Italy June 2026: BYD Atto 2 up to record third place
The BYD Atto 2 scores its first Italian podium.
New car sales in Italy are up a robust +10.6% year-on-year in June to 146,423 units, leading to a H1 tally up 9.6% to 936,783. However remember June 2025 was off -17.4% on the year prior. Private sales outpace the market at +17.3% to 79,568 and 53.7% share vs. 50.8% a year ago (+12.1% to 52.7% share YTD). Self registrations drop -12.3% to 16,848 and 11.4% share vs. 14.4% in June 2025 (+7.9% to 10% share YTD), long term leases edge up 0.1% to 31,813 and 21.5% share vs. 23.8% last year (-2.7% to 21.3% share YTD), short term rentals surge 78.3% to 11,611 and 7.8% share vs. 4.9% a year ago (+38.8% to 10.7% share YTD) and company sales are up 2.1% to 8,284 and 5.6% share vs. 6.1% in June 2025 (+0.5% to 5.2% share YTD).
HEV sales shoot up 17.9% to 68,363 and 46.1% share vs. 43.4% last year, including 23,726 full hybrids (+38.5%) and 44,627 mild hybrids (+9.3%). PHEVs soar 61.9% to 15,723 and 10.6% share vs. 7.3% in June 2025 and BEVs surge 87.1% to 14,894 and 10.1% share vs. 6% a year ago. As a result rechargeable vehicles are up 73.3% to 30,617 and 20.7% share vs. 13.3% last year. Over H1, BEVs are up 77.5% to 79,613 and 8.4% share vs. 5.2% over the same period in 2025.
In the brands ranking, Fiat (+27.2%) is up significantly year-on-year but delivers its lowest market share so far this year at 9.6%. In fact, its share has gone down month-on-month since January (13.5%). Toyota (-0.7%) and Dacia (+20.6%) leapfrog past Volkswagen (-2.7%) while Peugeot (+34.1%) shoots up to #5, outselling fellow French Renault (-6.1%). Audi (+10.8%) is down two spots on last month to #7 and matches the market. Once again the hero of the month is BYD, tripling its sales YoY (+217%), repeating at an all-time high #9 and reaches a record volume (6,057) and share (4.1%). Below, Leapmotor (+932.5%) and Omoda+Jaecoo (+215.5%) stand out.
Model-wise, the Fiat Panda (+10.2%) drops to 5.6% share vs. 6.7% so far this year. The Dacia Sandero (+20.1%) has regained its shine and repeats at #2, however it still ranks #4 year-to-date. Massive event in third place: the BYD Atto 2 (+7614.3%) is up two spots on May to sign its first ever Italian podium ranking. It replaces the Leapmotor T03 (+927.7%) down to #10 after spending three straight months in third place. Note 96% of Atto 2 sales are from its PHEV variant (3,637 units), dominating the segment ahead of the VW Tiguan (956). The Fiat Grande Panda (+309.8%) is back up five ranks on last month to #4, its highest ranking since last February (#3). The Citroen C3 (+49%) and Peugeot 208 (+36.4%) are also very solid below.
Previous month: Italy May 2026: Leapmotor T03 threepeats at #3, BYD Atto 2 up to #5
One year ago: Italy June 2025: Devastated market (-17.4%), Dacia places two models on podium for the first time
Full June 2026 Top 58 All brands and Top 50 models below.
