Italy July 2026: Omoda/Jaecoo breaks records, Renault Clio up to #3
The Renault Clio is up 27.3% year-on-year in July.
The Italian new car market is solid again in July with sales up 3.9% year-on-year to 123,184 units. This leads the year-to-date up 8.9% to 1,060,175. This is however still -14.3% inferior to the same period in pre-pandemic 2019. Private sales beats the market again at +6.3% to 71,791 and 57.4% share vs. 56.4% a year ago (+11.4% to 53.3% YTD), self registrations edge up 0.4% to 18,092 and 14.5% share vs. 15% last year (+6.3% to 10.6% share YTD), long term leases drop -6.2% to 23,027 and 18.4% share vs. 20.4% in July 2025, short term rentals shoot up 143.7% to 4,211 and 3.4% share vs. 1.4% a year ago (+41.2% to 9.8% share YTD) and company sales edge down -0.7% to 7,880 and 6.3% share vs. 6.6% last year (+1.1% to 5.3% share YTD).
HEV sales are up 11.4% to 59,420 units and 47.5% share vs. 44.5% a year ago, including 21,406 full hybrids (+31.3%) and 38,014 mild hybrids (+2.7%). PHEVs soar 45.5% to 13,103 and 10.5% share vs. 7.5% in July 2025 and BEVs gain 24.9% to 7,368 and 5.9% share vs. 4.9% a year ago and 10.1% last month. This means rechargeable vehicles are up 37.4% to 20,471 and 16.4% share vs. 12.4% in July 2025 and 20.7% last month. Year-to-date, BEVs are up 71.4% to 86,991 and 8.1% share vs. 5.2% over the same period in 2025.
The Omoda 5 ranks #26 in Italy in July.
In the brands ranking, Fiat (+27.4%) vastly outpaces its home market to 11.4% share, its highest since last March. Toyota (+1.4%) is more discreet but stays at #2 ahead of Dacia (-1.6%) and Volkswagen (+0.9%), replicating the June Top 4. Renault (+10.8%) advances to #4 ahead of Audi (-2.2%) and BMW (-14.1%). Mercedes (+8.3%) is sturdy at #8, up two spots on June, but the hero of the Top 10 is once again BYD, up 127% year-on-year to 3.6% share and down one rank on last month to #10. Omoda+Jaecoo (+168.5%) does even better and reaches a record ranking (#13) and share (3.1%). Leapmotor (+202.9%) also makes itself noticed at #26. Tesla is down -77% to just 105 sales.
Model-wise, the Fiat Panda (+7.6%) climbs back up to 6.9% share, its highest since last February. The Dacia Sandero (+9.5%) confirms it has returned to its traditional 2nd place but still trails the Jeep Avenger (-26%) year-to-date at #3. The Renault Clio (+27.3%) is up 9 spots on last month to #3 vs. #9 so far this year. The Fiat Grande Panda (+170.9%) repeats at #4, a ranking it also holds year-to-date. The Citroen C3 (+46.2%), in fantastic shape, rounds out the Top 5 as it does year-to-date. The Toyota Aygo X (+47.7%) returns to the Top 10 at #10, with the Toyota Yaris (+3.7%) also up at #9 but the Dacia Duster (-26.3%) and Toyota Yaris Cross (-15.1%) both struggle. The Audi Q3 (+148.9%) reaches #15, its highest ranking since May 2024 and the Mercedes GLA (+69.9%) is up to #17 which is a new record for the nameplate (previous best #18 in December 2022). Up to #3 last month, the new BYD Atto 2 falls back to #20.
Previous month: Italy June 2026: BYD Atto 2 up to record third place
One year ago: Italy July 2025: BMW up to record #5, Fiat Grande Panda finally lands in Top 50
Full July 2026 Top 59 All brands and Top 50 models below.
