skip to Main Content

Madagascar Full Year 2014: Toyota edges past Nissan, Hawtai lands

Renault Sandero Madagascar 2014. Picture courtesy 4 Madagascar 2014. Picture courtesy FlickrOld vs. new: Renault now sells the Sandero in Madagascar, but the Renault 4 is still ubiquitous in the streets of Antananarivo. Picture © Davidaus

* See the Top 10 best-selling brands in Antananarivo by clicking on the title *

Only car sales statistics for Madagascar’s capital city Antananarivo are available, however these account for 94% of the country’s new car sales at a stable 2.445 registrations in 2014 (+1%) out of the 2.600 estimated by LMC Automotive for the overall Madagascan market. Three manufacturers fought for the #1 spot this year and that race was won by Toyota (+20%) ahead of Nissan (-28%) and Ford (+7%). However used cars still form the majority of sales in Madagascar – with decades-old Mercedes models leading the way followed by Renault – the 4L being an eternal favourite in Madagascar.

Hawtai Santa Fe Madagascar 2014. Picture courtesy chinaautoweb.comHawtai was the #1 manufacturer in Antananarivo in Q2 2014.

Chinese manufacturers are getting more and more aggressive in the country. Thanks to a government order of 200 Santa Fes partly delivered during the year, Hawtai was even the best-selling brand in Antananarivo in Q2 2014 with a mammoth 14.1% market share, ending 2015 in 7th place. JAC also manages to maintain itself inside the Top 10 for the second year running. Model-wise, a safe bet would be to place the Toyota Hilux at #1 like in over 30 other African nations…

Previous post: Madagascar Q3 2013: Nissan back on top, JAC in Top 10

Full Year 2014 Top 10 brands vs. Full Year 2013 figures below.

This content is for Platinum members only.
Log In Register
Back To Top