Morocco First Half 2017: Dacia up 11% in market up 1.1%, Sandero up 77%

Dacia Sandero sales are up 77% year-on-year in Morocco so far in 2017. 

* See the Top 10 best-selling brands, Top 10 premium brands and selected models by clicking on the title *

The Moroccan new car market edges up 1.1% over the First Half 2017 to 84.479 registrations. Passenger cars are down 0.3% to 78.215 while Light commercials are up 22.2% to 6.264. Local producer Dacia tightens an already firm grip on the market, outpacing the overall growth 10-fold at +11% to hit 28.2% market share. Sister brand Renault does even better with a 21% surge to 12.% share vs. 10.1% a year ago. Ford remains in third place despite a 19% drop, Volkswagen (-1%) overtakes Hyundai (-6%) while Peugeot (+3%) bypasses Fiat (-34%). In the premium brands ranking, Mercedes (+11%) passes BMW (-2%) with Audi (+13%), Land Rover (-32%) and Jeep (-45%) following. Over in the models ranking, with only passenger cars data available, the Dacia Logan remains in the lead but drops 1% whereas both the Dacia Sandero (+77%) and Renault Clio (+53%) are catching up fast. Notice also the Peugeot 208 up 36%, the Hyundai Tucson up 256%, the VW Tiguan up 37%, the Renault Megane up 31% and the Opel Astra up 92%.

Previous post: Morocco Full Year 2016: Record market, Dacia places full range in Top 7

Full H1 2017 Top 10 brands, premium brands and selected models below.

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Morocco Full Year 2016: Record market, Dacia places full range in Top 7

The Dacia Logan is the best-selling vehicle in Morocco in 2016. 

* See the Top 30 best-selling brands and Top 35 models by clicking on the title *

Consult 13 years worth of Moroccan Historical Data here

It’s another record year for new car sales in Morocco, up a very generous 25% year-on-year in 2016 to 163.110 registrations, smashing the previous record of 130.316 established just last year. The Moroccan market still has lots of potential when we take into account the number of cars per thousand inhabitants at 65 vs. its neighbouring countries: 140 in Algeria and 122 in Tunisia, or 200 in South Africa. Low-cost operator and local producer Dacia maintains its stranglehold on the Moroccan market with a mammoth 25.9% share and sales up 16%, boosted by a new financing offer at 0% interest for up to 60 months called “Miftah Dacia” (explanatory video in French here).

The Dacia Dokker is up 18% to cross the 10.000 annual-unit barrier in 2016. 

Parent brand Renault is lifted up a gigantic 46% to 10.5% share by a raft of new models, while Ford (+41%) takes full advantage of its new “Ford Salaf” financing option – used by 45% of all new buyers – now complemented by a “Ford Tajdid” long-term leasing option. Below Peugeot up just 22% in 4th place, Volkswagen manages its very first five-digit annual result, delivering the largest year-on-year gain in the Top 20 at +72%. Citroen and Toyota rounds up the Top 10 and slightly outpace the market, while beyond let’s single out Volvo (+37%), Land Rover (+38%), Skoda (+42%), Kia (+45%), Mini (+60%) and Jaguar (+415%) all posting spectacular gains.

The Ford Fiesta surges 51% to land on the Moroccan podium in 2016. 

Model-wise, the Dacia Logan lodges a 4th consecutive year in the pole position but sees its market share thaw by one full percentage point to 8.1% as its sales fail to match the market growth at +12%. Just below, the Dacia Dokker is slowly but surely catching up at +18% to 6.2%. Two supermini elbow their way towards the top of the Moroccan sales charts this year: the Ford Fiesta is up 51% to #3 and the Renault Clio up 63% to #4, knocking the Dacia Sandero (+8%) and Duster (+9%) down to #5 and #6. In fact, with the Lodgy lifted up 56% to #7 by the “Grand Taxi” – a government program aimed at renewing the country’s taxi fleet – Dacia places all its five models inside the Moroccan Top 7…

The Dacia Lodgy, part of the Grand Taxi operation, makes it five Dacias in the Top 7. 

The Renault Megane (+49%), Citroen C-Elysee (+62%), Skoda Octavia (+76%), Peugeot 208 (+95%) and Toyota Yaris (+137%) all take off while the Hyundai Tucson directly lands inside the Top 20, the Renault Kadjar is at #26 and the Hyundai Creta at #32.

