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Nigeria Full Year 2013: Toyota at 37% share, Kia up 27%, Chinese hold 12% of market

Kia Cerato Nigeria 2013. Picture courtesy of zr.ruKia Cerato (UAE model shown). Kia sales are up 27% in 2013 in Nigeria.

* See the Top 15 best-selling brands by clicking on the title! *

In a market up a shy 3% year-on-year in 2013 to 49,874 registrations, Toyota keeps by very far the lead of the brands ranking in Nigeria in spite of sales down 7% to 18,378 and 36.8% share. With just above one third of this score, Kia is up a brilliant 27% in 2nd place to 6,370 units and 12.7%, while we have all Chinese manufacturers regrouped in one item (I am trying to find out exactly which Chinese brands are on sale here as we speak) in third position with a fantastic 12% share and 6,018 sales. Hyundai (-9%), Ford (+7%), Mitsubishi (+23%) and Nissan (+140%!) follow while Tata and Peugeot round up the Top 10 with 2.1% each.

Previous year: Nigeria Full Year 2012: Toyota up 30% in declining market

Full Year 2013 Top 15 brands Ranking Table below.

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