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Russia February 2015: Market worsens down to -38%

March 11th, 2015 No comments

Lada 4x4 Urban Russia February 2015. Picture courtesy zr.ruBack to basics: the Lada 4×4 bucks the trend, up 20% year-on-year in February.

* See the Top 53 All-brands and Top 25 models by clicking on the title *

The Russian new car market situation is rapidly escalating to become catastrophic: -38% year-on-year in February to just 128,298 registrations which brings the year-to-date total to 243,826 units, down 32% on 2014. Russia is facing an unprecedented mix of economic sanctions due to the Ukrainian crisis, a 50% devaluation of the ruble against the dollar in the past 6 months and inflation rising from 9% in December 2014 to 17% in February 2015, with Moscow shopkeepers now repricing goods daily. Forecasts for the Russian market to drop 27% over the Full Year 2014 are now starting to appear a little optimistic. Manufacturers active in the country are starting to take drastic measures in accordance with the situation: for example Opel will idle its local factory for two months starting at the end of March.

Lada Largus Russia February 2015. Picture courtesy of zr.ruLada places 3 models inside its home Top 5 for the first time in two years.

Both the lower and the higher end of the market are benefitting from these troubled times: new car buyers are downgrading, and the wealthier end of the population is rushing to buy premium brands before prices increase further. Lastly and similarly to Western Europe, SUVs are less hit than other segments. More affordable, national manufacturer Lada is doing slightly better than the market at -24% to 23,629 sales in February. The Granta reclaims the top spot it had lost to the Hyundai Solaris in January thanks to 10,583 deliveries (-6%), the 4×4 (aka Niva) is up an impressive 20% to #4: Russian buyers are going back to basics and crown the 38 year-old vehicle as the best-selling SUV in the country this month, the Largus is back up 15 spots on January to #5 and the Priora is back up 9 to #8. This means there are 3 Ladas in the Top 5 for the first time in two years.

BMW X4 Russia February 2015. Picture courtesy zr.ruBMW sales in Russia are up 57% on a year ago in February.

Korean carmakers Hyundai (-5%) and Kia (-6%), while in negative territory, frankly outperform the market in 2nd and 3rd place respectively with 10.3% and 9.8% share. The next four manufacturers implode: Nissan (-45%), Renault (-46%), Toyota (-40%) and Volkswagen (-49%) all fall faster than the market, but Skoda at #8 fares much better at -12%. Rounding up the Top 10 are two big surprises: not only are Mercedes and BMW not down year-on-year, they are significantly up: at +18% and +57% respectively despite 20% price hikes at the start of 2015. In fact Lexus (+11%) and Porsche (+119%) are the only two other manufacturers up inside the Top 40.

Datsun mi-DO Russia February 2015. Picture courtesy zr.ruDatsun mi-DO

Out of the 6 brands launched in Russia over the past 12 months, once again Datsun is the only one really making a mark this month, although it is down two spots on January to #14 with 2,904 sales and 2.3% share, despite the arrival of the mi-DO hatchback (289 sales). The on-DO slips out of the Top 10, down 5 ranks to a still extremely impressive 13th place with 2,615 deliveries and 2% share. The next best-selling new coming brand is Chinese Brilliance at #40 and just 0.1% market share… Not good times to break ground in Russia at the moment, granted.

Hyundai ix35 Russia February 2015. Picture courtesy zr.ruFirst Russian Top 10 ranking for the Hyundai ix35

In the models ranking, the Toyota Camry is up 3 spots on last month to reach #9, the Hyundai ix35 breaks into the Russian Top 10 for the very first time (previous best: #12 last June), and in a clear demonstration of the trend towards ever more SUVs on Russian roads, the last 5 spots of the Top 25 all belong to this segment: the Nissan Juke is up to #20 and earns a spot in the year-to-date Top 25, and is followed by the Nissan Qashqai, Mitsubishi ASX, Mazda CX-5, Toyota RAV4 and the Kia Sorento up 171% year-on-year to 1,329 sales.

Previous month: Russia January 2015: Hyundai Solaris hits #1 in market down 24%

One year ago: Russia February 2014: Renault Duster and Nissan Almera impress

Full February 2015 Top 53 All-brands and Top 25 models Ranking Tables below.

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Categories: Russia

Russia January 2015: Hyundai Solaris hits #1 in market down 24%

February 10th, 2015 No comments

Hyundai Solaris Russia January 2015. Picture courtesy zr.ru2nd shock in 3 months: the Hyundai Solaris is the best-selling car in Russia in January.

* See the Top 25 best-selling models and Top 53 All-brands by clicking on the title *

Russian customers ‘rushed’ to purchase 2014 models in December (+2%) to avoid the inflation-induced price increase in January. Result: the Russian market is down a very painful 24% year-on-year this month to just 115,390 registrations. And we have a 2nd shock in 3 months in the models ranking: last November, the Kia Rio made history by topping the sales charts, making it the first time since 1970 that a Lada was not in the monthly pole position at home in Russia. This month it’s the turn of the Hyundai Solaris thanks to sales up 18% in a market down 24% to 8,217 units for a 7.1% market share vs. 4.6% a year ago. The Solaris came very close to achieving this very feat in the past: it was 744 units away from the top spot in December 2011 and 700 sales off last November.

Datsun on-DO Russia November 2014. Picture courtesy of zr.ruThe Datsun on-DO has cannibalised the Lada Granta off the #1 spot.

That the Lada Granta is beaten once can be a freak event. Twice in three months is looking like a pattern could be shaping, helped by a two coincidental elements. Firstly, the Solaris is enjoying the benefits of its first facelift since the nameplate launched in 2010. Secondly, the Lada Granta has been significantly cannibalised by its low(er)-cost rebadge and Togliatti assembly plant colleague the Datsun on-DO. After cracking the monthly Russian Top 10 for the first time in December, the on-DO is far from plateauing and up to an even more astounding 7th place in January with 2,933 sales and a record 2.5% market share, a 32% improvement on last month. The Renault Logan, albeit in extremely good shape thanks to the new generation at #4 and 2.9%, is now at arm’s length for the on-DO, singling Russia out as the most successful Datsun relaunch in the world so far, and by a country mile.

Kia Sorento Russia January 2015First ever Russian Top 25 ranking for the Kia Sorento…

Although these two elements have played a critical role in the arrival of the Hyundai Solaris atop the Russian sales charts this month, there is a longer term trend at play: reversely to Lada whose market share has been continually sinking at home in the past decade, Hyundai and Kia have built a reputation for reliable vehicles specifically adapted to Russian conditions. This from the ground up, banking on success in the countryside rather than the Western part of the country. I could see this clearly during my 2014 Trans-Siberian trip where both the Solaris and the Rio were regularly among the Top 3 best-sellers in absolutely every corner of the country, from Tatarstan to far-East Siberia and Lake Baïkal.

Nissan Sentra Russia December 2014. Picture courtesy of zr.ru… and for the Nissan Sentra.

A particularly weak month brings lots of movement in the rest of the models ranking: the Nissan Almera is back up 7 spots on December to return to the #10 ranking it held a year ago in January 2014, the Renault Sandero is down 23% but up 10 ranks on last month to #11, the Toyota Camry up 38% to #12, Hyundai ix35 up 9 spots on December to #13, the Skoda Octavia up 17 to #33, Skoda Rapid up 16 to #34 and Mitsubishi ASX down 3 to #23. The Kia Sorento up a fantastic 426% on January 2014 thanks to the new model to #21 and the Nissan Sentra up 19 spots on December to #24 both break into the Russian monthly Top 25 for the very first time.

Mercedes C-Class Russia January 2015. Picture courtesy zr.ruMercedes sales are up 17% year-on-year to #10 overall.

Brand-wise, Lada at 15.2% (-26%) is now far from dominant at home with Hyundai up to 11.1% share thanks to sales up 15% and Kia up to 9.8% with deliveries up 1% year-on-year. Renault (-32%), Volkswagen (-28%) and Mitsubishi (-32%) plummet, but Skoda (+8%) and Mercedes (+17%) power through to #8 and #10 respectively. Solely thanks to the on-DO, Datsun is up to #12, selling more than marques like Mazda and Ford, and almost 3 times as much as Opel.

Previous post: Russia Full Year 2014: Now with Top 434 All-models ranking

Original FY2014 post: Russia Full Year 2014: Lada Granta survives foreign push

Previous month: Russia December 2014: Datsun on-DO breaks into Top 10

One year ago: Russia January 2014: Duster on podium, Nissan Almera #10

Full January 2015 Top 25 models and Top 53 All-brands below.

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Categories: Russia

Russia Full Year 2014: Now with Top 434 All-models ranking

January 21st, 2015 No comments

Nissan Terrano Russia 2014. Picture courtesy of zr.ruThe Nissan Terrano (a rebadged Renault Duster) found 10,843 Russian buyers in 2014.

* See the Top 434 All-models by clicking on the title *

After going through the All-brands and Top 25 models rankings, it is now time to explore the Full Year 2014 Russian models sales charts in its entirety. Firstly this new ranking now includes LCVs with the GAZ Gazelle leading them all like in 2013 despite sales down 17% to #7 overall. Logically, the best performers just outside the familiar Annual Top 25 have pointed their bonnet in the monthly Top 25 at some stage this year: the VW Jetta is up 16% to #28 (peaking at #19 in December), the Opel Mokka up 67% to #30 (#23 in September), UAZ Patriot up 10% to #33 (#13 in October), the Skoda Rapid landing directly at #35 (#16 in July), Daewoo Gentra up 126% to #36 (#20 in January) and of course the Datsun on-DO at #51 but already cracking the Top 10 in December.

Toyota Highlander Russia 2014. Picture courtesy zr.ruToyota Highlander sales are up 87% year-on-year in Russia.

A few great success stories have however gone under the radar this year and that’s the benefit of now gaining a complete view of the market. Completely unaffected by the difficult economic situation in the country, a few large SUVs deliver some excellent results for the year, keeping in mind the market is down 10% year-on-year overall: the Toyota Land Cruiser Prado is up 20% to #37, the Toyota Highlander up 87% to #46, Mitsubishi Pajero up 25% to #70, Volvo XC60 up 29% to #79, Mercedes M-Class up 15% to #87, Mercedes GL-Class up 1% to #88, Jeep Grand Cherokee up 56% to #89, Range Rover Sport up 41% to #127 and least but not least the legendary Mercedes G-Class up 35% to #210.