Previous post: Morocco January-August 2016: Dacia and Renault top market up 33%

Previous year: Morocco Full Year 2015: Dacia improves share to 28.7% in record market

Two years ago: Morocco Full Year 2014: Dacia monopolises Top 4

Full Year 2016 Top 30 brands and Top 35 models vs. Full Year 2015 figures below.

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Morocco January-August 2016: Dacia and Renault top market up 33%

Dacia Logan Taxi Morocco 2015. Picture courtesy left-lane.comDacia Logan Taxi. Picture left-lane.com

* See the Top 7 best-selling brands by clicking on the title *

Whereas neighbour Algeria is coming to a standstill, the Moroccan new car market is hitting new records, with passenger car sales up a whopping 33.2% year-on-year over the first 8 months of 2016 to 100.490 units. Light commercial vehicles on the other hand are down 7%. In the passenger car brand ranking, Dacia keeps the lead with 16.7% share ahead of Renault and Ford. Volkswagen gains 3 spots to #4, overtaking Hyundai, Peugeot and Fiat.

Previous post: Morocco Full Year 2015: Dacia improves share to 28.7% in record market

Full January-August 2016 Top 7 brands ranking below.

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Morocco Full Year 2015: Dacia improves share to 28.7% in record market

Dacia Logan Taxi Morocco 2015. Picture courtesy left-lane.comDacia Logan Taxi. Picture left-lane.com

* NOW UPDATED with the Top 10 brands and Top 22 models – see title *

Just as neighbour Algeria is crumbling apart, new car sales in Morocco are up 8% to a record 130.316 registrations, a lonely ten units above the previous all-time best reached in 2012. This historical figure was made possible by a particularly high level of sales in December at 17.300 units, up 26% year-on-year. The Moroccan market is split between 120.906 passenger cars (+10%) and 11.029 light commercial vehicles (-11%). The Renault Group is once again untouchable atop the local sales charts with 38.2% share, followed by Peugeot-Citroen – about to open its very first Moroccan factory in Kenitra – at 10.9% and Ford at 9%. The French-Romanian low-cost brand Dacia continues to dominate the rankings head and shoulders at 28.7% of the market thanks to sales up 11% to 37.392 above Renault at a round 10% (+13%) and Ford. Hyundai, Fiat, Peugeot and Volkswagen follow.

Dacia Lodgy Morocco 2015. Picture courtesy wandaloo.comDacia Lodgy Grand Taxi

For the second year running, the four best-selling nameplates in Morocco are all Dacias: an even better performance than at home in Romania where Dacia only holds 3 spots in the Top 4… The locally-produced Logan is the best-seller for the third year running despite sales down 2% ahead of the Dokker (+6%), Sandero (-14%) and Duster (+4%) while the Lodgy takes off at +769% to #9 overall thanks to its involvement in a campaign started in late 2014 to renew the country’s ‘large taxi’ parc thanks to government aid. The Fiat Doblo (+28%), also very popular with taxi companies, is the most popular non-Dacia nameplate in Morocco with 5.497 sales. Renault places the Clio IV and Kangoo in the Top 8 like in 2014. The Peugeot 301 is down 19%.

Previous year: Morocco Full Year 2014: Dacia monopolises Top 4

Two years ago: Morocco Full Year 2013: Dacia Logan, Dokker and Sandero in Top 4

Full Year 2015 Top 10 brands and Top 20 models vs. Full 2014 figures below.

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Morocco Full Year 2014: Dacia monopolises Top 4!

Dacia Sandero Morocco 2014. Picture courtesy honestjohn.co.ukThe Dacia Sandero is up one spot to #3 in Morocco in 2014.

* NOW UPDATED with the Top 10 best-selling brands and models *

New light vehicle sales in Morocco are up a shy 1% year-on-year in 2014 to 122,081 registrations, divided in 109,670 passenger cars (+1%) and 12,411 light commercial vehicles (-1%). French-Romanian manufacturer and local producer Dacia continues to progress with sales up 11% to 33,734 units and a huge 27.6% market share above Renault (-31%) just saving its 2nd spot from Ford (+9%) with Hyundai and Fiat rounding up the Top 5 and knocking Peugeot down to #6. Dacia even manages in Morocco what it hasn’t yet managed in any country in the world – including at home in Romania: monopolising the Top 4 best-selling models!

