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Italy August 2020: Ford Puma surges to world record #4, Citroen, VW impress in stabilised market (-0.5%)

The Ford Puma breaks into the Italian Top 5 for the first time in August. Picture red-live.it

Going against all European markets we have covered so far including France (-19.8%), Spain (-10.1%), Belgium (-24.1%), the Netherlands (-21.5%) and Austria (-29.9%) new car sales in Italy actually fare better in August than in July, stabilising to -0.5% year-on-year at 89.222 units. This is the year’s best result in Italy, better than January (-5.8%) and February (-8.8%) before the market imploded due to coronavirus lockdown at -85.4% in March and  -97.5% in April. The year-to-date volume is now down -38.9% or over 515.000 units to 815.365. Contrary to Spain or France, Italy hasn’t seen a second wave of Covid-19 infections so far, a positive influence on consumer morale. It’s also worth noting that even if this strong August result was achieved thanks to scrappage schemes and green car incentives included in the Legge Relancio plan implemented at the start of August, regulatory changes and a confusing freeze of the cash-back program doing the second half of the month made it less attractive to purchase a car. In any case, like in France or Spain, August summer holidays are the weakest time of the year for new car sales in Italy and its evolution shouldn’t be considered a mid-term trend. We have nevertheless amended our 2020 forecast for Italy sightly up from 1.37m (-29%) last month to 1.38m (-28%).

The Polo (+71.7%) helps Volkswagen up 17.2%.

Private sales are solely responsible for the stabilising of the Italian market in August at +27% year-on-year to 63.153 units and 70.8% share vs. 55.4% in August 2019, down -33.4% YTD to 502.500 and 61.6% share vs. 56.7% over the same period in 2019. Rental sales hold up well also at -2.4% to 13.977 and 15.7% share vs. 16%, including 1.723 short-term rentals (+9.8%) and 10.285 long-term leases (-2.4%). Rentals are off -43.6% YTD to 193.760 and 23.8% share vs. 25.8% in 2019. Company sales however totally implode in the absence of clear signal on government subsidies for the sector at -52.9% to 12.092 and 13.6% share vs. 28.8% a year ago, down -49% YTD to 119.105 and 14.6% share vs. 17.5% last year. Petrol is down -17.7% to 32.283 and 36.2% share vs. 43.7% in August 2019, diesel off -8.1% to 31.483 and 35.3% share vs. 38.2% and GPL down -33.1% to 6.047 and 6.8% vs. 10.1%. In contrast, HEV is up 227.2% to 13.419 and 15% share vs. 4.6% last year, PHEV surges 420.5% to 1.598 and 1.8% share vs. 0.3% and BEV soars 249.5% to 1.877 and 2.1% share vs. 0.6%. Year-to-date, petrol is down -41.6% to 337.865 and 41.4% share vs. 43.5%, diesel off -48.1% to 288.954 and 35.4% vs. 41.8%, GPL down -45.5% to 52.166 and 6.4% vs. 7.2%, HEV up 37.4% to 93.639 and 11.5% vs. 5.1%, PHEV up 196.2% to 9.539 and 1.2% vs. 0.2% and BEV up 108.3% to 13.444 and 1.6% vs. 0.5%.

Citroen scores the largest gain in the Top 10 at +25.1%. Picture quattroruote.it

In the brands ranking, Fiat (-6%) trails its home market and sees its share thaw to 13.8%, lowest since last March. The rest of the Top 4 however is in outstanding shape: Volkswagen roars up 17.2% to 9.8% share, Ford gains 16.9% to 7.4% and Peugeot is up 8.7% to 5.9%. Citroen (+25.1%), Toyota (+12.4%) and Jeep (+8.4%) also stand out in the remainder of the Top 10, whereas Dacia (-35.6%), Opel (-17.9%) and Renault (-13%) suffer. Just outside the Top 10, Hyundai (+39%) hits its highest ranking in two years (since September 2018) at #11, while further down Mazda (+70.3%), Suzuki (+27.7%), DS (+39.1%), Honda (+36.1%), Volvo (+24.7%), Nissan (+24.6%), Mini (+23.2%), Skoda (+19.2%), Seat (+18.6%), Alfa Romeo (+17.2%), Porsche (+15.1%) and Kia (+11%) all also show strong resolve with double-digit gains. Among smaller brands holding 0.2% share or less, Tesla (+72.6%) and Mahindra (+30.6%) make themselves noticed. In the naughty corner: Smart (-93.1%), Aston Martin (-83.3%), DR Motor (-70.8%), Jaguar (-46.2%), Ferrari (-43.6%), Lamborghini (-36.4%), Subaru (-29.8%) and Maserati (-24%).