Lifan X60 Russia 2014. Picture courtesy of zr.ruThe Lifan X60 almost cracked the monthly Russian Top 25 in December.

But the two biggest surprises are the works of two smaller SUVs: the Nissan Terrano, a rebadged Renault Duster, launched in Russia in May and reached #33 overall in December thanks to 2,303 sales, finishing the year just outside the Top 50 at #53 with 10,842 units. The Lifan X60 for its part becomes the best-selling Chinese nameplate in Russia at #38 thanks to sales up 8% to 17,007 and surged to #26 ex-LCV in December at 2,927 units. It thus just missed a historical event as wee haven’t seen a Chinese nameplate inside the Russian Top 25 since the Chery Amulet in July 2007.

Chery Tiggo 5 Russia 2014. Picture courtesy of zr.ruThe Chery Tiggo 5 is one of 6 Chinese nameplates in the Russian Top 100 in December.

Other Chinese models shining in Russia this year include the Chery Tiggo FL is up 160% to #56, the Great Wall Wingle up 49% to #206 and the Great Wall Hover H6 up 465% to #212. A few new arrivals are promising for 2015: the Geely Emgrand X7 lands at #116 but ranked #75 in December, the Chery Tiggo 5 arrives at #179 but up to #86 in December, the Geely GC6 at #152 in the Full Year but #88 in December and the Chery Bonus 3 at #224 in 2014 but #130 in December. The rest all plunge: the Great Wall Hover H3/H5 (-36%), Lifan Smily (-36%), Chery Indis (-43%), Geely Emgrand (-46%), Lifan Solano (-57%), Chery Very (-59%), Geely MK (-64%) and Geely MK Cross (-66%)…

Nissan Sentra Russia December 2014. Picture courtesy of zr.ruThe Nissan Sentra lands at #151 this year but is already up to #44 in December.

A few other good behaviours in the overall ranking to notice: the Ford Kuga up 31% to #40, Kia new Cerato up 58% to #47, Nissan Teana up 72% to #58, Mercedes Sprinter up a mammoth 170% to #61, the Audi A3 up 43% thanks to the sedan version to crack the Top 100 at #98 and the Mercedes S-Class up a gigantic 163% thanks to the new generation to #113 and 4,331 sales.

Ford Ecosport Russia 2014. Picture courtesy of zr.ruA much needed addition to the Ford Russia range: the Ecosport, #62 in December.

Below the Skoda Rapid (#35), Datsun on-DO (#51) and Nissan Terrano (#53) and apart from the Chinese models mentioned above, the other successful new entrants in the Russian market in 2014 are the Suzuki new SX4 at #86, Kia new Soul at #106, Mercedes GLA at #131, Ford Ecosport at #149 but #62 in December, Nissan Sentra at #151 but up to an excellent #44 in December and the Hyundai Grand Santa Fe at #163. The Peugeot 2008 (#176), Porsche Macan (#185) and Lexus NX (#254) are surprisingly weak.

Previous post: Russia Full Year 2014: Lada Granta survives foreign push

Previous monthly post: Russia December 2014: Datsun on-DO breaks into Top 10

Previous year: Russia Full Year 2013: Lada Granta celebrates first year at #1

Two years ago: Russia Full Year 2012: Lada Priora #1, Granta 4,800 sales below

Full Year 2014 Top 434 All-models vs. Full 2013 figures below.

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Categories: Russia

Russia Full Year 2014: Lada Granta survives foreign push

January 16th, 2015 No comments

Kia Rio Russia 2014. Picture courtesy of zr.ruThe Kia Rio outsold the Lada Granta to rank #1 in November.

* See the Top 25 best-selling models and Top 63 All-brands by clicking on the title *

There is now a Top 434 All-models ranking available here

Economic sanctions on the back of the Ukraine situation coupled with rising inflation have resulted in a second consecutive year in negative for the Russian new car market, down 10% in 2014 to 2,491,404 registrations and hitting its lowest level since 2010 (1.91 million units). Scrappage schemes helped stabilised the market which returned to year-on-year growth in December. 2015 may not be as gloomy as most analysts predict. Lada logically dominates the brands ranking as it has been the case in Russia since 1970, however its sales dropped faster than the market at -15% to 387,307 units, resulting in the brand’s lowest-ever annual market share at home: 15.5%. Kia (-1%) overtakes Renault (-7%) to claim the second spot overall with 195,691 units, Hyundai (-1%) remains 4th while Nissan (+11%) is up 3 spots to #5, Toyota (+5%) is up two to #6 and Mitsubishi (+2%) is up 3 to #10. Volkswagen (-18%), Opel (-20%), Chevrolet (-28%) and Ford (-38%) crash down. In the premium race, Mercedes (+11%) is now 15,000 units above BMW (-18%) and Audi (-6%).

Datsun Russia 2014. Picture courtesy of zr.ruDatsun is the success story of the year in Russia.

