Algeria 2016: Punishing government quotas will trigger 65% market drop

Renault Symbol Algeria 2016. Picture courtesy arabgt.comManufactured locally, the Renault Symbol isn’t affected by the quotas and will be #1 in 2016.

No sales data available from Algeria since the start of the year, and this may have to do with new government quotas that are bound to make the local new car market literally implode in 2016. BSCB forecasts Algerian new car sales could freefall by as much as 65% in 2016 to less than 100.000 units based on the import quotas detailed below. On May 10, import licenses were finally awarded to a selected 40 automotive dealers for the year of 2016, a decision that in all logic should have been taken during 2015 in order for stock and sales to be accurately forecast and prepared for by each manufacturer. But late timing is the least of the worries of carmakers present in Algeria. These quotas are incomprehensibly low and seem to point towards punishing” measures to carmakers unwilling to invest in local production.

Algeria – 2016 import quotas compared to 2015 sales:

Pos Brand 2016 Quota /15 2015 sales Pos
1 Renault 15,000 -70% 49,494 1
2 Dacia 15,000 -63% 40,688 2
3 Toyota 8,500 -57% 19,627 5
4 Peugeot 7,000 -81% 36,323 3
5 Kia 6,800 -55% 15,099 6
6 Volkswagen 4,600 -63% 12,455 7
7 Hyundai 3,140 -90% 31,306 4
8 Skoda 3,100 -64% 8,514 8
9 Seat 2,400 -63% 6,551 10
10 Audi 700 -62% 1,860 15
11 Suzuki 0 -100% 6,578 9
12 Ford 0 -100% 1,520 16
13 Citroen n/a n/a 6,500 11
14 Nissan n/a n/a 5,500 12
15 Chevrolet n/a n/a 3,128 13
16 Mitsubishi n/a n/a 1,973 14
Total market 66,240 -75% 270,000

Market leader Renault gets the maximum allocation of 15.000 sales each for Renault and Dacia, that’s a respective 70% and 63% decrease on 2015 sales figures. Renault will be able to use some of the 50.000 Symbol produced locally in Oued Tlélat to cement its pole position, but it is unclear how many will be exported. At best, we would be looking at a total of 55.000 sales for the Renault Group in Algeria in 2016 vs. close to 90.000 in 2015 (-40%).

Peugeot 301 Algeria 2016. Picture courtesy of autoalgerie.comImport quotas will force Peugeot to drop its sales in Algeria by 81% in 2016.

On the other hand, the Algerian government appears to be penalising Peugeot for postponing partnership contracts that could lead to local production. Only 7.000 sales were allocated to the French carmaker for 2016 vs. over 36.000 in 2015: a 81% drop. Le Soir d’Algérie reports that Peugeot has already taken orders for 9.000 vehicles for 2016, meaning they must cancel 2.000 of those and cannot take any more orders for the remainder of the year. Hyundai is even more hardly hit: its 3.140 sales quota is what it sold in one month in 2015… The VAG Group is allocated 11.000 annual sales (-63%), Kia 6.800 (-55%) and brands such as Suzuki (6.578 sales in 2015), Ford (1.520), Tata and Isuzu are purely and simply forbidden to import any new vehicles into the country, their respective quotas amounting to zero!

Suzuki Vitara Algeria 2016. Picture courtesy whatcar.co.ukSuzuki cannot sell any cars in Algeria in 2016. It sold 6.578 in 2015. 

This dramatic situation will result at best in a 65% year-on-year contraction of the Algerian new car market in 2016, which in turn will translate in numerous dealership closures and job losses. Algeria is aligning with a Tunisian market that used to be similarly restricted by import quotas but has loosened up in recent times. The car is back to being an almost unattainable luxury in Algeria, a country that is going back in time.  Source: B. Bellil, Le Soir d’Algérie

Previous post: Algeria Full Year 2015: Dacia Logan holds off twin Renault Symbol

Algeria Full Year 2015: Dacia Logan holds off twin Renault Symbol

Renault Symbol Algeria June 2015. Picture courtesy dzairauto.comNow made in Algeria, the Renault Symbol is up 63% year-on-year in 2015.

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* Check out ten years worth of Algerian Archived Data here *

After losing 20% over the Full Year 2014, Algerian new car registrations are hit further by government measures restricting imports of new cars in the country in order to foster a nascent automotive production industry. Sales were down 15% halfway through 2015 to just 160.000 units overall and down a catastrophic 45% over the second half of the year (110.000 units) as the pipeline of imports has progressively dried up in the absence of any end to the new government restrictions. Overall the 2015 market is down 25% to 255.000 for brands affiliated to the local dealership association (AC2A), down 31% to 270.000 for the overall market, the difference being Chinese manufacturers not reporting sales in Algeria (-62% to 15.000 units).

Dacia Logan Algeria 2015. Picture courtesy of largus.frChances are this is the last year the Dacia Logan enjoys the Algerian pole position. 

