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Morocco Full Year 2013: Dacia Logan, Dokker and Sandero in Top 4

January 25th, 2014 1 comment

Dacia Logan Morocco 2013. Picture courtesy of largus.frThe Dacia Logan reclaims the #1 spot in Morocco this year.

* See the Top 40 best-selling models and Top 30 brands by clicking on the title! *

New car sales in Morocco are down 8% year-on-year in 2013 to 120,755 registrations and local producer Dacia takes a spectacular jump to cement its market domination in 2013: up 12% to 30,388 sales and a mammoth 25.2% share vs. 20.8% in 2012. That’s almost double the #2, its parent company Renault down 19% to 16,642 units and 13.8%. Ford (+3%) and Peugeot (-16%) exchange positions while Hyundai remains 5th. Significant gainers this year include Fiat up 11%, Mercedes up 12% and Porsche up 23%.

Dacia Dokker Morocco 2013. Picture courtesy of largus.frThe Dacia Dokker lands directly at #3 for its first full year of sales.

Model-wise, thanks to the new generation of the model the Dacia Logan, produced locally, reclaims the pole position this even though its sales are down 10% to 10,706 units and 8.9%. The Renault Kangoo, leader in 2012, is down a harsh 44% to #2 with 7,249 sales and 6% while the Dacia Dokker is up 20 spots and 473% to land in third place for its first full year of sales in the country with 6,855 units and 5.7%. But wait there are more Dacias in the Top 6: the Sandero remains #4 thanks to sales up 14% to 6,727 and the Duster is down 3 ranks and 29% to #6. In fact, the Renault Group monopolises the Top 6 with the Clio up 53% to #5.

Dacia Sandero Morocco 2013. Picture courtesy of largus.frDacia Sandero

The other newcomer in this year’s Moroccan Top 10 is the Peugeot 301, up 48 spots and 488% to #10 with 2,641 sales and 2.2% share. This means the 301 has managed to rank inside the Top 10 of each Magreb country it launched in: Algeria (#2), Tunisia (#5) and Morocco (#10). Other great performers this year in Morocco include the Mitsubishi L200 up 41% to #14, Fiat Punto up 23% to #17 and the Hyundai i30 up 21% to #23. Finally, notice the Citroen C-Elysee up to #29 and the Peugeot 208 up to #31.

Previous post: Morocco January-October 2013: Renault Group monopolises Top 5

Previous year: Morocco Full Year 2012: Renault Kangoo #1, 3 Dacias in Top 4!

Full Year 2013 Top 40 models and Top 30 brands Ranking Tables below.

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Categories: Morocco

Morocco: 2005-2013 Historical Data now available

January 19th, 2014 No comments

Dacia Logan in Morocco. Picture: Flickr 

Historical Data covering the past decade is now available for Morocco on BestSellingCarsBlog, however I am missing annual data for 2010 and 2011, so if you have access to any information for these years as well as anything before 2004 please make sure to get in touch! The direct links to all annual articles are below.

Morocco 2004-2005: Renault Kangoo leader, Logan gears up

Morocco 2006-2008: Dacia Logan in command

Morocco 2009: Dacia Logan at 15% share

Morocco September 2011: Renault Kangoo reclaims leadership

Morocco 2012: Renault Kangoo #1, 3 Dacias in Top 4!

Morocco 2013: Dacia Logan, Dokker and Sandero in Top 4

Categories: Morocco

Morocco January-October 2013: Renault Group monopolises Top 5

December 17th, 2013 No comments

Dacia Dokker Morocco November 2013. Picture courtesy of largus.frDacia Dokker

* See the Top 5 best-selling models by clicking on the title! Many thanks to Bruno *

While it monopolised the Top 4 best-sellers over the Full Year 2012, the Renault Group does even better this year, adding one model to trust the Top 5. Thanks to the 2nd generation of the model (already 30% of 2013 sales so far), the Dacia Logan takes the lead of the models sales charts with 8,748 units, passing the 2012 leader the Renault Kangoo at 6,318. For its part the Dacia Sandero is up one spot to #3, the Dacia Dokker makes its first appearance inside the Top 5 at #4 and the Dacia Duster is down two to #5.

Previous post: Morocco 7 months 2013: Dacia and Renault on top

Previous year: Morocco Full Year 2012: Renault Kangoo #1, 3 Dacias in Top 4!

Full January-October 2013 Top 5 models Ranking Table below.

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Categories: Morocco

Morocco 7 months 2013: Dacia and Renault on top

August 14th, 2013 No comments

Dacia Lodgy Morocco July 2013Dacia Lodgy. Dacia is the #1 brand in Morocco by far, with 23.6% market share.

* See the Top 10 best-selling brands by clicking on the title! Many thanks to Rutger *

Contact me at matt@bestsellingcarsblog.com for a more in-depth analysis of this market.

The Moroccan new car market is down 7% year-on-year halfway through 2013 to 73,200 registrations, a decline solely due to the struggling passenger cars segment, down 9% on 2012 while light commercial vehicles are up slightly. Brand-wise, Renault’s low-cost brand Dacia holds onto its pole position with sales up 4% to 17,248 for a magnificent 23.6% market share. Renault follows in spite of sales down 9% to 11,352 and 15.5% share. These two brands are the only ones managing a market share greater than 10% in Morocco over the period. Notice also Hyundai up 10% to #4, Fiat up 21% to #6 and Nissan up 9% to #9.

Previous post: Morocco Full Year 2012: Renault Kangoo #1, 3 Dacias in Top 4!

Full 6 months 2013 Top 10 brands Ranking Table below.

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Categories: Morocco

Morocco Full Year 2012: Renault Kangoo #1, 3 Dacias in Top 4!

February 27th, 2013 No comments

Renault Kangoo Morocco 2012Renault Kangoo

* See the Top 10 best-selling models by clicking on the title! Many thanks to Juan Felipe *

Record year for new car sales in Morocco, up 19% year-on-year to 130,000 registrations. The Renault Group now has a tight grip on the Moroccan market, holding a whopping 36.6% share, but interestingly it’s the locally produced low-cost brand Dacia that is in the lead with 20.8% share ahead of Renault at 15.8%. The Renault Kangoo is the most popular model in the country with 12,933 sales and just under 10% of the market. It is followed by no less than 3 Dacias: this way the French-Romanian manufacturer does better in Morocco than it does ‘at home’ in Romania!

Dacia Duster Morocco 2012Dacia Duster

The Dacia Logan ranks #2 at 11,757 units and 9%, ahead of the Duster very impressive with 7,661 sales and 5.9% and the Sandero at 5,916 units and 4.5%. The Ford Fiesta brilliantly takes the 5th place thanks to 4,184 sales and 3.2%, with the Peugeot 206 at #6 and the Hyundai i10 at #7. Notice also the Nissan Qashqai at #9, the Fiat Doblo at #10 and the Renault Clio just outside the Top 10.

Previous post: Morocco November 2012: Dacia reclaims market leadership

One year ago: Morocco January 2012: Renault Kangoo ahead of 3 Dacias

Full Year 2012 Top 10 models Ranking Table below.

Read more…

Categories: Morocco

Morocco November 2012: Dacia reclaims market leadership

December 11th, 2012 3 comments

Dacia Duster in Morocco. Picture courtesy of Top Gear, all rights reserved.

* See the entire article by clicking on the title! Many thanks to Audrey & Fordcs *

* There is now a Top 20 brands ranking for October 2012! Click here to see – thanks Ismael *

In November the Moroccan new car market continues on its impressive run at 11,326 registrations, bringing the year-to-date total to 118,669 units and now assured to beat the all-time annual sales record in the country in 2012. While Renault had managed to be the most popular brand in Morocco in September-October, its French-Romanian cousin Dacia is back in pole position in November thanks to 1,937 sales for a 20.9% market share of the Passenger Cars category vs. 1,432 and 15.4% for Renault. Year-to-date, Renault Group sales are up 13% to 43,077 units.