No less than 6 new manufacturers launched in Russia in 2014 despite the depressed context. Winner by far is Datsun, relaunched as Renault-Nissan’s low-cost brand (Dacia does not exist in Russia). While it had mixed results in India, Datsun hits the bull’s eye in Russia, securing 11,414 sales in just four months and placing its sole model the on-DO inside the December Top 10. Absolute success for the brand so far. The other newcomers are far below, led by ChangAn at #45 with 1,144 sales ahead of Acura (1,106), Brilliance (955), JAC (424) and Alfa Romeo making a discreet return in Russia with just 96 units sold this year.

ChangAn CS35 Russia 2014ChangAn is the most successful Chinese launch this year in Russia.

This brings the number of Chinese manufacturers present in Russia to 12, but despite a late return to form in December, it has been a tough year for China. Lifan leads the charge once again, up 3 spots on 2013 to #21 in spite of sales down 14% to 23,619 units. Geely (-31%) follows at #28 just above Chery (-9%) while Great Wall (-25%) is distanced at #32. FAW (-55%) at #44, BAW (-28%) at #47 and Haima (+152%) at #48 lodge minuscule sales figures.

Lada Granta Russia 2014. Picture courtesy of zr.ruLada Granta

In the models ranking, the Lada Granta remains the best-seller for the second year in a row, roughly following the market at -8% to 152,810 sales and 6.1% share despite the addition of a liftback variant. In a 45-year first, it was outsold by the Kia Rio in November, the first time a foreign model ranks #1 in Russia since the Lada brand was created in the late sixties. A sign of things to come? The Rio finishes the year at #3 like in 2013 with sales up 4% to 3.8% share, below the Hyundai Solaris up 1% to 4.6% share. With the Datsun on-DO being a cheaper rebadged Granta and new versions of the Solaris and Rio hitting Russian dealerships in 2015, the Granta might have a few reasons to fear for its pole position this year…

Renault Logan Russia 2014. Picture courtesy of zr.ruRenault Logan sales are up 19% in 2014 in Russia.

Below the Renault Duster at #4 again, the Lada Kalina (-3%) and Largus both improve their rankings to #5 and #6, while the Renault Logan takes full advantage of its new generation to slice its 2013 ranking in two to 7th place with sales up 19%. Notice also the Nissan Almera cracking the annual Top 10 for its first full year of sales, the Skoda Octavia up 158% to #15, the Hyundai ix35 up 8 spots to #16, Mitsubishi Outlander up 5 to #22 and the Mazda CX-5 up 12 to #25. Disaster stroke for the Ford Focus crumbling down 59% and 15 ranks to a paltry #23.

Previous post: Russia December 2014: Datsun on-DO breaks into Top 10

Previous year: Russia Full Year 2013: Lada Granta celebrates first year at #1

Two years ago: Russia Full Year 2012: Lada Priora #1, Granta 4,800 sales below

Full Year 2014 Top 25 models and Top 63 All-brands vs. Full 2013 figures below.

The rest of this content is for 1 Year members only.
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Categories: Russia

Russia December 2014: Datsun on-DO breaks into Top 10

January 16th, 2015 No comments

Datsun on-DO Russia December 2014. Picture courtesy of zr.ruThe on-DO is the first Datsun to crack the Top 10 anywhere in the world.

* See the Top 25 best-selling models and Top 54 All-brands by clicking on the title *

A flicker of hope: just as analysts predict the Russian new car market will be down 25% in 2015 (I disagree), new registrations are up year-on-year in December and for only the second time in the past 22 months at +2% to 270,653 deliveries. However 2014 ends on a harsh -10% drop to 2.49 million units. Let’s get straight to the big event of the month: the Datsun on-DO continues its incredible run, up 27% on November to 5,104 sales and #10, earning Datsun its very first monthly Top 10 since its relaunch as a low-cost brand early in 2014. This is great news for Datsun as its other main launch in India hasn’t been met with the expected success: the GO frankly disappointed there with a personal best of #22 in April. In Indonesia, the GO+ peaked at #11 in September and October while in South Africa the GO is up to #20 so far.

Chevrolet Niva Russia December 2014. Picture courtesy of zr.ruChevrolet Niva

Chevrolet Niva 2015 Concept Russia December 20142015 Chevrolet Niva Concept

After being toppled by the Kia Rio in a shock move that saw a foreign model crowned in the Russian monthly sales charts for the first time since 1969, the Lada Granta reclaims its due title in November with 13,405 sales (+4%) vs. 9,502 (+8%) for the Hyundai Solaris and 9,298 (+34%) for the Kia Rio. Just below the Renault Duster (-18%), excellent performance of the Chevrolet Niva up to #5 with 6,489 sales, simply its best monthly ranking since BSCB started following monthly Russian charts in 2010. This is potentially the consequence of both the scrappage scheme in place at the moment, making the Niva even cheaper than usual, and heavy discounting in the wake of the arrival of the new generation (pictured above) in 2015.