One year kick-starting the local production of the Symbol at a new in Oued Tlélat, the Renault Group is hands down the overall winner in Algeria in 2015, gaining a whopping 10 percentage points of market share compared to 2014 at 33.4% vs. 23.5%. Renault is the #1 brand in Algeria once again with 49.494 sales (-5%) followed by Dacia shooting up from 10.2% share in 2014 to 15.1% this year thanks to deliveries up 2% to 40.688. Dacia even places three nameplates inside the 2015 Top 8 best-sellers vs. just one in 2014: the Logan (#1), Sandero (#7) and Duster (#8) with the Sandero up a stunning 31% and the Duster up 17%. Peugeot is down 13% to #3 while Hyundai and Toyota are both down 20% to #4 and #5 respectively, meaning the entire Top 5 brands lose less ground than the market, resulting in a strong consolidation: they represent 65.8% of Algerian sales in 2015 vs. just 50.6% in 2014.

Peugeot 308 Algeria 2015The new Peugeot 308 is an instant hit in Algeria (+40%). 

The hardest hit manufacturers are Volkswagen (-53%), Nissan (-56%), Seat (-63%) and Chevrolet (-72%). The title of best-selling nameplate in the country was a fight between two twins: the valiant Dacia Logan manages to post a third consecutive year in pole position by limiting its decline to -10% to 22.114 units, but the locally-produced Renault Symbol is catching up fast at +63% and 21.614 sales including a gargantuan 4.435 in December. The Symbol took the monthly lead for the first time in May, also topping the charts in September, November and December. In all logic, 2016 will be the year of the Symbol in Algeria. The Hyundai Accent rounds up the podium despite sales down 17%, followed by the Peugeot 208 (+1%) and Toyota Hilux (-6%) both up one rank on 2014. The Renault Clio IV is up six to #6 but the Peugeot 301 crumbles down 48% to #13 while the Peugeot 308 is up 40% to #14.

Previous month: Algeria November 2015: Locally-assembled Renault Symbol back to #1

Previous year: Algeria Full Year 2014: Dacia Logan stays #1 in market down 20%

Two years ago: Algeria Full Year 2013: Dacia Logan #1 for first time, Peugeot 301 at world-best #2

Full Year 2015 Top 20 brands and Top 15 models vs. Full Year 2014 figures below.

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Algeria November 2015: Locally-assembled Renault Symbol back to #1

Renault Symbol Algeria June 2015. Picture courtesy dzairauto.comRenault Symbol “made in Algeria”.

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The Renault Group is ultra-dominant in Algeria this month with the parent brand selling 4.358 units (+35%) followed by low-cost Dacia at 4.294 (-13%), well above Hyundai (2.570) and Peugeot (1.804). This domination is reflected in the models ranking, with the locally-assembled Renault Symbol reclaiming the top spot thanks to 2.456 sales ahead of the Dacia Logan, with the Dacia Duster at #4 and the Renault Clio at #5.

Previous month: Algeria October 2015: Dacia places Logan and Sandero on top

One year ago: Algeria November 2014: Dacia Logan ultra-dominant

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Algeria October 2015: Dacia places Logan & Sandero on top

Dacia Sandero Stepway Algeria October 2014. Picture courtesy of dzairauto.comDacia sales in Algeria are up 38% year-on-year in October.

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After withholding the disclosure of its September sales figures, Renault-owned low-cost brand Dacia is back with a vengeance in Algeria in October with sales up 38% year-on-year to 5.749 – double the amount of any other carmaker in the market, including parent company Renault at 2.863 (-17%). Hyundai is up one spot to #3, overtaking Peugeot and Toyota – both down a harsh 39% on October 2014. Despite sales down 38%, Seat ranks at a cool 6th place whereas Volkswagen is outside the Top 10 for the 2nd month running. The Dacia Logan regains control of the Algerian models sales charts, dislodging its twin the locally-assembled Renault Symbol down to #3 this month. In fact, Dacia places its three hero models inside the October Top 6 with the Sandero at #2 and the Duster at #6.

Previous month: Algeria September 2015: Locally-assembled Renault Symbol #1

One year ago: Algeria October 2014: Dacia holds 17%, places 3 models in Top 10

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Algeria September 2015: Locally assembled Renault Symbol #1

Renault Symbol Algeria May 2015Renault Symbol “made in Algeria”

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After missing out on the pole position for just 30 units last month, the locally-assembled Renault Symbol is victorious in August, and with 1.520 units it sells almost double than the 2nd nameplate, the Toyota Hilux. The Peugeot Partner makes a very rare appearance onto the Algerian podium, while the Peugeot 208 and Hyundai Accent round up the Top 5. Brand-wise, Renault is sovereign above Peugeot and Toyota.

Previous month: Algeria August 2015: Renault Kangoo surprise leader

One year ago: Algeria September 2014: Renault Symbol leads the way

Full September 2015 Top 5 models and brands Ranking Tables below.