Dacia Logan Taxi Morocco 2014. Picture courtesy FlickrDacia Logan taxi in Rabat, Morocco – picture by redahida via Flickr

The Logan finishes the year in pole position once again just under 10% market share, above the Dokker (+17%), Sandero (+9%) and Duster (+6%). Off these four models, only the Duster isn’t assembled locally. The only missing element of the Dacia range atop the Moroccan sales charts is the Lodgy (only 418 sales in 2014), but this may change soon: the low-cost MPV is involved in a campaign started in late 2014 to renew the country’s ‘large taxi’ parc thanks to government aid. Renault comes in 2nd place in the brands ranking with sales down an abysmal 31% to 11,475 and 9.4% share, mainly due to the discontinuation of the locally-produced previous generation Kangoo. The Clio IV (#7) and new Kangoo (#9) make it 6 Renault Group models in the 2014 Moroccan Top 10.

Previous year: Morocco Full Year 2013: Dacia Logan, Dokker and Sandero in Top 4

Two years ago: Morocco Full Year 2012: Renault Kangoo #1, 3 Dacias in Top 4!

Full Year 2014 Top 4 models and Top 10 brands vs. 2013 figures below.

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Morocco Full Year 2013: Dacia Logan, Dokker and Sandero in Top 4

Dacia Logan Morocco 2013. Picture courtesy of largus.frThe Dacia Logan reclaims the #1 spot in Morocco this year.

* See the Top 40 best-selling models and Top 30 brands by clicking on the title! *

New car sales in Morocco are down 8% year-on-year in 2013 to 120,755 registrations and local producer Dacia takes a spectacular jump to cement its market domination in 2013: up 12% to 30,388 sales and a mammoth 25.2% share vs. 20.8% in 2012. That’s almost double the #2, its parent company Renault down 19% to 16,642 units and 13.8%. Ford (+3%) and Peugeot (-16%) exchange positions while Hyundai remains 5th. Significant gainers this year include Fiat up 11%, Mercedes up 12% and Porsche up 23%.

Dacia Dokker Morocco 2013. Picture courtesy of largus.frThe Dacia Dokker lands directly at #3 for its first full year of sales.

Model-wise, thanks to the new generation of the model the Dacia Logan, produced locally, reclaims the pole position this even though its sales are down 10% to 10,706 units and 8.9%. The Renault Kangoo, leader in 2012, is down a harsh 44% to #2 with 7,249 sales and 6% while the Dacia Dokker is up 20 spots and 473% to land in third place for its first full year of sales in the country with 6,855 units and 5.7%. But wait there are more Dacias in the Top 6: the Sandero remains #4 thanks to sales up 14% to 6,727 and the Duster is down 3 ranks and 29% to #6. In fact, the Renault Group monopolises the Top 6 with the Clio up 53% to #5.

Dacia Sandero Morocco 2013. Picture courtesy of largus.frDacia Sandero

The other newcomer in this year’s Moroccan Top 10 is the Peugeot 301, up 48 spots and 488% to #10 with 2,641 sales and 2.2% share. This means the 301 has managed to rank inside the Top 10 of each Magreb country it launched in: Algeria (#2), Tunisia (#5) and Morocco (#10). Other great performers this year in Morocco include the Mitsubishi L200 up 41% to #14, Fiat Punto up 23% to #17 and the Hyundai i30 up 21% to #23. Finally, notice the Citroen C-Elysee up to #29 and the Peugeot 208 up to #31.

Previous post: Morocco January-October 2013: Renault Group monopolises Top 5

Previous year: Morocco Full Year 2012: Renault Kangoo #1, 3 Dacias in Top 4!

Full Year 2013 Top 40 models and Top 30 brands Ranking Tables below.

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Morocco: 2004-2016 Historical Data now available

Dacia Logan in Morocco. Picture: Flickr 

Historical Data covering the past decade is now available for Morocco on BestSellingCarsBlog, however I am missing annual data for 2010 and 2011, so if you have access to any information for these years as well as anything before 2004 please make sure to get in touch! The direct links to all annual articles are below.

