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Switzerland: 1970-2014 Historical Data available

1974 VW Golf. Picture by Lothar Spurzem.

The best-selling models from 1970 to 2014 are below.

Thanks to STAC and Rene I can now share with you more detail about the best-selling models in Switzerland since 1970. For 1993, 1994 and 1996 I now have a Full Top 50 models ranking. For the seventies, eighties and nineties there is a Top 25 best-sellers for the overall decade, from 1998 to 2003 an annual Top 10 models and from 2004 onwards at least an annual Top 45.

The Opel Astra was #1 in Switzerland in 1993, the last time the VW Golf was not #1.

The big news is that the VW Golf’s reign, starting in 1975, was interrupted in 1993 by the Opel Astra. Since 1994 the VW Golf has been the most popular model in Switzerland every single year. At this stage I cannot 100% confirm whether the Golf’s domination was uninterrupted between 1975 and 1992 as I don’t have access to an annual models ranking before 1993. If you do please get in touch!

All-in-all, the VW Golf has been the best-selling car in Switzerland for at least 35 of the last 38 years since its original launch in 1974… This is nearly double the time the VW Beetle would have been #1 in the country (possibly between 1948 and 1968)!

Subaru Leone

These new historical articles will show you that Switzerland was an early adopter of Japanese cars, promoting the Toyota Corolla to a brilliant 10th place in the seventies and third place in the eighties. 7 Japanese models were in the eighties Top 25, among them the Subaru Leone, a real success story in Swizerland and ranking #7 in the eighties, starting a tradition of strong Subaru sales in the country that endures till today with the Subaru XV, #1 in August 2012.

The Toyota Previa was #39 in Switzerland in 1994

Switzerland was also an early adopter of MPVs, with the Renault Espace, Chrysler Voyager, Toyota Previa, VW Sharan and Ford Galaxy strong sellers in the mid-nineties.

Direct links to 19 Switzerland Historical articles below.

Switzerland – Decades Historical Data:

Switzerland 1970-1979: VW Golf interrupts Opel domination

Switzerland 1980-1989: VW Golf and Opel Kadett on top, the Japanese land

Switzerland 1990-1999: VW Golf and Subaru Legacy shine

Switzerland – Yearly Historical Data:

Switzerland 1993: Opel Astra surprise leader

Switzerland 1994: VW Golf reclaims top spot

Switzerland 1996: VW Golf #1, 3 Opels in Top 4

Switzerland 1998-2001: VW Golf and Opel Astra dominate

Switzerland 2002-2003: VW Golf and Audi A4 on top

Switzerland 2004: Golf, Audi A4 and Peugeot 307 on podium

Switzerland 2005: Golf and Astra dominate, Octavia up 72%

Switzerland 2006: Golf leads, BMW 3 Series up to #2

Switzerland 2007: VW Golf, BMW 3 Series and Skoda Octavia on podium

Switzerland 2008: Skoda Octavia closes in on VW Golf

Switzerland 2009: VW Golf and Skoda Octavia up, VW Tiguan #11

Switzerland 2010: VW Golf on top, BMW X1 at highest in the world

Switzerland 2011: VW Golf at its highest volume in 10 years

Switzerland 2012: Subaru XV and Skoda Octavia impress

Switzerland 2013: VW Golf leads, BMW 3 Series up 53% to #4

Switzerland 2014: VW Golf and Skoda Octavia ultra-dominant

Categories: Switzerland
  1. Alexander Daniels
    January 22nd, 2012 at 11:31 | #1

    Brilliant statistics, shame you can’t do it year by year! It’s amazing how a small country of 7.5 million people buys so many cars. Lower taxes than other european countries are probably the cause.

  2. STAC
    January 22nd, 2012 at 01:30 | #2

    I knew that the VW Golf is still No. 1 since the first generation!
    As against the last year, she is No. 1 thanks the Golf Plus and Cabrio …

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