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Russia July 2015: Now with Top 100 best-sellers (BSCB exclusive)

August 27th, 2015 No comments

Ford Fiesta Russia July 2015. Picture courtesy zr.ruFord has just relaunched the Fiesta in Russia, aiming at the Hyundai Solaris and VW Polo.

* See the Top 100 best-selling models by clicking on the title *

Today we can share with you exclusively on BSCB rare detailed monthly data for Russia for July. The familiar Top 25 now includes the two best-selling Light Commercial Vehicles in the country, and they are pumped up this month: the GAZ Gazelle ranks 7th with 2.7% share and the UAZ Bukhanka ranks 12th vs. #26 in H1. Outside, the Chevrolet Aveo (#50 in H1) and Ford Kuga (#67) surge and miss out on a historical Top 25 Russian breakthrough (ex-LCVs) for less than a hundred units. The Mercedes Sprinter enjoys the benefits of its facelift at #40 vs. #61 in H1, and the Chinese are back in a slightly better shape: the Lifan X60 ranks #43 (#49 in H1), the Geely Emgrand 7 is at #53 (#98) and the Geely Emgrand  X7 is at #60 (#108).

UAZ 452 Russia July 2015. Picture courtesy carrental.mnThe UAZ Bukhanka surges up to #12 in Russia this month. 

Lifan X50 Russia July 2015. Picture courtesy news.auto.ruThe Lifan X50 is already among Russia’s 100 most popular nameplates.

Two new launches get themselves noticed this month in Russia The Ford Fiesta was relaunched here as an affordable sedan by the American manufacturer at the same time General Motors is disengaging Chevrolet and Opel from the country. It competes with blockbusters Hyundai Solaris, Kia Rio and VW Polo, all inside the Top 4 this month. The Fiesta breaks into the Russian Top 50 in July at #47 with 547 sales whereas it only sold 159 units (#224) over the First Half of 2015. The Lifan X50 is also climbing the Russian ladder fast: from #262 and 74 units in H1 directly to #75 and 319 sales in July, positioning itself as the 4th best-selling Chinese models in Russia below the 3 aforementioned.

Previous post: Russia 1st Half 2015: Now with Top 360 All-models (BSCB exclusive)

Previous July post: Russia July 2015: Hyundai Solaris and Kia Rio take root above all Ladas

One year ago: Russia July 2014: Renault Logan up to #5, Opel Mokka in Top 25

Full July 2015 Top 100 models Ranking Table below.

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Categories: Russia

Russia 1st Half 2015: Now with Top 360 All-models (BSCB exclusive)

August 27th, 2015 No comments

UAZ Cargo Russia June 2015. Picture courtesy uazbuka.ru335 UAZ Cargo found a new home in Russia over H1 2015.

* See the Top 360 All-models by clicking on the title *

Exclusive to BSCB, we now have access to an All-models ranking for the First Half of 2015 in Russia. Light Commercial Vehicles are now included, which means the GAZ Gazelle finds its way up to 4th place overall with 2.7% share vs. #7 over the Full Year 2014. The rest of the Top 25 stays untouched, with the antediluvian UAZ Bukhanka pointing its bread-loaf head at #26 vs. #33 in 2014. The Daewoo Gentra (#28), Nissan Terrano (#31) and Toyota Land Cruiser Prado (#33) also post much-improved rankings, while the Lexus NX surges to #35 with 5.206 sales or 55% of the brand’s sales in Russia over the period.

Dongfeng Fengshen H30 Russia June 2015. Picture courtesy rdrom.ruThe Dongfeng Fengshen H30 lands at #197.

The Nissan Sentra leaps up to #36 while the BMW X5 (#51), Kia Soul (#52), Mercedes C-Class (#55), Hyundai Elantra (#57), Mercedes S-Class (#63) and GLA (#72), Ford Ecosport (#76) and Range Rover (#80) all make their entry into the Russian Top 100 vs. to their 2014 respective ranking. It’s not a good time to launch new models in Russia with the overall market freefalling 36% to just 782.094 registrations. The Datsun On-DO is the only all-new model inside the Top 130, landing directly at #39 with 0.6% market share, with the next best things being the Land Rover Discovery Sport (#133), Dongfeng H30 (#197), Dongfeng S30 (#218), Ford Fiesta (#223), Lifan X50 (#262) and Brilliance H230 (#286).

Previous post: Russia July 2015: Hyundai Solaris and Kia Rio take root above all Ladas

Original H1 update: Russia 1st Half 2015: Hyundai and Kia winners in damaged market

One year ago: Russia June 2014: Skoda Rapid lands in deteriorating market

Full H1 2015 Top 360 All-models Ranking vs. Full Year 2014 figures below.

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Categories: Russia

Russia July 2015: Hyundai Solaris & Kia Rio take root above all Ladas

August 12th, 2015 No comments

Hyundai Solaris Russia July 2015. Picture courtesy YoutubeThe Hyundai Solaris tops Russian sales charts for the third time this year already.

* See the Top 53 All-brands and Top 25 models by clicking on the title *

A Top 100 models ranking and analysis is now available here

After dropping by 36% over the First Half, Russian new car sales slow their freefall somewhat in July at -27% to 131.087 registrations, however this is just the mechanical effect of an already very low base a year ago. The year-to-date total is now down 35% or 500.000 units to 913.181 deliveries. According to Russian organisation AEB, “purchase incentives provided through government programs and by the market participants themselves have proven instrumental in avoiding an ever sharper decline, however would need to be enhanced significantly to be able to reverse the trend in a substantial manner”. Brand-wise, homegrown Lada keeps the lead and follows the market at -25% to 17% share above Kia (-13%) and Hyundai (-15%) both improving their market share.

Geely GC9 Russia July 2015. Picture courtesy zr.ruGeely sales are down just 9% in Russia in July.

Renault (-35%), Toyota (-28%), Volkswagen (-34%) and Nissan (-43%) tumble down whereas UAZ completely bucks the trend with deliveries up 71% to 5.129. Newly relaunched Datsun drops two spots on June to #15, while BMW (+0.1%), Lexus (+5%) and Porsche (+19%) are among the rare manufacturers to improve year-on-year in July. In the Chinese aisle, Lifan (-26%) remains in the lead at #22 but Geely (-9%) seems to be close to stopping its fall, unlike Chery (-64%) and Great Wall (-79%) while Dongfeng, launched last February in Russia, breaks into the Top 40 for the first time at #39 with 151 sales.

Kia Rio Russia July 2015The Kia Rio outsells all Ladas in Russia for the second time in the past 9 months.

The models ranking takes another fascinating and unexpected turn this month. As their scrappage scheme quotas are released and used, Lada nameplates deliver very uneven performances month after month. After beating its all-time market share in June, the Granta plunges to third place this month, its lowest ranking since July 2012, with 9.105 units and 6.9% of the market. This is the first time since the creation of the Lada brand in 1970 that no Lada occupies nor the first or the second spot in the Russian monthly sales charts. In November, it was the first time no Lada was #1… It is outsold by both the Hyundai Solaris and the Kia Rio. The Solaris is #1 for the third time in the past 7 months (and ever) after last January and May with sales up 5% to 10.251 and 7.8% share and the Kia Rio is up a splendid 34% to 9.151 units and 7% share in 2nd place.

Renault Sandero Stepway Belarus 2014. Picture courtesy zr.ruRussian Renault Sandero sales are up 30% year-on-year in July.

Despite the depressed context, four additional nameplates gain ground year-on-year in the Top 10, making it a majority. The Lada Priora is surprisingly up 13 spots on June and 3% on July 2014 to #6 – the only other Lada in the Top 10 vs. 3 Renaults – the Toyota Camry is up 12% to #7, the Toyota RAV4 up 26% to #8 and the Renault Sandero up 30% to #10 thanks to the new generation. Sedans that hadn’t shown their bonnet in months reappear inside the Top 20 despite heavy drips: the Chevrolet Cruze (-30%) is back up to #16 while the Opel Astra (-22%) ranks 24th. The SUV resistance is still noticeable with the Nissan X-Trail up 5% to #20, the UAZ Patriot up 21% to #22, Mitsubishi Outlander up 38% to #23 and the Toyota Prado breaking into the Russian Top 25 for the very first time at #25 with 1.326 sales (-3%).

Chevrolet Cruze Russia July 2015. Picture courtesy zr.ruFirst Russian Top 20 ranking in one year for the Chevrolet Cruze.

Previous post (1): BSCB coverage triggers article on #1 Russian car magazine

Previous post (2): Russia 1st Half 2015: Hyundai and Kia winners in damaged market

Previous month: Russia June 2015: Lada Granta reclaims #1 spot at record 10% share

One year ago: Russia July 2014: Renault Logan up to #5, Opel Mokka in Top 25

Full July 2015 Top 53 All-brands and Top 25 models below.

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Categories: Russia

Russia: BSCB coverage triggers article on #1 Russian car magazine

July 11th, 2015 No comments

Za Rulem CoverZa Rulem is the most popular car magazine and website in Russia.

BSCB’s coverage of the Russian market, and in particular the toppling of the Lada Granta by the Kia Rio last November and the Hyundai Solaris last January and May has prompted Russia’s largest automotive magazine, Za Rulem and website (www.zr.ru), also the 6th best-selling automotive magazine in Europe, to run a long feature on the history of best-sellers in Russia.

VAZ 2101. Picture courtesy zr.ruBSCB’s coverage prompted Za Rulem to retrace the history of Russia’s best-sellers.

