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Italy Full Year 2012: Fiat Panda ends 18 years of Punto domination in worst market since 1979

January 8th, 2013 Leave a comment Go to comments

The Fiat Panda put an end to 18 consecutive years of Fiat Punto domination in Italy

* NOW UPDATED with the Top 50 best-selling models actuals and Top 46 All-brands! Click on title to see *

After losing a sizeable 15% in 2011 to fall to 1,749,739 registrations, the Italian new car market falls further into recession in 2012, down another 19% to just 1,410,824 units. This is the lowest annual figure since 1979! For the first time since World War II, the car population in Italy may even have decreased this year with more cars being scrapped than new cars being bought! Historical times indeed, and for the first time since 1994 there is a new leader in the models ranking: the Fiat Panda. Helped by the third generation of the model launched in late 2011, the Panda puts an end to 18 consecutive years of Fiat Punto domination with sales up 2% to 117,775 units and 8.3%. It even broke the 10% share barrier for the first time since 1989 in October and for the first time for any model in Italy since December 2007 when the Fiat Punto hit 10.5%.

Lancia Ypsilon

Reversely, the Fiat Punto, in effect not truly renewed since the Grande Punto launched back in 2005, dives to its lowest ever level at home. For the first time ever in a full year, it sells less than 100,000 units: down 35% on 2011 to just 80,011 units and 5.7% share. It even fell below 5% market share 3 times this year: in November 4.8%, October (4.7%), and August when it hit its lowest-ever market share in the country at 4.6%… Thanks to a strong start of year, the Lancia Ypsilon climbs onto the podium for the first time ever at #3 with 44,410 sales and 3.1%, down 19%. It passes the Fiat 500 (-28%) and Ford Fiesta (-36%) but has not ranked in the monthly Top 3 since April.

Peugeot 208

Panda-Punto-Ypsilon-500: for the first time since 2000 when the Fiat Punto led the way ahead of the Fiat Seicento, Lancia Y and Fiat Panda, the Top 4 models are 100% Italian this year. The first Alfa Romeo to rank within the year-end Italian Top 10 since 1990 last year, the Alfa Romeo Giulietta confirms in 2012, up one spot to #8 with 29,878 units and 2.1% (-15%). With the Panda, the only other 3 models to not lose ground in the 2012 Top 20 are the Toyota Yaris stable at #10, the all-new Peugeot 208 landing directly at #15 with 19,451 sales and 1.4%, peaking at #5 in October, and the VW Tiguan up 28% and 18 ranks to #19.

Mercedes B-Class

Other great performers in the Top 50 include the Fiat Freemont up 44% and 23 spots to #22, the Hyundai ix35 up 28% and 19 ranks to #23, the Mercedes B-Class up 51% and 40 spots to #25, BMW 3 Series up 18% and 24 ranks to #32 and the Audi Q3 and VW Up! up to #40 and #44 for their first full year of sales.

Previous post: Italy December 2012: Fiat 500L up to #6, Renault Clio at 10-year high

Previous year: Italy Full Year 2011: An Alfa Romeo in the Top 10 for the first time since 1990

Full Year 2012 Top 50 models, Top 46 All-brands and each monthly Top 30 Ranking Table below.

You can check out each monthly Top 30 for 2012 here: Italy 2012 12 Month by Month

Italy Full Year 2012 – brands:

