Best Selling Cars – Matt's blog

Renault Kangoo

* See the Top 10 best-selling models by clicking on the title! Many thanks to Juan Felipe *

Record year for new car sales in Morocco, up 19% year-on-year to 130,000 registrations. The Renault Group now has a tight grip on the Moroccan market, holding a whopping 36.6% share, but interestingly it’s the locally produced low-cost brand Dacia that is in the lead with 20.8% share ahead of Renault at 15.8%. The Renault Kangoo is the most popular model in the country with 12,933 sales and just under 10% of the market. It is followed by no less than 3 Dacias: this way the French-Romanian manufacturer does better in Morocco than it does ‘at home’ in Romania!

Dacia Duster

The Dacia Logan ranks #2 at 11,757 units and 9%, ahead of the Duster very impressive with 7,661 sales and 5.9% and the Sandero at 5,916 units and 4.5%. The Ford Fiesta brilliantly takes the 5th place thanks to 4,184 sales and 3.2%, with the Peugeot 206 at #6 and the Hyundai i10 at #7. Notice also the Nissan Qashqai at #9, the Fiat Doblo at #10 and the Renault Clio just outside the Top 10.

Previous post: Morocco November 2012: Dacia reclaims market leadership

One year ago: Morocco January 2012: Renault Kangoo ahead of 3 Dacias

Full Year 2012 Top 10 models Ranking Table below.

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Dacia Duster in Morocco. Picture courtesy of Top Gear, all rights reserved.

* See the entire article by clicking on the title! Many thanks to Audrey & Fordcs *

* There is now a Top 20 brands ranking for October 2012! Click here to see – thanks Ismael *

In November the Moroccan new car market continues on its impressive run at 11,326 registrations, bringing the year-to-date total to 118,669 units and now assured to beat the all-time annual sales record in the country in 2012. While Renault had managed to be the most popular brand in Morocco in September-October, its French-Romanian cousin Dacia is back in pole position in November thanks to 1,937 sales for a 20.9% market share of the Passenger Cars category vs. 1,432 and 15.4% for Renault. Year-to-date, Renault Group sales are up 13% to 43,077 units.

Mitsubishi L200 in Marrakech, Morocco. Picture by orangevolvobusdriver4u, all rights reserved.

Thanks to my dear friend Audrey who has just spent one week in Casablanca, Morocco I can share with you a report on the status of the Moroccan car landscape in 2012, keeping in mind this is just Casablanca so not a reflection of the whole country. All-in-all, in spite of very strong new car sales over the last few years, the Moroccan car park is still relatively aged, with eighties French models like the Renault 21, Peugeot 205 and 309 still the most frequent. The Peugeot 206, Renault Clio & Symbol, Citroen C3, Fiat Punto and Ford Fiesta are also well represented in the streets of Casablanca.

Peugeot 205 in Marrakech, Morocco. Picture by orangevolvobusdriver4u, all rights reserved.

Characteristic of a car market still finding its way towards maturation, there is both a lot of entry models and a strikingly high occurrence of luxurious 4×4 and sedans from BMW, Mercedes,Volvo or Porsche. The Peugeot 508 makes a remarkable appearance, notably parked in front of top-end hotels along with some Mercedes C Class or BMW 5 Series, which Peugeot would be happy to hear I’m sure. The previous generation Renault Kangoo clearly dominates the LCV market (and at times the overall market).

Dacia Duster in Casablanca, Morocco December 2012. Many thanks to Audrey for the pic!

Back to the bulk of the market and the obvious domination of the Dacia Logan, seen absolutely everywhere in Casablanca. Not surprising, given the model has now been produced locally for close to 8 years. The current generation VW Polo has also had a lot of success with busy women but from Audrey’s point of view, the big hit in Morocco right now is without a doubt the Dacia Duster, seen in all kinds of personalisation forms, with bull bars or enlarged sides, the sign of a model that has entered the car culture of a country. Interestingly the Dacia Sandero is a lot rarer, while the Lodgy and Dokker haven’t flooded the market yet…

Previous month: Morocco October 2012: New Dacia Logan arrives in record market

More Casablanca, Morocco pictures below.