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Algeria August 2015: Renault Kangoo surprise leader

Renault Kangoo Algeria August 2015The Renault Kangoo is the best-selling vehicle in Algeria this month.

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After a one month-hiatus, Algeria is back on BSCB with August figures and a surprise leader in the models ranking: now that the new generation is finally available in the country, the Kangoo is crowed with 1.668 sales while the locally-assembled Symbol takes the 2nd spot just 30 units below. The Hyundai Accent, Peugeot 208 and Toyota Hilux also break into the Top 5. Brand-wise, Renault dominates above Peugeot and Hyundai while Skoda makes a surprise appearance in 5th position.

Previous post: Algeria 1st Half 2015: Dacia Logan and Renault Symbol take off

One year ago: Algeria August 2014: Dacia Logan now #1 year-to-date

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Algeria 1st Half 2015: Dacia Logan and Renault Symbol take off

Dacia Logan Algeria June 2015. Picture courtesy autobild.esDacia Logan sales are up 33% so far this year in Algeria in a market down 15%…

* See the Top 15 best-selling brands and models by clicking on the title *

Government measures restricting imports of new car in the country have hurt the Algerian market: after losing 20% over the Full Year 2014, new car registrations are down another 15% halfway through 2015 to just 160.000 units overall, 148.208 (-15% also) for AC2A-registered manufacturers – the missing deliveries are mainly Chinese manufacturers who have never disclosed Algerian sales openly. The 2nd half of the year is bound to be even more catastrophic as the pipeline of imports will progressively dry up in the absence of any end to the new government restrictions. Renault (+1%), Dacia (+21%) and Peugeot (+2%) spectacularly buck the trend to account for a combined market share of over 45%. All other manufacturers in the Top 15 lose ground, with Volkswagen (-38%), Seat (-58%), Ford (-60%) and Chevrolet (-66%) the hardest hit.

Renault Symbol Algeria June 2015. Picture courtesy dzairauto.com…while its twin the Renault Symbol, now produced locally, is up 28%.

Over on the models ranking, the Dacia Logan keeps the pole position it held in both 2013 and 2014 thanks to sales up a spectacular 33% to 13.758, distancing the Hyundai Accent (-22%) at 9.352 while the Renault Symbol, now produced locally, is up 28% to land on the third step of the podium, even leading the market outright in May. Other great performers inside the Top 15 include the Peugeot 208 (+25%), Renault Clio IV (+12%), Toyota Yaris (+178%) and Peugeot Partner (+16%).

Previous month: Algeria May 2015: Locally-produced Renault Symbol takes the lead

One year ago: Algeria June 2014: Dacia Logan edges past VW Polo

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Algeria May 2015: Locally-produced Renault Symbol takes the lead

Renault Symbol Algeria May 2015Renault Symbol “made in Algeria”

Six months after the start of its local production in the Renault factory located in Oued Tlélat, Algerian newspaper Le Soir d’Algérie reports the Renault Symbol is the best-selling vehicle in the country in May with sales up 102% year-on-year to 1.817 deliveries in a market down 34%. This means the Symbol ‘‘Dernaha djazaïria’’ (made in Algeria) dislodged its lower-end twin the Dacia Logan, #1 overall in Algeria in 2013 and 2014. Three versions are now available in the country: Essentielle (launched this month), Extrême and Exception. The Extrême version, equipped with GPS navigation, accounts for almost half of Symbol sales.

Algeria February 2015: Dacia Logan cements lead

Dacia Logan MCV Algeria February 2015. Picture courtesy largus.frDacia Logan MCV

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Lots of movement in the Algerian sales charts this month, but one thing stays the same: the Dacia Logan is the best-seller once again thanks to 2,515 sales, a massive 67% above any other nameplate in the market. It is followed this month by the Hyundai Accent and Renault Kangoo, both returning into the Top 5. Brand-wise, 2014 leader Renault is back on top with 4,303 deliveries but still lags in third place year-to-date below Dacia and Peugeot.

Previous month: Algeria January 2015: Dacia Logan and Toyota Hilux on top

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Algeria January 2015: Dacia Logan and Toyota Hilux on top

Dacia Logan Algeria January 2015. Picture courtesy largus.frDacia Logan

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2015 starts the way 2014 ended in Algeria: with the Dacia Logan in the pole position thanks to 2.213 sales, and this month it is followed closely by the Toyota Hilux at 2,136 units. The Hyundai i10 is up from #11 over the FY2014 to #3 in January, kicking the Kia Picanto out of the podium at #4 while the Peugeot 208 rounds up the Top 5. Brand-wise, Dacia brilliantly dominates (#3 in FY2014) above Peugeot, Toyota, Hyundai and Renault.

Previous post: Algeria Full Year 2014: Dacia Logan stays #1 in market down 20%

Full January 2015 Top 5 brands and models below.

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