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Italy September 2020: Government incentives lift private sales up 25%, trigger first market lift of 2020 (+9.8%)

Renault Captur sales are up 139.5% year-on-year in Italy in September. Picture quattroruote.it

The scrappage schemes and green car incentives implemented at the start of August in Italy have had a chance to stretch their legs in September which marks the first year-on-year gain of 2020 at a solid +9.8% to 157.253 registrations. This leads to a year-to-date tally down -34% or roughly 500.000 units to 972.959. Unlike Spain (813.142 Covid cases as of today), France (664.289) and the UK (518.227), Italy (327.586) hasn’t experienced a 2nd wave of coronavirus, minimising the risk of lockdowns in the last quarter of 2020. In this context, we have amended our 2020 Forecast for Italy up from 1.38 million (-28%) last month to 1.43 million (-25%). However local manufacturers association UNRAE points that the good result of September is further proof that incentive policies are a necessary tool to overcome an extraordinary market crisis”, and should be prolonged in order to keep oxygen flowing towards the automotive industry.

The new hybrid version accounts for 46.5% of Panda sales this month.

Propped by incentives, private sales soar 25% year-on-year to 107.932 and a stunning 68.6% share vs. 60.3% in September 2019, rental sales are up 5.8% to 27.419 and 17.4% share vs. 18.1% including 3.378 short-term rentals (+14.4%) and 20.758 long term leases (+5%). Company sales dive -29% to 21.902 and 13.9% of the market vs. 21.6% a year ago. Year-to-date, private sales also fare “best” at -27.4% to 610.624 and 62.8% share vs. 57% over the same period in 2019, rental sales are off -40.1% to 221.201 and 22.7% share vs. 25% last year, including 53.816 short-term rentals (-57.5%) and 148.881 leases (-30.2%) while company sales drop -46.6% to 141.134 and 14.5% share vs. 17.9% in 2019.

The Dacia Sandero is up 93.9% in September.

Looking at sales by fuel, petrol is down -19.1% in September to 51.607 and 32.8% share vs. 44.6% a year ago, diesel only edges down -3% to 50.863 and 32.3% share vs. 36.6%, GPL is up 8.2% to 11.963 and 7.6% vs. 7.7%, HEV soars 214.1% to 32.349 and 20.6% share vs. 7.2%, BEV is up 225.3% to 4.089 and 2.6% vs. 0.9% and PHEV shoots up 263.8% to 2.874 and 1.8% share vs. 0.6%. Year-to-date, petrol is down -39.4% to 389.544 and 40% share vs. 43.6%, diesel is off -44.1% to 340.003 and 34.9% vs. 41.3%, GPL down -39.9% to 64.158 and 6.6% vs. 7.2%, HEV up 60.6% to 126.070 and 13% vs. 5.3%, BEV up 127.6% to 17.549 and 1.8% vs. 0.5% and PHEV up 210.3% to 12.362 and 1.3% vs. 0.3%.

The Suzuki Ignis breaks into the Italian Top 20 for the first time.

Over in the brands ranking, Fiat (+19.3%) for once vastly outperforms an already strong market, meaning its share almost matches its YTD level at 14.8% vs. 15%. However strong Fiat’s performance is in September, it is not the most impressive: below Volkswagen (-3.5%), Renault (+75.5%) and sister brand Dacia (+62.4%) have literally flown off Italian dealerships this month, respectively up 2 spots on August to #3 and up one to #8. Jeep (+24.4%), Toyota (+16.1%) and Ford (+12%) also impress with market-beating double-digit gains in the remainder of a Top 10 that sees no carmaker in negative: Mercedes (+7%), Peugeot (+3.5%) and Citroen (+1.7%) posting more modest increases. Further down, Tesla (+154.9%), Suzuki (+98.1%), Skoda (+48.4%), Honda (+32.8%) and Mitsubishi (+29.8%) stand out while among smaller brands Great Wall (+525%), DR Motor (+192.1%), Mahindra (+129.6%) and Aston Martin (+100%) shine.

The Mercedes GLA breaks its Italian ranking record at #36. Picture quattrorute.it

Model-wise, the Fiat Panda (+52.4%) is lifted to 8.9% share by its new HEV variant accounting for 46.5% of its September volume and by far the best-seller in the HEV segment at 6.505 sales above the Toyota Yaris (3.294) and Ford Puma (2.456). The Lancia Ypsilon (+12.8%) reclaims the 2nd spot it holds YTD with the HEV representing 48.5% of its sales for the month, while the Renault Clio (+122.9%) rallies back up 13 spots on August to advance to #3 both in September and YTD. The Jeep Renegade (+24.7%) is up one to #4 and the Toyota Yaris (+18.3%) up 27 to #5 vs. #18 so far this year. The Renault Captur (+139.5%), Dacia Sandero (+93.9%) and Duster (+44.9%) also score surreal year-on-year lifts while the Ford Puma celebrates a 2nd straight month inside Italy’s Top 10 at #7 vs. #4 in August. Below, the Suzuki Ignis (+300.2%) is boosted up 4-fold year-on-year by its HEV variant (2.246 sales out of 2.249!) to break into the Italian Top 20 for the first time at #19 (PB #32 last March), while the Suzuki Swift (#37) posts a similar performance at 1.284 HEV out of 1.285 sales for the month and the Mercedes GLA (+79.1%) breaks a 5 year-old ranking record at #36 vs. #40 in July 2015.