Italy June 2026 – brands:
| Pos | Brand | Jun-26 | % | /25 | May | 2026 | % | /25 | Pos | FY25 |
| 1 | Fiat | 14,016 | 9.6% | + 27.2% | 1 | 106,693 | 11.4% | + 29.4% | 1 | 1 |
| 2 | Toyota | 9,991 | 6.8% | – 0.7% | 3 | 64,968 | 6.9% | – 1.0% | 2 | 2 |
| 3 | Dacia | 9,549 | 6.5% | + 20.6% | 4 | 49,136 | 5.2% | – 10.0% | 4 | 4 |
| 4 | Volkswagen | 9,361 | 6.4% | – 2.7% | 2 | 63,232 | 6.7% | + 1.6% | 3 | 3 |
| 5 | Peugeot | 7,828 | 5.3% | + 34.1% | 6 | 45,648 | 4.9% | – 6.6% | 5 | 5 |
| 6 | Renault | 7,197 | 4.9% | – 6.1% | 7 | 44,504 | 4.8% | + 3.0% | 6 | 6 |
| 7 | Audi | 7,169 | 4.9% | + 10.8% | 5 | 43,802 | 4.7% | + 17.0% | 7 | 8 |
| 8 | BMW | 6,431 | 4.4% | – 3.8% | 8 | 40,679 | 4.3% | + 2.4% | 8 | 7 |
| 9 | BYD | 6,057 | 4.1% | + 217.0% | 9 | 29,502 | 3.1% | + 210.2% | 13 | 21 |
| 10 | Mercedes | 4,803 | 3.3% | – 9.1% | 14 | 30,397 | 3.2% | + 3.5% | 12 | 12 |
| 11 | Citroen | 4,629 | 3.2% | + 20.3% | 11 | 33,579 | 3.6% | + 0.6% | 10 | 11 |
| 12 | Kia | 4,464 | 3.0% | + 19.8% | 15 | 26,926 | 2.9% | + 16.5% | 15 | 15 |
| 13 | Ford | 4,343 | 3.0% | – 24.2% | 16 | 29,136 | 3.1% | – 23.3% | 14 | 10 |
| 14 | MG | 4,295 | 2.9% | + 3.6% | 10 | 31,155 | 3.3% | + 6.4% | 11 | 13 |
| 15 | Jeep | 4,133 | 2.8% | – 12.0% | 12 | 35,067 | 3.7% | – 5.0% | 9 | 9 |
| 16 | Omoda+Jaecoo | 4,086 | 2.8% | + 215.5% | 17 | 20,906 | 2.2% | + 295.9% | 19 | 25 |
| 17 | Opel | 3,471 | 2.4% | + 13.1% | 18 | 23,673 | 2.5% | + 7.7% | 17 | 17 |
| 18 | Leapmotor | 3,366 | 2.3% | + 932.5% | 13 | 24,274 | 2.6% | + 1449.1% | 16 | 32 |
| 19 | Skoda | 2,960 | 2.0% | – 4.2% | 19 | 21,464 | 2.3% | + 8.2% | 18 | 16 |
| 20 | Suzuki | 2,846 | 1.9% | – 11.7% | 20 | 16,716 | 1.8% | – 6.7% | 22 | 19 |
| 21 | Hyundai | 2,780 | 1.9% | – 36.3% | 21 | 18,526 | 2.0% | – 27.0% | 21 | 14 |
| 22 | Tesla | 2,423 | 1.7% | + 42.8% | 31 | 7,918 | 0.8% | + 22.4% | 26 | 27 |
| 23 | Nissan | 2,382 | 1.6% | – 17.0% | 23 | 19,878 | 2.1% | – 1.8% | 20 | 18 |
| 24 | Cupra | 1,779 | 1.2% | – 18.5% | 22 | 12,328 | 1.3% | + 6.5% | 24 | 22 |
| 25 | DR Motor | 1,617 | 1.1% | – 7.5% | 28 | 6,674 | 0.7% | – 26.4% | 30 | 23 |
| 26 | Mini | 1,572 | 1.1% | + 17.6% | 25 | 9,726 | 1.0% | + 25.6% | 25 | 24 |
| 27 | Alfa Romeo | 1,526 | 1.0% | – 40.7% | 24 | 12,889 | 1.4% | – 23.5% | 23 | 20 |
| 28 | EVO | 1,166 | 0.8% | + 122.1% | 38 | 4,270 | 0.5% | + 27.2% | 33 | 35 |
| 29 | Volvo | 1,087 | 0.7% | – 15.3% | 26 | 7,798 | 0.8% | + 4.2% | 27 | 26 |
| 30 | Honda | 1,065 | 0.7% | + 29.1% | 27 | 6,846 | 0.7% | + 43.4% | 29 | 29 |
| 31 | Mazda | 930 | 0.6% | + 1.3% | 29 | 7,174 | 0.8% | + 26.2% | 28 | 28 |
| 32 | Seat | 774 | 0.5% | + 57.6% | 32 | 4,679 | 0.5% | – 3.0% | 32 | 31 |
| 33 | Lexus | 710 | 0.5% | + 29.1% | 33 | 3,563 | 0.4% | + 3.2% | 35 | 36 |
