Home > Italy > Italy October 2012: Fiat Panda above 10% for 1st time since 1989

Italy October 2012: Fiat Panda above 10% for 1st time since 1989

Fiat Panda

* NOW UPDATED with actuals for the Top 50 best-selling models: click on title to see! *

The new car market in Italy is down 12% year-on-year in October to 117,840 registrations, bringing the year-to-date total to 1,214,405 units, down 20% on 2011. And it's a very eventful month indeed for the Italian models ranking. The Fiat Panda manages to pass the almighty 10% market share milestone potentially for the first time for the Panda nameplate since 1989. It's a level the previous generation Panda never managed to reach, its best monthly share being 8.8% in April and May 2009. At 12,185 sales and 10.3% it delivers its 2nd best volume in the last 12 months after last May and the highest share of any model in Italy since December 2007 when the Fiat Punto hit 10.5%.

And as the Fiat Panda hits record highs, the Fiat Punto is at record lows with 5,496 units and 4.7%. This is the nameplate's 2nd lowest ever market share in the country after the 4.6% it hit last August, and only the third time in the nameplate’s 19 year history that it falls below 5% share with September 2008 (4.7%). In October twice as many new Pandas found a buyer as Puntos for the first time ever in Italy.

Peugeot 208. Picture by Quattroruote.it

Other big event: the Peugeot 208 breaks into the Italian Top 5 for the first time at #5 with 3,683 units and 3.1%, only one below the Fiat 500! The last time a new nameplate broke into the Top 5 in Italy was in December 2009 when the... Peugeot 207 ranked #5 after 45 months of presence in Italy, while the 208 has done it after just 7 months. Note also that the Peugeot 207 never managed to pass the 3% market share threshold in Italy, with its best share being 2.7% in July 2009. So yes, we can already say that the Peugeot 208 is more successful than the 207 in Italy.

Nissan Qashqai

At #10 with 2,358 sales and 2%, the Nissan Qashqai is back within the Italian Top 10 for the first time since July 2011 and the 8th time overall. The Qashqai's bests in Italy are still #7, 3,448 sales and 2.2% in January 2009. Other great performers this month include the Mercedes B-Class up to #17, the Nissan Juke up 16 spots to a record #18, the Toyota Aygo up 11 to #21, the BMW 3 Series up 8 to #23, the Citroen C3 Picasso up to a best-ever #25, the Audi Q3 up 24 to #26 and the Dacia Sandero up to #34. Notice also the Fiat 500L down 24 to #49.

Previous post: Italy: 1956-2011 Historical Data now available!

Previous month: Italy September 2012: Fiat 500L up to #25

One year ago: Italy October 2011: Lancia Ypsilon continues to shine

Full October 2012 Top 50 Ranking Table below.

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Categories: Italy
  1. November 9th, 2012 at 21:54 | #1

    An easy analysis and graphics of Fiat Group registrations in Italy, October 2012

    http://wp.me/p2pbob-i6

  2. Sonico
    November 6th, 2012 at 09:26 | #2

    Matt, are you sure that the Mini and the Countryman are selling exactly 50/50?

    • matgasnier
      November 6th, 2012 at 10:40 | #3

      Yep :)
      Cheers
      Matt

  3. Marc
    November 6th, 2012 at 01:33 | #4

    [b] TOP 50 MODELS – OCTOBER[/b]

    Official Unrae Chart (no “estimated” dates)

    PANDA 12.185
    PUNTO 5.496
    FIESTA 3.995
    500 3.684
    208 3.683
    YPSILON 3.378
    GOLF 3.207
    POLO 2.865
    C3 2.776
    GIULIETTA 2.509
    QASHQAI 2.358
    YARIS 2.139
    CORSA 2.136
    CLIO 1.897
    FORTWO 1.863
    MINI 1.655
    MUSA 1.189
    CLASSE B 1.153
    JUKE 1.094
    ASTRA 1.093
    TIGUAN 1.076
    AYGO 1.065
    FOCUS 1.063
    SERIE 3 1.050
    DUSTER 1.034
    Q3 995
    SPARK 975
    IX35 941
    PASSAT 923
    FREEMONT 912
    X3 898
    C-MAX 895
    SPORT AGE 879
    SANDERO 857
    UP! 855
    CLASSE A 843
    A1 841
    A4 814
    RANGE EVOQUE 796
    ZAFIRA 792
    DELTA 770
    BRAVO 738
    C4 735 M
    MEGANE 734
    3008 710
    I20 706
    MERIVA 705
    500 L 702
    I10 686
    SERIE 1 684

    • matgasnier
      November 6th, 2012 at 04:12 | #5

      Many thanks Marc!
      The article is now updated :)
      cheers
      Matt

  4. November 4th, 2012 at 10:15 | #6

    Italian car industry crisis is strongly affecting Fiat-Chrysler results, as it can be seen in the latest group’s financial report, which I explain in an easy way in my latest post:

    http://wp.me/p2pbob-gQ

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