Home > Italy > Italy May 2012: Fiat Panda hits highest share in 3 years UPDATED

Italy May 2012: Fiat Panda hits highest share in 3 years UPDATED

Fiat Panda

* NOW UPDATED with actuals for the Top 50 best-selling models: click on title to see! *

Another disappointing month for the Italian car market, down 14% year-on-year in May to 147,426 registrations. This means the 2012 year-to-date total stands at 688,232 units, down 19% on 2011. The Fiat Panda is #1 for the 5th time in a row with 12,817 sales and 8.7%, the nameplate's highest market share in Italy since the 8.8% it reached in April and May 2009... For higher Panda shares we have to go back to the 1st generation's very first years in 1981 and 1982 when the model was flirting with 10% of the market - albeit at that time not enough to be in pole position.

The first generation Fiat Panda held 12.3% of the Italian market in December 1982.

Reversely the Fiat Punto falls below 6% share for only the 5th time in the nameplate's 20 year career, 4 of which have occurred in the last 7 months: its worst ever share was reached in September 2008 (4.7%) followed by March 2012 (5.1%), February 2012 (5.4%), November 2011 (5.7%) and May 2012 (5.8%). The gap between the Panda and the Punto is up to 2.9 percentage points, the highest it's ever been with September 2008 (Panda at 7.6% vs. Punto at 4.7%).

Since its launch in November 1993, the Fiat Punto has always ranked #1 in Full Year (1994-2011)

Let's remember that if the Panda finishes the year in pole position it will be its first time ever since the nameplate's original launch in 1980, while it will be the first ever full year that the Punto doesn't complete at #1 since its launch in 1993. Historical times indeed! With the Fiat 500 back up to #3 with 5,996 sales and 4.1%, Fiat monopolises the podium for the first time since July 2011. The Ford Fiesta (+4), Lancia Ypsilon (-2) and Citroen C3 (-1) follow.

Smart Fortwo

The Alfa Romeo Giulietta manages to stay in an outstanding 7th place this month with 3,474 sales, even leading its category ahead of the VW Golf down to #8. 14 long years after its original launch in 1998, the Smart Fortwo finally breaks into the Italian Top 10 for the first time at #10 with 2,570 units and 1.7%. Other great performers this month include the Renault Megane up 29 spots to #19, the Fiat Freemont up 10 to #20, the Audi Q3 up 7 to a best-ever #26 and by far the best-selling Audi in Italy.

VW Up!

But two models really really shine in May: with its previous best a so-so #50 in May 2011, the Peugeot 508 smashes its record to deliver an exceptional 25th position this month with 1,349 sales and 0.9% share, due in great part to the success of its station wagon variant representing 83% of its sales. The VW Up! for its part breaks into the Italian Top 50 for the very first time to land at #32 with 1,224 units and 0.8%. It will be fascinating to follow its progression over the next few months as the Up! seems to have been designed with the Italian consumer at its core.

Other Italian May 2012 post: Italy Station Wagons May 2012: Peugeot 508 up to #3

Previous month: Italy April 2012: Citroen C3, Alfa Giulietta and Chevy Aveo shine

One year ago: Italy May 2011: Fiat Panda dominates again

Full May 2012 Top 50 Ranking Table below.

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Categories: Italy
  1. June 8th, 2012 at 17:55 | #1

    It will interesting to see how the Skoda Citigo and Seat Mii sell in comparision to the VW Up!, they are noticeably cheaper at least here in the UK and Skoda are well liked by their customers, coming top again in a recent Customers’ Satisfaction Survey.Thanks again for the blog.

  2. June 8th, 2012 at 17:38 | #2

    VW is strong in all segments except in A-segment. Fiat is known for doing the best mini cars: standard quality with low maintainance costs, something that look most of people in that segment, and something VW does not offer, because the Up! is a really expensive car (it may offer better quality though).

    For another analysis of model sales of Fiat Group during may you can see:

    http://carindustryanalysis.wordpress.com/2012/06/02/italy-fiat-chrysler-falls-11-in-a-whole-market-that-drops-14/

  3. Marc
    June 8th, 2012 at 03:54 | #3

    Here The Official UNRAE Italian Top50 of May, with real number (not estimated):

    http://www.unrae.it/studi-e-statistiche/categorie/studi-e-analisi/item/download/466

    how is clear,
    - Lancia Delta has been 1128 car selling (not 900),
    - Audi A1 has 1.216 (not 1100, so Audi A3 has only 726 car selling)
    - The complete family of Peugeot 308 has 1252 (but sedan version are only 740)
    - Dacia Sandero are 1011, Kia rio 847 and Sportage 851
    - Citroen C4 family with Picasso are 856
    - Nissan Micra is at nr 45th with 929

  4. Sonico
    June 6th, 2012 at 22:07 | #4

    @Yann

    It’s always been a bestseller in Italy, especially the first generation. One of the reasons, on top of being a pratical voiturette, may be the fact that Citroen Italy has always been quite generous with offering discounts and promotions.

  5. Marc
    June 5th, 2012 at 20:08 | #5

    from Unrae source

    May 2012
    Segment-C Chart – Only Sedan 3/5doors included
    (without SW, MV versions)

    ————————————-
    1 AlfaRomeo Giulietta 3.473
    2 Volkswagen Golf 2.671
    3 Fiat Bravo 1.209
    4 Lancia Delta 1.120
    5 Ford Focus 803
    6 Opel Astra 758
    7 Bmw 1er (e) 750
    8 Renault Megane 569

    (ps, Audi A3+A1 1.836)

  6. June 5th, 2012 at 07:57 | #6

    on the Fiat Panda what happened to the grill!?!?!?!