Mitsubishi L200 in Marrakech, Morocco. Picture by orangevolvobusdriver4u, all rights reserved.

Thanks to my dear friend Audrey who has just spent one week in Casablanca, Morocco I can share with you a report on the status of the Moroccan car landscape in 2012, keeping in mind this is just Casablanca so not a reflection of the whole country. All-in-all, in spite of very strong new car sales over the last few years, the Moroccan car park is still relatively aged, with eighties French models like the Renault 21, Peugeot 205 and 309 still the most frequent. The Peugeot 206, Renault Clio & Symbol, Citroen C3, Fiat Punto and Ford Fiesta are also well represented in the streets of Casablanca.

Peugeot 205 in Marrakech, Morocco. Picture by orangevolvobusdriver4u, all rights reserved.

Characteristic of a car market still finding its way towards maturation, there is both a lot of entry models and a strikingly high occurrence of luxurious 4×4 and sedans from BMW, Mercedes,Volvo or Porsche. The Peugeot 508 makes a remarkable appearance, notably parked in front of top-end hotels along with some Mercedes C Class or BMW 5 Series, which Peugeot would be happy to hear I’m sure. The previous generation Renault Kangoo clearly dominates the LCV market (and at times the overall market).

Dacia Duster in Casablanca, Morocco December 2012. Many thanks to Audrey for the pic!

Back to the bulk of the market and the obvious domination of the Dacia Logan, seen absolutely everywhere in Casablanca. Not surprising, given the model has now been produced locally for close to 8 years. The current generation VW Polo has also had a lot of success with busy women but from Audrey’s point of view, the big hit in Morocco right now is without a doubt the Dacia Duster, seen in all kinds of personalisation forms, with bull bars or enlarged sides, the sign of a model that has entered the car culture of a country. Interestingly the Dacia Sandero is a lot rarer, while the Lodgy and Dokker haven’t flooded the market yet…

Previous month: Morocco October 2012: New Dacia Logan arrives in record market

More Casablanca, Morocco pictures below.

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Categories: Morocco

Morocco October 2012: New Dacia Logan arrives in record market

November 26th, 2012 1 comment

2013 Dacia Logan

* NOW UPDATED with the Top 20 best-selling brands! Click on title to see *

Again very limited data for Morocco so if you have access to more information please make sure to get in touch by commenting on this article or filling up the ‘Contact us’ form. Over the first 10 months of 2012, 107,343 new vehicles found a buyer in Morocco which is a 14% improvement on the same period in 2011. Passenger cars are up 17% to 97.316 units while Commercial vehicles are down 4% to 10,036 registrations. The Moroccan new car market should finish 2012 around 125,000 to 130,000 units which would be a new all-time record.

Brand-wise, Dacia dominates with models produced locally notably the Logan whose new generation is now in market. The French-Romanian brand sold 22,469 units this year so far for a 20.9% market share, up 18% year-on-year, followed by Renault up 9% to 17,239 sales and 16.1% and Peugeot, stable at 9,376 units and 8.7%. Ford ranks 4th (+33%) ahead of  Hyundai (+31%) and Fiat is up 60% to #7. Skoda is up 79% and Land Rover up 259%.

Previous post: Morocco August 2012: Dacia Dokker and Lodgy get started

One year ago: Morocco September 2011: Renault Kangoo reclaims leadership

Full 10 months 2012 Top 20 and October Top 10 brands Ranking Tables below.

