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Italy March 2020: Market collapses -85.4% to lowest monthly volume in 59 years, Kia up to #5, Mercedes #6

Some parts of Italy have been under quarantine since late February.

With a red zone established in eleven municipalities in the province of Lodi as early as 21 February, extended to a large part of Northern Italy including Milan on March 8 then to the entire nation on March 10, the Italian new car market collapses -85.4% year-on-year in March to just 28.597 registrations vs. 195.202 in March 2019. This is the lowest monthly new car sales volume in Italy since December 1960 (26.417) and the lowest March result since 1959 (23.415est) – the same year as France. Year-to-date sales are now down -35.2% to 349.534. With confirmed COVID-19 cases in the country reaching 105.792 including 12.428 deaths as of March 31, the most of any countries in the world according to data compiled by Johns Hopkins University, the national lockdown, originally scheduled to end on April 3, has been extended to at least April 13, but won’t realistically be lifted before May. In that case, local manufacturers association UNRAE is now predicting at best 1.3 million sales for the FY2020 (-32%) – the lowest annual tally since 1978 (1.1m) – down from 1.5 million a month ago. In case restrictions continue for a longer period and sales remain close to zero until the end of August, UNRAE says the annual volume will only manage to edge past 1 million units, which would be the lowest since 1965 (886.297) at a time when Fiat held close to 74% market share…

Kia scores its first Top 10 and Top 5 finishes in Italy this month.

Private sales lose the least ground at a still ghastly -82.4% to 18.713 units and 65.4% share vs. 54.4% a year ago, rental sales drop -87.7% to 7.061 and 24.7% share vs. 29.4%, with short-term rental sales annihilated at -97.9% to 487 and leases down -79.8% to 6.135 while company sales are the hardest hit at -91.1% to 2.823 and 9.9% share vs. 16.2% in March 2019. Year-to-date, private sales are down -38.4% to 195.321 and 55.9% share vs. 58.7% over the same period in 2019, rental sales are down -26% to 100.794 and 28.8% share vs. 25.2% with short-term down -28% to 37.402 and leases down -22.3% to 57.020 and company sales sink -38.4% to 53.419 and 15.3% share vs. 16.1%. Petrol sales are down -87.4% to 10.161, diesel is down -88% to 10.566, GPL down -82.6% to 2.240, hybrid down -63.8% to 3.578, PHEV down -15.3% to 388 but EV is up 48.9% to 926 and 3.2% share vs. 0.3% in March 2019. Year-to-date, petrol is down -32.3% to 156.474, diesel down -49.2% to 120.394, GPL down -40.7% to 21.022 but electrified vehicles sales all remain in positive so far: Hybrid up 27.6% to 34.854, PHEV up 172.6% to 2.949 and EV up 366.3% to 5.400 and 1.5% share vs. 0.3% over the same period in 2019,

The A-Class scores its first Top 10 finish at #8, lifting Mercedes to a record #6.

In the brands ranking, Fiat (-91.2%) endures the steepest fall in the Top 13 and falls below 10% share of its home market for the first time in its history, its previous lowest being 13.1% in July 2019. Volkswagen (-86.8%), Ford (-85.7%) and Renault (-86.1%) complete a Top 4 entirely falling even faster than the market. In contrast Kia (-58.7%) resists much better and as a result soars 9 spots on last month to a record #5, scoring its first Top 10 and Top 5 finishes at the same time (previous best #11 in April 2018) while Mercedes (-74.7%) is up 7 to land at #6, also a record eclipsing its previous best of #7 established in June and July 2016. Suzuki (-57.4%) posts its first ever Top 10 finish at #10, Tesla (+57.6%) is the only brand in positive this month – if we exclude Aston Martin going from 1 to 2 sales – and shoots up to a record #22. Lamborghini (-8.3%), Porsche (-44.6%), Subaru (-47.6%), Mahindra (-48.3%), Land Rover (-62.9%) and Volvo (-68.9%) manage to somewhat contain their losses but Ssangyong (-93.8%), Smart (-93%), Opel (-92.5%), Lancia (-91.5%) and Seat (-89.9%) are shot.

The Peugeot 3008 breaks its ranking record again at #7.

Model-wise, the Fiat Panda (-91.4%) manages to clinch onto the pole position but falls to 4.2% share, its lowest since August 2018. The Renault Clio (-83.2%) edges up one spot on February to #2 while the Dacia Duster (-83.2%) is up 15 to climb back onto the podium for the third time in the past 8 months – and ever – after last August and December. The Jeep Renegade (-81.4%) is at its highest since last July at #4 and the VW T-Roc (-85.9%) is up 4 ranks on last month to round out the Top 5. The Peugeot 3008 (-81%) breaks its ranking record for the 2nd time in the past 3 months, lifting it to #7 vs. #10 last January while the Mercedes A-Class (-76.4%) posts its very first Top 10 finish, eclipsing its previous best of #13 hit last December. The Ford Puma is up another two spots on an already outstanding start to #14 overall. It gets knocked down from its Hybrid pedestal by the Suzuki Swift in March (up to a record #18) but remains the most popular hybrid in the country so far in 2020. The Kia Sportage (-54%) is back inside the Top 20 for the first time since August 2015 and the Tesla Model 3 (+54.3%) spectacularly breaks into the Italian Top 50 for the first time, landing directly at #25.