Previous month: Italy August 2020: Ford Puma surges to world record #4, Citroen, VW impress in stabilised market (-0.5%)

One year ago: Italy September 2019: VW hits highest share this decade (9.9%), places T-Cross #3 in market up 12.9%

Full September 2020 Top 45 All-brands and Top 50 models below.

Italy September 2020 – brands:

PosBrandSep-20%/19Aug2020%/19PosFY19
1Fiat23,13414.8%19.3%1144,94115.0%-35.1%11
2Volkswagen13,5788.7%-3.5%290,8889.4%-32.6%22
3Renault11,0127.1%75.5%558,7836.1%-32.8%44
4Ford10,6576.8%12.0%364,1696.6%-30.5%33
5Toyota8,9625.7%16.1%847,0574.9%-31.1%67
6Peugeot8,2055.3%3.5%457,1325.9%-32.5%55
7Jeep7,0854.5%24.4%640,8324.2%-36.6%810
8Dacia7,0224.5%62.4%938,0833.9%-42.6%109
9Citroen6,3044.0%1.7%744,3144.6%-34.9%78
10Mercedes5,5683.6%7.0%1332,7653.4%-28.8%1212
11Suzuki4,9663.2%98.1%1822,4302.3%-20.6%1718
12Opel4,9633.2%-42.0%1039,3244.1%-51.9%96
13BMW4,8193.1%2.1%1532,2893.3%-26.0%1314
14Lancia4,6873.0%12.8%1629,3603.0%-35.7%1413
15Kia4,4282.8%16.4%1426,4532.7%-25.9%1516
16Hyundai4,0622.6%-10.8%1124,9512.6%-31.7%1615
17Audi4,0052.6%-11.3%1235,0033.6%-27.9%1111
18Nissan3,5972.3%-2.2%1719,4252.0%-42.3%1817
19Skoda2,9371.9%48.4%1917,8911.9%-13.5%1921
20Alfa Romeo2,0731.3%-4.7%2111,9501.2%-40.0%2222
21Mini2,0081.3%-3.4%2311,4541.2%-29.6%2323
22Seat1,9751.3%-4.5%2015,2461.6%-25.6%2020
23Volvo1,7661.1%-10.5%2211,9961.2%-22.2%2124
24Mazda1,4510.9%14.0%247,2860.8%-18.7%2526
25Land Rover1,0210.7%-29.9%258,3970.9%-33.5%2425
26Honda1,0000.6%32.8%264,7500.5%-28.1%2627
27Tesla9560.6%154.9%322,5540.3%35.6%3335
28Mitsubishi5930.4%29.8%273,2030.3%-46.7%2929
29Smart5540.4%-66.1%332,6370.3%-86.8%3119
30DS4990.3%11.6%303,3940.4%14.0%2832
31DR Motor4790.3%192.1%282,1710.2%-33.6%3433
32Lexus3890.2%-34.8%312,8910.3%-32.8%3031
33Jaguar3640.2%-39.2%342,5620.3%-59.8%3228
34Porsche2830.2%-55.5%294,1350.4%-16.0%2730
35Subaru1960.1%2.1%371,3910.1%-25.5%3534
36Maserati1670.1%7.1%388870.1%-46.2%3837
37Mahindra1240.1%129.6%369020.1%12.5%3638
38SsangYong1110.1%-25.5%358890.1%-52.7%3736
39Great Wall500.0%525.0%392850.0%481.6%4042
40Ferrari270.0%-27.0%404040.0%-4.5%3939
41Aston Martin80.0%100.0%42340.0%-29.2%4243
42Infiniti10.0%n/a –120.0%-95.0%4341
43Chevrolet10.0%n/a –30.0%-91.7%4445
44Lamborghini00.0%-100.0%412000.0%-27.0%4140
45Lada00.0%-100.0% –10.0%-97.3%4544
 –Others450.0%36.4% –2930.0%-20.8% – –

Italy September 2020 – models:

