks to sales actually up year-on-year (by 15%) at 16,924, smashing its previous best of 7% reached in June 2013. There are a few explanations for this sudden surge: the liftback variant, which kicked off production last May, is getting into cruise mode and starting to spread onto Russian roads, and purchase habits may slowly turn a little more nationalistic in the current context: there are 5 Ladas in the Top 10 for the first time since August 2013, lifting the brand to 18.5% share this month vs. 15.9% year-to-date. Also, the Lada Kalina is up two spots on August to #4, the Lada 4×4 (aka Niva) is up 5 to #7 and the Priora is surprisingly up 12% year-on-year at #10.

Opel Mokka Russia September 2014. Picture courtesy of zr.ruThe Opel Mokka hits a record 23rd place this month in Russia.

For Renault, the new generations continue to help the Logan (+36% at #6) and Sandero (back up 7 spots to #11) while the Duster is down 17% but still ranks at an outstanding 5th position. Excellent performance of the Mitsubishi Outlander, jumping from outside the Top 25 in August straight into 12th place with 2,822 sales, up 23% on September 2013 and now #25 year-to-date. The Skoda Rapid is up a further two ranks to #17, the Nissan X-Trail is up to #21 but down 23% year-on-year while the Opel Mokka is up a massive 134% to reach its best-ever monthly ranking in Russia at #23 and 2,219 units. More data and complete analysis will follow shortly.

Datsun on-DO Russia September 2014. Picture courtesy of zr.ruFirst appearance of Datsun in the Russian ranking this month with the on-DO

The main event in the brands ranking is the arrival of Nissan’s new low-cost brand Datsun in 38th position with 520 sales and 0.3% share. Russia is the 4th (and last) country where Datsun (re)launched this year after India, South Africa (with the Go) and Indonesia (with the Go+), and the first one to see the on-DO sedan hit the road. The on-DO is a rebadged Lada Granta produced in the AvtoVAZ Togliatti plant since 14 July 2014. It’s a good start for the brand: after just one month of sales it already positions itself as the third best-selling new manufacturer to launch in 2014 in Russia below Changan (785 units in 7 months) and Acura (551 sales in 6 months) and above Brilliance, JAC and Alfa Romeo. Its September score places Datsun just below such established brands as Jeep, Fiat (both at 678 sales) and the premium arm of the Nissan stable, Infiniti (639).

Previous month: Russia August 2014: Renault Logan up to #4 in market down 26%

One year ago: Russia September 2013: Lada 4×4 and Largus continue to progress

Full September 2014 Top 25 models and Top 55 All-brands Ranking Tables below.

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Categories: Russia

Russia August 2014: Renault Logan up to #4 in market down 26%

September 9th, 2014 No comments

Renault Logan Russia August 2014. Picture courtesy of zr.ruNever before had the Renault Logan ranked that high in Russia.

* See the Top 25 best-selling models by clicking on the title! *

As economic sanctions against the country as a result of the Ukraine crisis remain in place, the Russian new car market accentuates its decline further in August to a dismal 26% year-on-year drop at 172,015 registrations. Brand-wise, below Lada down a harsh 32% and Kia down 20%, Hyundai (-6%) and Toyota (-8%) both gain one spot on July to rank #3 and #4 respectively, overtaking Renault (-18%) which however remains #2 year-to-date. In the Top 25, only Mercedes (+3%), UAZ (+1%), Mazda (stable), Lexus (+13%) and Great Wall (+5%) don’t lose ground.

Nissan Almera Russia August 2014. Picture courtesy of zr.ruThe Nissan Almera is back to its best-ever ranking in Russia.

In the models ranking, the Lada Granta behaves better than the market at -21% to 6.9% market share vs. 6% year-to-date, ahead of an ever-impressive Hyundai Solaris actually up 6% on August 2013 to see its market share go from 3.7% one year ago to 5.3%  this month. Below the Kia Rio down 16% in third place, the Renault Logan gains one further spot on July to land in 4th position, simply the nameplate’s best-ever ranking since BSCB started following Russian sales monthly in March 2010. The Logan overtakes the Duster (#5) to become the brand’s best-seller in Russia this month.

UAZ Patriot Russia August 2014. Picture courtesy of zr.ruUAZ Patriot (along with a Great Wall Hover and Chevrolet Niva)

Notice also the Nissan Almera back up 13 spots on July to #8 with 3,822 sales and 2.2%, an all-time high ranking in Russia for the model, also reached last February and April. The Toyota Camry maintains itself at a high level at #11 thanks to sales down just 1% as does the Skoda Rapid at #19 with 2,430 units and 1.4%. Finally, we witness this month a rare appearance of the UAZ Patriot inside Russia’s Top 25 best-sellers at #24 with 1,963 sales and 1.1%. The Patriot finished 2013 at #31.

Previous month: Russia July 2014: Renault Logan up to #5, Opel Mokka in Top 25

One year ago: Russia August 2013: Lada 4×4 and Chevrolet Cruze outstanding

Full August 2014 Top 25 models Ranking Table below.

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Categories: Russia

Russia July 2014: Renault Logan up to #5, Opel Mokka in Top25

August 9th, 2014 1 comment

Renault Logan Russia July 2014. Picture courtesy of zr.ruRenault Logan

* See the Top 25 best-selling models and Top 57 All-brands by clicking on the title! *

In a context burdened by strengthened economic sanctions in the wake of the Ukraine crisis, the Russia new car market continues its free fall: now down 23% year-on-year in July to just 180,767 registrations, which brings the year-to-date total to 1,410,606 units, down 10% on 2013. Even though it still leads the models ranking thanks to 11,819 sales and 6.5%, the Lada Granta is down 19% on July 2013 and being caught up by the older Hyundai Solaris, astonishingly up 3% to 9,778 units and 5.4% in 2nd place, to be compared with 4% share one year ago! The Kia Rio holds onto the third spot while the Renault Duster is back up to the #4 ranking it also holds year-to-date.

Toyota Camry Russia July 2014. Picture courtesy of zr.ruFirst Top 10 ranking for the Toyota Camry…

For the first time in 3.5 years (since February 2011 exactly), the Renault Logan is back among the 5 most popular vehicles in Russia thanks to the new generation now frankly gearing up: +31% year-on-year to 5,630 sales and 3.1%. A telling sign that the Russian car market is undertaking a fast and drastic transformation: if in 2011 a 5th place meant the Logan was the best-seller foreign car in the country, now it only means it is 4th, with only one Lada in the Top 5 (the Granta) vs. 4 in 2011… To the Russian manufacturer’s credit, this month’s results are better than usual this year: the Largus gains one percentage point of market share yoy at #6  and 3.1%, the Kalina is up 17% to #7 and the Priora back up 5 spots on June to reclaim a spot in the Top 10 at #9.

Opel Mokka Russia July 2014. Picture courtesy of zr.ru… and first Top 25 ranking for the Opel Mokka, becoming the brand’s best-seller in Russia.

The Toyota Camry breaks into the Top 10 for the first time in spite of sales down 26% to 3,122 units, the Kia Cee’d is up 5 ranks on last month but down 3% yoy to #11, the Toyota Corolla is up 42% to #15, the Skoda Rapid up 10% and 4 spots on June to #16 and 2,578 sales for its third month in market and the Opel Mokka breaks into the monthly Top 25 for the very first time at #25 thanks to sales up 296% to 1,938 for a 1.1% market share. Brand-wise, Lada drops 25% to 15.5% share, ahead of Kia (-11%), Renault (-16%), Hyundai (-2%) and Toyota (-9%). Skoda (+4%), Mercedes and Mazda (both at +13%) are the only manufacturers gaining ground yoy. Notice also Lexus up 21%, Jeep up 57% and Porsche up 29%.

Previous month: Russia June 2014: Skoda Rapid lands in deteriorating market

One year ago: Russia July 2013: VW Polo and Chevrolet Cruze break records

Full July 2014 Top 25 models and Top 57 All-brands Ranking Tables below.

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Categories: Russia

Russia June 2014: Skoda Rapid lands in deteriorating market

July 10th, 2014 No comments

Skoda Rapid Russia June 2014The Skoda Rapid makes its first appearance inside the Russian Top 20 this month.

* See the Top 25 best-selling models and Top 60 brands by clicking on the title! *

The new car market situation is fast deteriorating in Russia with June sales down a horrid 17% year-on-year to 199,398 units which brings the year-to-date total to 1,229,839, down 8% on 2013. AEB doesn’t see the market rebounding any soon with H2 sales predicted to be down another 16% with the Full Year 2014 projection now standing at 2.45 million units, down 12% on 2013. In the models ranking, the Lada Granta leads again but is down a surprising 24% on June 2013 while the Hyundai Solaris, launched almost one year prior, is stable year-on-year in 2nd place and therefore gains significant market share vs. June 2013.

Nissan Qashqai Russia June 2014. Picture courtesy of zr.ruThe new model pushes the Nissan Qashqai up 73% in Russia this month.

The Kia Rio rounds up the podium with a strong 4.4% share (+8%), the Lada Largus confirms the all-time high 4th spot it reached last month, the Renault Logan continues to improve thanks to the new generation up 18% to #7 as does the Nissan Qashqai up 73% to #8. Other great performers include the Toyota Camry up 6 spots on May to #11, the Kia Cee’d back inside the Top 25 at #16, the Mazda CX-5 up to #23 vs. #37 over the Full Year 2013 and the VW Jetta up to #24 vs. #35. Finally, we welcome the Skoda Rapid inside the Russian Top 20 at #20 with 2,341 sales and 1.2% share for its 2nd month in market.

JAC S5 Russia June 2014. Picture courtesy of zr.ruJAC S5

Brand-wise, Lada performs a little worse than the market at -19% to 15.1% share, however the 4 next manufacturers outperform the market: Kia at #2 (-3%) followed by Hyundai (-1%), Renault (-13%) and Toyota (-11%). Nissan is up a spectacular 33% in 6th place, Mitsubishi is up 5% to #11, Mercedes up 11% to #12, Lexus up 24% to #25 and Jeep up 57% to #34. Reversely, Chevrolet (-47%), Ford (-53%) and SsangYong (-50%) crash and burn. Among recent newcomers, ChangAn remains at #46, JAC is up 5 spots on May to #48 and Luxgen up 3 to #54.

Previous month: Russia May 2014: Lada Largus smashes record, new Renault Logan and Nissan Qashqai in Top 10

One year ago: Russia June 2013: Lada Granta beats volume and share records

Full June 2014 Top 25 models and Top 60 brands Ranking Tables below.

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Categories: Russia

Russia May 2014: Lada Largus smashes records, new Renault Logan and Nissan Qashqai in Top10

June 10th, 2014 1 comment

Renault Logan Russia May 2014. Picture courtesy of zr.ruRenault Logan

* See the Top 25 best-selling models and Top 60 brands by clicking on the title! *

New car sales in Russia accentuate their fall in May at -12% year-on-year to 201,487 registrations, now bringing the year-to-date total to 1,030,533 units, down 6% on 2013. The Lada Granta stays atop the models ranking and behaves like the market at -11% to 12,947 sales and 6.4% share. Only issue is the entire Top 10 bar one car (the VW Polo at -12%) does better… The Hyundai Solaris continues to lodge very robust scores month after month at 9,791 units and 4.9% (-7%) while the Kia Rio keeps on improving in third position with 8,513 sales and 4.2% (+7%). Quantum leap for the Lada Largus up to a best-ever 4th place with a record 7,448 sales and 3.7%, up 41% on May 2013 and smashing its previous bests of #6 (October 2013), 5,889 units and 2.6% share (both in April 2014).

Lada Largus Russia May 2014. Picture courtesy of zr.ruLada Largus

The Renault Duster rounds up the Top 5 once again, passing the Lada Kalina (-1%), and remains #4 year-to-date. Boosted by the new generation finally spreading in Renault dealerships across the country, the Logan is up 4 spots on April to #8 with 5,130 sales, its best ranking in Russia since January 2013, the Nissan Almera lodges another very impressive month at #9 and 4,456 units and the Nissan Qashqai reappears inside the Russian Top 10 for only the third time ever after November and December 2013, potentially due to the previous generation in runout mode and the new gen landing.

Nissan Qashqai Russia May 2014Nissan Qashqai

Brand-wise, for once Lada loses less ground than the market at -10%, improving its market share to 16.9% vs. 15.8% year-to-date. Kia remains in second place with 8.4% of the Russian market (-2%) ahead of Renault (-12%), Hyundai (-3%) and Toyota (-4%). Nissan is up 22% to #6, Mercedes up 16% to #13, Mazda up 20% to #15, Lexus up 33% to #23, Volvo up 10% to #25 and Jeep up 67% to #34. Reversely, Ford is at -56%, Geely at -42%, Honda at -41%, Citroen at -40%, Peugeot at -37%, Suzuki at -36%, Ssangyong at -33%, Chevrolet at -31%, Lifan at -30% and Opel at -29%.

Previous post: Russia: Market could drop by 20% in 2014

Previous month: Russia April 2014: Nissan Almera breaks records again

One year ago:  Russia May 2013: Lada Largus into Top 10 in market down 12%

Full May 2014 Top 25 models and Top 60 brands Ranking Tables below.

Read more…

Categories: Russia

Russia: Market could drop by 20% in 2014

May 26th, 2014 No comments

1 Lada GrantaLada Granta in Kazan, Tatarstan, Russia – September 2013

After reaching record levels in 2012, the Russian car market dropped by 5% in 2013. It seemed to have stopped its fall over the first Quarter of 2014 but April sales showed an 8% decline, potentially handicapped by the economic sanctions imposed on the country as a result of the Crimean crisis. However things could get much worse for Russian new car sales this year, with a 20% drop over the Full Year 2014 now mentioned by two separate entities. This would actually mean a 27% drop over the rest of the year…

First to cite the -20% figure, LMC Automotive is now joined by AvtoVAZ (aka Lada) CEO Bo Andersson. According to Automotive News, Andersson said in an interview at the St Petersburg International Economic Forum that the next two years will be “tough” for the Russian market. Interestingly, Andersson said he expects AvtoVAZ’s sales to fall less than the industry, by 10 to 15%, allowing the carmaker, which is controlled by Renault-Nissan, to increase market share to 20% in 2016 from 17% now. For now though, AvtoVAZ is down 15% in a market down 4% year-to-date…

But most interestingly of all, Andersson gives ‘slower economic growth’ as the reason for the 20% decline, saying the sanctions imposed on companies, officials and businessmen close to President Vladimir Putin by the United States and the European Union after Russia’s annexation of Crimea haven’t contributed to the downturn so far…

Categories: Russia

Russia April 2014: Nissan Almera breaks records again

May 14th, 2014 1 comment

Nissan Almera Russia April 2014. Picture courtesy of zr.ruNissan Almera

* See the Top 25 best-selling models and Top 58 All-brands by clicking on the title! *

After seeming to plateau in March at just -0.4%, Russian new car sales are back in hell in April, potentially handicapped by the economic sanctions imposed on the country: down 8% year-on-year to 226,526 registrations, bringing the year-to-date total to 829,046 units, down 4% on 2013. The Top 7 best-selling models are unchanged on last month, led by the Lada Granta (-13%), Hyundai Solaris (-7%) and Kia Rio (+7%), but the best performer in April is the recently-launched Nissan Almera: up to #8 with 5,798 sales and 2.6% share which are its best-ever ranking (also reached last February), monthly volume and market share. Notice also the Toyota RAV4 up 7 spots on March to #11 and the Nissan Juke up 71% year-on-year to #19, earning it a spot in the 2014 Top 25 at #23.

Acura MDX Russia April 2014. Picture courtesy of zr.ruAcura MDX

In the brands ranking, at #1 Lada is down 16% but with 16.3% share it is almost one percentage point above its year-to-date level (15.5%) and in any case still sells more than double any other brand on the market. Kia is down 3% to #2, Renault down 9% at #3, Hyundai stable at #4, Toyota down 1% to #5, Chevrolet down a harsh 17% to #6 and Nissan up 43% to #7. Notice also Mazda up 91%, Lexus up 22%, Infiniti up 82% and Jeep up 84%.