VW Jetta Russia December 2014VW Jetta

Below, the Lada 4×4 is up an incredible 98% on December 2013 to #13 (also the result of scrappage schemes), the Mitsubishi Outlander up 49% to #15, the VW Jetta up 144% to break into the Russian Top 20 for the first time at #19, the Mitsubishi ASX up to a best-ever #20, Mazda CX-5 up 49% to #24 and the Opel Mokka up 148% to #25, the nameplate’s third ever appearance inside the Russian Top 25.

Mazda CX-5 Russia December 2014. Picture courtesy of zr.ruMazda CX-5 – Mazda sales are up 61% year-on-year in December.

In the brands ranking, Lada is down a further 9% year-on-year to drop to 13% share, the brand’s lowest-ever level. Reversely, the next 6 best-selling manufacturers all gain ground: Kia is up 26% to #2, Nissan up 15% to #3, Renault up 2% to #4, Toyota up 19% to #5, Hyundai up 8% to #6 and Volkswagen up 2% to #7. Chevrolet tumbles down 28% in 8th position just above Mitsubishi lodging the largest YOY increase in the Top 10 at +51% to #9. Notice also Mazda up 61% to #13, Datsun passing Mercedes to #16 and now just below Skoda (!), Subaru up 59% to #24 and Infiniti (+69%) back above Lexus (+1).

Lifan Celliya Russia December 2014. Picture courtesy of zr.ruLifan Cellyia – Lifan breaks all its monthly Russian records in December.

Chinese manufacturers had taken a beating this year, but in December they seem to have flamboyantly recovered, potentially helped by the scrappage schemes making their low prices even lower. Lifan is up 21% year-on-year and 9 spots on November to #18 with 3,866 sales and 1.4% share, astoundingly hitting its best-ever ranking, volume and market share this month. Chery is up 39% and 10 ranks to #21, Geely up 5 spots on last month to #23 and Brilliance is up 129% on November to a best-ever #40 and 305 sales.

Previous month: Russia November 2014: Shock: Kia Rio first foreign model #1

One year ago: Russia December 2013: Lada Kalina #3 in market back in positive

Full December 2014 Top 25 models and Top 54 All-brands below.

Read more…

Categories: Russia

Russia November 2014: Shock: Kia Rio first foreign model #1

December 9th, 2014 No comments

Kia Rio Russia November 2014. Picture courtesy of zr.ruThe Kia Rio is the first foreign model in at least 45 years to top Russian sales.

* See the Top 55 All-brands and Top 25 models by clicking on the title *

This month the Russian new car market experiences an earth-shattering event – something that has never happened since the creation of Lada, originally VAZ (Volzhsky Avtomobilny Zavod), in 1966. The local brand’s first model, the Lada 2101, debuted production in 1970 and was a localised version of the Fiat 124 adapted to treacherous Russian conditions. By 1973, 660.000 annual units were produced annually and by the end of the model line’s run in 2012, 17 million would have been made. In the past 45 years, it has been unconceivable that a Lada would not top the Russian sales charts. Even a shaky transition between the 2104/7 and Granta over 5 years (2008-2013) did not dent Lada’s invincibility at home. The closest a foreigner had been to the top spot was in December 2011 when the Hyundai Solaris came 744 units short of the #1 ranking. Almost 45 years of continuous Lada domination have come to an abrupt end this month: the Kia Rio is up 54% year-on-year in a market down 1% to hit 10,834 sales and 4.7% share. It snaps the Russian crown away from the Lada Granta, down to #2 with 10,520 units and 4.6% while the Hyundai Solaris is very close behind at 10,134 sales and 4.4%.

Lada 2101 Bulgaria 1980Every month since 1970 and the Lada 2101, a Lada has been #1 in Russia. Up until today.

This is the first time the Rio sells above 10,000 units in a single month in Russia (previous best: 9,045 last April), making it only the second foreigner to cross that milestone with the Hyundai Solaris. This is not a freak event but the culmination of years of constant progression in the shadow of the Solaris. My Trans-Siberian trip last year brought to light the exceptional regularity of both the Solaris and the Rio in every corner of the country, from Tatarstan to far-East Siberia and Lake Baïkal. This success was built on word-of-mouth from the bottom up, from the rural regions to the bigger towns, and is the result of meticulous dealer network expansion across the largest country in the world by both Korean manufacturers. On the other hand, we are dealing with a 14% YOY decline for the Lada Granta, steeper than its YTD evolution (-9%). This could be due to some cannibalisation from the astoundingly successful Datsun on-DO, a low(er)-cost rebadge of the Granta manufactured at the same Togliatti plant. More on the on-DO below.

Hyundai Solaris Russia November 2014The freshly facelifted Hyundai Solaris could be the next foreigner to reach #1 in Russia…

The current period is also rather unusual in Russia as new car sales are heavily boosted by government scrappage subsidies to try and curb the sales down spiral triggered by Ukraine-related economic sanctions. On top of it, consumers are rushing to get ahead of widely anticipated new year price increases. Until now however, the scrappage subsidies had benefited Lada, but this month the Russian manufacturer is down 17% while Kia is up 19%, Renault up 8%, Hyundai up 4% and Toyota up 32%. All-in-all, Russian new car sales are down just 1% year-on-year to 229,439 registrations in November, the smallest decline since last March, yet the year-to-date total is still down a depressing 12% to 2,220,751 units.