BSCB was the first website in the world to note that the arrival of the Kia Rio in first place last November was the first time a foreign model took the reigns of the Russian market since the creation of the Lada brand back in 1970. Za Rulem has built on this information and the subsequent crowning of the Hyundai Solaris in its article, also drawing parallels with the Lada Vista scheduled to launch towards the end of 2015, as we have done also last month.

Hyundai Solaris Russia June 2015. Picture courtesy zr.ruThe Hyundai Solaris managed to top Russian sales charts twice this year…

You can see the full Za Rulem article here (with a mention to Best Selling Cars Blog). It’s in Russian but Google Translate or any other translating software should enlighten you real quick. Za Rulem is under the opinion that the Kia Rio and Hyundai Solaris success, although undeniable, will not result in Lada losing the top spot in the long term, as the Lada brand still has a very large consumer base that will ebb and flow but is enough to sustain the pole position. I’m not as certain of this as the Russian magazine is.

Kia Rio Russia 2015. Picture courtesy of zr.ruLast November, the Kia Rio was the first foreign model to top Russian sales in 45 years.

Another element ZR raised to justify Lada’s long term dominance which is more convincing to me is the production constraints the Korean models are already facing: while the Lada Granta sold 150.000 units in 2014 alone, the Rio and Solaris share the same plant that has a combined production capacity of 230.000 units, and their share will be reduced in 2016 with the arrival of an SUV on the production lines (potentially the ix25, currently produced in China only). Only a second plant – risky in the current context, or imports – made too expensive by the tax structure and the current galloping inflation, could put the Solaris and Rio in a better position to regularly outsell the Granta, or any other best-selling Lada of the future.

Our coverage of the Russian market is here: BSCB Russia coverage, and the historical Kia Rio and Hyundai Solaris wins are analysed in detailed here:

Russia November 2014: Shock: Kia Rio first foreign model #1

Russia January 2015: Hyundai Solaris hits #1 in market down 24%

Russia May 2015: Hyundai Solaris outsells Lada Granta, Nissan X-Trail surges to #5

 

Categories: Russia

Russia 1st Half 2015: Hyundai and Kia winners in damaged market

July 10th, 2015 No comments

Hyundai Solaris Russia June 2015. Picture courtesy motorpage.ruThe Hyundai Solaris managed to top the Russian models ranking twice so far in 2015.

* See the Top 60 All-brands and Top 25 models by clicking on the title *

A Top 360 All-models ranking and analysis is now available here

No sign of improvement at the horizon for the Russian new car market, in freefall this year at -36% to just 782.094 registrations halfway through 2015. Local association AEB is trying its best to minimise the impact of the situation, stating that “it could be much worse” (hardly), were it not for “the ongoing reduction in base interest rates as the door opener for a successful reanimation of credit-financed demand, and the continuing – and recently increased – government subsidising of lower interest rates and scrappage schemes. However there is no macroeconomic justification for a potential recovery within the next 12 months it now looks almost certain that Russia will drop by at least 30% by the time 2015 comes to an end, lodging the weakest annual tally in a decade.

Lexus NX Russia June 2015. Picture courtesy nova-motors.ruRussian Lexus sales are up 3% so far in 2015…

Crisis times almost always trigger market consolidation towards trusted manufacturers and this year is no exception in Russia. The Top 3 best-sellers go from a combined market share of 31.1% one year ago to 37.9% over the First Half of 2015. Local carmaker Lada gains over two percentage points, going from 15.7% share to 18% thanks to sales down ‘just’ 27% to 140.686. But the real winners in Russia this year are Korean manufacturing couple Hyundai and Kia. Hyundai is down 11% to see its market share gain 3 percentage points from 7.3% to 10.2% while Kia is down 19% to go from 7.6% to 9.7%. If these year-on-year drops seem surprisingly high to warrant the title of ‘winners’, that’s because you haven’t seen the rest of the list yet…

Porsche Macan Russia June 2015. Picture courtesy autoexpress.co.uk… while Porsche is up 18%.

Lexus (+3%) at #20 and Porsche (+18%) at #34 are the only manufacturers in the Top 45 posting a year-on-year volume increase. Mercedes drops by just 3% and is up 6 ranks to spectacularly land inside the Top 10 at #10, UAZ surfs on the SUV wave to fall just 2% at #13 and BMW is down 21% to improve to #15. In spite of a very badly timed launch, Datsun confirms Russia is really the only country in the world where its relaunch as a low-cost brand can be deemed successful. The Japanese manufacturer seems to have reached its cruising rhythm however at #14 and 2.4% share – almost exactly the same as during Q1 (#12 and 2.4%).

Donfeng S30 Russia June 2015. Picture courtesy zr.ruDongfeng S30 – Dongfeng is entering the Russian market at very troubled times.

Dongfeng is the only other new carmaker launch over the period, at a very discreet #44 with 408 sales and 0.1% share. Notwithstanding the manufacturers mentioned above, the rest of brands ranking looks like a hunting board: Honda (-79%), Peugeot (-77%), Citroen (-74%), Chery, Ssangyong, Suzuki, Opel – scheduled to be discontinued in Russia in December (all at -73%), Great Wall (-71%), Jeep (-69%), Chevrolet (-65%), Geely (-59%), Volvo (-58%), Daewoo (-57%) and Ford (-56%) – despite reiterating it is confident its Russian sales will rebound, would all rather pretend 2015 never occurred…

Toyota Camry Russia June 2015. Picture courtesy zr.ruThe Toyota Camry is now inside the Russian Top 10.

Similarly to the brands ranking, we are witnessing a clear consolidation of the models charts towards a handful of trusted fares: the Lada Granta (-11%) goes from 5.8% to 8.1% share, the Hyundai Solaris (-3%) from 4.5% to 6.9% and the Kia Rio (-10%) from 3.8% to 5.5%. As a result the podium holds 20.5% share vs. just 14.1% a year ago. The big event over the period is the overall pole position of the Hyundai Solaris, not once but twice: in January and May. This means the Lada Granta was outsold during 3 of the past 8 months, counting the November win of the Kia Rio. Times are changing, as local website zr.ru described in a long article quoting BestSellingCarsBlog.

UAZ Patriot Russia June 2015Excellent start of the year for the UAZ Patriot, now inside the Russian Top 25.

Outside the podium, the Lada Kalina (-41%) only owes its 4th spot to the demise of the Renault Duster (-51%) while the VW Polo (-36%) gains two spots and the Renault Logan (-18%) gains four. The antediluvian Lada 4×4 was up to a stunning 4th place over Q1 2015 and recedes down to a more reasonable #8, one of only three nameplates in the Top 25 to post a year-on-year increase at +6% and 7 spots. The other two are the Skoda Rapid up 185% but launched exactly a year ago, and the UAZ Patriot up 7% to #23. Notice also the Toyota Camry up 7 ranks to #10, the Datsun on-DO landing at #13 and the Nissan X-Trail up 5 spots to #20.

Previous post: Russia June 2015: Lada Granta reclaims #1 spot at record 10% share

Q1 2015 update: Russia 1st Quarter 2015: Datsun oblivious to devastated market

FY 2014 updates:

Russia Full Year 2014: Lada Granta survives foreign push

Russia Full Year 2014: Now with the Top 434 All-models ranking

One year ago: Russia June 2014: Skoda Rapid lands in deteriorating market

Full H1 2015 Top 60 All-brands and Top 25 models vs. Full H1 2014 figures below.

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Categories: Russia

Russia June 2015: Lada Granta reclaims #1 spot at record 10% share

July 9th, 2015 1 comment

Lada Granta Russia June 2015The Lada Granta hits its best-ever market share at home this month.

* See the Top 53 All-brands and Top 25 models by clicking on the title *

The Russian new car market reduces its fall slightly in June to a still very harsh -30% at 140.161 registrations, bringing the year-to-date total to 782.094 units, down an abysmal 36% on 2014. Like last month, we witness a consolidation of the market with the Top 3 manufacturers over-performing: Lada is down 12% to 18.8% share, Kia is down 18% to 9.9% and Hyundai is down 22% to 9.3%, all 3 adding up to 38% share vs. just 32% a year ago. Below, Renault (-39%), Toyota (-35%) and Volkswagen (-39%) tumble down while Nissan (-26%) stays afloat somewhat. GAZ is down just 1% in 8th place, while UAZ continues to surf on the SUV craze and is once again the only mass manufacturer to gain ground year-on-year at +13% to #11 and 2.8% share vs. #16 and 1.7% a year ago. Notice also Lexus 2% and Porsche down just 8%. At the other end of the scale, we have Jeep (-79%), Ssangyong (-75%), Great Wall (-73%), Citroen (-66%), Opel, Peugeot and Subaru (-65%).

Lada 4x4 Urban Russia June 2015. Picture courtesy zr.ruLada 4×4 sales are up 23% year-on-year in June.

In the models ranking, after being outsold by the Hyundai Solaris last month and knocked down to 2nd place for the third time in the past 7 months, the Lada Granta is back with a vengeance, up year-on-year for the first time in 2015 at +8% to 14.031 sales and a record 10% share, smashing its previous best of 8.9% reached last March. With the Hyundai Solaris down 12% and the Kia Rio actually up 3%, the Top 3 best-sellers hold a combined 22.4% market share vs. just 16.2% a year ago, demonstrating that the market consolidation we are witnessing in the brands ranking is also occurring among the favourite models in the country – a typical trait of markets in crisis where buyers opt for the safer option of trusted nameplates.

Nissan X-Trail Russia June 2015. Picture courtesy zr.ruThe Nissan X-Trail is up 106% year-on-year thanks to the new model.