Mazda surges 70.3% and just launched the MX-30 EV. Picture quattroruote.it

Model-wise, the Fiat Panda (-11.5%) can’t match the market equilibrium despite the arrival of a mild HEV topping its segment and accounting for a whopping 42% of the nameplate’s August volume. The Fiat 500X (+20.6%) hits its highest ranking at home at #2 for the first time in over two years: since July 2018, knocking the Lancia Ypsilon (-9.6%) down to #3. But the main event in the Italian Top 10 in August is a stunning breakthrough by the new Ford Puma lifting 11 spots on July to break into the Top 10 and the Top 5 for the first time at #4 with 2.5% share. This is the highest ranking the Puma has reached anywhere in the world so far: it previously reached #5 in Northern Ireland and Scotland in July. The Jeep Renegade (+4.9%) and Compass (+2.9%) make it four SUVs in the Top 6, while the VW Polo (+71.9%) and Renault Captur (+30.5%) also impress in the remainder of the Top 10. Further down, notice the Hyundai Kona (+119.9%), Opel Corsa (+86.8%), Opel Crossland X (+78.5%), Hyundai i10 (+69.1%), Toyota C-HR (+66.3%), Alfa Romeo Stelvio (+63.2%), Opel Grandland X (+53.1%), VW Golf (+49.4%) and Ford Focus (+46.2%) all posting fantastic gains.

Previous month: Italy July 2020: Market fall slows to -11.2%, VW above 10% share, Golf (+73.9%) at highest in 2.5 years

One year ago: Italy August 2019: Dacia (+30.5%) places Duster #2 and Sandero #3, Smart Fortwo up to #5 in market down -2.9%

Full August 2020 Top 45 All-brands and Top 50 models below.

Italy August 2020 – brands:

PosBrandAug-20%/19Jul2020%/19PosFY19
1Fiat12,21913.8%-6.0%1121,78915.0%-40.2%11
2Volkswagen8,7089.8%17.2%277,2869.5%-36.0%22
3Ford6,5697.4%16.9%353,4926.6%-35.4%33
4Peugeot5,2785.9%8.7%448,9136.0%-36.2%45
5Renault5,0995.7%-13.0%547,7645.9%-41.2%54
6Jeep4,4805.0%8.4%733,7414.2%-42.5%910
7Citroen4,3574.9%25.1%1337,9864.7%-38.6%78
8Toyota4,1544.7%12.4%838,0764.7%-37.1%67
9Dacia3,7614.2%-35.6%1231,0583.8%-49.9%109
10Opel3,7254.2%-17.9%934,3514.2%-53.0%86
11Hyundai3,1633.6%39.0%1420,8842.6%-34.7%1615
12Audi2,8933.3%8.6%630,9943.8%-29.6%1111
13Mercedes2,5742.9%7.7%1027,1803.4%-33.3%1312
14Kia2,5522.9%11.0%1622,0162.7%-30.9%1516
15BMW2,5392.9%-8.6%1127,4653.4%-29.5%1214
16Lancia2,2612.5%-9.6%1524,6703.0%-40.6%1413
17Nissan2,0802.3%24.6%1915,8282.0%-47.2%1817
18Suzuki1,8652.1%27.7%2017,4612.2%-32.1%1718
19Skoda1,6481.9%19.2%1714,9541.8%-20.0%1921
20Seat1,5681.8%18.6%1813,2651.6%-28.0%2020
21Alfa Romeo1,3261.5%17.2%239,8751.2%-44.2%2222
22Volvo1,1151.3%24.7%2110,2271.3%-23.9%2124
23Mini9341.1%23.2%229,4441.2%-33.4%2323
24Mazda7220.8%70.3%255,8350.7%-24.1%2526
25Land Rover5250.6%-15.5%247,3760.9%-34.0%2425
26Honda4110.5%36.1%273,7480.5%-36.0%2727
27Mitsubishi2860.3%-17.6%312,6090.3%-53.0%2929
28DR Motor2750.3%-70.8%331,6890.2%-45.6%3333
29Porsche2740.3%15.1%263,8520.5%-10.1%2630
30DS2590.3%39.2%292,8920.4%14.4%2832
31Lexus2360.3%-6.7%282,5010.3%-32.5%3031
32Tesla1950.2%72.6%401,5960.2%6.0%3435
33Smart1840.2%-93.1%302,0830.3%-88.6%3219
34Jaguar1550.2%-46.2%322,1980.3%-61.9%3128
35SsangYong1170.1%-21.5%357750.1%-55.2%3636
36Mahindra940.1%30.6%377730.1%3.3%3738
37Subaru870.1%-29.8%341,1950.1%-28.7%3534
38Maserati380.0%-24.0%367200.1%-51.8%3837
39Great Wall240.0%n/a392350.0%473.2%4042
40Ferrari220.0%-43.6%383770.0%-2.3%3939
41Lamborghini70.0%-36.4%412000.0%-19.4%4140
42Aston Martin10.0%-83.3%42260.0%-40.9%4243
43Infiniti00.0%-100.0%43110.0%-95.4%4341
44Chevrolet00.0%-100.0% –20.0%-93.8%4445
45Lada00.0%-100.0% –10.0%-97.2%4544
 –Others210.0%-60.4% –2420.0%-26.4% – –

