The best-selling models from 1970 to 2021 are below.
We now have more detail about the best-selling models in Switzerland since 1970. For 1993, 1994 and 1996 I now have a Full Top 50 models ranking. For the seventies, eighties and nineties there is a Top 25 best-sellers for the overall decade, from 1998 to 2003 an annual Top 10 models and from 2004 onwards at least an annual Top 45.
The big news is that the VW Golf’s reign, starting in 1975, was interrupted in 1993 by the Opel Astra. Since 1994 the VW Golf has been the most popular model in Switzerland every single year up to 2017 when it was toppled by the Skoda Octavia, itself toppled by the Tesla Model 3 in 2021. At this stage we cannot 100% confirm whether the Golf’s domination was uninterrupted between 1975 and 1992 as we are missing annual models ranking before 1993. If you do know any official info for these dates please get in touch by commenting on this article.
All-in-all, the VW Golf may have been the best-selling car in Switzerland for at least 40 of the last 48 years since its original launch in 1974… This is double the time the VW Beetle would have been #1 in the country (possibly between 1948 and 1968).
These new historical articles will show you that Switzerland was an early adopter of Japanese cars, promoting the Toyota Corolla to a brilliant 10th place in the seventies and third place in the eighties. 7 Japanese models were in the eighties’ Top 25, among them the Subaru Leone, a real success story in Swizerland and ranking #7 in the eighties, starting a tradition of strong Subaru sales in the country that endures till today with the Subaru XV, #1 in August 2012.
Switzerland was also an early adopter of MPVs, with the Renault Espace, Chrysler Voyager, Toyota Previa, VW Sharan and Ford Galaxy strong sellers in the mid-nineties.
Direct links to 20 Switzerland Historical articles below.
Switzerland – Decades Historical Data:
Switzerland – Yearly Historical Data: