Like in 2013, Nissan is #1 in Ghana in 2014 above Toyota.
* See the Full Year 2014 Top 10 best-selling bands by clicking on the title *
For the first time on BSCB I can share with you official data for Ghana. We learn that the market is in freefall vs. 2013 at -32% to 6.908 light vehicles, 7.774 (-29%) including medium and heavy commercials. Rare feat in Africa: in Ghana Nissan actually outsells Toyota for the #1 brand spot thanks to 30% share and despite sales down 25% year-on-year. Toyota (23.7%) follows the market at -31% on 2013, and is followed by Mitsubishi up two ranks to #3 thanks to sales down just 11%, Kia (-51%) and Hyundai (-42%). Given how widespread the Toyota range is, it isn’t unreasonable to assume the Nissan Hardbody is the best-selling light vehicle in 2014 in Ghana.
Full Year 2014 Top 10 brands vs. Full Year 2013 figures below.