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2013 Dacia Logan

* NOW UPDATED with the Top 20 best-selling brands! Click on title to see *

Again very limited data for Morocco so if you have access to more information please make sure to get in touch by commenting on this article or filling up the ‘Contact us’ form. Over the first 10 months of 2012, 107,343 new vehicles found a buyer in Morocco which is a 14% improvement on the same period in 2011. Passenger cars are up 17% to 97.316 units while Commercial vehicles are down 4% to 10,036 registrations. The Moroccan new car market should finish 2012 around 125,000 to 130,000 units which would be a new all-time record.

Brand-wise, Dacia dominates with models produced locally notably the Logan whose new generation is now in market. The French-Romanian brand sold 22,469 units this year so far for a 20.9% market share, up 18% year-on-year, followed by Renault up 9% to 17,239 sales and 16.1% and Peugeot, stable at 9,376 units and 8.7%. Ford ranks 4th (+33%) ahead of  Hyundai (+31%) and Fiat is up 60% to #7. Skoda is up 79% and Land Rover up 259%.

Previous post: Morocco August 2012: Dacia Dokker and Lodgy get started

One year ago: Morocco September 2011: Renault Kangoo reclaims leadership

Full 10 months 2012 Top 20 and October Top 10 brands Ranking Tables below.

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Both Dacia Dokker and Lodgy are manufactured in Tangiers, Morocco

* See the Top 10 best-selling brands by clicking on the title! *

Car sales data information is very rare for Morocco so if you have access to regular data please ensure you comment on this article so I can get in touch with you. The Moroccan new car market is up a very robust 19% year-on-year over the first 8 months of 2012 at 80,019 registrations, to which we can add 8,000 Commercial vehicles. In the Passenger Cars brands ranking, Dacia leads once again with 18,335 sales or 22.9% share, ahead of Renault at 12,512 and 15.6%, Peugeot at 7,196 and 9%, Ford up 47% year-on-year to 6,088 units and 7.6% and Hyundai up 45% to 5,329 sales and 6.7%.

Fiat Doblo Classic

Model-wise, the information is sparse. The Renault Kangoo should stay in pole position ahead of the Dacia Logan, while the Duster sold 500 units in August for a solid 5.8% share and the Lodgy and Dokker, produced locally, already managed to deliver close to 100 units each in August. Other models with Moroccan August sales available include the Fiat Doblo Classic (285), Nissan Qahsqai (193), Kia Picanto (162), Renault Megane (150), Peugeot 207 (130), Renault Clio 3 (90), Renault Symbol (82), Ford C-Max (79), VW Polo (55) and Hyundai Santa Fe (44).

Previous post: Morocco January 2012: Renault Kangoo ahead of 3 Dacias

One year ago: Morocco September 2011: Renault Kangoo reclaims leadership

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Renault Kangoo

* See the Top 5 best-selling models by clicking on the title! Many thanks to Austin *

Excellent start of the year for Moroccan car sales, up 19% year-on-year in January to 9,752 registrations. Having reclaimed the overall pole position towards the end of last year, the Renault Kangoo stays ahead this month with 1,024 sales and 10.5% share, however a new piece of information is that the version of the Kangoo that leads the ranking in Morocco is actually the previous, 2006 generation and not the current one called ‘Evolution’ and that sold 107 units in the country in January.

Dacia Duster

No less than 3 Dacias (the brand’s entire range) follow in the ranking: the Logan, #1 up until 2011, ranks 2nd at 831 units and 8.5%, the Sandero is third with 593 sales and 6.1% and the Duster is 4th at 474 sales and 4.9%… A great performance for the Romanian brand, keeping in mind that like the Kangoo, both the Logan and Sandero are assembled locally, and the Duster is the best-selling imported model in the country.