Outside the podium, the only models registering year-on-year gains in the Top 25 are all SUVs. If the Renault Duster is back in the segment lead despite sales down 43% on a year ago, the Lada 4×4 is up a fantastic 23% to 3.023 sales and #8, the Toyota RAV4 is up 2% to #10, the Nissan X-Trail up 106% to #13 thanks to the new generation and the UAZ Patriot up 17% to #21. Notice also the Toyota Camry up 5 spots on May to #9, the Nissan Almera back up 9 ranks to #11 and the Mitsubishi Outlander posting a 2nd consecutive month within the Top 25 at #24.

Previous month: Russia May 2015: Hyundai Solaris outsells Lada Granta, Nissan X-Trail surges to #5

One year ago: Russia June 2014: Skoda Rapid lands in deteriorating market

Full June 2015 Top 53 All-brands and Top 25 models below.

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Categories: Russia

Russia May 2015: Hyundai Solaris outsells Lada Granta, Nissan X-trail soars to 5th place

June 10th, 2015 1 comment

Nissan X-Trail Russia May 2015. Picture courtesy zr.ruThe Nissan X-Trail is the most popular SUV in the whole of Russia in May…

* See the Top 55 All-brands and Top 25 models by clicking on the title *

The Russian new car market is down another abysmal 38% year-on-year both in May (125.801) and so far this year (641.933). The Russian macroeconomic indicators however remain shaky: inflation has stabilised to 15.8% in May vs. 16.9% in March which was the highest since 2002, and the GDP decline is set to accelerate from 1.9% over Q1 2015 to 4% in both Q2 and Q3. After trying – and failing – to ignite sales with a scrappage scheme earlier in the year, the Russian government has been offering subsidised auto loans and allowing consumer leasing since April, with Industry Minister Denis Manturov boldly announcing that this may boost auto sales by at least 300.000 units this year. For now, sales under the subsidised auto loan program stand at 38.500 vehicles in one and a half month.

Hyundai Solaris Russia May 2015. Picture courtesy zr.ru…while the Hyundai Solaris is the overall best-selling nameplate in the country.

Once again the Top 3 manufacturers outpace the market resulting in a rare market consolidation: Lada (-33%), Hyundai (-13%) and Kia (-27%) hold a combined market share of 38.8% this month vs. just 33% a year ago. On the other hand, the next 4 carmakers all fall at least as fast as the market anew: Renault (-42%), Nissan (-38%), Toyota (-43%) and Volkswagen (-48%) all decline sharply. Lifted by the SUV fashion, UAZ is the only mass manufacturer to actually increase its volume year-on-year: up 8% to 3.853 units in 10th position vs. 16th a year ago with the Patriot up 21% to #21. Only Cadillac (130 deliveries), Brilliance (78) and Smart (75) also increase with Porsche (458) and Mini (100) stable. Worryingly down to #16 and 1.9% share last month, Datsun is back in the game in May at #14 with 3.367 units and 2.7%, simply its strongest market share in Russia so far and 2nd best volume below the 3.502 sold in March. Subaru (-81%), Jeep, Volvo (-82%), BAW (-86%), Haima (-87%), Ssangyong and Chrysler (both at -88%) lodge the most depressing scores.

Lada Vesta Russia May 2015. Picture courtesy zr.ruThe Lada Vesta will hit Russian dealerships this November.

The biggest surprise resides in the models ranking. Alarmingly for Lada, the Granta isn’t the best-selling nameplate at home for the third time in the past 7 months. Last November, the Kia Rio send shockwaves through the market by becoming the first foreign model to top Russian sales charts since the creation of the Lada homebrand in 1970, and last January the Hyundai Solaris replicated the same exploit by ranking #1. This month it becomes the first foreign nameplate in 45 years to manage to top Russian sales twice thanks to an incredible 10.654 units sold for a 8.5% market share, its highest volume since September 2013 and strongest Russian market share ever. The Lada Granta is down a harsh 35% to 8.471 sales while the Kia Rio is down 12% at #3 and the Lada Kalina down just 2% year-on-year but up two spots on April to #4.

Lada range – Russian sales and prices as at May 2015:

Model May sales 2015 sales Starting price (roubles) Starting price (US$)
Lada Vesta Nov 2015 launch Nov 2015 launch 500,000 9,000
Lada Priora 1.637 (-56%) 11.463 (-48%) 420,000 7,550
Lada Largus 3.519 (-53%) 15.523 (-44%) 417,000 7,500
Lada 4×4 2.918 (-11%) 16.701 (+3%) 395,000 7,100
Lada Kalina 5.604 (-2%) 18.309 (-42%) 361,300 6,500
Lada Granta 8.471 (-35%) 49.542 (-15%) 311,600 5,600