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Categories: Morocco

Morocco August 2012: Dacia Dokker and Lodgy get started

September 20th, 2012 1 comment

Both Dacia Dokker and Lodgy are manufactured in Tangiers, Morocco

* See the Top 10 best-selling brands by clicking on the title! *

Car sales data information is very rare for Morocco so if you have access to regular data please ensure you comment on this article so I can get in touch with you. The Moroccan new car market is up a very robust 19% year-on-year over the first 8 months of 2012 at 80,019 registrations, to which we can add 8,000 Commercial vehicles. In the Passenger Cars brands ranking, Dacia leads once again with 18,335 sales or 22.9% share, ahead of Renault at 12,512 and 15.6%, Peugeot at 7,196 and 9%, Ford up 47% year-on-year to 6,088 units and 7.6% and Hyundai up 45% to 5,329 sales and 6.7%.

Fiat Doblo Classic

Model-wise, the information is sparse. The Renault Kangoo should stay in pole position ahead of the Dacia Logan, while the Duster sold 500 units in August for a solid 5.8% share and the Lodgy and Dokker, produced locally, already managed to deliver close to 100 units each in August. Other models with Moroccan August sales available include the Fiat Doblo Classic (285), Nissan Qahsqai (193), Kia Picanto (162), Renault Megane (150), Peugeot 207 (130), Renault Clio 3 (90), Renault Symbol (82), Ford C-Max (79), VW Polo (55) and Hyundai Santa Fe (44).

Previous post: Morocco January 2012: Renault Kangoo ahead of 3 Dacias

One year ago: Morocco September 2011: Renault Kangoo reclaims leadership

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Categories: Morocco

Morocco January 2012: Renault Kangoo ahead of 3 Dacias

March 29th, 2012 3 comments

Renault Kangoo

* See the Top 5 best-selling models by clicking on the title! Many thanks to Austin *

Excellent start of the year for Moroccan car sales, up 19% year-on-year in January to 9,752 registrations. Having reclaimed the overall pole position towards the end of last year, the Renault Kangoo stays ahead this month with 1,024 sales and 10.5% share, however a new piece of information is that the version of the Kangoo that leads the ranking in Morocco is actually the previous, 2006 generation and not the current one called ‘Evolution’ and that sold 107 units in the country in January.

Dacia Duster

No less than 3 Dacias (the brand’s entire range) follow in the ranking: the Logan, #1 up until 2011, ranks 2nd at 831 units and 8.5%, the Sandero is third with 593 sales and 6.1% and the Duster is 4th at 474 sales and 4.9%… A great performance for the Romanian brand, keeping in mind that like the Kangoo, both the Logan and Sandero are assembled locally, and the Duster is the best-selling imported model in the country.

Previous post: Morocco September 2011: Renault Kangoo reclaims leadership

Full January 2012 Top 5 Ranking Table below.

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Categories: Morocco

Morocco September 2011: Renault Kangoo reclaims leadership

November 3rd, 2011 1 comment

Renault Kangoo

* See ‘Read more’ for the Top 10 best-selling models! Many thanks to barbidoll for the tip *

The new car market in Morocco is up by 8% over the first 9 months of the year at 75,000 units. Thanks to the new generation finally in dealerships, the Renault Kangoo reclaims a pole position it hasn’t occupied in Morocco since 2005 with 8,884 sales over 9 months for a robust 11.8% share.

Dacia Sandero

The Dacia Logan is only…58 sales behind at 8,826 units and Dacia is still the best-selling brand in the country with 17,203 sales and 20.4% share, up 23% while Renault is at 14,085 units and 17.4%. The Dacia Sandero rounds up the podium with 4,657 sales and 6.2%, ahead of the Dacia Duster at #4 and 3,698 units for a very strong 4.9% share.

Dacia Duster

The Peugeot Partner and Citroen Berlingo follow, both at 3.3%, while the Kia Picanto is the best-selling non-French model in 7th place with 2,332 sales and 3.1%. The Ford Focus excels in 9th place at 1,882 units and 2.5%.

Previous post: Morocco May 2011 Dacia Logan, Duster and Renault Kangoo strong

Full 9 months 2011 Top 10 Ranking Table below.

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Categories: Morocco