PosModelSep-20%/19Aug2020%/19PosFY19
1Fiat Panda13,9918.9%52.4%175,5027.8%-28.8%11
2Lancia Ypsilon4,6873.0%12.8%329,3683.0%-35.7%22
3Renault Clio4,3582.8%122.9%1623,2202.4%-33.0%35
4Jeep Renegade4,0942.6%24.7%521,6062.2%-36.2%56
5Toyota Yaris3,9662.5%18.3%3215,7841.6%-44.0%189
6Dacia Sandero3,7592.4%93.9%718,9281.9%-34.1%612
7Ford Puma3,6442.3%new416,5991.7%new15 –
8Renault Captur3,2262.1%139.5%817,1621.8%-22.7%1414
9Dacia Duster3,0942.0%44.9%1018,2101.9%-44.9%93
10Citroen C32,9991.9%-0.9%1918,5971.9%-43.2%87
11Fiat 500X2,9971.9%-6.4%222,3052.3%-32.2%44
12Jeep Compass2,9131.9%38.1%617,5961.8%-37.2%1110
13VW Polo2,8521.8%58.1%917,7331.8%-34.2%1013
14Fiat 5002,8341.8%-8.6%1518,8381.9%-33.8%711
15VW T-Cross2,8141.8%-21.0%2915,9031.6%19.2%1727
16Opel Corsa2,5361.6%48.7%1317,5441.8%-3.2%1226
17Ford Fiesta2,4031.5%-3.0%1115,4881.6%-33.8%1915
18Peugeot 2082,2601.4%2.1%1716,2881.7%-34.5%1617
19Suzuki Ignis2,2491.4%300.2%427,1950.7%7.2%3864
20VW Golf2,2111.4%18.4%1413,8891.4%-34.9%2119
21Nissan Qashqai2,1201.3%-11.5%2311,7381.2%-40.7%2821
22Peugeot 30081,9331.2%13.4%3413,5881.4%-25.9%2223
23Peugeot 20081,8461.2%2.4%1812,0671.2%-34.1%2525
24VW Tiguan1,8131.2%-20.9%2212,5631.3%-32.3%2424
25Fiat Tipo1,7851.1%7.3%2112,6321.3%-40.5%2320
26Toyota Aygo1,7071.1%26.4%2410,2571.1%-11.8%2935
27VW T-Roc1,6011.0%-42.6%1217,3531.8%-45.3%138
28Toyota C-HR1,5301.0%49.4%308,7700.9%-28.3%3337
29Hyundai i101,5051.0%62.2%277,6390.8%-4.2%3648
30Fiat 500L1,5031.0%5.8%2014,0011.4%-41.6%2018
31Ford Kuga1,4570.9%23.3%376,4710.7%-46.4%4434
32Kia Picanto1,4400.9%34.7%356,9370.7%-26.7%3940
33Mercedes A Class1,4380.9%-15.3%n/a9,1350.9%-36.9%3229
34Ford Focus1,4260.9%1.1%369,5271.0%-24.7%3136
35VW Up!1,3250.8%28.3%267,6560.8%-41.1%3533
36Mercedes GLA1,3090.8%79.1%n/an/an/an/an/a75
37Suzuki Swift1,2850.8%n/an/a6,2250.6%n/a4779
38Hyundai Kona1,2540.8%20.1%317,4080.8%-15.6%3744
39Alfa Romeo Stelvio1,2310.8%4.8%405,3040.5%-41.0%n/a42
40Ford Ecosport1,2110.8%-52.0%3311,8511.2%-50.0%2716
41Citroen C3 Aircross1,1380.7%-10.4%2810,1191.0%-31.6%3031
42Opel Crossland X1,0930.7%-21.2%2511,9311.2%-16.3%2630
43Renault Twingo1,0600.7%-3.6%n/a2,5140.3%-59.8%n/a60
44Renault Kadjar1,0480.7%6.1%476,6400.7%-51.5%4132
45Mini Countryman1,0250.7%4.7%n/an/an/an/an/a54
46Skoda Octavia1,0130.6%61.3%n/a4,6480.5%-21.0%n/a71
47Volvo XC401,0120.6%-9.6%436,7670.7%n/a4063
48Toyota Corolla9180.6%n/a495,9960.6%n/a5061
49Citroen C5 Aircross9140.6%n/a416,1220.6%n/a4873
50Opel Grandland X9040.6%n/a456,2810.6%n/a4655
n/aTesla Model 38800.6%170.8%n/a2,2230.2%49.1%n/a141
n/aAudi Q38350.5%-14.9%397,9520.8%-10.1%3446
n/aPeugeot 3088350.5%-10.2%n/a6,5290.7%-44.0%4338
n/aBMW X17850.5%-24.0%506,5510.7%-24.8%4247
n/aBMW Serie 17470.5%-8.8%n/a6,3900.7%-22.6%4549
n/aKia Sportage6950.4%-7.5%n/a6,0870.6%-28.5%4950
n/aRenault Zoe6760.4%379.4%n/a3,4470.4%91.7%n/a136

Source: UNRAE

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