The Africa Project
Street scene in Djenne, Mali. Picture by Leonid Plotkin, all rights reserved.
* See the bottom of the page for the direct links to 47 African countries covered on BSCB! *
Today I am launching the Africa Project on Best Selling Blog, to try and bring African countries to a similar level of data and car sales information as the rest of the world.
If you live in Africa or have data on any African country please be sure to comment on this post and I will get in touch with you.
In terms of new car sales Africa is the last frontier, with only a few countries having set up regular reports. However no less than 1.4 million cars were sold on the African continent in 2011, and even though it is still plagued with war and poverty in some parts, it is now developing fast. The African Bank of Development predicts 4.5% economic growth for the region in 2012 and 4.8% in 2013, with peaks at 6.9% in Western Africa and 5.6% in the East.
Indeed, one of the things I noticed during my stay in France which is now coming to an end is the revitalised interest, focus and introspection towards the African continent, with which France has long running cultural and economical links. French rap band recently released the single “Africain” (African) a blunt and sometimes cheeky look at the perception of people from African descent in the world (see video clip above).
In the car world, this renewed focus translates into statements like Peugeot’s, refocusing its energy on sub-Saharan Africa in 2012 to build on their amazing success in Northern Africa and notably Algeria.
On top of French marques getting more active, Japanese brands like Toyota, Nissan or Honda have had decades of strong sales in the region, and lately Chinese manufacturers have landed en masse. This makes Africa a fascinating continent to follow, and this is why I want to make it a special focus on Best Selling Cars Blog.
Problem is, new car sales reporting is still quite disorganised and I only have data for a few countries. South Africa, by far the biggest African car market at 570,000 sales in 2011, and Egypt (#3 at 176,000) are the only two I am able to cover monthly, while Algeria, #2 with close to 300,000 registrations last year, used to belong to that group but my monthly source dried up.
With Morocco, producing the Dacia Lodgy since last February, and Ethiopia, thanks to Holland Car assembling Lifan models locally, the above countries are the only ones in Africa to assemble cars, now that production of the Peugeot 504 stopped in Nigeria.
So this is where you come in dear readers.
Thanks to your help, there are already a few more African countries with sales information on BSCB, like Cote d’Ivoire, Gabon, Ghana, Madagascar, Mauritius, Namibia, Senegal and Sudan. No models data for any of these countries however and therefore still a lot of unknowns…
Street scene in Khartoum, Sudan. Picture by turkairo, all rights reserved.
If you work in the car industry anywhere in Africa, within organisations that would have the potential to bring together some car sales data, or if you just happen to have sales info, please do get in touch by commenting on this post. I would like to build Best Selling Cars Blog towards the site that gives reliable sales data for as many African countries as possible so everyone can have a better understanding of this fascinating and fast evolving market.
Street scene in Freetown, Sierra Leone. Picture by hn, all rights reserved.
Once/if BSCB gets bigger, I may have the possibility to travel to these regions to report about them myself, but for now my own experience of Africa is very limited. I travelled to South Africa, Botswana, Zambia and Zimbabwe in 2007 – you can see my photo albums by clicking on the country, and to Egypt in 2008, where I was stunned to see the amount of Speranza (rebadged Chery assembled locally) in the streets and around the pyramids…
So I’m counting on you BSCB readers to improve the coverage on Africa! Many thanks in advance for all your help!
See the direct links to the 47 African posts below.
African countries covered on Best Selling Cars Blog:
Source: Manufacturers, usual sources for countries updated monthly, YouTube.