While we linked the last two occurrences of Granta failing to defend its pole position to years of meticulous build-up of Hyundai and Kia dealer networks in the Russian countryside as well as the surprising strength of its slightly more upmarket rebadge the Datsun on-DO, this time there may be a third element explaining the Granta’s particularly harsh decline. More and more spy pictures are emerging on Russian car websites of the upcoming Lada Vesta: official production is scheduled kick start at Eastern Russian Izhevsk plant on September 25 for an on sale date of November 1, 5.000 units planned by the end of the year and 120.000 for 2016. Positioned on top of the Lada range despite being shorter than a Priora (see price list above), the Vesta will be in frontal competition with the very Hyundai Solaris and Kia Rio that are currently challenging the Granta supremacy at home, and could be Lada’s best chance at keeping the #1 models spot in the near future. We are therefore potentially entering a period of about 18 months worth of shaky ground for Lada nameplates, the time it will take for buyers to readjust their understanding of the Lada range’s value equation. Check this page for a complete list of Lada prices in Russia.

Mitsubishi Outlander Russia May 2015. Picture courtesy zr.ruMitsubishi Outlander Russian sales are up 87% year-on-year in May.

Ranked outside the Top 25 in April after an appearance at #16 in March, the Nissan X-Trail achieves one of the most impressive month-on-month leaps of any nameplate since BSCB has started following Russia monthly 5 years ago: it surges up to 5th place overall thanks to sales up 188% on the old model a year ago to 3.608 units and 2.9% share. This makes the X-Trail Russia’s best-selling SUV above the Toyota RAV4 up 10 spots on April to #7 and 3.516 sales – equalling its best-ever ranking also reached last November- and the Renault Duster at #9 and 3.427 deliveries. Notice also the Mitsubishi Outlander up 87% year-on-year to make its first appearance in the Russian Top 15 since last December at #12.

Previous month: Russia April 2015: Datsun fades in market down 41%

One year ago: Russia May 2014: Lada Largus smashes record, Nissan Qashqai in Top 10

Full May 2015 Top 55 All-brands and Top 25 models below.

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Categories: Russia

Russia April 2015: Datsun fades in market down 41%

May 14th, 2015 No comments

Nissan Terrano Russia 2014. Picture courtesy of zr.ruFirst Top 25 ranking in Russia for the Nissan Terrano, a Renault Duster rebadge.

* See the Top 55 All-brands and Top 25 models by clicking on the title *

The Russian market is stuck in hell: -41.5% year-on-year in April to 132.456 registrations, the lowest April score in over a decade, even below April 2009 in the midst of the global recession. Year-to-date figures are now down 38% on 2014 to 516.135 deliveries, however local organisation AEB rather optimistically foresees a “flattening of the negative trend in the coming months.” Once again local manufacturer Lada fares slightly better than the market at -37% in April and -29% year-to-date, resulting in an improved 17.3% market share. Koreans Kia down 22% to 10.5% share and Hyundai down 14% to 10.3% are the real winners in these troubled times, cementing their spots on the podium and keeping Renault (-41%), Toyota (-54%), Nissan (-47%) and Volkswagen (-44%) at a comfortable distance.

Datsun on-DO Russia October 2014. Picture courtesy of zr.ruPeaking out: Datsun.

Hero of the past 6 months, recently relaunched low-cost brand Datsun shows worrying signs of peaking out this month: down to #16 overall with 2.508 sales and 1.9% share, its lowest volume since October which was its first full month in market and lowest share since December. The Datsun on-DO, after cracking the Top 10 in December (#10) and January (#7) is now down to #21 with 1.622 sales and 1.2% share, its weakest performance since October. Is the honeymoon between Datsun and Russian car buyers coming to an end? The brand’s April scores still make for an impressive performance taken in isolation in the current depressed Russian context, but the signs of eroded sales frenzy are undeniable.

Honda CR-V Russia April 2015. Picture courtesy zr.ruNo splash: Honda sales are down 84% year-on-year in Russia this month.

Still running against the tide are luxury brands in Russia: Mercedes is down just 9% at #11, Lexus is up 5% at #17 with 2.200 registrations whereas it ranked #27 over the Full Year 2014 and Porsche is up 12% to 537 sales and #27 (#39 in 2014). Also, SUV specialist UAZ benefits from the current SUV craze and sees its sales decline by just 3% at #12 with the Patriot progressing further to #20 in the models ranking. At the other end of the scale, Chevrolet, soon to be dismantled in Russia, is down 64% but back up to #8 overall thanks to the Niva, Opel which will be discontinued here at the end of 2015 is down 59%, Citroen down 70%, Chery down 72%, Suzuki down 75%, Peugeot down 76%, Subaru down 79% and Honda down 84%.

Skoda Rapid Russia April 2015. Picture courtesy zr.ruBrand’s best-seller: the Skoda Rapid.