Pos Brand 2012 % /11 2011 % Pos
1 Fiat 294,778 20.9% -19% 363,274 20.8% 1
2 Volkswagen 113,514 8.0% -18% 138,900 7.9% 3
3 Ford 98,997 7.0% -33% 146,861 8.4% 2
4 Opel 78,889 5.6% -32% 116,724 6.7% 4
5 Lancia 71,418 5.1% -17% 85,559 4.9% 5
6 Citroen 69,435 4.9% -15% 81,647 4.7% 7
7 Peugeot 69,075 4.9% -12% 78,297 4.5% 8
8 Renault 59,818 4.2% -28% 83,388 4.8% 6
9 Toyota 55,178 3.9% -18% 67,451 3.9% 9
10 Audi 51,062 3.6% -16% 60,614 3.5% 11
11 Nissan 49,040 3.5% -22% 63,243 3.6% 10
12 Hyundai 43,435 3.1% 0% 43,476 2.5% 15
13 BMW 42,462 3.0% -16% 50,713 2.9% 14
14 Mercedes 42,290 3.0% -17% 51,107 2.9% 13
15 Alfa Romeo 42,174 3.0% -28% 58,181 3.3% 12
16 Chevrolet 31,155 2.2% -5% 32,661 1.9% 16
17 Kia 27,043 1.9% 39% 19,454 1.1% 21
18 Dacia 26,034 1.8% 1% 25,910 1.5% 17
19 Smart 21,473 1.5% -11% 24,123 1.4% 18
20 Mini 17,827 1.3% -17% 21,602 1.2% 20
21 Volvo 14,818 1.1% -20% 18,460 1.1% 22
22 Suzuki 14,731 1.0% -32% 21,642 1.2% 19
23 Land Rover 12,540 0.9% 38% 9,064 0.5% 25
24 Seat 10,552 0.7% -34% 16,108 0.9% 23
25 Skoda 10,421 0.7% -27% 14,354 0.8% 24
26 Jeep/Dodge 6,555 0.5% -17% 7,919 0.5% 27
27 Honda 5,314 0.4% -41% 8,935 0.5% 26
28 Mazda 4,303 0.3% -35% 6,600 0.4% 29
29 Subaru 3,691 0.3% -23% 4,822 0.3% 30
30 Mitsubishi 3,553 0.3% -53% 7,519 0.4% 28
31 Porsche 3,366 0.2% -21% 4,302 0.2% 31
32 Daihatsu 1,415 0.1% -54% 3,178 0.2% 32
33 Jaguar 1,194 0.1% -3% 1,261 0.1% 37
34 SsangYong 1,169 0.1% -39% 1,916 0.1% 34
35 Lexus 1,146 0.1% -23% 1,493 0.1% 36
36 DR Motor 710 0.1% -76% 2,938 0.2% 33
37 Tata 256 0.0% -77% 1,105 0.1% 38
38 Ferrari 248 0.0% -56% 570 0.0% 40
39 Infiniti 240 0.0% -56% 547 0.0% 41
40 Maserati 115 0.0% -72% 417 0.0% 42
41 Lada 69 0.0% 3% 67 0.0% 45
42 Lamborghini 60 0.0% -17% 72 0.0% 44
43 Mahindra 60 0.0% 500% 10 0.0% 46
44 Aston Martin 57 0.0% -41% 96 0.0% 43
45 Saab 42 0.0% -95% 881 0.1% 39
46 Great Wall 10 0.0% -99% 1,675 0.1% 35
 - Others 331 0.0% -45% 603 0.0%  -

Italy Full Year 2012 – models:

