Toyota sales gain 15.6% in a market down -18.9%.
The Hungarian new car market drops -18.9% year-on-year in 2020 to 128.031 units. Suzuki (-42.6%) manages to remain the most popular brand in the country for the 5th year in a row despite losing almost half its 2019 volume due to its transition to a more eco-friendly lineup. The hero of the year is Toyota (+15.6%) thanks to its hybrid lineup: the Japanese carmaker was the #1 brand YTD up until August and manages the only year-on-year gain in the Top 6. Dacia (-1.2%) and Volkswagen (-11.4%) hold markedly better than the market, while the only additional gainer in the Top 10 is Fiat (+22.2%) also up 3 ranks to #7. In contrast Opel (-45.8%) and Renault (-33.3%) freefall. Outside the Top 10, Jeep (+59.6%), Ssangyong (+56.1%), Porsche (+39.9%), Citroen (+17.9%), Land Rover (+1.5%) and Volvo (+0.3%) stand out with gains.
Model-wise, the podium is unchanged on last year, but the Suzuki Vitara (-43.2%), SX4 S-Cross (-39.7%) and Skoda Octavia (-29.2%) are all losing significant share year-on-year. The Fiat 500 (+36.1%) defies the market slump and gains 3 spots to #4 while the Dacia Lodgy (+73.7%) is up 10 ranks to #5, benefitting fully from the government subsidy for 7 and 9-seat vehicles. The Toyota Yaris (+74.5%), Corolla (+23%) and Ford Tourneo Custom (+16%) also shine with spectacular gains in the reminder of the Top 10. The Ford Puma is by far the most popular 2020 launch, landing directly at #12 with 1.6% share, followed by the Toyota Proace City Verso at #40. Notice also the Ssangyong Korando (+2819%), Mercedes GLE (+306.2%), Nissan X-Trail (+242.9%), Opel Combo Tour (+178.1%), VW Touran (+107.6%), Citroen Grand C4 Spacetourer (+91.8%) and Jeep Renegade (+88.8%) all scoring surreal gains further down the Top 50, some of them thanks again to the 7 and 9-seat vehicle subsidy.
Full Year 2020 Top 35 brands and Top 50 models vs. Full Year 2019 figures below.