| 34 | Lancia | 598 | 0.4% | – 16.8% | 37 | 5,262 | 0.6% | – 2.0% | 31 | 30 |
| 35 | Geely | 584 | 0.4% | new | 36 | 2,597 | 0.3% | new | 38 | – |
| 36 | Porsche | 579 | 0.4% | – 7.7% | 35 | 3,165 | 0.3% | – 11.0% | 36 | 33 |
| 37 | Land Rover | 488 | 0.3% | – 25.9% | 34 | 3,660 | 0.4% | – 11.7% | 34 | 34 |
| 38 | DS | 474 | 0.3% | + 9.0% | 40 | 2,257 | 0.2% | – 22.3% | 39 | 37 |
| 39 | EMC | 474 | 0.3% | + 69.3% | 30 | 3,127 | 0.3% | + 124.8% | 37 | 38 |
| 40 | DFSK | 406 | 0.3% | + 366.7% | 39 | 1,748 | 0.2% | + 212.7% | 40 | 43 |
| 41 | Ich-X | 273 | 0.2% | + 1606.3% | 41 | 835 | 0.1% | + 601.7% | 45 | n/a |
| 42 | Subaru | 203 | 0.1% | – 35.4% | 42 | 1,432 | 0.2% | + 3.8% | 41 | 39 |
| 43 | KGM | 201 | 0.1% | + 246.6% | 43 | 1,170 | 0.1% | + 701.4% | 43 | 50 |
| 44 | Lynk & Co | 170 | 0.1% | + 750.0% | 44 | 1,034 | 0.1% | + 427.6% | 44 | 45 |
| 45 | Maserati | 166 | 0.1% | – 30.5% | 47 | 624 | 0.1% | – 38.6% | 47 | 41 |
| 46 | Ferrari | 115 | 0.1% | + 53.3% | 48 | 585 | 0.1% | + 29.4% | 48 | 44 |
| 47 | Polestar | 111 | 0.1% | + 26.1% | 51 | 385 | 0.0% | + 57.8% | 51 | 49 |
| 48 | Sportequipe | 96 | 0.1% | – 51.8% | 45 | 1,389 | 0.1% | + 28.8% | 42 | 40 |
| 49 | Mitsubishi | 86 | 0.1% | – 64.9% | 49 | 350 | 0.0% | – 64.2% | 52 | 42 |
| 50 | Deepal | 79 | 0.1% | new | n/a | 249 | 0.0% | new | 54 | – |
| 51 | Lamborghini | 76 | 0.1% | – 6.2% | 50 | 419 | 0.0% | + 27.0% | 50 | 48 |
| 52 | SWM | 60 | 0.0% | + 9.1% | 46 | 638 | 0.1% | + 118.5% | 46 | n/a |
| 53 | Alpine | 51 | 0.0% | + 50.0% | 52 | 251 | 0.0% | + 56.9% | 53 | n/a |
| 54 | Smart | 44 | 0.0% | – 58.5% | 53 | 206 | 0.0% | – 55.0% | 55 | 46 |
| 55 | Tiger | 30 | 0.0% | – 90.1% | 54 | 516 | 0.1% | + 20.8% | 49 | n/a |
| 56 | Aston Martin | 13 | 0.0% | + 18.2% | 56 | 71 | 0.0% | + 7.6% | 57 | 53 |
| 57 | Lotus | 12 | 0.0% | – 45.5% | 55 | 92 | 0.0% | – 36.1% | 56 | 51 |
| 58 | Jaguar | 2 | 0.0% | + 0.0% | 57 | 7 | 0.0% | – 96.2% | 58 | 52 |
| 59 | Mahindra | 0 | 0.0% | – 100.0% | – | 1 | 0.0% | – 99.8% | 59 | 47 |
| – | Others | 226 | 0.2% | + 0.4% | – | 967 | 0.1% | + 6.5% | – | – |
Italy June 2026 – models:
| Pos | Model | Jun-26 | % | /25 | May | 2026 | % | /25 | Pos | FY25 |
| 1 | Fiat Panda | 8,255 | 5.6% | + 10.2% | 1 | 62,852 | 6.7% | + 0.9% | 1 | 1 |
| 2 | Dacia Sandero | 4,340 | 3.0% | + 20.1% | 2 | 22,163 | 2.4% | – 20.0% | 4 | 2 |
| 3 | BYD Atto 2 | 3,780 | 2.6% | + 7614.3% | 5 | 13,428 | 1.4% | + 6450.2% | 18 | n/a |
| 4 | Fiat Grande Panda | 3,139 | 2.1% | + 309.8% | 9 | 23,011 | 2.5% | + 1313.4% | 3 | 37 |
| 5 | Peugeot 208 | 3,130 | 2.1% | + 36.4% | 6 | 17,840 | 1.9% | – 16.4% | 9 | 8 |
| 6 | Citroen C3 | 3,079 | 2.1% | + 49.0% | 7 | 20,795 | 2.2% | – 18.3% | 6 | 4 |
