Italy September 2026: Peugeot 3008 up to record #3, BYD (+108.8%) and Omoda/Jaecoo (+185.9%) surge

Peugeot 3008 sales are up 148% year-on-year in September.

The Italian new car market gains a sturdy 9.9% year-on-year in September to 139,356 units, bringing the year-to-date tally up 8.7% to 1,268,964. We however remain -13.6% below the pre-pandemic figure of 9 months 2019. Private sales grow 10.3% to 78,899 and 55.9% share vs. 55.8% a year ago (+10.7% to 53.6% YTD), self registrations soar 11.7% to 19,682 and 13.9% share vs. 13.7% last year (+6.1% to 11.3% YTD), long term leases edge up 3.8% to 30,408 and 21.5% share vs. 22.9% a year ago (-1.7% to 21.1% share YRD), short term rentals surge 91.1% to 4,132 and 2.9% share vs. 1.7% in September 2025 (+43% to 8.7% share YTD) and company sales are up 7% to 8,056 and 5.7% share vs. 5.9% last year (+1.6% to 5.3% share YTD).

HEV sales are up 23.6% to 71,604 and 50.7% share vs. 45.2% a year ago, including 26,193 full hybrids (+59.1%) and 45,411 mild hybrids (+9.55). PHEVs soar 43.8% to 15,669 and 11.1% share vs. 8.5% last year and BEVs shoot up 49.9% to 10,782 and 7.6% share vs. 5.6% a year ago. This means rechargeable vehicles see their sales grow 46.2% year-on-year in September to 26,451 and 18.7% share vs. 14.1% last year. Year-to-date, BEVs advance 66.9% to 102,257 and 8% share vs. 5.2% over the same period in 2025 while PHEVs are up 73% to 122,495 and 9.5% share vs. 6% last year.

The 500 (+1387.1%) helps pull Fiat up 29% this month.

Looking at the brands charts, local behemoth Fiat (+29%) spectacularly rallies back up year-on-year to 11.4% share, with a very similar YTD performance: +28.8% to 11.4% also. Toyota (+6.7%) overtakes Volkswagen (-7.6%) to return to the 2nd place it holds year-to-date. Peugeot (+34.1%) is back up five spots on last month to #5, distancing a struggling Dacia (-13.2%) and a strong Renault (+15.3%). BYD (+108.8%) reenters the Top 10 at #9, its highest ranking in Italy also reached last December, May and June. After a record 8th place finish in August, Omoda/Jaecoo (+185.9%) falls back to a still spectacular #11. Leapmotor (+452.5%), Land Rover (107.2%) and Tesla (+47%) stand out below.

Model-wise, the Fiat Panda (+35.3%) widens the gap with the other nameplates in the market with 7.4% share, well above the 6.8% it holds year-to-date. The Jeep Avenger (-15.3%) is in bad shape but climbs back up two spots on last month to #2. The performer of the month is the Peugeot 3008 (+148%) shooting up 30 spots on August to #3, its first time on the podium vs. a previous best of #4 reached in May 2023. The Dacia Sandero (-10%) disappoints at #4 while the Toyota Yaris Cross (+19.1%) is back up 7 spots on August to #5. The Fiat Grande Panda (+22.4%) confirms its lukewarm reception at home. After cracking the Top 10 for the first time in August, the BYD Seal U (+15.8%) is down to a still sensational #13. Below, the Leapmotor B10 is up to #43 and the Jaecoo 5 breaks into the Top 50 for the first time at #45.

Previous month: Italy August 2026: Omoda/Jaecoo and BYD Seal U in Top 10 for the first time

One year ago: Italy September 2025: Fiat Grande Panda breaks into Top 10

Full September 2026 Top 60 All brands and Top 50 models below.