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Italy March 2013: Fiat 500L up to #4, outsells 500!

Fiat 500L Italy March 2013Fiat 500L

* NOW UPDATED with actuals for the Top 50 models/Top 45 brands! Click on title to see *

The Italian new car market slows down its fall in March to just -5% year-on-year at 132,353 registrations, still the 15th consecutive month in negative. Year-to-date, sales are down 13% to 357,000 units. This month’s podium is identical to the 2013 year-to-date and Full Year 2012 ones: the Fiat Panda leads the way with 10,559 sales and 8% share followed by the Fiat Punto at 5,877 units and 4.4% and the Lancia Ypsilon with 4,585 units and 3.5%. Note that 4.4% is the Punto nameplate’s lowest ever market share in the country since its original launch in November 1993 and only the 5th time it ever dives below 5% share after August 2012 (4.6%), October 2012 (4.7%), September 2008 (4.7%) and November 2012 (4.8%)…

VW Golf Italy March 2013VW Golf

Punto sales may have been impacted by the star of the month which is operating in the same segment: the Fiat 500L smashes its ranking, volume and share records in March at #4 with 4,535 sales and 3.4%, only falling 50 units short of a spot on the podium… As I mentioned a week ago, the 500L is turning out to be a solid success at home and for the first time this month it has now outsold its lil sis the Fiat 500 at #7 and 3,632 units… Up to #3 in February, the VW Golf is down to a still shiny #5 in March with 4,246 sales and 3.2%.

Nissan Qashqai Italy March 2013Nissan Qashqai

Another model to beat all its Italian records this month is the Nissan Qashqai. Unbelievably, almost 4 years after its facelift it is up a further two spots on February to reach an all-time best 6th position with 4,142 sales and 3.1%, its first time above 3% share in Italy. Its previous bests were #7 and 3,448 units in January 2009 and 2.4% share last month. Notice also the Nissan Juke up 11 ranks on February to #16, the Mercedes A-Class solid at #20, VW Up! up 18 to #24, Dacia Sandero up 20 to #25, Audi A3 up 17 to #31, Ford B-Max up 5 to #33, Range Rover Evoque up to #34 and the Kia Cee’d (#46) and Toyota Auris (#48) making their first appearance in the Italian Top 50 in years.

Previous month: Italy February 2013: VW Golf up to #3 in worst February in 34 years

One year ago: Italy March 2012: Fiat Panda #1 for third month in a row

Full March 2013 Top 50 models and Top 45 brands Ranking Tables below.

Italy March 2013 – models:

PosModelMar%Feb2013%Pos2012
1Fiat Panda10,5658.0%129,7788.3%11
2Fiat Punto5,8784.4%217,9695.0%22
3Lancia Ypsilon4,5953.5%411,6403.3%33
4Fiat 500 L4,5263.4%119,9132.8%5n/a
5VW Golf4,2463.2%310,9573.1%46
6Nissan Qashqai4,1493.1%89,1522.6%813
7Fiat 5003,6322.7%59,8712.8%64
8VW Polo3,5772.7%98,8832.5%97
9Renault Clio3,4562.6%69,5662.7%712
10Ford Fiesta3,2602.5%108,2712.3%115
11Peugeot 2083,1412.4%78,3792.3%1015
12Toyota Yaris2,6202.0%126,5961.8%1210
13Alfa Romeo Giulietta2,3291.8%146,0541.7%138
14Opel Corsa1,9211.4%155,7271.6%1411
15Smart Fortwo1,9171.4%135,4581.5%1614
16Nissan Juke1,7471.3%273,7871.1%1924
17Ford C-Max1,7341.3%203,9431.1%1818
18Ford Focus1,6691.3%303,6581.0%2216
19Citroen C31,5911.2%165,5691.6%159
20Mercedes A Class1,5901.2%174,6811.3%1743
21Fiat Freemont1,5131.1%243,6921.0%2122
22BMW Serie 31,4341.1%183,6481.0%2332
23Mercedes B Class1,4211.1%213,4921.0%2425
24VW Up!1,1990.9%422,7660.8%2844
25Dacia Sandero1,1790.9%452,4610.7%3845
26Opel Astra1,1240.8%193,7471.0%2017
27Kia Sportage1,0580.8%233,1870.9%2548
28BMW Serie 11,0540.8%282,5630.7%3447
29Dacia Duster1,0420.8%292,9580.8%2620
30Hyundai ix351,0270.8%312,7430.8%3023
31Audi A39840.7%482,1540.6%47n/a
32Audi A49680.7%332,7840.8%2734
33Ford B-Max9390.7%382,5330.7%36n/a
34Range Rover Evoque9390.7%n/a2,3370.7%40n/a
35Fiat Qubo9190.7%372,5430.7%3530
36Chevrolet Spark9180.7%262,7280.8%3127
37Opel Mokka8850.7%n/a1,6810.5%n/an/a
38Opel Meriva8610.6%n/a2,1300.6%4926
39Mini Countryman8560.6%222,3160.6%41n/a
40Toyota Aygo8490.6%342,2700.6%4331
41VW Tiguan8450.6%252,7270.8%3219
42Alfa Romeo Mi.To8450.6%352,3610.7%3933
43Hyundai i208380.6%n/an/an/an/an/a
44Citroen C3 Picasso8220.6%362,5880.7%33n/a
45Ford Ka8180.6%322,2460.6%44n/a
46Kia Cee’d8070.6%n/an/an/an/an/a
47Mini7760.6%n/a1,8030.5%n/a38
48Toyota Auris7750.6%n/an/an/an/an/a
49Audi Q37620.6%472,4620.7%3739
50Hyundai ix207350.6%392,2820.6%4246
51VW Passat7300.6%491,9450.5%n/a37
52Peugeot 30087200.5%n/a1,6390.5%n/an/a