Morocco 2004-2005: Renault Kangoo leader, Logan gears up

Morocco 2006-2008: Dacia Logan in command

Morocco 2009: Dacia Logan at 15% share

Morocco September 2011: Renault Kangoo reclaims leadership

Morocco 2012: Renault Kangoo #1, 3 Dacias in Top 4!

Morocco 2013: Dacia Logan, Dokker and Sandero in Top 4

Morocco 2015: Dacia improves share to 28.7% in record market

Morocco 2016: Dacia places entire range in Top 7 in record market

Morocco January-October 2013: Renault Group monopolises Top 5

Dacia Dokker Morocco November 2013. Picture courtesy of largus.frDacia Dokker

* See the Top 5 best-selling models by clicking on the title! Many thanks to Bruno *

While it monopolised the Top 4 best-sellers over the Full Year 2012, the Renault Group does even better this year, adding one model to trust the Top 5. Thanks to the 2nd generation of the model (already 30% of 2013 sales so far), the Dacia Logan takes the lead of the models sales charts with 8,748 units, passing the 2012 leader the Renault Kangoo at 6,318. For its part the Dacia Sandero is up one spot to #3, the Dacia Dokker makes its first appearance inside the Top 5 at #4 and the Dacia Duster is down two to #5.

Previous post: Morocco 7 months 2013: Dacia and Renault on top

Previous year: Morocco Full Year 2012: Renault Kangoo #1, 3 Dacias in Top 4!

Full January-October 2013 Top 5 models Ranking Table below.

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Morocco 7 months 2013: Dacia and Renault on top

Dacia Lodgy Morocco July 2013Dacia Lodgy. Dacia is the #1 brand in Morocco by far, with 23.6% market share.

* See the Top 10 best-selling brands by clicking on the title! Many thanks to Rutger *

Contact me at matt@bestsellingcarsblog.com for a more in-depth analysis of this market.

The Moroccan new car market is down 7% year-on-year halfway through 2013 to 73,200 registrations, a decline solely due to the struggling passenger cars segment, down 9% on 2012 while light commercial vehicles are up slightly. Brand-wise, Renault’s low-cost brand Dacia holds onto its pole position with sales up 4% to 17,248 for a magnificent 23.6% market share. Renault follows in spite of sales down 9% to 11,352 and 15.5% share. These two brands are the only ones managing a market share greater than 10% in Morocco over the period. Notice also Hyundai up 10% to #4, Fiat up 21% to #6 and Nissan up 9% to #9.

Previous post: Morocco Full Year 2012: Renault Kangoo #1, 3 Dacias in Top 4!

Full 6 months 2013 Top 10 brands Ranking Table below.

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Morocco Full Year 2012: Renault Kangoo #1, 3 Dacias in Top 4!

Renault Kangoo Morocco 2012Renault Kangoo

* See the Top 10 best-selling models by clicking on the title! Many thanks to Juan Felipe *

Record year for new car sales in Morocco, up 19% year-on-year to 130,000 registrations. The Renault Group now has a tight grip on the Moroccan market, holding a whopping 36.6% share, but interestingly it’s the locally produced low-cost brand Dacia that is in the lead with 20.8% share ahead of Renault at 15.8%. The Renault Kangoo is the most popular model in the country with 12,933 sales and just under 10% of the market. It is followed by no less than 3 Dacias: this way the French-Romanian manufacturer does better in Morocco than it does ‘at home’ in Romania!

Dacia Duster Morocco 2012Dacia Duster

The Dacia Logan ranks #2 at 11,757 units and 9%, ahead of the Duster very impressive with 7,661 sales and 5.9% and the Sandero at 5,916 units and 4.5%. The Ford Fiesta brilliantly takes the 5th place thanks to 4,184 sales and 3.2%, with the Peugeot 206 at #6 and the Hyundai i10 at #7. Notice also the Nissan Qashqai at #9, the Fiat Doblo at #10 and the Renault Clio just outside the Top 10.

Previous post: Morocco November 2012: Dacia reclaims market leadership

One year ago: Morocco January 2012: Renault Kangoo ahead of 3 Dacias

Full Year 2012 Top 10 models Ranking Table below.

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