World June 2013 Roundup: Renault Captur surprises, Skoda Rapid cannibalises
The Renault Captur caught everyone (including me) by surprise this month.
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At last the much anticipated Worldwide June 2013 Roundup is here! First a bit of update on a few new regions now covered on BSCB thanks to SMMT: we now have Scotland, Northern Ireland, Wales and England as monthly updates to give us more insight into what British consumers buy… There is also a brand new Photo Album about Iraq, a booming new car market, thanks to Khaled, and 2005-2012 historical data about Saudi Arabia. Secondly an overview of the largest markets with again very different behaviours on display this month: China (+12%) and the USA (+9%) are on fire once again whereas Japan (-11%), Brazil (-12%), Germany (-5%) and Russia (-10%) are having a bit of a meltdown…
Before we go any further, you can also check out a thorough halfyear 2013 summary for the Top 20 markets in the world here.
Now let’s get right into it. The Renault Captur is the hero of the month. It catches everyone by surprise in France: whereas it had not appeared in a single intermediary Top 10 all through June, it shoots up 9 spots on May to land at a spectacular 4th position thanks to 5,381 sales and 2.8% share. Its archenemy the Peugeot 2008 is up to #11 and should break into the French Top 10 next month. The Captur is also #14 in Portugal, #27 in Italy and #39 in Austria while the Peugeot 2008 ranks #18 in Portugal and #43 in Austria.
The Renault Clio is now #2 in Europe so far in 2013, below only the VW Golf.
The Captur’s supermini sister the Renault Clio is also under the spotlight this month with the 4th generation now in full gear. It is up 32% year-on-year in Europe to rank #2 both in June and year-to-date below just the VW Golf. In detail, this translate into being back to #1 in France, up a whopping 158% year-on-year to land in pole position in Portugal, up to a mammoth 12% market share in Slovenia, to #2 in Spain, in Denmark, #3 in the Netherlands, #5 and best-selling foreigner in Italy, #6 in Turkey,
Is the Skoda Rapid’s success obtained at the detriment of the Octavia?
One year ago, the Skoda Rapid launched at home in Czech Republic. But it has not helped Skoda gain market share at home (it actually declined), which could mean it has almost entirely cannibalised the rest of the range. We can see different behaviours of the Rapid and Octavia this month: the Octavia leads with a huge 6.9% share in Hungary, is back up to #2 in Romania while the 3rd generation single-handedly ranks #2 in Slovakia. On the other hand, the Skoda Rapid is up to #2 in Ukraine where it completely annihilated the Octavia down to #83 (it was #1 over the full year 2012!), up to #12 in Israel (Skoda’s best-seller there) and #15 in Kazakhstan.
The award of most successful product launch this month goes to the couple Nissan Dayz/Mitsubishi eK, totalling no less than 20,925 sales for their first full month in market in Japan! Other striking developments in June include the Dacia Sandero becoming the most popular vehicle with private buyers in Spain, the Peugeot 301 becoming the best-selling model year-to-date in Algeria, making it the first country to crown the 301 in a ytd ranking, Chevrolet hitting its best-ever monthly volume in Indonesia thanks to the Spin, the Emgrand EC7 on the Egyptian podium for the 2nd month in a row and the Ford Ecosport landing directly at #15 for its first month in India where it is now also produced.
See the Full article featuring the US, Germany & Russia by clicking on ‘Read more’ below.
Here is the full last 12 months’ worth of World roundups:
World May 2013 Roundup: Europeans buy more local
World April 2013 Roundup: Toyota RAV4 means business
World March 2013 Roundup: Don’t take this the wrong way, but…
World February 2013 Roundup: Nissan Qashqai pumps up the jam
World January 2013 Roundup: Low-cost range brings Renault back
World Full Year 2012 Roundup: Last Year’s Top 5 highlights
World December 2012 Roundup: Has the Chinese invasion started?
World November 2012 Roundup: When Hyundai cracked Brazil
World October 2012 Roundup: China, Japan and Austria in focus
World September 2012 Roundup: Ford Focus shines in China
World August 2012 Roundup: Subaru XV topples almighty Golf in Switzerland
World July 2012 Roundup: Geely CK writes history in Ukraine
World June 2012 Roundup: Hyundai Santa Fe and Ford Focus shine
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