Italy March 2013 – brands:

PosBrandMar-13%/12Feb2013%Pos2012
1Fiat28,40121.5%14%177,68621.8%11
2Volkswagen11,5138.7%-7%229,7968.3%22
3Ford9,2947.0%-15%322,8506.4%33
4Nissan6,4534.9%29%1015,3004.3%711
5Opel6,4504.9%-33%418,6845.2%44
6Peugeot6,2324.7%14%516,6964.7%57
7Lancia5,7464.3%-12%915,1134.2%95
8Toyota5,6094.2%-14%814,2994.0%109
9Citroen5,2644.0%-17%616,4614.6%66
10Renault5,2444.0%-18%715,1254.2%88
11Mercedes4,7053.6%6%1312,0033.4%1214
12Audi4,5463.4%-21%1212,8773.6%1110
13BMW4,2883.2%12%1111,7583.3%1313
14Hyundai3,9863.0%-14%1410,7533.0%1412
15Kia3,2752.5%39%159,1352.6%1517
16Alfa Romeo3,1962.4%-18%168,5022.4%1615
17Dacia2,5381.9%8%186,1731.7%1818
18Chevrolet2,3091.7%-10%176,4101.8%1716
19Smart1,9171.4%-2%195,4571.5%1919
20Suzuki1,7791.3%-11%214,1431.2%2122
21Mini1,6321.2%-1%204,4011.2%2020
22Land Rover1,5191.1%8%233,7441.0%2223
23Volvo1,3711.0%-19%223,4951.0%2321
24Skoda1,1040.8%-1%252,8220.8%2525
25Seat1,0360.8%-22%242,8420.8%2424
26Jeep/Dodge6140.5%-8%261,7850.5%2626
27Mazda4270.3%1%281,2940.4%2828
28Honda3770.3%85%271,3160.4%2727
29Porsche2450.2%-31%317240.2%3031
30Subaru2100.2%-70%299340.3%2929
31Mitsubishi2100.2%-57%306650.2%3130
32Jaguar1160.1%-2%333400.1%3233
33SsangYong960.1%0%322990.1%3334
34Lexus840.1%6%341880.1%3535
35Tata450.0%221%361000.0%3737
36DR Motor370.0%-49%351540.0%3636
37Mahindra310.0%new39700.0%39n/a
38Daihatsu240.0%-89%372690.1%3432
39Ferrari210.0%-47%38700.0%3838
40Maserati190.0%111%41380.0%40n/a
41Aston Martin90.0%125%44240.0%43n/a
42Lamborghini90.0%200%43210.0%44n/a
43Great Wall70.0%n/a45290.0%41n/a
44Infiniti70.0%-67%42260.0%4239
45Lada30.0%-75%4680.0%45n/a
46Saab30.0%0% –40.0%46n/a
 –Others190.0%-56% –480.0% – –

Source: www.unrae.it

This Post Has 12 Comments
  1. I am so happy to see FIAT beat vw.I hate vw.I have a 500 Abarth and a Maserati Grand Sport I now await the Alfa C4 and Maserati Levante SUV.

  2. Now that actuals have been confirmed, there’s another interesting comparison: 500L outsells 500, and Mini Countryman outsells “regular” Mini. I think this is a first for both.

  3. The 500L is really becoming quite popular and is slowly beginning to be a common sight on the roads over here… I still have to decide whether I like it or not :D, but it seems the right car at the right time. Honestly, I’m surprised to see the Punto still this high in the charts, as its place in the market is being occupied by the Panda on one side, and the 500L on the other.

    As for the Qashqai, while being a huge success overall, I think this month’s performance could be boosted somehow by Nissan currently offering the diesel version at the same price of the petrol, which means a good 1500 EUR discount (on top of the standard discounts currently offered by ANY manufacturer who wants to sell a car right now)

  4. Fiat brand is the most selling brand in Serbia and ex Yugoslavia ever! Fiat is top #1 in 2013., 2012., , last decade, 90’s, 80’s, 70’s… (Fiat with licenced Fiat models produced in Zastava factory)…

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