Italy July 2026 – brands:
| Pos | Brand | Jul-26 | % | /25 | Jun | 2026 | % | /25 | Pos | FY25 |
| 1 | Fiat | 14,095 | 11.4% | + 27.4% | 1 | 120,844 | 11.4% | + 29.2% | 1 | 1 |
| 2 | Toyota | 9,166 | 7.4% | + 1.4% | 2 | 74,135 | 7.0% | – 0.7% | 2 | 2 |
| 3 | Dacia | 8,625 | 7.0% | – 1.6% | 3 | 57,761 | 5.4% | – 8.8% | 4 | 4 |
| 4 | Volkswagen | 8,318 | 6.8% | + 0.9% | 4 | 71,617 | 6.8% | + 1.6% | 3 | 3 |
| 5 | Renault | 6,340 | 5.1% | + 10.8% | 6 | 50,844 | 4.8% | + 3.9% | 5 | 6 |
| 6 | Audi | 5,404 | 4.4% | – 2.2% | 7 | 49,207 | 4.6% | + 14.5% | 7 | 8 |
| 7 | BMW | 5,208 | 4.2% | – 14.1% | 8 | 45,887 | 4.3% | + 0.2% | 8 | 7 |
| 8 | Mercedes | 4,723 | 3.8% | + 8.3% | 10 | 35,123 | 3.3% | + 4.1% | 11 | 12 |
| 9 | Peugeot | 4,584 | 3.7% | – 4.9% | 5 | 50,233 | 4.7% | – 6.7% | 6 | 5 |
| 10 | BYD | 4,466 | 3.6% | + 127.0% | 9 | 33,973 | 3.2% | + 194.7% | 13 | 21 |
| 11 | Kia | 4,289 | 3.5% | + 2.6% | 12 | 31,215 | 2.9% | + 14.4% | 15 | 15 |
| 12 | Citroen | 4,095 | 3.3% | + 9.3% | 11 | 37,675 | 3.6% | + 1.4% | 10 | 11 |
| 13 | Omoda+Jaecoo | 3,786 | 3.1% | + 168.5% | 16 | 24,692 | 2.3% | + 269.0% | 18 | 25 |
| 14 | Ford | 3,781 | 3.1% | – 21.2% | 13 | 32,920 | 3.1% | – 23.1% | 14 | 10 |
| 15 | MG | 3,696 | 3.0% | – 1.4% | 14 | 34,851 | 3.3% | + 5.5% | 12 | 13 |
| 16 | Jeep | 3,441 | 2.8% | – 30.3% | 15 | 38,508 | 3.6% | – 8.0% | 9 | 9 |
| 17 | Skoda | 2,890 | 2.3% | – 5.6% | 19 | 24,354 | 2.3% | + 6.4% | 19 | 16 |
| 18 | Suzuki | 2,703 | 2.2% | + 5.7% | 20 | 19,419 | 1.8% | – 5.1% | 22 | 19 |
| 19 | Hyundai | 2,658 | 2.2% | – 28.6% | 21 | 21,184 | 2.0% | – 27.2% | 21 | 14 |
| 20 | Opel | 2,589 | 2.1% | – 5.5% | 17 | 26,263 | 2.5% | + 6.2% | 16 | 17 |
| 21 | Nissan | 1,876 | 1.5% | + 1.8% | 23 | 21,754 | 2.1% | – 1.5% | 20 | 18 |
| 22 | DR Motor | 1,658 | 1.3% | – 1.7% | 25 | 8,333 | 0.8% | – 26.3% | 27 | 23 |
| 23 | Cupra | 1,510 | 1.2% | + 3.3% | 24 | 13,838 | 1.3% | + 6.1% | 24 | 22 |
| 24 | Mini | 1,471 | 1.2% | + 18.5% | 26 | 11,197 | 1.1% | + 24.6% | 25 | 24 |
| 25 | Alfa Romeo | 1,241 | 1.0% | – 36.5% | 27 | 14,130 | 1.3% | – 24.8% | 23 | 20 |
| 26 | Leapmotor | 1,124 | 0.9% | + 202.9% | 18 | 25,398 | 2.4% | + 1210.5% | 17 | 32 |
| 27 | Volvo | 1,081 | 0.9% | – 15.4% | 29 | 8,879 | 0.8% | + 1.3% | 26 | 26 |
| 28 | Honda | 958 | 0.8% | + 19.6% | 30 | 7,805 | 0.7% | + 40.0% | 30 | 29 |
| 29 | Mazda | 786 | 0.6% | – 5.2% | 31 | 7,960 | 0.8% | + 22.2% | 29 | 28 |
| 30 | Porsche | 624 | 0.5% | – 12.5% | 36 | 3,789 | 0.4% | – 11.2% | 36 | 33 |
| 31 | Lancia | 613 | 0.5% | – 23.4% | 34 | 5,875 | 0.6% | – 4.8% | 31 | 30 |
