* See the Top 10 best-selling brands in Antananarivo by clicking on the title *
Only car sales statistics for Madagascar’s capital city Antananarivo are available, however these account for 94% of the country’s new car sales at a stable 2.445 registrations in 2014 (+1%) out of the 2.600 estimated by LMC Automotive for the overall Madagascan market. Three manufacturers fought for the #1 spot this year and that race was won by Toyota (+20%) ahead of Nissan (-28%) and Ford (+7%). However used cars still form the majority of sales in Madagascar – with decades-old Mercedes models leading the way followed by Renault – the 4L being an eternal favourite in Madagascar.
Hawtai was the #1 manufacturer in Antananarivo in Q2 2014.
Chinese manufacturers are getting more and more aggressive in the country. Thanks to a government order of 200 Santa Fes partly delivered during the year, Hawtai was even the best-selling brand in Antananarivo in Q2 2014 with a mammoth 14.1% market share, ending 2015 in 7th place. JAC also manages to maintain itself inside the Top 10 for the second year running. Model-wise, a safe bet would be to place the Toyota Hilux at #1 like in over 30 other African nations…
Nissan Almera. Nissan is #1 in Madagascar so far in 2013.
* See the Top 10 best-selling brands by clicking on the title! Thanks Rutger *
New car sales in Madagascar’s capital city, Antananarivo, are down 16% year-on-year over the third Quarter of 2013 to 703 registrations, bringing the year-to-date total after 9 months to 1,997 units, stable year-on-year. Down to #2 over Q2, Nissan is back on top in Q3 and leads the brands ranking year-to-date thanks to 224 sales and 11.2% share. Ford follows both in Q3 and year-to-date at 173 units and 8.7% with Hyundai, #1 over Q2, rounding up the 2013 podium so far with 160 sales and 8%. Notice also Mazda up to #3 in Q3 and Chinese manufacturer JAC delivering a 2nd consecutive Quarter inside the Top 10 at #8, earning it a #9 spot year-to-date.
Hyundai is the #1 brand in Antananarivo, Madagascar, in Q2 2013.
* See the Top 10 best-selling brands by clicking on the title! Many thanks to Rutger *
It is time for an update on sales figures from Madagascar’s capital city, Antananarivo. 1,394 new vehicles found a buyer over the first 6 months of 2013, up 7% on 2012. If Nissan dominates the year-to-date brands ranking like over the Full Year 2012 with 10.9% of the market, it is dethroned over the 2nd Quarter by Hyundai, up to pole position with a brilliant 10.9% share vs. 9.8% for Nissan. Ford takes the third spot with 8.9% and is equal #2 with Hyundai year-to-date, while Toyota and Renault are #4 and #5 respectively in both rankings.
The other interesting element in the Madagascar new car market is the on-off presence of Chinese brands, and 2013 confirms the trend: Great Wall ranks 7th in Q1 with an excellent 4.5% market share, while JAC is #6 in Q2 at 6.4%… I have also included below the brands ranking including used cars: you will see Mercedes shoot up to 2nd place and Renault in pole position!
* See the Top 10 best-selling brands by clicking on the title! *
It has been a very long time since we last talked about car sales in Madagascar, only because data is sparse. Thanks to the hard work of Rutger and the Institut National de la Statistique de Madagascar I can share with you a brands ranking for the capital city Antananarivo over the first 3 Quarters of 2012, when roughly 2,000 new vehicles were sold. And big surprise atop the ranking: JAC, which had stayed under the radar for the last couple of years, is up to a fantastic 2nd place with 8.4% share!
Madagascar Street scene. Picture by Angelo M, all rights reserved.
To keep thinks in perspective, this equals to around 60 units sold over a period of 3 months. But still, an impressive performance. Apart from this intrusion, the top of the ranking is relatively stable, with Nissan king of the roads here at 13.7% of the market in Q2 and the only brand above 10% in Q3 at 11.7%, adding up to roughly 200 sales so far in 2012 for a 10% market share. Toyota comes 2nd so far in 2012 at 189 units and 9.4%, followed by Hyundai at 179 and 8.9% and Renault at 167 and 8.4%.
Interestingly, the used car market is dominated by Mercedes at 24.2% of the market in Q2 and 22.1% in Q3, ahead of Renault at 15.7% and 13.9% and Peugeot at 9.9% and 10.4%, with the latter having almost completely disappeared of the new cars ranking…
Still very limited, the new car market in Madagascar is dominated by Asian brands: Toyota is in the lead in Q2 2010 at 11.8% (down from 17.9% in Q4 ’09), ahead of Nissan and Mitsubishi. However the big novelty in Q2 is the thunderous arrival of two Chinese brands in the Top 10: JAC in 5th at 7.3% and BYD in 8th at 5.1%.
Given JAC only sells one model in Madagascar, this means the JAC Tojoy is already within the best-selling models in the country, along with the Mitsubishi L200 (probably the best-seller), Nissan Hardbody, Ford Ranger and Toyota Hilux. Remember we’re talking 30 to 50 units sold in the space of 3 months to be best-seller in Madagascar.
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