Datsun on-DO Russia November 2014. Picture courtesy of zr.ruCould the Datsun on-DO be cannibalising the Lada Granta already?

The second big event in the Russian models sales charts this month and very much connected to the first one is the striking success of the Datsun on-DO. It shoots up from outside the October Top 25 directly to #11 in November with 4,011 sales and 1.7% share, only 87 units off its first Top 10 ranking in Russia. No doubt the on-DO has eroded the November sales figure of the Lada Granta as it is a cheaper rebadge of the market leader, and as such played a role in its demise from pole position. If last month the on-DO outsold both the Opel Astra and the Ford Focus, this time it overtakes such Russian blockbusters as the Lada Priora, #1 in the country in 2009 and 2012 and the legendary Lada 4×4 (aka Niva). That’s how fast the on-DO is making its way up the sales ladder and across Russian roads. It single-handedly brings Datsun to #17 brand in-between Mercedes and BMW and way above SsangYong, Suzuki, Honda or Subaru. Most importantly, the on-DO annihilates all Chinese brands, selling more than double any of them (Lifan -21%, Geely -27%, Great Wall -18%). Russia is now competing with Indonesia for the title of first country in the world where the newly relaunched low-cost Datsun places a model inside the Top 10: both the on-DO in Russia and the Go+ in Indonesia now have personal bests set at #11…

Toyota RAV4 Russia November 2014The Toyota RAV4 reaches its highest ever ranking in Russia this month.

In other news, the Renault Logan is up by a fantastic 77% on November 2013 thanks to the new model to rank #4 overall for the 2nd time this year after August, and with the Duster at #5, Renault places two models inside the Russian Top 5 this month, something local behemoth Lada did not manage… The Toyota RAV4 is up 50% YOY to climb up to #7, simply and by far the nameplate’s best-ever ranking in Russia (previous best: #10 in April 2013), the Nissan X-Trail is up 13% to #15, the Hyundai ix35 up 48% to #19, the VW Tiguan up 44% to #22. For 4 compact SUVs doing well we have 3 compact sedans really struggling in Russia at the moment: the Ford Focus (-62%), Chevrolet Cruze (-46% YTD) and Toyota Corolla (-39%). On the brands side, note the exceptional performances of Lexus (+65%), Porsche (+55%), Subaru (+35%), Jeep (+33%) and Mazda (+24%) and the nightmarish ones of Daewoo (-66%), Mini (-32%) and Ford (-26%).

Previous month: Russia October 2014: Datsun on-DO above Opel Astra and Ford Focus

One year ago: Russia November 2013: Renault Duster on podium for the first time

Full November 2014 Top 55 All-brands and Top 25 models Ranking Tables below.

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Categories: Russia

Russia October 2014: Datsun on-DO above Opel Astra & Ford Focus

November 13th, 2014 No comments

Datsun on-DO Russia October 2014. Picture courtesy of zr.ruThe Datsun on-GO is off to a great start in Russia.

* See the Top 25 best-selling models by clicking on the title! *

After dropping 26% in August and 20% in September, the Russian new car market is down ‘only’ 10% in October to 211,365 deliveries, thanks to the combined effect of a new scrappage incentive supporting the sales of domestic models and the sharp decline of the Ruble raising the short-term demand for imported models as consumers fear prices will get steeper and are ‘rushing’ to buy. The year-to-date total is now down 13% to 1,991,312 registrations. Full analysis will follow shortly. There are two main events this month in Russia. Firstly, local manufacturer Lada, now owned by Renault-Nissan, posts its first year-on-year gain in 18 months (since February 2013) with sales up 1% to 37,788 units and 17.9% share compared to 16% in October 2013 and 16.1% YTD. The main culprits are the best-selling vehicle in the country, the Lada Granta, up a fantastic 26% to 16,807 sales and 8% share vs. 5.7% a year ago, the Lada Largus (a rebadged previous gen Dacia Logan MCV) up 14% to a best-ever 4th place, also hit last May and June, and the veteran Lada 4×4 solid at #7 and 2.4% share and back up from #14 to #11 YTD.

Lada Granta Russia October 2014The Lada Granta is up 26% year-on-year at home.

Secondly, Nissan’s low-cost brand Datsun which landed in Russia last month at #38 with 520 sales, takes off to #22 with 1,779 units sold and 0.8% share, instantly becoming and by far the most successful new manufacturer to launch in 2014 with 2,299 sales ahead of Changan (902), Acura (656) and Brilliance (517). Most significantly, in October Datsun already passes such established brands as Land Rover (1,728), Lexus (1,678), Suzuki (1,521), Honda (1,460), Subaru (1,430) or even Peugeot (1,388) or Citroen (1,311)! Also interesting is the fact that Datsun already outsells all Chinese brands present in Russia bar Lifan (2,067) which it should have no trouble passing next month at this rate. Russia is the 4th (and last) country where Datsun was reintroduced as a low-cost brand this year after India, South Africa and Indonesia, with only one model for now: the on-DO sedan, none other than a rebadged Lada Granta produced in the same AvtoVAZ Togliatti plant. 1,779 on-DO sales are only 255 units off a Top 25 October ranking and above both the Opel Astra (1,609) and Ford Focus (1,574), granted in particularly bad shape, but still an astounding performance.