| 32 | Lexus | 573 | 0.5% | + 7.1% | 33 | 4,136 | 0.4% | + 3.8% | 35 | 36 |
| 33 | Seat | 542 | 0.4% | + 23.7% | 32 | 5,221 | 0.5% | – 0.8% | 32 | 31 |
| 34 | Land Rover | 525 | 0.4% | – 23.8% | 37 | 4,185 | 0.4% | – 13.4% | 34 | 34 |
| 35 | EMC | 503 | 0.4% | + 87.0% | 39 | 3,630 | 0.3% | + 118.7% | 37 | 38 |
| 36 | EVO | 470 | 0.4% | – 1.1% | 28 | 4,740 | 0.4% | + 23.7% | 33 | 35 |
| 37 | Geely | 401 | 0.3% | new | 35 | 3,056 | 0.3% | new | 38 | – |
| 38 | DFSK | 305 | 0.2% | + 190.5% | 40 | 2,052 | 0.2% | + 210.9% | 40 | 43 |
| 39 | Subaru | 229 | 0.2% | – 3.0% | 42 | 1,661 | 0.2% | + 2.8% | 41 | 39 |
| 40 | KGM | 227 | 0.2% | + 129.3% | 43 | 1,398 | 0.1% | + 470.6% | 43 | 50 |
| 41 | DS | 152 | 0.1% | – 56.7% | 38 | 2,409 | 0.2% | – 26.0% | 39 | 37 |
| 42 | Lynk & Co | 138 | 0.1% | + 91.7% | 44 | 1,172 | 0.1% | + 337.3% | 44 | 45 |
| 43 | Ich-X | 129 | 0.1% | + 1333.3% | 41 | 964 | 0.1% | + 653.1% | 45 | n/a |
| 44 | Mitsubishi | 116 | 0.1% | – 29.3% | 49 | 466 | 0.0% | – 59.3% | 51 | 42 |
| 45 | Ferrari | 114 | 0.1% | + 18.8% | 46 | 699 | 0.1% | + 27.6% | 47 | 44 |
| 46 | Sportequipe | 111 | 0.1% | – 19.0% | 48 | 1,500 | 0.1% | + 23.5% | 42 | 40 |
| 47 | Tesla | 105 | 0.1% | – 77.0% | 22 | 8,023 | 0.8% | + 15.9% | 28 | 27 |
| 48 | Deepal | 104 | 0.1% | new | 50 | 353 | 0.0% | new | 53 | – |
| 49 | Lamborghini | 72 | 0.1% | + 33.3% | 51 | 491 | 0.0% | + 27.9% | 50 | 48 |
| 50 | Maserati | 69 | 0.1% | – 62.1% | 45 | 704 | 0.1% | – 41.4% | 46 | 41 |
| 51 | Smart | 63 | 0.1% | – 42.2% | 54 | 269 | 0.0% | – 52.6% | 55 | 46 |
| 52 | SWM | 58 | 0.0% | – 37.0% | 52 | 696 | 0.1% | + 81.2% | 48 | n/a |
| 53 | Tiger | 38 | 0.0% | – 13.6% | 55 | 554 | 0.1% | + 17.6% | 49 | n/a |
| 54 | Alpine | 31 | 0.0% | + 3.3% | 53 | 282 | 0.0% | + 48.4% | 54 | n/a |
| 55 | Polestar | 28 | 0.0% | + 3.7% | 47 | 413 | 0.0% | + 52.4% | 52 | 49 |
| 56 | Aston Martin | 16 | 0.0% | + 128.6% | 56 | 87 | 0.0% | + 19.2% | 57 | 53 |
| 57 | Lotus | 15 | 0.0% | – 34.8% | 57 | 107 | 0.0% | – 35.9% | 56 | 51 |
| 58 | Jaguar | 0 | 0.0% | – 100.0% | 58 | 7 | 0.0% | – 96.2% | 58 | 52 |
| 59 | Mahindra | 0 | 0.0% | – 100.0% | – | 1 | 0.0% | – 99.8% | 59 | 47 |
| – | Others | 251 | 0.2% | – 17.7% | – | 1,216 | 0.1% | + 0.3% | – | – |
Italy July 2026 – models:
| Pos | Model | Jul-26 | % | /25 | Jun | 2026 | % | /25 | Pos | FY25 |
| 1 | Fiat Panda | 8,460 | 6.9% | + 7.6% | 1 | 71,312 | 6.7% | + 1.6% | 1 | 1 |
| 2 | Dacia Sandero | 4,785 | 3.9% | + 9.5% | 2 | 26,948 | 2.5% | – 16.0% | 3 | 2 |
| 3 | Renault Clio | 3,203 | 2.6% | + 27.3% | 12 | 20,433 | 1.9% | + 7.9% | 9 | 9 |
| 4 | Fiat Grande Panda | 2,931 | 2.4% | + 170.9% | 4 | 25,996 | 2.5% | + 859.3% | 4 | 37 |
| 5 | Citroen C3 | 2,898 | 2.4% | + 46.2% | 6 | 23,694 | 2.2% | – 13.7% | 5 | 4 |
| 6 | Toyota Yaris Cross | 2,829 | 2.3% | – 15.1% | 8 | 21,425 | 2.0% | – 2.9% | 7 | 5 |
| 7 | Dacia Duster | 2,691 | 2.2% | – 26.3% | 14 | 18,055 | 1.7% | – 25.0% | 13 | 7 |
| 8 | Jeep Avenger | 2,603 | 2.1% | – 26.0% | 7 | 30,371 | 2.9% | – 2.1% | 2 | 3 |
| 9 | Toyota Yaris | 2,580 | 2.1% | + 3.7% | 9 | 18,652 | 1.8% | – 14.3% | 11 | 6 |
| 10 | Toyota Aygo X | 2,245 | 1.8% | + 47.7% | 15 | 20,504 | 1.9% | + 46.6% | 8 | 14 |
| 11 | VW T-Roc | 2,071 | 1.7% | + 0.8% | 18 | 17,480 | 1.6% | + 9.1% | 15 | 11 |
| 12 | Peugeot 208 | 2,046 | 1.7% | – 5.5% | 5 | 19,886 | 1.9% | – 15.4% | 10 | 8 |
| 13 | Kia Sportage | 2,007 | 1.6% | + 7.9% | 19 | 14,668 | 1.4% | + 21.0% | 19 | 20 |
| 14 | MG ZS | 1,939 | 1.6% | – 12.0% | 16 | 18,346 | 1.7% | – 5.5% | 12 | 10 |
| 15 | Audi Q3 | 1,919 | 1.6% | + 148.9% | 17 | 14,534 | 1.4% | + 98.9% | 20 | 40 |
| 16 | Renault Captur | 1,739 | 1.4% | – 11.6% | 11 | 17,708 | 1.7% | + 10.0% | 14 | 13 |
| 17 | Mercedes GLA | 1,738 | 1.4% | + 69.9% | 33 | 8,537 | 0.8% | + 8.0% | 37 | 33 |
| 18 | Ford Puma | 1,698 | 1.4% | – 19.8% | 21 | 15,318 | 1.4% | – 11.0% | 16 | 12 |
| 19 | VW Tiguan | 1,669 | 1.4% | – 14.1% | 20 | 14,530 | 1.4% | – 2.0% | 21 | 15 |
| 20 | BYD Atto 2 | 1,567 | 1.3% | new | 3 | 14,996 | 1.4% | new | 18 | n/a |
| 21 | VW T-Cross | 1,526 | 1.2% | – 14.4% | 22 | 15,291 | 1.4% | + 8.8% | 17 | 17 |
| 22 | Opel Corsa | 1,513 | 1.2% | + 7.9% | 23 | 14,467 | 1.4% | – 4.4% | 22 | 18 |
| 23 | BMW X1 | 1,452 | 1.2% | – 20.5% | 25 | 13,827 | 1.3% | + 0.2% | 23 | 16 |
| 24 | Suzuki Swift | 1,416 | 1.1% | + 46.7% | 27 | 9,354 | 0.9% | + 36.8% | 32 | 35 |
| 25 | Fiat 500 | 1,257 | 1.0% | + 1144.5% | 28 | 10,631 | 1.0% | + 814.1% | 27 | n/a |
| 26 | Omoda 5 | 1,224 | 1.0% | + 126.2% | 26 | 9,693 | 0.9% | + 243.1% | 31 | n/a |
| 27 | BYD Seal U | 1,191 | 1.0% | – 15.7% | n/a | 8,830 | 0.8% | + 2.8% | 35 | 26 |
| 28 | Peugeot 2008 | 1,122 | 0.9% | + 10.0% | 31 | 11,740 | 1.1% | – 11.3% | 26 | 21 |
| 29 | Toyota C-HR | 991 | 0.8% | – 2.3% | 36 | 9,695 | 0.9% | – 5.1% | 30 | 24 |
| 30 | VW Golf | 986 | 0.8% | + 4.9% | 38 | 9,001 | 0.8% | – 0.1% | 34 | 29 |
| 31 | Fiat 600 | 979 | 0.8% | – 33.4% | n/a | 10,437 | 1.0% | – 31.7% | 28 | 19 |
| 32 | Kia Picanto | 968 | 0.8% | – 34.9% | 39 | 9,035 | 0.9% | + 5.4% | 33 | 30 |
| 33 | Jeep Compass | 945 | 0.8% | – 0.9% | 37 | 7,869 | 0.7% | + 38.7% | 39 | n/a |
| 34 | Hyundai Tucson | 924 | 0.8% | – 22.2% | 40 | 8,774 | 0.8% | + 7.8% | 36 | 32 |
