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Italy 1993: Last year of reign for the Fiat Uno

Fiat Uno

* See the Top 50 best-selling models by clicking on the title! Many thanks to STAC *

The Italian car market drops 20% in 1993 at 1.885 million registrations. The Fiat Uno enjoys its 11th and last year of domination with 234,329 sales (-30%) and 12.4% of the market. Its replacement, the Fiat Punto, launches in November and immediately takes the lead of Italian car sales with 20,627 units sold that month for a 14% share and 18,247 sales in December (13.7%), adding up to 38,874 in 2 months at #15 by year-end.

Fiat Cinquecento

In 2nd place, the Ford Fiesta passes the Fiat Panda again at 107,640 sales (5.7% share) vs. 105,610 (5.6%). After a slow start last year, the Fiat Cinquecento finally finds its cruising rhythm in 4th position and 89,524 units, up 49% year-on-year. The VW Golf confirms its strength in 5th place (4.6%) and the Peugeot 106 breaks into the Top 10 for the first time at #10 with 54,105 sales and 2.8% share.

Innocenti Elba

Further down, the Lancia Dedra ranks #18, the Nissan Micra is the best-selling Japanese model at #20 with 24,772 sales and 1.3%, the Ford Mondeo lands at #24, Seat places 3 models in the Top 40 with the Ibiza at #23, the Toledo at #31 and the Marbella at #37, the Maruti 800 ranks #40 and the Innocenti Elba, a rebadged Fiat Uno station wagon is #43 with 7,164 sales.

Previous year: Italy 1992: Fiat Uno and Panda dominate, Fiat Cinquecento arrives

Next year: Italy 1994: Fiat Punto takes control

Full Year 1993 Top 50 and each monthly Top 15 Ranking Tables below.

You can check out each monthly Top 15 for 1993 here: Italy 1993 Month by Month

Italy Full Year 1993:

Pos Model 1993 % 93/92 1992 % Pos
1 Fiat Uno 234,329 12.4% -30% 336,262 14.2% 1
2 Ford Fiesta 107,640 5.7% -32% 157,827 6.6% 3
3 Fiat Panda 105,610 5.6% -33% 158,641 6.7% 2
4 Fiat Cinquecento 89,524 4.7% 49% 60,184 2.5% 12
5 VW Golf 87,105 4.6% -6% 92,243 3.9% 8
6 Fiat Tipo 81,882 4.3% -30% 117,102 4.9% 5
7 Lancia Y10 76,847 4.1% -24% 101,138 4.3% 6
8 Renault Clio 75,219 4.0% -37% 119,387 5.0% 4
9 Opel Astra 66,262 3.5% -3% 68,452 2.9% 10
10 Peugeot 106 54,105 2.9% -4% 56,499 2.4% 13
11 VW Polo 53,718 2.8% -42% 92,727 3.9% 7
12 Fiat Tempra 53,258 2.8% -16% 63,578 2.7% 11
13 Ford Escort 52,086 2.8% -37% 82,958 3.5% 9
14 Opel Corsa 41,016 2.2%
15 Fiat Punto 38,874 2.1% new 0 0.0%  -
16 Alfa Romeo 33 36,167 1.9% -27% 49,787 2.1% 15
17 Audi 80/90 34,363 1.8%
18 Lancia Dedra 30,128 1.6%
19 Alfa Romeo 155 27,788 1.5%
20 Nissan Micra 24,772 1.3%
21 VW Passat 24,579 1.3% -54% 52,998 2.2% 14
22 BMW 3 Series 24,116 1.3%
23 Seat Ibiza 23,113 1.2%
24 Ford Mondeo 22,676 1.2%
25 Renault 19 22,544 1.2%
26 Citroen AX 20,463 1.1%
27 Mercedes 200/300 18,945 1.0%
28 Renault Twingo 18,756 1.0%
29 Lancia Delta 15,776 0.8%
30 Lancia Thema 14,985 0.8%
31 Seat Toledo 14,727 0.8%
32 Alfa Romeo 164 14,430 0.8%
33 Fiat Croma 14,335 0.8%
34 Peugeot 306 12,894 0.7%
35 Nissan Primera 12,829 0.7%
36 Citroen ZX 12,560 0.7%
37 Seat Marbella 10,534 0.6%
38 Opel Vectra 9,973 0.5%
39 Rover 200 9,531 0.5%
40 Maruti 800 7,925 0.4%
41 Volvo 440/460 7,877 0.4%
42 BMW 5 Series 7,241 0.4%
43 Innocenti Elba 7,164 0.4%
44 Peugeot 405 6,822 0.4%
45 Peugeot 205 6,607 0.3%
46 Citroen Xantia 6,263 0.3%
47 Honda Civic 5,653 0.3%
48 Rover 100 5,608 0.3%
49 Audi 100 5,547 0.3%
50 Mercedes C Class 5,239 0.3%

Source: L’Argus, many thanks to STAC for sharing the data!

Categories: Italy
  1. AndyT
    November 30th, 2012 at 10:00 | #1

    SEAT used to be a big seller in Italy – what went wrong?

  1. June 3rd, 2011 at 02:16 | #1