Pos Model 2012 % /11 2011 Pos
1 Fiat Panda 117,775 8.3% 2% 115,910 2
2 Fiat Punto 80,011 5.7% -35% 122,299 1
3 Lancia Ypsilon 44,410 3.1% -19% 54,817 5
4 Fiat 500 43,007 3.0% -28% 60,036 4
5 Ford Fiesta 42,044 3.0% -36% 65,369 3
6 VW Golf 34,417 2.4% -30% 49,174 6
7 VW Polo 31,831 2.3% -30% 45,273 7
8 Alfa Romeo Giulietta 29,878 2.1% -15% 34,966 9
9 Citroen C3 29,295 2.1% -14% 34,028 10
10 Toyota Yaris 28,101 2.0% 0% 28,100 14
11 Opel Corsa 25,541 1.8% -37% 40,781 8
12 Renault Clio 24,113 1.7% -16% 28,731 13
13 Nissan Qashqai 23,908 1.7% -20% 30,068 12
14 Smart Fortwo 21,479 1.5% -11% 24,122 16
15 Peugeot 208 19,451 1.4% new 0  -
16 Ford Focus 19,007 1.3% -31% 27,491 15
17 Opel Astra 19,005 1.3% -38% 30,768 11
18 Ford C-Max 16,513 1.2% -18% 20,110 19
19 VW Tiguan 14,973 1.1% 28% 11,716 37
20 Dacia Duster 14,747 1.0% -23% 19,222 22
21 Lancia Musa 14,583 1.0% -2% 14,942 30
22 Fiat Freemont 14,414 1.0% 44% 9,993 45
23 Hyundai ix35 13,412 1.0% 28% 10,488 42
24 Nissan Juke 12,209 0.9% -26% 16,392 26
25 Mercedes B Class 12,003 0.9% 51% 7,948 65
26 Opel Meriva 11,666 0.8% -41% 19,654 21
27 Chevrolet Spark 11,515 0.8% -23% 14,930 31
28 Renault Megane 11,103 0.8% -39% 18,262 24
29 Fiat Bravo 10,977 0.8% -45% 19,847 20
30 Fiat Qubo 10,773 0.8% -7% 11,558 38
31 Toyota Aygo 10,752 0.8% -35% 16,564 25
32 BMW Serie 3 10,550 0.7% 18% 8,911 56
33 Alfa Romeo Mi.To 10,537 0.7% -43% 18,346 23
34 Audi A4 10,296 0.7% -33% 15,276 28
35 Nissan Micra 10,234 0.7% -21% 12,984 35
36 Lancia Delta 10,162 0.7% -29% 14,366 33
37 VW Passat 10,103 0.7% -31% 14,629 32
38 Mini 9,769 0.7% -55% 21,595 17
39 Audi Q3 9,646 0.7% 1557% 582 n/a
40 Renault Scenic 9,492 0.7% -34% 14,358 34
41 Audi A1 9,482 0.7% -15% 11,205 40
42 Chevrolet Aveo 9,111 0.6% n/a n/a n/a
43 Mercedes A Class 8,860 0.6% -43% 15,562 27
44 VW Up! 8,793 0.6% 3825% 224 n/a
45 Dacia Sandero 8,661 0.6% n/a n/a n/a
46 Hyundai ix20 8,618 0.6% -13% 9,878 46
47 BMW Serie 1 8,550 0.6% 74% 4,900 n/a
48 Kia Sportage 8,500 0.6% 100% 4,251 n/a
49 BMW X3 8,481 0.6% -9% 9,345 51
50 Hyundai i10 8,364 0.6% -19% 10,298 43

Source: www.unrae.it

Categories: Italy
  1. Steam
    January 9th, 2013 at 02:39 | #1
    Reply | Quote

    Volkswagen did overtake Ford in 2012.

  2. Pawel72
    January 4th, 2013 at 00:59 | #2
    Reply | Quote

    The Citroen C3/C3 Picasso if you take a look here , it should be on the 6 th place , than Golf/Golf Plus/SW etc. is on 7 th place :-)

    http://put.edidomus.it/auto/pdf/news/dicembre12_top.pdf

    n. marca modello gen/dic. 2012
    1 FIAT PANDA 117.759
    2 FIAT PUNTO 79.685
    3 LANCIA YPSILON 44.417
    4 FIAT 500 42.918
    5 FORD FIESTA 42.043
    6 CITROEN C3 36.403
    7 VOLKSWAGEN GOLF 34.414
    8 VOLKSWAGEN POLO 31.831
    9 ALFA ROMEO GIULIETTA 29.869
    10 TOYOTA YARIS 28.099

    • matgasnier
      January 4th, 2013 at 01:42 | #3
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      Hi Pawel,
      Thanks for this but I separate sales of C3 and C3 Picasso…
      Cheers,
      Matt

  3. Carsitaly
    January 3rd, 2013 at 21:33 | #4
    Reply | Quote

    Fiat – Lancia/Chrysler – Alfa Romeo car sales in Italy:
    http://www.carsitaly.net/fiat-car-sales_italy.htm

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