Previous post: Morocco September 2011: Renault Kangoo reclaims leadership

Full January 2012 Top 5 Ranking Table below.

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Renault Kangoo

* See ‘Read more’ for the Top 10 best-selling models! Many thanks to barbidoll for the tip *

The new car market in Morocco is up by 8% over the first 9 months of the year at 75,000 units. Thanks to the new generation finally in dealerships, the Renault Kangoo reclaims a pole position it hasn’t occupied in Morocco since 2005 with 8,884 sales over 9 months for a robust 11.8% share.

Dacia Sandero

The Dacia Logan is only…58 sales behind at 8,826 units and Dacia is still the best-selling brand in the country with 17,203 sales and 20.4% share, up 23% while Renault is at 14,085 units and 17.4%. The Dacia Sandero rounds up the podium with 4,657 sales and 6.2%, ahead of the Dacia Duster at #4 and 3,698 units for a very strong 4.9% share.

Dacia Duster

The Peugeot Partner and Citroen Berlingo follow, both at 3.3%, while the Kia Picanto is the best-selling non-French model in 7th place with 2,332 sales and 3.1%. The Ford Focus excels in 9th place at 1,882 units and 2.5%.

Previous post: Morocco May 2011 Dacia Logan, Duster and Renault Kangoo strong

Full 9 months 2011 Top 10 Ranking Table below.

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Dacia Logan, picture by Vaughan London

Moroccan car sales are up a very healthy 9% over the first 5 months of 2011 at 40,919 registrations, with May at 9,032 units. The Dacia Logan looks like it will be the best-seller in the country for a 6th consecutive year, holding its ground at a very solid 14.5% share.

Renault Kangoo

Moroccan consumers finally have access to the new generation Renault Kangoo, on sale along the previous generation, still available, adding up to 4,438 sales or 10.8% share year-to-date. Dacia is still the #1 brand in Morocco at 9,000 units and 22% share, with the Sandero estimated at 3.4% share and an excellent start for the Duster, selling 1,700 units over 5 months for a 4.2% share.

Dacia Duster

Ford breaks records in the country and achieves its best-ever month in May at 591 sales and 6.5% share, bringing its year-to-date figure to 2,503 units (6.1%), the #4 brand behind Dacia, Renault and Peugeot. The Ford Fiesta is the key to Ford’s success in Morocco. VW is #5 at 5.8%, ahead of Citroen, Hyundai (both at 5.3%), Kia (5.1%), Toyota (3.4%) and Fiat (3.1%).

Full Top 10 Brands Ranking Table below.

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The Moroccan car market is expanding slightly in 2009 with 93,761 registrations (+3%) and the Dacia Logan, built in the country, grabs 15.1% of the market with 14,200 units sold. The 2003 Renault Kangoo is 2nd with 11,543 sales (12.3%) and the Kia Picanto closes the podium in 3rd at 4.8% market share. Note the 5th place of the Dacia Sandero (4.1%) and the excellent 20th place of the VW Touareg (1.1%).

Full Top 30 ranking table below.

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Dacia Logan in Morocco. Picture: Flickr

Production of the Dacia Logan started in 2005 in Morocco, and its success in the country was immediate. It became Morocco’s best-selling car in 2006 with 12,735 sales (15.2% share) and stayed at this position both in 2007 with 12,636 sales (12%) and 2008 with 13,446 sales over 11 months (14.4%). The Kia Picanto and Peugeot 206 are also doing well.

See the 2006 Top 50 Ranking Table and more Moroccan Logan pics below.

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In 2004, the Renault Kangoo is the best selling vehicle in Morocco with 3,500 sales, and keeps the lead in 2005 with 6,435 sales in a market up 17% at 63,655 units. The big 2005 event in Morocco is the start of Dacia Logan manufacture in the Casablanca factory. At the end of 2005, it had already sold 2,500 units in the country in its 5 first months of sale.