Italy August 2020 – models:

PosModelAug-20%/19Jul2020%/19PosFY19
1Fiat Panda5,3416.0%-11.5%161,5087.5%-36.5%11
2Fiat 500X2,4452.7%20.6%319,2952.4%-35.0%34
3Lancia Ypsilon2,2612.5%-9.6%224,6733.0%-40.6%22
4Ford Puma2,1932.5%new1512,9541.6%new18 –
5Jeep Renegade2,1352.4%4.9%417,4952.1%-42.8%56
6Jeep Compass2,0212.3%2.9%914,6701.8%-43.4%1310
7Dacia Sandero2,0022.2%-20.3%715,1681.9%-43.3%912
8Renault Captur1,9482.2%30.5%1213,9341.7%-33.2%1514
9VW Polo1,7502.0%71.9%814,8751.8%-40.9%1213
10Dacia Duster1,7061.9%-41.2%1415,1081.9%-51.2%103
11Ford Fiesta1,6901.9%36.7%2213,0821.6%-37.5%1715
12VW T-Roc1,6661.9%-12.7%615,7501.9%-45.6%78
13Opel Corsa1,6381.8%86.8%1315,0041.8%-8.6%1126
14VW Golf1,6211.8%49.4%511,6751.4%-40.0%2119
15Fiat 5001,6131.8%-10.6%1016,0012.0%-36.9%611
16Renault Clio1,5991.8%-3.2%1118,8632.3%-42.4%45
17Peugeot 2081,5801.8%-5.5%2014,0271.7%-38.1%1417
18Peugeot 20081,5511.7%18.3%1610,2171.3%-38.1%2725
19Citroen C31,5281.7%-13.5%2315,5881.9%-47.5%87
20Fiat 500L1,3941.6%9.5%2112,4921.5%-44.6%1918
21Fiat Tipo1,2991.5%9.1%3510,8481.3%-44.6%2320
22VW Tiguan1,2901.4%26.3%1710,7491.3%-33.9%2524
23Nissan Qashqai1,1491.3%31.5%299,6191.2%-44.7%2821
24Toyota Aygo1,1471.3%45.9%348,5491.0%-16.8%3035
25Opel Crossland X1,1391.3%78.5%1910,8341.3%-15.8%2430
26VW Up!1,0191.1%16.7%n/a6,3310.8%-47.1%3533
27Hyundai i101,0131.1%69.1%326,1320.8%-12.9%3748
28Citroen C3 Aircross1,0041.1%39.8%338,9781.1%-33.6%2931
29VW T-Cross1,0021.1%-13.3%1813,0871.6%33.8%1627
30Toyota C-HR9531.1%66.3%377,2350.9%-35.5%3337
31Hyundai Kona9301.0%119.9%386,1520.8%-20.4%3644
32Toyota Yaris8581.0%-23.0%2711,8161.4%-52.4%209
33Ford Ecosport8250.9%-58.7%2410,6371.3%-49.8%2616
34Peugeot 30087800.9%0.9%2511,6471.4%-29.9%2223
35Kia Picanto7790.9%18.6%n/a5,4960.7%-34.5%4340
36Ford Focus7600.9%46.2%268,0911.0%-28.0%3136
37Ford Kuga7130.8%8.7%285,0120.6%-54.0%4934
38Citroen C17000.8%174.5%n/a4,3570.5%-18.4%n/a69
39Audi Q36990.8%59.6%367,1170.9%-9.5%3446
40Alfa Romeo Stelvio6870.8%63.2%n/a4,0730.5%-47.9%n/a42
41Citroen C5 Aircross6860.8%n/an/a5,2020.6%43.2%4673
42Suzuki Ignis6820.8%167.4%n/a4,9460.6%-19.5%5164
43Volvo XC406770.8%n/a315,7520.7%n/a3963
44Seat Arona6600.7%n/a494,9900.6%2.7%5058
45Opel Grandland X6400.7%53.1%465,3690.7%-24.8%4555
46Nissan Juke6250.7%n/an/an/an/an/an/a86
47Renault Kadjar6210.7%-45.8%425,5900.7%-56.0%4232
48Hyundai i206110.7%7.6%n/an/an/an/an/a70
49Toyota Corolla6080.7%18.5%445,0700.6%-5.6%4761
50BMW X15870.7%10.5%395,7660.7%-24.9%3847

Source: UNRAE

This Post Has 3 Comments
    1. High ride feeling which provides safety felling as well and relatively better visibility. Also design plays a major role for buyers 🙂

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