UAZ Patriot Russia October 2014The UAZ Patriot shoots up to #13 in October, benefiting from scrappage schemes.

In other news, the Renault Logan gains 50% on October 2013 thanks to the new model, the Nissan Almera confirms its success with sales up 106% year-on-year at #8, the UAZ Patriot is boosted by the scrappage scheme and shoots up 112% on October 2014 to #13 with 3,428 sales vs. #31 in 2013, the Kia Sportage is up a nice 23% to #14, helping the Korean brand snatch the #2 overall manufacturer spot off Renault, the Mitsubishi Outlander is up 9% to #15, the Skoda Rapid impresses again at #18, the Toyota Camry is up 48% YOY, the Skoda Octavia up 35% and the VW Tiguan makes a comeback inside the Russian Top 25 at #23. Brand-wise, if UAZ (+75%), Lexus (+25%), SsangYong (+6%), Skoda (+5%), Mazda (+4%), Mercedes (+2%), Lada, Mitsubishi (+1%) and Toyota (+0.4%) all manage to gain ground in the Top 30, Volkswagen (-26%), Ford (-34%), BMW (-39%), Chevrolet (-37%), Citroen (-45%), Geely (-46%), Peugeot (-49%) and Daewoo (-69%) all fall dramatically.

Previous month: Russia September 2014: Lada Granta hits best share, Datsun lands

One year ago: Russia October 2013: Renault Duster & Lada Largus break records, Corolla in Top20

Full October 2014 Top 25 models and Top 55 All-brands Ranking Tables below.

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Categories: Russia

Russia September 2014: Lada Granta hits best share, Datsun lands

October 9th, 2014 1 comment

Lada Granta Russia September 2014. Picture courtesy of zr.ruLada Granta Liftback

* See the Top 25 best-selling models and Top 55 All-brands by clicking on the title! *

Still suffering from the consequences of the economic embargo agains the country as a result of the Ukraine situation, Russian new car sales somewhat slow down their fall in September at -20% to 197,233 registrations (compared to -26% in August), bringing the year-to-date total to 1,779,947 units, down 13% on 2013. The big event this month in the models ranking is the Lada Granta shooting up to 8.6% share thanks to sales actually up year-on-year (by 15%) at 16,924, smashing its previous best of 7% reached in June 2013. There are a few explanations for this sudden surge: the liftback variant, which kicked off production last May, is getting into cruise mode and starting to spread onto Russian roads, and purchase habits may slowly turn a little more nationalistic in the current context: there are 5 Ladas in the Top 10 for the first time since August 2013, lifting the brand to 18.5% share this month vs. 15.9% year-to-date. Also, the Lada Kalina is up two spots on August to #4, the Lada 4×4 (aka Niva) is up 5 to #7 and the Priora is surprisingly up 12% year-on-year at #10.

Opel Mokka Russia September 2014. Picture courtesy of zr.ruThe Opel Mokka hits a record 23rd place this month in Russia.

For Renault, the new generations continue to help the Logan (+36% at #6) and Sandero (back up 7 spots to #11) while the Duster is down 17% but still ranks at an outstanding 5th position. Excellent performance of the Mitsubishi Outlander, jumping from outside the Top 25 in August straight into 12th place with 2,822 sales, up 23% on September 2013 and now #25 year-to-date. The Skoda Rapid is up a further two ranks to #17, the Nissan X-Trail is up to #21 but down 23% year-on-year while the Opel Mokka is up a massive 134% to reach its best-ever monthly ranking in Russia at #23 and 2,219 units. More data and complete analysis will follow shortly.

Datsun on-DO Russia September 2014. Picture courtesy of zr.ruFirst appearance of Datsun in the Russian ranking this month with the on-DO

The main event in the brands ranking is the arrival of Nissan’s new low-cost brand Datsun in 38th position with 520 sales and 0.3% share. Russia is the 4th (and last) country where Datsun (re)launched this year after India, South Africa (with the Go) and Indonesia (with the Go+), and the first one to see the on-DO sedan hit the road. The on-DO is a rebadged Lada Granta produced in the AvtoVAZ Togliatti plant since 14 July 2014. It’s a good start for the brand: after just one month of sales it already positions itself as the third best-selling new manufacturer to launch in 2014 in Russia below Changan (785 units in 7 months) and Acura (551 sales in 6 months) and above Brilliance, JAC and Alfa Romeo. Its September score places Datsun just below such established brands as Jeep, Fiat (both at 678 sales) and the premium arm of the Nissan stable, Infiniti (639).

Previous month: Russia August 2014: Renault Logan up to #4 in market down 26%

One year ago: Russia September 2013: Lada 4×4 and Largus continue to progress

Full September 2014 Top 25 models and Top 55 All-brands Ranking Tables below.

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Categories: Russia

Russia August 2014: Renault Logan up to #4 in market down 26%

September 9th, 2014 No comments

Renault Logan Russia August 2014. Picture courtesy of zr.ruNever before had the Renault Logan ranked that high in Russia.