  7. Sonico
    June 5th, 2012 at 06:37 | #7

    The Smart fortwo has always been a strong seller over here in Italy, especially in big cities such as Milan and Rome, but the latest campaign offering very low rates may have boosted its success last month.

  8. Yann
    June 5th, 2012 at 04:02 | #8

    Why Citroën C3 is always in Top 10 ?

  9. Marc
    June 4th, 2012 at 23:30 | #9

    Please,
    the number of Lancia Delta is Wrong: not 900 but atleast 1100
    And You can estimated this with this calculate:

    > tot. MAGGIO LANCIA 7.739
    - Ypsilon 4941
    - Musa 1446
    - Voyager 124
    - Flavia 52
    —————
    = Delta+Thema= 1.176
    And we know on Unrae segmente source then last charted car of segment E (that of Lancia Thema) is jaguar Xf with 76, so Thema selling is less of 76 (other monthe were 50/60) so the remain of Lancia Delta 1100 (or more easly around 1120)
    ;)

  10. Tengil
    June 4th, 2012 at 18:01 | #10

    I was considering buying a Ford Focus. But now, i found worrying messages:

    Source: Reuters – Mon, Apr 9, 2012

    “Ford recalls more than 140,000 Focus cars in U.S
    Ford Motor Co (F.N) is recalling 140,310 Focus cars from model year 2012 in the United States to repair a potential problem with the passenger-side windshield wiper motor, according to U.S. safety regulators.”

    and this:

    Source: CNNMoney January 11, 2012

    “Ford recall covers nearly a half-million vehicles, including ’01 and ’02 Escape, as well as ’04 and ’05 Freestar and Monterey.”

    I think i will now stand back from buying it.

  11. June 4th, 2012 at 17:00 | #11

    @matgasnier
    Matt, that´s not the point at all. The point is: we cannot say that one marque ( in this case Fiat) is not as well build and have not better cars than another ( in this case vw). This is not a reliable or comparison blog!! We all know that´s wrong.

  12. Steam
    June 4th, 2012 at 04:50 | #12

    Nobody here knows anything about the reliability of Up/Mii/Citigo because these cars are new models. ;)

  13. Tengil
    June 4th, 2012 at 03:30 | #13

    Miguel :
    @coolcat
    ……………… but I´ve notice with pity that this site is too much VW trend!!!!!

    Did you make your comment to the effect, that you indeed want to leave this blog ? Oh no, don’t do that, that would be a real pity, your comments are always so … balanced and informative. We would miss them !!

  14. June 4th, 2012 at 03:07 | #14

    @coolcat
    For God sake, this is not a site of VW propaganda!!! You´re comment must be banned as some softer comments were a few time ago, but I´ve notice with pity that this site is too much VW trend!!!!!

    • matgasnier
      June 4th, 2012 at 09:14 | #15

      Hi Miguel,
      I’m sure you would have noticed by now that this site makes a point of being unbiased. I report sales figures and comment on the success (or not) of models across the globe. That VW happens to be extremely successful in numerous countries and therefore gets talked about a lot has nothing to do with VW propaganda.
      I keep comments praising VWs as much as I keep your numerous comments praising Fords.
      Plus as you can see on the most recent article on the page right now, even though the VW Beetle dominated sales in Norway for the most part of 20 years and the Golf for even longer, I have a Ford Cortina featured as the main picture.
      cheers
      Matt

  15. Black
    June 4th, 2012 at 00:03 | #16

    @coolcat

    That’s just your opinion, not supported by any technical or statistical data… Are you a Vw reseller or just a not-so-informed fan?

  16. coolcat
    June 3rd, 2012 at 23:35 | #17

    The Up/Mii/Citigo may not sell as many as the Panda and 500 at the moment, but they are built better and will hold their value longer as they all have the best reputation compared to Fiats abysmal reliability record, especially in UK. VAG products in the B & C sectors and above outsell the Fiat/Lancia/Alfa models as thats where the VAG group excels, at producing mid-range and large cars that look good, hold their values and are good to drive.

  17. Tengil
    June 3rd, 2012 at 19:12 | #18

    @Miguel

    Is it true, that you congratulate a “car”, thus a thing, for it’s success ? You must admit, that’s a strange behaviour !

  18. June 3rd, 2012 at 08:22 | #19

    Bravo Fiesta!! it´s a huge success all over the world since its launch 4 years ago! Best selling imported car in Italy ten years in a row!!

  19. Steam
    June 3rd, 2012 at 05:20 | #20

    One thing is for sure: With Up/Citigo/Mii VW-group will improve their market-share in the A-segment. These models will not beat Fiat-models in this segment, but I do not think, that VW-group is aiming for this.

  20. BloFeld
    June 2nd, 2012 at 23:45 | #21

    How many Lancia Themas are sold in may ????

  21. June 2nd, 2012 at 18:59 | #22

    And finally the VW Up! takes off. Nevertheless it won’t be easy for it to have good numbers in a market that loves mini cars: Panda and 500. Here there is a good analysis about the first 4 months of sales of Panda-500-Up! come and see:

    http://carindustryanalysis.wordpress.com/2012/05/24/vw-up-not-yet-a-threat-for-500-panda-analysis/

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