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Nigeria Full Year 2013: Toyota at 37% share, Kia up 27%, Chinese hold 12% of market

March 30th, 2014 No comments

Kia Cerato Nigeria 2013. Picture courtesy of zr.ruKia Cerato (UAE model shown). Kia sales are up 27% in 2013 in Nigeria.

* See the Top 15 best-selling brands by clicking on the title! *

In a market up a shy 3% year-on-year in 2013 to 49,874 registrations, Toyota keeps by very far the lead of the brands ranking in Nigeria in spite of sales down 7% to 18,378 and 36.8% share. With just above one third of this score, Kia is up a brilliant 27% in 2nd place to 6,370 units and 12.7%, while we have all Chinese manufacturers regrouped in one item (I am trying to find out exactly which Chinese brands are on sale here as we speak) in third position with a fantastic 12% share and 6,018 sales. Hyundai (-9%), Ford (+7%), Mitsubishi (+23%) and Nissan (+140%!) follow while Tata and Peugeot round up the Top 10 with 2.1% each.

Previous year: Nigeria Full Year 2012: Toyota up 30% in declining market

Full Year 2013 Top 15 brands Ranking Table below.

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Categories: Nigeria

Nigeria Full Year 2012: Toyota up 30% in declining market

February 26th, 2013 2 comments

Toyota Hilux 2012Toyota Hilux

* See the Top 7 best-selling brands by clicking on the title! Many thanks to nami *

After growing by 15% over the first 6 months of the year thanks to bank credit starting to trickle in, new car imports in Nigeria are back down by 5% over the full year to 48,490 registrations. One brand stands out from the crowd: Toyota, up a massive 30% year-on-year to 19,755 sales or a mammoth 40.7% market share which is over 10 percentage points higher than in 2011 when it held 29.7% of the market. Far below we find Kia at 5,034 units and 10.4% and Hyundai at 4,259 sales and 8.8%, adding up to just over 19% vs. 28% in 2011. Ford is up 4% to 2,613 units thanks to the Ranger and Honda is up a huge 58% to 2,473 sales.

Previous post: Nigeria 6 months 2012: Toyota grabs 35% of recovering market

Full Year 2012 Top 7 brands Ranking Table below.

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Categories: Africa, Nigeria

Nigeria 6 months 2012: Toyota grabs 35% of recovering market

August 27th, 2012 1 comment

The new gen Toyota Camry is off to a good start in Nigeria

* More articles on Nigeria car sales by clicking on the title! Many thanks to myk *

Hit full frontal by a banking crisis in 2009 that necessitated a government bailout of the country’s biggest lenders, the Nigerian economy and with it its new car market is now in full recovery. Nigerian port figures show new vehicle imports increased 15% year-on-year to 24,158 units in the first six months of 2012, as bank credit started to trickle in. At the same time, bank credit to the private sector grew 48% on 2011, boosting demand for big-ticket purchases including vehicles.

Toyota Corolla

This increase comes on the back of a 45% improvement in car import figures for the Full Year 2011, with the recovery driven by an increase in passenger cars, now accounting for 54% of new car imports with the remainder being commercial vehicles. Now remember these figures are imports through ‘the legitimate ports of entry’ into the country and don’t take into account grey imports which are very hard to quantify especially in Africa. On top of these there are cars produced locally but figures are pretty hard to get: an estimation of 26,600 for the Full Year 2011, up 26% on 2010, is all I got.

Toyota Hilux

So which brands dominate in this context? Only one manufacturer has communicated an estimation of sales: Toyota with 19,000 imports out of 55,000 units in 2011 (35% share) and 10,000 over the first 6 months of 2012 (41% share). No models information is communicated, but based on insights from local readers of this blog it looks like the Toyota Corolla is still the favourite along with the Toyota Hilux, with the new generation Toyota Camry off to a encouraging start. The Avanza and Fortuner are slower sellers.

Other successful models in Nigeria include the Toyota Hiace, Kia Rio, Cerato, Hyundai Accent, Elantra, Honda Civic, Accord, Mitsubishi Pajero, VW Passat, Toyota Prado, Yaris Sedan, RAV4, Sienna and 4Runner.

All the links to the original articles are below.
Categories: Nigeria

Nigeria 2011: Toyota Corolla king of the roads UPDATED

November 24th, 2011 6 comments

Toyota Corolla in Lagos, Nigeria May 2010

* Now updated with 2011 info – many thanks to nami for your insights! *

Even though Nigeria is the most populous country in Africa with 155 million inhabitants, only 45,000 new cars were sold in the country in 2010. That’s 1 new car per year per 3,400 inhabitants, compared to 1 for 75 in China and 1 for 22 in Australia!

Toyota holds one third of the Nigerian new car market, with Hyundai, Kia and Honda following in the brands ranking. The best-selling car in the country is the Toyota Corolla and it has been so since 2005. Based on observation of the country’s streets through recent YouTube videos, the model should secure a market share of at least 12% in Nigeria.

Toyota Camry

The podium should be 100% Toyota with the Hilux in 2nd place and the Camry at #3. Note the Hilux was the best-selling vehicle in Nigeria ahead of the Honda Civic, before the Corolla snapped that title away 6 years ago.

Kia Rio

The rest of the Top 10 could be composed of the Toyota Hiace, Kia Rio & Cerato, Hyundai Accent & Elantra and Honda Civic & Accord.
Other successful models in Nigeria include the Mitsubishi Pajero, VW Passat, Toyota Prado (with a nice career ahead judging by the number of old gens on the roads), Yaris Sedan, RAV4, Sienna and 4Runner.

This speculation is based on the insights of nami from Nigeria and the observation of the streets of the main cities in the country through recent YouTube videos. If you have more information about the Nigerian market please make sure to get in touch!

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Categories: Nigeria