* See the Top 25 best-selling models by clicking on the title! *

As economic sanctions against the country as a result of the Ukraine crisis remain in place, the Russian new car market accentuates its decline further in August to a dismal 26% year-on-year drop at 172,015 registrations. Brand-wise, below Lada down a harsh 32% and Kia down 20%, Hyundai (-6%) and Toyota (-8%) both gain one spot on July to rank #3 and #4 respectively, overtaking Renault (-18%) which however remains #2 year-to-date. In the Top 25, only Mercedes (+3%), UAZ (+1%), Mazda (stable), Lexus (+13%) and Great Wall (+5%) don’t lose ground.

Nissan Almera Russia August 2014. Picture courtesy of zr.ruThe Nissan Almera is back to its best-ever ranking in Russia.

In the models ranking, the Lada Granta behaves better than the market at -21% to 6.9% market share vs. 6% year-to-date, ahead of an ever-impressive Hyundai Solaris actually up 6% on August 2013 to see its market share go from 3.7% one year ago to 5.3%  this month. Below the Kia Rio down 16% in third place, the Renault Logan gains one further spot on July to land in 4th position, simply the nameplate’s best-ever ranking since BSCB started following Russian sales monthly in March 2010. The Logan overtakes the Duster (#5) to become the brand’s best-seller in Russia this month.

UAZ Patriot Russia August 2014. Picture courtesy of zr.ruUAZ Patriot (along with a Great Wall Hover and Chevrolet Niva)

Notice also the Nissan Almera back up 13 spots on July to #8 with 3,822 sales and 2.2%, an all-time high ranking in Russia for the model, also reached last February and April. The Toyota Camry maintains itself at a high level at #11 thanks to sales down just 1% as does the Skoda Rapid at #19 with 2,430 units and 1.4%. Finally, we witness this month a rare appearance of the UAZ Patriot inside Russia’s Top 25 best-sellers at #24 with 1,963 sales and 1.1%. The Patriot finished 2013 at #31.

Previous month: Russia July 2014: Renault Logan up to #5, Opel Mokka in Top 25

One year ago: Russia August 2013: Lada 4×4 and Chevrolet Cruze outstanding

Full August 2014 Top 25 models Ranking Table below.

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Categories: Russia

Russia July 2014: Renault Logan up to #5, Opel Mokka in Top25

August 9th, 2014 1 comment

Renault Logan Russia July 2014. Picture courtesy of zr.ruRenault Logan

* See the Top 25 best-selling models and Top 57 All-brands by clicking on the title! *

In a context burdened by strengthened economic sanctions in the wake of the Ukraine crisis, the Russia new car market continues its free fall: now down 23% year-on-year in July to just 180,767 registrations, which brings the year-to-date total to 1,410,606 units, down 10% on 2013. Even though it still leads the models ranking thanks to 11,819 sales and 6.5%, the Lada Granta is down 19% on July 2013 and being caught up by the older Hyundai Solaris, astonishingly up 3% to 9,778 units and 5.4% in 2nd place, to be compared with 4% share one year ago! The Kia Rio holds onto the third spot while the Renault Duster is back up to the #4 ranking it also holds year-to-date.

Toyota Camry Russia July 2014. Picture courtesy of zr.ruFirst Top 10 ranking for the Toyota Camry…

For the first time in 3.5 years (since February 2011 exactly), the Renault Logan is back among the 5 most popular vehicles in Russia thanks to the new generation now frankly gearing up: +31% year-on-year to 5,630 sales and 3.1%. A telling sign that the Russian car market is undertaking a fast and drastic transformation: if in 2011 a 5th place meant the Logan was the best-seller foreign car in the country, now it only means it is 4th, with only one Lada in the Top 5 (the Granta) vs. 4 in 2011… To the Russian manufacturer’s credit, this month’s results are better than usual this year: the Largus gains one percentage point of market share yoy at #6  and 3.1%, the Kalina is up 17% to #7 and the Priora back up 5 spots on June to reclaim a spot in the Top 10 at #9.

Opel Mokka Russia July 2014. Picture courtesy of zr.ru… and first Top 25 ranking for the Opel Mokka, becoming the brand’s best-seller in Russia.

The Toyota Camry breaks into the Top 10 for the first time in spite of sales down 26% to 3,122 units, the Kia Cee’d is up 5 ranks on last month but down 3% yoy to #11, the Toyota Corolla is up 42% to #15, the Skoda Rapid up 10% and 4 spots on June to #16 and 2,578 sales for its third month in market and the Opel Mokka breaks into the monthly Top 25 for the very first time at #25 thanks to sales up 296% to 1,938 for a 1.1% market share. Brand-wise, Lada drops 25% to 15.5% share, ahead of Kia (-11%), Renault (-16%), Hyundai (-2%) and Toyota (-9%). Skoda (+4%), Mercedes and Mazda (both at +13%) are the only manufacturers gaining ground yoy. Notice also Lexus up 21%, Jeep up 57% and Porsche up 29%.

Previous month: Russia June 2014: Skoda Rapid lands in deteriorating market

One year ago: Russia July 2013: VW Polo and Chevrolet Cruze break records

Full July 2014 Top 25 models and Top 57 All-brands Ranking Tables below.

Read more…

Categories: Russia