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Italy 1980: Fiat 127, Ritmo and Panda on podium

January 9th, 1981 Leave a comment Go to comments

Fiat 127

* See the Top 10 best-selling models by clicking on the title! Many thanks to Andrea *

Over the first 6 months of 1980 the Fiat 127 keeps its title of best-selling car in Italy with 123,744 sales and 13.3% share, down 18% on the same period in 1979. It is now threatened by the Fiat Ritmo, up a massive 44% year-on-year to 118,276 sales and 12.7%. The Fiat 127 finished the year on top but I do not have detailed data for the full year – if you do please comment!

Fiat Ritmo

The Fiat Panda is an instant hit: just launched, it is already #3 over 6 months 1980 with 64,736 sales and 6.9%! As a result the Fiat 126 drops 2 spots and 49% to #4 and 45,483 units. The Fiat 131 ranks 5th, up 10% to 43,657 sales.

Fiat Panda

The Renault 5 passes the Ford Fiesta to reclaim the title of best-selling foreign model in Italy again, up an impressive 40% to 38,385 units and 4.1%, possibly the highest market share ever reached by a foreign model in the country… Notice the VW Golf making its first appearance in the Italian Top 10: the start of  a long love story with Italian consumers…

Previous year: Italy 1979: Fiat 127 and 126 dominate

Next year: Italy 1981: Fiat 127 and Ritmo neck-to-neck

Full 6 months 1980 Top 10 Ranking Table below.

Italy 6 months 1980:

Pos Model 6m 1980 % 80/79 6m 1979 % Pos
1 Fiat 127 123,744 13.3% -18% 150,169 18.1% 1
2 Fiat Ritmo 118,276 12.7% 44% 82,128 9.9% 3
3 Fiat Panda 64,736 6.9% new 0 0.0%  -
4 Fiat 126 45,483 4.9% -49% 88,601 10.7% 2
5 Fiat 131 43,657 4.7% 10% 39,637 4.8% 4
6 Renault 5 38,285 4.1% 40% 27,269 3.3% 6
7 Autobianchi A112 35,042 3.8% n/a n/a n/a n/a
8 Ford Fiesta 33,504 3.6% 8% 31,085 3.7% 5
9 Alfa Romeo Alfasud 29,047 3.1% 19% 24,504 3.0% 8
10 VW Golf 25,582 2.7% n/a n/a n/a n/a

Source: Quattroruote, many thanks to Andrea for sharing the data!

Categories: Italy
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