| 7 | Jeep Avenger | 3,001 | 2.0% | – 3.7% | 4 | 27,767 | 3.0% | + 0.9% | 2 | 3 |
| 8 | Toyota Yaris Cross | 2,983 | 2.0% | + 7.1% | 8 | 18,594 | 2.0% | – 0.8% | 7 | 5 |
| 9 | Toyota Yaris | 2,945 | 2.0% | + 5.2% | 13 | 16,072 | 1.7% | – 16.7% | 12 | 6 |
| 10 | Leapmotor T03 | 2,744 | 1.9% | + 927.7% | 3 | 21,841 | 2.3% | + 1651.5% | 5 | n/a |
| 11 | Renault Captur | 2,672 | 1.8% | + 25.3% | 11 | 15,969 | 1.7% | + 13.0% | 13 | 13 |
| 12 | Renault Clio | 2,636 | 1.8% | – 17.7% | 14 | 17,230 | 1.8% | + 5.0% | 10 | 9 |
| 13 | Peugeot 3008 | 2,566 | 1.8% | + 97.8% | 40 | 10,961 | 1.2% | + 19.7% | 25 | 23 |
| 14 | Dacia Duster | 2,491 | 1.7% | – 23.6% | 17 | 15,364 | 1.6% | – 24.8% | 15 | 7 |
| 15 | Toyota Aygo X | 2,385 | 1.6% | – 8.3% | 10 | 18,259 | 1.9% | + 46.5% | 8 | 14 |
| 16 | MG ZS | 2,317 | 1.6% | – 8.1% | 15 | 16,407 | 1.8% | – 4.6% | 11 | 10 |
| 17 | Audi Q3 | 2,218 | 1.5% | + 111.8% | 18 | 12,613 | 1.3% | + 93.0% | 22 | 40 |
| 18 | VW T-Roc | 2,162 | 1.5% | + 4.2% | 12 | 15,407 | 1.6% | + 10.3% | 14 | 11 |
| 19 | Kia Sportage | 2,086 | 1.4% | + 42.7% | 20 | 12,661 | 1.4% | + 23.4% | 21 | 20 |
| 20 | VW Tiguan | 2,080 | 1.4% | – 5.2% | 23 | 12,861 | 1.4% | – 0.2% | 20 | 15 |
| 21 | Ford Puma | 2,025 | 1.4% | – 12.6% | 21 | 13,620 | 1.5% | – 9.7% | 17 | 12 |
| 22 | VW T-Cross | 1,940 | 1.3% | + 0.1% | 16 | 13,764 | 1.5% | + 12.2% | 16 | 17 |
| 23 | Opel Corsa | 1,907 | 1.3% | + 24.1% | 25 | 12,954 | 1.4% | – 5.7% | 19 | 18 |
| 24 | Dacia Spring | 1,802 | 1.2% | + 858.5% | 27 | 5,300 | 0.6% | + 98.1% | n/a | n/a |
| 25 | BMW X1 | 1,648 | 1.1% | – 28.8% | 24 | 12,375 | 1.3% | + 3.4% | 23 | 16 |
| 26 | Omoda 5 | 1,563 | 1.1% | + 204.1% | 30 | 8,469 | 0.9% | + 270.8% | 31 | n/a |
| 27 | Suzuki Swift | 1,556 | 1.1% | + 32.1% | 31 | 7,939 | 0.8% | + 35.2% | 34 | 35 |
| 28 | Fiat 500 | 1,551 | 1.1% | + 887.9% | 19 | 9,373 | 1.0% | + 782.6% | 29 | n/a |
| 29 | Tesla Model 3 | 1,543 | 1.1% | + 94.6% | n/a | 3,698 | 0.4% | + 8.9% | n/a | n/a |
| 30 | Nissan Qashqai | 1,411 | 1.0% | – 25.5% | 36 | 11,855 | 1.3% | + 9.0% | 24 | 22 |
| 31 | Peugeot 2008 | 1,323 | 0.9% | – 9.3% | 26 | 10,616 | 1.1% | – 12.8% | 26 | 21 |
| 32 | Audi Q5 | 1,246 | 0.9% | + 126.1% | 38 | 5,455 | 0.6% | + 61.3% | 50 | n/a |
| 33 | Mercedes GLA | 1,238 | 0.8% | – 2.5% | 35 | 6,800 | 0.7% | – 1.2% | 40 | 33 |
| 34 | DR 5 | 1,208 | 0.8% | + 91.4% | n/a | 1,208 | 0.1% | – 75.8% | n/a | 49 |
| 35 | Audi A3 | 1,201 | 0.8% | – 15.5% | 28 | 6,822 | 0.7% | – 20.8% | 39 | 25 |
| 36 | Toyota C-HR | 1,170 | 0.8% | + 7.9% | 33 | 8,704 | 0.9% | – 5.4% | 30 | 24 |
| 37 | Jeep Compass | 1,149 | 0.8% | + 42.6% | 43 | 6,924 | 0.7% | + 46.7% | 38 | n/a |
| 38 | VW Golf | 1,086 | 0.7% | + 0.6% | 29 | 8,004 | 0.9% | – 0.8% | 33 | 29 |
| 39 | Kia Picanto | 1,069 | 0.7% | – 21.7% | 32 | 8,067 | 0.9% | + 13.8% | 32 | 30 |
| 40 | Hyundai Tucson | 1,065 | 0.7% | + 20.3% | 34 | 7,850 | 0.8% | + 13.0% | 35 | 32 |
| 41 | MG 3 | 1,049 | 0.7% | + 15.1% | 22 | 9,422 | 1.0% | + 13.4% | 28 | 31 |
| 42 | Hyundai i20 | 968 | 0.7% | + 0.6% | 49 | n/a | n/a | n/a | n/a | n/a |
| 43 | Jaecoo 7 | 898 | 0.6% | n/a | 44 | n/a | n/a | n/a | n/a | n/a |
| 44 | BMW X3 | 896 | 0.6% | – 19.6% | 39 | 5,766 | 0.6% | + 25.9% | 46 | 47 |
| 45 | Mercedes GLC | 892 | 0.6% | + 19.6% | n/a | 5,461 | 0.6% | + 28.4% | 49 | n/a |
| 46 | Suzuki Vitara | 885 | 0.6% | + 6.0% | 45 | 5,778 | 0.6% | + 0.7% | 45 | 41 |
| 47 | Ford Kuga | 874 | 0.6% | – 1.4% | n/a | 5,904 | 0.6% | – 6.2% | 44 | 43 |
| 48 | Tesla Model Y | 863 | 0.6% | – 4.3% | n/a | 4,160 | 0.4% | + 36.2% | n/a | n/a |
| 49 | Renault Symbioz | 818 | 0.6% | – 18.1% | n/a | n/a | n/a | n/a | n/a | n/a |
| 50 | Citroen C3 Aircross | 817 | 0.6% | n/a | 37 | 7,460 | 0.8% | n/a | 37 | n/a |
| n/a | Nissan Juke | 786 | 0.5% | – 4.4% | n/a | 6,142 | 0.7% | – 15.9% | 42 | 34 |
| n/a | Skoda Fabia | 757 | 0.5% | + 5.4% | 41 | 6,115 | 0.7% | + 5.5% | 43 | 36 |
| n/a | Skoda Kamiq | 720 | 0.5% | – 3.7% | n/a | 5,469 | 0.6% | – 3.2% | 48 | 38 |
| n/a | Fiat 600 | 689 | 0.5% | – 65.6% | 48 | 9,458 | 1.0% | – 31.6% | 27 | 19 |
| n/a | BYD Seal U | 662 | 0.5% | – 54.2% | n/a | 7,636 | 0.8% | + 7.2% | 36 | 26 |
| n/a | Audi A1 | 560 | 0.4% | – 41.5% | n/a | 5,604 | 0.6% | + 6.7% | 47 | 46 |
| n/a | Alfa Romeo Junior | 535 | 0.4% | – 52.6% | n/a | 6,506 | 0.7% | – 23.0% | 41 | 28 |
Source: UNRAE
This Post Has 3 Comments
new Panda look great in flesh, imho.. just got back from Italy, BYD cars are everywhere..
Dear Toby, Dear Toby, it is true that the Lancia Ypsilon was manufactured in Italy for many years (around 26 years), but assembly operations have now been moved outside Italy for many years.
Here is a timeline:
•Autobianchi Y10 (or Lancia Y10 in some european countries) 1985 – 1995 in Italy
•Lancia Y 1995 – 2003 in Italy
•Lancia Ypsilon 2003 – 2011in Italy
•Lancia Ypsilon 2011 – 2025 in Poland
•Lancia Ypsilon 2024 – in Spain
Great to see Fiat up again. But is Grande Panda killing the 600? Whilst GP isn’t exactly selling like hot cakes & its sales have to be disappointing (though we keep on being told that the Serbian plant is working at full capacity to fulfill orders) , the 600 sales have fallen off a cliff, are would be buyers of the 600 turning to GP? I bought my GP, had looked at a 600 but decided against it as for the price the interior quality was woeful. Also, poor Lancia – they’ve launched a manual petrol non hybrid model & sales are crashing – are Italians against the car because its no longer built in Italy?