Previous month: Italy February 2020: Ford Puma #1 hybrid in market starting to feel coronavirus sting (-8.8%)

One year ago: Italy March 2019: Dacia Duster breaks into Top 5 in market down -9.7%

Full March 2020 Top 45 All-brands and Top 50 models below.

Italy March 2020 – brands:

21Land Rover4961.8%-62.9%243,4801.0%-33.1%2425
25Alfa Romeo2711.0%-88.9%213,9741.1%-45.4%2122
35DR Motor690.2%-77.4%355930.2%-28.4%3433
39Great Wall180.1%n/a41490.0%n/a4142
42Aston Martin20.0%100.0%42120.0%-20.0%4243
44Lada00.0%n/a –10.0%-95.2%4444
45Chevrolet00.0%-100.0% –00.0%-100.0%4545
 –Others130.0%-50.0% –870.0%-25.6% – –

Italy March 2020 – models:

1Fiat Panda1,1884.2%-91.4%130,1638.7%-26.7%11
2Renault Clio8062.8%-83.2%38,7002.5%-31.1%35
3Dacia Duster7612.7%-83.2%185,8471.7%-50.6%143
4Jeep Renegade6782.4%-81.4%67,4632.1%-26.8%56
5VW T-Roc5992.1%-85.9%96,3171.8%-49.3%138
6Lancia Ypsilon5141.8%-91.5%212,7163.7%-31.3%22
7Peugeot 30085131.8%-81.0%156,3391.8%-17.5%1223
8Mercedes A Class5031.8%-76.4%333,2750.9%-40.5%3129
9Citroen C34861.7%-88.8%77,3552.1%-44.5%67
10Fiat 500X4621.6%-90.1%57,6472.2%-35.9%44
11VW T-Cross4481.6%new106,7922.0%new1027
12Renault Captur4401.6%-87.2%234,0831.2%-48.6%2814
13Dacia Sandero4281.5%-87.7%294,9451.4%-45.2%2212
14Ford Puma4251.5%new165,0221.4%new20 –
15Ford Ecosport4211.5%-86.5%195,2621.5%-35.2%1916
16VW Polo4201.5%-89.5%117,1602.1%-43.5%713
17Opel Corsa4201.5%-85.0%126,8642.0%-7.7%926
18Suzuki Swift4201.5%n/a472,3310.7%n/a4279
19Kia Sportage4181.5%-54.0%372,6940.8%-14.2%3850
20Fiat 5004081.4%-90.5%47,1022.0%-24.3%811
21Nissan Qashqai3771.3%-86.5%224,9771.4%-35.9%2121
22Ford Fiesta3661.3%-89.6%135,7501.7%-39.0%1615
23Kia Picanto3601.3%-62.5%402,7330.8%-7.1%3740
24Peugeot 2083581.3%-88.6%86,5281.9%-35.8%1117
25Tesla Model 33581.3%54.3%n/a6580.2%110.9%n/a141
26Toyota Yaris3551.3%-91.5%214,8811.4%-60.0%249
27Jeep Compass3531.2%-91.4%254,9411.4%-59.5%2310
28Fiat 500L3501.2%-91.8%175,7521.7%-35.1%1518
29Fiat Tipo3421.2%-89.7%145,3211.5%-30.6%1820
30Kia Stonic3321.2%n/an/a2,1810.6%n/a4451
31Audi Q33271.2%-75.8%352,8100.8%0.8%3646
32Suzuki Ignis3041.1%-60.1%n/a1,8380.5%-24.9%n/a64
33Peugeot 20082921.0%-87.0%282,8400.8%-55.8%3425
34VW Tiguan2881.0%-88.2%264,2361.2%-31.4%2624
35Volvo XC402851.0%n/an/an/an/an/an/a63
36Hyundai Kona2771.0%-79.1%392,5200.7%-26.4%3944
37Citroen C3 Aircross2680.9%-88.8%274,2471.2%-33.6%2531
38Mercedes B Class2580.9%-62.2%n/a1,4940.4%1.6%n/a62
39Toyota Corolla2570.9%new492,1630.6%new4561
40Suzuki Vitara2530.9%n/an/an/an/an/an/a53
41Range Rover Evoque2460.9%-37.9%n/a1,7540.5%-1.6%n/a77
42Ford Focus2330.8%-86.7%323,3841.0%-27.6%3036
43VW Up!2250.8%-87.5%342,8340.8%-42.0%3533
44Hyundai i102220.8%-77.4%502,2140.6%-2.1%4348
45Audi A12180.8%n/an/an/an/an/an/a76
46Audi Q22120.7%n/a45n/an/an/an/a57
47Toyota C-HR2100.7%-87.6%303,1820.9%-38.2%3237
48Mini Countryman2070.7%n/an/an/an/an/an/a54
49Opel Crossland X1880.7%-91.6%205,4301.6%-14.3%1730
50Nissan Juke1880.7%n/an/an/an/an/an/a86
51Citroen C5 Aircross1830.6%new422,4850.7%new4073
52BMW X11800.6%-85.6%512,1200.6%-37.5%4647
53Renault Kadjar1740.6%-90.2%382,0830.6%-52.6%4932

Source: UNRAE

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