| 35 | Kia Stonic | 913 | 0.7% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 36 | Audi A3 | 894 | 0.7% | – 23.5% | 35 | 7,716 | 0.7% | – 21.1% | 40 | 25 |
| 37 | VW Polo | 890 | 0.7% | + 152.8% | n/a | n/a | n/a | n/a | n/a | n/a |
| 38 | Jaecoo 7 | 880 | 0.7% | n/a | 43 | n/a | n/a | n/a | n/a | n/a |
| 39 | Peugeot 3008 | 860 | 0.7% | – 21.9% | 13 | 11,821 | 1.1% | + 15.1% | 25 | 23 |
| 40 | Ford Kuga | 856 | 0.7% | + 6.9% | 47 | 6,760 | 0.6% | – 4.7% | 44 | 43 |
| 41 | BMW X3 | 853 | 0.7% | + 5.4% | 44 | 6,619 | 0.6% | + 22.8% | 45 | 47 |
| 42 | Nissan Qashqai | 847 | 0.7% | – 12.5% | 30 | 12,702 | 1.2% | + 7.3% | 24 | 22 |
| 43 | MG 3 | 845 | 0.7% | – 6.0% | 41 | 10,267 | 1.0% | + 11.5% | 29 | 31 |
| 44 | DR 5 | 823 | 0.7% | – 1.4% | 34 | 2,031 | 0.2% | – 65.2% | n/a | 49 |
| 45 | MG HS | 819 | 0.7% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 46 | Suzuki Vitara | 818 | 0.7% | – 4.7% | 46 | 6,599 | 0.6% | + 0.1% | 46 | 41 |
| 47 | Audi Q5 | 801 | 0.7% | – 11.3% | 32 | 6,256 | 0.6% | + 46.0% | 47 | n/a |
| 48 | Alfa Romeo Junior | 782 | 0.6% | – 21.0% | n/a | 7,288 | 0.7% | – 22.8% | 41 | 28 |
| 49 | Nissan Juke | 760 | 0.6% | + 19.5% | n/a | 6,902 | 0.7% | – 13.1% | 42 | 34 |
| 50 | Mini Countryman | 745 | 0.6% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| n/a | Skoda Fabia | 745 | 0.6% | – 16.4% | n/a | 6,860 | 0.6% | + 2.6% | 43 | 36 |
| n/a | Hyundai i20 | 703 | 0.6% | + 23.3% | 42 | 6,025 | 0.6% | + 19.9% | 49 | n/a |
| n/a | Skoda Kamiq | 692 | 0.6% | – 20.1% | n/a | 6,161 | 0.6% | – 5.5% | 48 | 38 |
| n/a | Citroen C3 Aircross | 657 | 0.5% | – 42.7% | 50 | 8,117 | 0.8% | n/a | 38 | n/a |
| n/a | Mercedes GLC | 543 | 0.4% | – 24.4% | 45 | 6,004 | 0.6% | + 24.2% | 50 | n/a |
| n/a | Leapmotor T03 | 517 | 0.4% | + 83.3% | 10 | 22,358 | 2.1% | + 1362.3% | 6 | n/a |
Source: UNRAE
This Post Has 3 Comments
Hard to understand why the Italians ‘boycot’ AR and Lancia. They do buy 3.500 units of the 208/Corsa, but only 600 or so Ypsilon’s, a car with a huge installed base.
The remarkable volume of 3.800 Omoda/Jaecoo’s will be felt by European and Korean brands.
The Leapmotor T03 took a really bad dive from top 10 to outside of the Top 50. i think many Chinese cars will experience this. Even though I think the T03 is kinda cute.
25.000 small BEV’s is quite a volume for a nation still in its infancy when it come to electrification, so maybe a saturation piont has been reached. The end of a subsidy programme could also apply. The T03 went for €4500, a steal. €13.000 / €15.000 might be a steep threshold.