Hyundai is the #1 brand in Antananarivo, Madagascar, in Q2 2013.
* See the Top 10 best-selling brands by clicking on the title! Many thanks to Rutger *
It is time for an update on sales figures from Madagascar’s capital city, Antananarivo. 1,394 new vehicles found a buyer over the first 6 months of 2013, up 7% on 2012. If Nissan dominates the year-to-date brands ranking like over the Full Year 2012 with 10.9% of the market, it is dethroned over the 2nd Quarter by Hyundai, up to pole position with a brilliant 10.9% share vs. 9.8% for Nissan. Ford takes the third spot with 8.9% and is equal #2 with Hyundai year-to-date, while Toyota and Renault are #4 and #5 respectively in both rankings.
The other interesting element in the Madagascar new car market is the on-off presence of Chinese brands, and 2013 confirms the trend: Great Wall ranks 7th in Q1 with an excellent 4.5% market share, while JAC is #6 in Q2 at 6.4%… I have also included below the brands ranking including used cars: you will see Mercedes shoot up to 2nd place and Renault in pole position!
* See the Top 10 best-selling brands by clicking on the title! *
It has been a very long time since we last talked about car sales in Madagascar, only because data is sparse. Thanks to the hard work of Rutger and the Institut National de la Statistique de Madagascar I can share with you a brands ranking for the capital city Antananarivo over the first 3 Quarters of 2012, when roughly 2,000 new vehicles were sold. And big surprise atop the ranking: JAC, which had stayed under the radar for the last couple of years, is up to a fantastic 2nd place with 8.4% share!
Madagascar Street scene. Picture by Angelo M, all rights reserved.
To keep thinks in perspective, this equals to around 60 units sold over a period of 3 months. But still, an impressive performance. Apart from this intrusion, the top of the ranking is relatively stable, with Nissan king of the roads here at 13.7% of the market in Q2 and the only brand above 10% in Q3 at 11.7%, adding up to roughly 200 sales so far in 2012 for a 10% market share. Toyota comes 2nd so far in 2012 at 189 units and 9.4%, followed by Hyundai at 179 and 8.9% and Renault at 167 and 8.4%.
Interestingly, the used car market is dominated by Mercedes at 24.2% of the market in Q2 and 22.1% in Q3, ahead of Renault at 15.7% and 13.9% and Peugeot at 9.9% and 10.4%, with the latter having almost completely disappeared of the new cars ranking…
Still very limited, the new car market in Madagascar is dominated by Asian brands: Toyota is in the lead in Q2 2010 at 11.8% (down from 17.9% in Q4 ’09), ahead of Nissan and Mitsubishi. However the big novelty in Q2 is the thunderous arrival of two Chinese brands in the Top 10: JAC in 5th at 7.3% and BYD in 8th at 5.1%.
Given JAC only sells one model in Madagascar, this means the JAC Tojoy is already within the best-selling models in the country, along with the Mitsubishi L200 (probably the best-seller), Nissan Hardbody, Ford Ranger and Toyota Hilux. Remember we’re talking 30 to 50 units sold in the space of 3 months to be best-seller in Madagascar.
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