Brilliance V5 Chery Tiggo Russia April 2014. Picture courtesy of zr.ruBrilliance launches in Russia this month with the V5 SUV…

JAC S5 Russia April 2014. Picture courtesy of zr.ru…while JAC arrives with the J5 sedan and S5 SUV (above).

A very rare feat, after ChangAn and Alfa Romeo in March, there are 3 additional new carmakers in the Russian ranking this month: Acura lands at #45 with 112 sales, Brilliance ranks #47 at 75 units and JAC is #49 with 58 sales, the latter two bringing to 11 the number of Chinese brands on sale in Russia. They are led this month by Lifan (#20), Chery (#28), Geely (#30), Great Wall (#31) and FAW (#39). Interestingly, all new Chinese entrants are rightfully launching a new small SUV in Russia: the ChangAn CS35, Brilliance V5 and JAC S5.

Previous month: Russia March 2014: Mitsubishi Outlander breaks into Top 10

One year ago: Russia April 2013: Toyota RAV4 in Top 10

Full April 2014 Top 25 models and Top 58 All-brands Ranking Tables below.

Read more…

Categories: Russia

Russia March 2014: Mitsubishi Outlander breaks into Top 10

April 9th, 2014 1 comment

Mitsubishi Outlander Russia March 2014. Picture courtesy of zr.ruThe Mitsubishi Outlander is now among Russia’s Top 10 most popular vehicles.

* See the Top 25 best-selling models and Top 57 All-brands by clicking on the title! *

Has the Russian new car market finally reached a plateau? In March, after losing ground for 11 of the last 12 months, new car sales are down just 0.4% year-on-year to 243,335 registrations. This brings the First Quarter total to 602,523 units, down 2% on 2013. In the models ranking, the Lada Granta remains the most popular by far but continues to evolve a notch lower than last year at -10% and 12,958 sales. The Hyundai Solaris is up 2% but for the first time threatened by the Kia Rio which smashes its volume and market share records this month at 9,728 sales and 4% share (previous bests: 8,632 and 3.5% last September).

Kia Rio Russia March 2014. Picture courtesy of zr.ruThe Kia Rio breaks its volume and share records in Russia this month.

The Lada Kalina continues to creep back up now that the new generation is established, up 21% this month at #4 and passing the Renault Duster. But the hero of the month is without a doubt the Mitsubishi Outlander: it breaks into the Russian Top 10 for the first time in the nameplate’s history, shooting up to 9th place thanks to 4,584 sales and 1.9%, up 78% year-on-year and now #20 year-to-date (+42%). Not far below is the new generation Skoda Octavia, up 8 spots on February to a best-ever 11th place at a record 3,951 units. Finally, notice the Nissan Almera down 6 ranks to #14 and the Toyota Corolla up 44% on March 2013.

ChangAn CS35 Russia March 2014. Picture courtesy of zr.ruChangAn has now made its entrance in the Russian market with the CS35.

In the brands ranking, Lada slows down its fall at -8% to 15.2% share, while Kia (+7%) is up 3 ranks on February to grab the 2nd spot, passing Nissan (+26%), Renault (-8%) and Hyundai (+3%). Reversely, Ford loses 33%, penalised by the Focus (-61%). For once, Chinese carmakers have mixed fortunes this month: if Chery (+21%) and Geely (+4%) continue to progress, Lifan (-4%) and Great Wall (-17%) don’t. Rare event, we welcome two new entrants in the ranking this month: ChangAn lands at #43 with 145 sales (the CS35 SUV) and… Alfa Romeo reappears at #56 with 3 units sold.

Previous month: Russia February 2014: Renault Duster and Nissan Almera impress

One year ago: Russia March 2013: Market down for the first time in 3 years

Full March 2014 Top 25 models and Top 57 All-brands Ranking Tables below.

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Categories: Russia