The Hyundai Solaris is responsible for a once-in-a-generation market shift in Russia.
* Now updated with the Top 60 All-brands and Top 400 All-models – see title *
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After a catastrophic year in 2015 (-36%), the Russian new light vehicle market lodges a fourth consecutive year of decline but seems to have bottomed up in 2016 with a more digestible 11% drop – and even one month in positive (November). However at just 1.425.791 sales, Russian sales are still greatly handicapped by the economic crisis triggered by low oil prices and sanctions over the Ukrainian war, and have cancelled over a decade of growth and reach their lowest level in 12 years (since 2004). Local data provider the Association of European Businesses (AEB) believes the Russian market will end its skidding in 2017 and predicts a moderate 4% gain to 1.48 million units.
The Vesta and X-RAY boost Lada’s market share up two percentage points to 18.7% in 2016.
After years of seemingly unstoppable decline, homegrown market leader Lada posts the best performance of all seven best-selling manufacturers in Russia in 2016 thanks to the gearing up of the Vesta and X-RAY: down just 1% to see its market share up by almost two percentage points to 18.7%. A paradoxical situation given the historic event in the models ranking (see further down). Kia (-9%) and Hyundai (-10%) evolve slightly better than the market, resulting it similar market share, both above 10%. Renault (-3%), Toyota (-4%) and Volkswagen (-5%) fare much better and gain significant share. Nissan on the other hand crumbles down 23% to #7 overall.
Lexus soars 19% year-on-year in a Russian market down 11%. Picture zr.ru
A dozen manufacturers do manage a year-on-year volume gain in 2015: for BMW (+0.1%), Skoda (+1%) and UAZ (+1%) the improvements are only marginal. LCV specialist GAZ jumps 9% despite an ailing lineup, Ford (+10%) is already bearing the fruits of its perseverance in Russia when fellow US carmaker Chevrolet freefalls 39%, Lifan is now the uncontested Chinese leader in Russia with deliveries up 15% to 17.460 vs. 4.758 for Chery, its immediate follower and Lexus leaps 5 spots and 19% to tease BMW at 24.117 sales vs. 27.507. Jaguar has the XR and F-Pace to thank for its 113% surge in 2016.
The Kia Rio topped the monthly Russian sales charts three times in 2016.
A once-in-a-generation event has unfolded throughout the year in the Russian models ranking: for the first time since the creation of the Lada brand in 1970, a foreign nameplate is the annual best-seller in the country. As we predicted at the start of the year, the Hyundai Solaris brilliantly takes command of the Russian sales charts despite sales down 22% to 90.380 due in part to the discontinuation of its hatchback variant in the St Petersburg plant. Paradoxically, after topping the monthly charts for 7 months in 2015, the Solaris only needed to do so 4 times this year while the Lada Granta ranked first 5 times and the Kia Rio led the way for 3 months. All three models fit within less than 3.000 sales or 0.2% market share at year-end, with the Granta reclaiming the 2nd spot by the skin of its teeth thanks to two months spent at #1 at the end of the year.
Instant blockbuster: the Hyundai Creta has been the #1 SUV in Russia ever since its August launch.
The main culprit for the Granta’s demise is to be found in 4th place: the all-new Lada Vesta, launched in November 2015, geared up all through the year to finish at a record 7.014 sales and 4.8% share in December. Over the Full Year, the Vesta adds up to 55.174 units and will be a serious candidate to the title of best-selling car in Russia in 2017. Below, the GAZ Gazelle (+11%), VW Polo (+5%), Renault Duster (+0.2%), Toyota RAV4 (+13%) and Chevrolet Niva (-5%) all improve their market shares, but the big movers are further down the annual ranking. Launched in August, the Hyundai Creta has been the #1 SUV in Russia since, as incredible as it sounds. It landed directly at #6, peaked at #4 and 5.058 sales in September and remained the booming segment’s leader all the way through to the end of the year, with its annual #16 ranking far from reflecting the extent of its performance.
The Renault Kaptur broke into the monthly Top 10 in December.
The Lada X-RAY is the second instant blockbuster SUV for 2016, launching in February, peaking at #13 in April and December and ending 2016 at #20 with just under 20.000 sales. Finally, the Renault Kaptur (larger than the Captur and based on a Duster platform) showed its bonnet in June to break into the Top 10 in December at #8 with 3.710 sales, only 292 less than the Creta and 186 below the Duster. The Creta, Kaptur and X-RAY could well all fit within the 2017 Top 10. Verdict in a year’s time. Other notable 2016 performers include the Hyundai Tucson up 931% to #36 for its first full year of sales, the Lexus RX up 149% to #39, the Mercedes GLE up 156% to #44, Lexus LX up 119% to #49, Kia Optima up 103% to #51, Lifan X50 up 105% to #43 and Mercedes GLC up 195% to #58. The Mercedes GLS (#67), Jaguar F-Pace (#128), Ravon R2 (#144), Ravon Nexia R3 (#162), FAW Oley (#184) and Zotye T600 (#191) are the other all-new nameplates to break into the Top 200.
Previous month: Russia November 2016: Lada outpaces market up for 1st time in 2 years
Previous year: Russia Full Year 2015: Hyundai Solaris teases Lada Granta in market down 36%
Two years ago: Russia Full Year 2014: Lada Granta survives foreign push
Full Year 2016 Top 60 All-brands and Top 400 All-models vs. Full Year 2015 data below.
Full December 2016 Top 60 All-brands and Top 250 All-models below.