The Lada Granta (-21%) maintains itself at a very high market share (7.8%) as do the Hyundai Solaris down just 8% to 6.8% and the Kia Rio down 13% to 5.9%. Despite sales down 40%, the Renault Duster climbs back to #4 and #1 SUV in Russia, also leaping up to #5 in 2015. The VW Polo (-38%) is back up 5 ranks to #5, the Chevrolet Niva up 8 to #9, the Toyota Camry is down just 23% at #12 while the Skoda Rapid celebrates one year in Russia by hitting its best ranking so far at #13. The tail end of the Top 25 is once again crowded with SUVs: the Kia Sportage (#16), Toyota RAV4 (#17), Hyundai ix35 (#18), UAZ Patriot (#20), Mazda CX-5 (#22) and the Nissan Terrano earning its first Top 25 ranking at #24 with 1.272 sales and 1% share.

Previous post: Russia 1st Quarter 2015: Datsun oblivious to devastated market

Previous month: Russia March 2015: Only SUV sales resist in market down 43%

One year ago: Russia April 2014: Nissan Almera breaks records again

Full April 2015 Top 55 All-brands and Top 25 models below.

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Categories: Russia

Russia 1st Quarter 2015: Datsun oblivious to devastated market

May 2nd, 2015 No comments

Datsun on-DO Russia March 2015. Picture courtesy of zr.ruThe Datsun on-DO is an instant blockbuster in troubled Russia.

* See the Top 55 All-brands and Top 25 models by clicking on the title *

Catastrophic results for the Russian new car market, crumbling down over the effects of galloping inflation triggered by economic sanctions over the Ukrainian crisis. Despite scrappage schemes implemented by the government, first quarter sales are in freefall: down 36% from 602.523 units a year ago to just 383.691 this year. Lada takes advantage of the situation somewhat, declining ‘only’ 25% to 68.544 deliveries which bumps its market share almost 3 points to 17.9% compared to 15.2% over the same period in 2014. Renault and Nissan (both down 41%) step aside to give way to Korean Hyundai (-4%) and Kia (-15%) up to #2 and #3 respectively.

Hyundai Solaris Russia March 2015. Picture courtesy zr.ruThe Solaris helps Hyundai up to #2 brand overall so far in 2015.

The manufacturers hardest hit by the crisis literally implode: Honda (-87%), Opel, Peugeot (-80%), Citroen, Chery (-78%), Suzuki (-75%), Chevrolet (-72%), Ford (-71%) and a couple of other Chinese carmakers like Geely (-62%) and Great Wall (-67%) are only but a shadow of themselves. The situation is so serious that General Motors has decided to abandon local production and pull the Opel brand out of Russia altogether, and most of Chevrolet models sold here. Ford is the notable exception, confirming it will endeavour to withstand the Russian storm with 4 new launches for the year, starting with the all-new Mondeo last month.

Mercedes C-Class Russia March 2015. Picture courtesy zr.ruMercedes is now among the Top 10 best-selling brands in Russia.

In this context and as is often the case in periods of deep crisis, luxury carmakers are faring the best: Porsche even posts and insolent 54% year-on-year gain at 1.095 sales thanks to the Macan, Lexus is up 19% thanks to the NX and jumps inside the Top 20 vs. #31 a year ago, Mercedes is up 9% to crack the Russian Top 10 at #9 compared to #16 last year and BMW is down just 3% to lift its market share from 1.4% to 2.2%.

Porsche Cayenne Macan Russia March 2015Porsche sales are up 54% year-on-year in Russia so far in 2015.

The big brand story in Russia over the period is however the stunning success of Nissan’s newly relaunched Datsun brand. Met with a lukewarm welcome in other parts of the world it was reintroduced (India, Indonesia and South Africa), Datsun is off to a tremendously successful start in the largest country in the world. Thanks to models tailored to this market and not sold anywhere else, Datsun is up to #12 over Q1 2015 with 9.339 sales, within throwing distance of Chevrolet (9.748) and Mitsubishi (9.793) meaning a FY2015 Top 10 ranking is absolutely feasible. The on-DO, a bardge-engineered Lada Granta, is already among Russia’s 10 most popular nameplates with 8.061 deliveries.

Lada Granta Russia March 2015The Lada Granta now accounts for 8% of Russia sales.

Speaking of which, despite being challenged by the Hyundai Solaris – #1 in January, the Lada Granta sees its market share fly up to 8% from 5.4% a year ago thanks to sales down just 5% over the period. The Hyundai Solaris (-2%) and Kia Rio (-12%) also see their market share improve drastically, resulting in a very clear consolidation atop the models charts: the Top 3 hold a 19.3% share in 2015 vs. 13.1% a year ago.

Lada 4x4 Russia March 2015Still valiant: the Lada 4×4 is up from #15 last year to #4 in 2015.

The Lada 4×4 is reborn from its ashes: tough times call for budget, sturdy SUVs, and its sales are astoundingly up 16%, jumping from #15 over Q1 2014 to #4 overall this year. This trend also applies to the UAZ Patriot, making a remarkable entrance inside the Top 25 and seeing its market share improve by 1/3. The Renault Logan benefits from the launch of the new generation and gains 6 spots year-on-year to land at #5, the Toyota Camry is up 12 ranks to #12, the Hyundai ix35 up 3 to #13 and the Skoda Rapid is the second all-new nameplate in the Top 20 with the on-DO at #17. The tail end of the Top 25 is SUV territory, with the Mitsubishi ASX, Kia Sportage, Mazda CX-5 and Nissan Qashqai all improving their ranking year-on-year.

Previous post: Russia March 2015: Only SUV sales resist in market down 43%

Full Q1 2015 Top 55 All-brands and Top 25 models vs. Full Q1 2014 figures below.

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Russia March 2015: Only SUV sales resist in market down 43%

April 11th, 2015 No comments

UAZ Patriot Russia March 2015UAZ Patriot sales are up 2% on March 2014.

* See the Top 25 best-selling models and Top 55 All-brands by clicking on the title *

The precarious state of the Russian new car market is reaching new lows in March: down 42.5% year-on-year to just 139,850 registrations, bringing the first quarter total to 383,691 units, down 36% on 2014. The  economic sanctions imposed on the country as a result of the Ukrainian crisis and a galloping inflation stuck at 17% both in February and March have combined to knock the market out of air. Faced with the prospect of losing money with each car sold in the country, a string of manufacturers are trimming their presence in Russia, some in very significant ways: Nissan (-51% in March) has suspended production in in St Petersburg plant for the entire second half of the month, Volkswagen (-57%) will do so for two weeks in May, PSA/Peugeot-Citroen (-79%) will halt the production of the Citroen C4 and Peugeot 408 from April 27 to July 7 and Mitsubishi (-68%) will stop production of the Outlander and Pajero Sport from April 27 to May 12.

Opel Russia March 2015. Picture courtesy zr.ruSunset: General Motors will stop selling the Opel brand in Russia by the end of 2015.

Most significantly of all, General Motors announced it will abandon local production by the end of 2015, with the Opel brand (-78% in March) exiting Russia and Chevrolet (-74%) reducing its lineup to “iconic” U.S.-built models such as the Corvette, Camaro and Tahoe. Reversely, Ford (-73%) has reiterated its focus on Russia and just kick started the St Petersburg production of the all-new Mondeo, one of 4 new models to be launched in the country by the American manufacturer in 2015. In this nightmarish context, the top selling brands are also among the ones that resist the best, confirming a trend towards ‘back to basics’ and ‘back to trusted’ that we have observed over the past few months that the declines have deteriorated. Local fare Lada is down ‘only’ 26% to a very strong 19.6% share, Hyundai is down 15% to 9.9%, Kia down 32% to 8.7%, Toyota is up two ranks on February and down 34% year-on-year to #4.

Datsun mi-DO Russia March 2015. Picture courtesy zr.ruThanks to the arrival of the mi-DO, Datsun is now the #11 brand in Russia.

The list of manufacturers receiving good news in March in Russia is thin: Datsun reaches the best ranking since its reintroduction as a low-cost brand, up to #11 with 3,502 sales and 2.5% share thanks to the gearing up of the mi-DO hatchback (989 units) while the on-DO sedan is still very strong at #14 and 2,513 deliveries. Mercedes only drops 3% on March 2015, resulting in a much-improved market share of 2.9%, Lexus is up 29% to 2,521 sales and Porsche up 27% to 520. Over in the models ranking, the Lada Granta sends a strong message with sales down just 4% to 12,438 units and 8.9% share. Only the Hyundai Solaris (8,593) and Kia Rio (7,176) manage to sell more than 1/3 of the Granta figure – all other nameplates are under 3% market share this month…

Nissan X-Trail Russia March 2015. Picture courtesy zr.ruThe Nissan X-Trail (+29%) replaces the Qashqai inside the Russian Top 25 in March.

Another very clear trend at play in Russia is the regain in interest towards SUVs: not all display good behaviour (the Renault Duster is down 58% for example), but the only non-new nameplates to lodge year-on-year gains in the Top 25 in March are all SUVs: the valiant Lada 4×4 (aka Niva) is up 6% to 5th place, the Nissan X-Trail is up 29% to #16 vs. #27 over FY2014 thanks to the new model, the Toyota Land Cruiser 200 makes a very impressive appearance at #21 thanks to sales up 9% on March 2014 and the UAZ Patriot is up 2% to #23.

Previous month: Russia February 2015: Market worsens down to -38%

One year ago: Russia March 2014: Mitsubishi Outlander breaks into Top 10

Full March 2015 Top 25 models and Top 55 All-brands below.

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Categories: Russia