Italy 1993: Last year of reign for the Fiat Uno
* See the Top 50 best-selling models by clicking on the title! Many thanks to STAC *
The Italian car market drops 20% in 1993 at 1.885 million registrations. The Fiat Uno enjoys its 11th and last year of domination with 234,329 sales (-30%) and 12.4% of the market. Its replacement, the Fiat Punto, launches in November and immediately takes the lead of Italian car sales with 20,627 units sold that month for a 14% share and 18,247 sales in December (13.7%), adding up to 38,874 in 2 months at #15 by year-end.
In 2nd place, the Ford Fiesta passes the Fiat Panda again at 107,640 sales (5.7% share) vs. 105,610 (5.6%). After a slow start last year, the Fiat Cinquecento finally finds its cruising rhythm in 4th position and 89,524 units, up 49% year-on-year. The VW Golf confirms its strength in 5th place (4.6%) and the Peugeot 106 breaks into the Top 10 for the first time at #10 with 54,105 sales and 2.8% share.
Further down, the Lancia Dedra ranks #18, the Nissan Micra is the best-selling Japanese model at #20 with 24,772 sales and 1.3%, the Ford Mondeo lands at #24, Seat places 3 models in the Top 40 with the Ibiza at #23, the Toledo at #31 and the Marbella at #37, the Maruti 800 ranks #40 and the Innocenti Elba, a rebadged Fiat Uno station wagon is #43 with 7,164 sales.
Previous year: Italy 1992: Fiat Uno and Panda dominate, Fiat Cinquecento arrives
Next year: Italy 1994: Fiat Punto takes control
Full Year 1993 Top 50 and each monthly Top 15 Ranking Tables below.
You can check out each monthly Top 15 for 1993 here: Italy 1993 Month by Month
Italy Full Year 1993:
| Pos | Model | 1993 | % | 93/92 | 1992 | % | Pos |
| 1 | Fiat Uno | 234,329 | 12.4% | -30% | 336,262 | 14.2% | 1 |
| 2 | Ford Fiesta | 107,640 | 5.7% | -32% | 157,827 | 6.6% | 3 |
| 3 | Fiat Panda | 105,610 | 5.6% | -33% | 158,641 | 6.7% | 2 |
| 4 | Fiat Cinquecento | 89,524 | 4.7% | 49% | 60,184 | 2.5% | 12 |
| 5 | VW Golf | 87,105 | 4.6% | -6% | 92,243 | 3.9% | 8 |
| 6 | Fiat Tipo | 81,882 | 4.3% | -30% | 117,102 | 4.9% | 5 |
| 7 | Lancia Y10 | 76,847 | 4.1% | -24% | 101,138 | 4.3% | 6 |
| 8 | Renault Clio | 75,219 | 4.0% | -37% | 119,387 | 5.0% | 4 |
| 9 | Opel Astra | 66,262 | 3.5% | -3% | 68,452 | 2.9% | 10 |
| 10 | Peugeot 106 | 54,105 | 2.9% | -4% | 56,499 | 2.4% | 13 |
| 11 | VW Polo | 53,718 | 2.8% | -42% | 92,727 | 3.9% | 7 |
| 12 | Fiat Tempra | 53,258 | 2.8% | -16% | 63,578 | 2.7% | 11 |
| 13 | Ford Escort | 52,086 | 2.8% | -37% | 82,958 | 3.5% | 9 |
| 14 | Opel Corsa | 41,016 | 2.2% | ||||
| 15 | Fiat Punto | 38,874 | 2.1% | new | 0 | 0.0% | - |
| 16 | Alfa Romeo 33 | 36,167 | 1.9% | -27% | 49,787 | 2.1% | 15 |
| 17 | Audi 80/90 | 34,363 | 1.8% | ||||
| 18 | Lancia Dedra | 30,128 | 1.6% | ||||
| 19 | Alfa Romeo 155 | 27,788 | 1.5% | ||||
| 20 | Nissan Micra | 24,772 | 1.3% | ||||
| 21 | VW Passat | 24,579 | 1.3% | -54% | 52,998 | 2.2% | 14 |
| 22 | BMW 3 Series | 24,116 | 1.3% | ||||
| 23 | Seat Ibiza | 23,113 | 1.2% | ||||
| 24 | Ford Mondeo | 22,676 | 1.2% | ||||
| 25 | Renault 19 | 22,544 | 1.2% | ||||
| 26 | Citroen AX | 20,463 | 1.1% | ||||
| 27 | Mercedes 200/300 | 18,945 | 1.0% | ||||
| 28 | Renault Twingo | 18,756 | 1.0% | ||||
| 29 | Lancia Delta | 15,776 | 0.8% | ||||
| 30 | Lancia Thema | 14,985 | 0.8% | ||||
| 31 | Seat Toledo | 14,727 | 0.8% | ||||
| 32 | Alfa Romeo 164 | 14,430 | 0.8% | ||||
| 33 | Fiat Croma | 14,335 | 0.8% | ||||
| 34 | Peugeot 306 | 12,894 | 0.7% | ||||
| 35 | Nissan Primera | 12,829 | 0.7% | ||||
| 36 | Citroen ZX | 12,560 | 0.7% | ||||
| 37 | Seat Marbella | 10,534 | 0.6% | ||||
| 38 | Opel Vectra | 9,973 | 0.5% | ||||
| 39 | Rover 200 | 9,531 | 0.5% | ||||
| 40 | Maruti 800 | 7,925 | 0.4% | ||||
| 41 | Volvo 440/460 | 7,877 | 0.4% | ||||
| 42 | BMW 5 Series | 7,241 | 0.4% | ||||
| 43 | Innocenti Elba | 7,164 | 0.4% | ||||
| 44 | Peugeot 405 | 6,822 | 0.4% | ||||
| 45 | Peugeot 205 | 6,607 | 0.3% | ||||
| 46 | Citroen Xantia | 6,263 | 0.3% | ||||
| 47 | Honda Civic | 5,653 | 0.3% | ||||
| 48 | Rover 100 | 5,608 | 0.3% | ||||
| 49 | Audi 100 | 5,547 | 0.3% | ||||
| 50 | Mercedes C Class | 5,239 | 0.3% |
Source: L’Argus, many thanks to STAC for sharing the data!










SEAT used to be a big seller in Italy – what went wrong?