The Suzuki Swift held 23.5% of the Hungarian market in 1999…
The direct links to 25 Historical Data post are below.
Today we are extending our Historical coverage of Hungary by 5 years, now going back to 1993 and spanning close to 30 years. We have added All-brands data from 1993 to 2000. Hungary is a fascinating market that has completely changed its structure over the period. While in 1993 Lada was still the most popular brand, this quickly shifted to Opel from 1994 to 1996. From 1997 up until the 2009 recession that saw the market crumble down by 60%, local producer Suzuki completely obliterated the market and placed one of its nameplate in the annual Hungarian pole position each year except 2003 (Skoda Fabia). The Suzuki Swift held an immense 23.5% market share in 1999, the Wagon R+ led in 2002, the Ignis in 2004 and back to Swift from 2005 to 2008. In 2007, Suzuki even monopolised the Hungarian podium, placing the Swift at #1, SX4 at #2 and Ignis at #3.
The Suzuki Ignis was the Hungarian best-seller in 2003 and 2004
2009 changed everything: the Ford Focus took the lead and kept it in 2010 before being passed by the Skoda Octavia in 2011. The previous generation Opel Astra, renamed Astra Classic, was the best-seller in 2012 but its discontinuation the following year left an open field for the Skoda Octavia to reclaim its throne from 2013 onwards. 2015 marked the first time in seven years that Suzuki had to wait until 2016 marked the first time in eight years a Suzuki was the best-seller in Hungary (the Vitara). The brand also reclaimed its throne that year.
Hungary Historical Data: