Brazil Full Year 2012: VW Gol reaches 25 years at #1, Fiat Palio #3

Home > Brazil > Brazil Full Year 2012: VW Gol reaches 25 years at #1, Fiat Palio #3

Brazil Full Year 2012: VW Gol reaches 25 years at #1, Fiat Palio #3

January 7th, 2013 matgasnier Leave a comment Go to comments

VW Gol

* See the Top 200 best-selling models and Top 20 brands by clicking on the title! *

The Brazilian new car market is up 6% year-on-year in 2012 to reach a record 3,634,421 registrations, consolidating its #4 spot worldwide below Japan and ahead of Germany. August 2012 was the biggest sales month in the history of automobile in Brazil with 405,511 registrations, the first time above 400,000 monthly units. The VW Gol lodges a third stable year of sales in a row: from 293,783 units in 2010 (8.8% share) to 293,454 in 2011 (8.6%) and 293,293 in 2012 (8.1%)… The Gol has now been the best-selling car in Brazil for 18 consecutive years, and 25 of the last 26 years with the only other model ranking #1 over the period being the Fiat Uno in 1994.

Fiat Uno

The fight for the pole position was tight at the start of the year, with the Fiat Uno reaching #1 in March and delivering its highest ever monthly volume in August at 30,373 units, the first time it broke the 30,000 monthly sales barrier in the nameplate’s 28 year-career. The Uno finished 2012 at 255,838 units, down 6% on 2011. Note the VW Gol was at a 12-year high in August with 32,632 sales, its record remaining 34,964 in August 1997.

Fiat Palio

Helped by the new generation launched in late 2011, the Fiat Palio is up 76% and 4 spots on 2011 to land on the podium for the first time since 2009 at #3 with 186,384 units and 5.1%. It peaked at 21,572 sales in August, its highest since July 2008. The Fiat Uno and Palio remain the only 2 models to have dethroned the VW Gol in the Brazilian monthly rankings in the last 10 years: the Fiat Palio did it in September 2006, October 2006 and August 2007 and Fiat Uno in February 2011, December 2011 and March 2012…

VW Fox

Another excellent performer this year is the VW Fox/CrossFox up 38% to #4 with 167,685 units and 4.6%, its best-ever year in the country. The Fox managed to beat its volume record over 3 consecutive months, bringing it to 23,318 sales in August, its first time above 20,000 and its market share record at 5.8%. Notice also the Fiat Strada hitting a record 12,981 sales in August but down 1% over the Full Year to #6, the Ford Fiesta Hatch up 32% to #7, the Fiat Siena up 15% at #8 and the Renault Sandero breaking into the year-end Brazilian Top 10 for the first time, up 20% to #10 and delivering a record 11,743 units in August.

Previous post: Brazil December 2012: Hyundai HB20 up to #7, Chevrolet Onix #8

Previous year: Brazil Full Year 2011: VW Gol leads for 24th year, Fiat Uno breaks record

More commentary, Full Year 2012 Top 200 models and Top 20 brands Ranking Tables below.

You can check out monthly sales for the Top 50 models here.

Further down, the Chevrolet Cobalt is up to #12 with 66,654 sales for its first full year in market, peaking at #10 in January, the Honda Civic is up 120% to #17, Renault Duster up 399% to #20, Chevrolet Cruze up 320% to #22, Nissan March up 378% to #30, VW Amarok up 94% to #42, Nissan Versa up 510% to #43 and Fiat 500 up 215% to #52. There are 6 all-new models in the Top 100 this year, led by the Hyundai HB20 at #37 but peaking at a promising #7 in December. The Chevrolet Spin lands at #45, Chevrolet Onix at #47 (but #8 in December), Chevrolet Cruze Hatch at #60, Peugeot 308 at #61 and Chevrolet Sonic Sedan at #91. Both the HB20 and the Onix should be in the year-end Top 10 or even Top 5 in 2013…

Brand-wise, both Fiat and Volkswagen perform better than the market at +11% to 23.1% share and +10% to 21.1% share respectively, Renault is at a solid +24% while Honda at +45% to #6 and Nissan at +56% to #9 are the most impressive. The calm before the storm, Hyundai is down 6% to #8 this year but its astounding target now that it produces the HB range locally is to reach 10% share by the end of 2013… Note all 3 Chinese carmakers in the Top 20 lose significant ground year-on-year: JAC is at -24%, Chery at -34% and Hafei at -47%…

Brazil Full Year 2012 – brands:

Pos	Brand	2012	%	/11	2011	%	Pos
1	Fiat	838,160	23.1%	11%	754,212	22.0%	1
2	Volkswagen	768,338	21.1%	10%	698,326	20.4%	2
3	General Motors	642,536	17.7%	2%	632,102	18.5%	3
4	Ford	323,642	8.9%	3%	313,990	9.2%	4
5	Renault	241,556	6.6%	24%	194,283	5.7%	5
6	Honda	134,938	3.7%	45%	92,889	2.7%	8
7	Toyota	113,728	3.1%	15%	99,200	2.9%	7
8	Hyundai	108,351	3.0%	-6%	114,861	3.4%	6
9	Nissan	104,791	2.9%	56%	67,329	2.0%	12
10	Citroen	74,590	2.1%	-17%	90,027	2.6%	9
11	Peugeot	72,050	2.0%	-16%	85,820	2.5%	10
12	Mitsubishi	60,572	1.7%	9%	55,526	1.6%	13
13	Kia	41,159	1.1%	-47%	77,193	2.3%	11
14	JAC	18,037	0.5%	-24%	23,747	0.7%	14
15	Chery	14,216	0.4%	-34%	21,682	0.6%	15
16	Mercedes	10,555	0.3%	-33%	15,654	0.5%	17
17	BMW	8,847	0.2%	-27%	12,074	0.4%	18
18	Hafei	8,806	0.2%	-47%	16,725	0.5%	16
19	Land Rover	8,180	0.2%	0%	8,185	0.2%	19
20	Suzuki	7,115	0.2%	-4%	7,381	0.2%	20

Brazil Full Year 2012 – models:

Pos	Model	2012	%	/11	2011	%	Pos
1	VW Gol	293,293	8.1%	0%	293,454	8.6%	1
2	Fiat Uno	255,838	7.0%	-6%	273,537	8.0%	2
3	Fiat Palio	186,384	5.1%	76%	105,794	3.1%	7
4	VW Fox/CrossFox	167,685	4.6%	38%	121,588	3.5%	5
5	Chevrolet Celta	137,617	3.8%	-8%	149,044	4.4%	3
6	Fiat Strada	117,455	3.2%	-1%	118,608	3.5%	6
7	Ford Fiesta Hatch	113,546	3.1%	32%	86,204	2.5%	10
8	Fiat Siena	103,547	2.8%	15%	90,167	2.6%	8
9	Chevrolet Corsa Sedan	98,551	2.7%	-22%	125,777	3.7%	4
10	Renault Sandero	98,442	2.7%	20%	81,780	2.4%	11
11	VW Voyage	96,394	2.7%	11%	87,210	2.5%	9
12	Chevrolet Cobalt	66,654	1.8%	2730%	2,355	0.1%	134
13	VW Saveiro	66,443	1.8%	-7%	71,215	2.1%	13
14	Ford Ka	56,932	1.6%	-11%	63,764	1.9%	14
15	Toyota Corolla	56,365	1.6%	6%	53,147	1.6%	15
16	Chevrolet Agile	54,045	1.5%	-26%	73,255	2.1%	12
17	Honda Civic	50,490	1.4%	120%	22,962	0.7%	34
18	Chevrolet Montana	48,474	1.3%	6%	45,830	1.3%	17
19	Chevrolet S10	47,717	1.3%	11%	42,818	1.2%	18
20	Renault Duster	46,893	1.3%	399%	9,388	0.3%	77
21	Fiat Punto	42,362	1.2%	16%	36,547	1.1%	24
22	Chevrolet Cruze	39,530	1.1%	320%	9,418	0.3%	76
23	Toyota Hilux	38,882	1.1%	17%	33,259	1.0%	27
24	Honda Fit	38,623	1.1%	34%	28,761	0.8%	28
25	Ford Ecosport	38,284	1.1%	-1%	38,530	1.1%	21
26	Ford Fiesta Sedan	37,209	1.0%	6%	35,016	1.0%	26
27	Chevrolet Prisma	34,932	1.0%	-32%	51,063	1.5%	16
28	Citroen C3	34,923	1.0%	-7%	37,573	1.1%	22
29	Renault Logan	33,910	0.9%	-13%	39,086	1.1%	20
30	Nissan March	33,149	0.9%	378%	6,939	0.2%	91
31	Honda City	30,908	0.9%	25%	24,637	0.7%	33
32	Peugeot 207 Hatch	28,393	0.8%	-23%	36,869	1.1%	23
33	Chevrolet Corsa Hatch	26,246	0.7%	-37%	41,954	1.2%	19
34	Fiat Idea	26,243	0.7%	1%	26,053	0.8%	31
35	VW Kombi	26,089	0.7%	5%	24,802	0.7%	32
36	Ford Focus	24,023	0.7%	-13%	27,611	0.8%	29
37	Hyundai HB20	22,053	0.6%	new	0	0.0%	-
38	Mitsubishi L200	21,527	0.6%	-3%	22,140	0.6%	37
39	VW Space Fox	21,134	0.6%	3%	20,502	0.6%	40
40	Hyundai Tucson	20,963	0.6%	16%	18,023	0.5%	42
41	VW Jetta	20,637	0.6%	47%	14,085	0.4%	52
42	VW Amarok	19,825	0.5%	94%	10,227	0.3%	68
43	Nissan Versa	19,670	0.5%	510%	3,224	0.1%	118
44	Hyundai i30	19,262	0.5%	-46%	35,717	1.0%	25
45	Chevrolet Spin	18,930	0.5%	new	0	0.0%	-
46	Fiat Palio Weekend	18,629	0.5%	-18%	22,853	0.7%	35
47	Chevrolet Onix	18,149	0.5%	new	0	0.0%	-
48	Nissan Frontier	17,561	0.5%	28%	13,680	0.4%	53
49	Mitsubishi Pajero	17,507	0.5%	3%	17,022	0.5%	46
50	Fiat Doblo	17,179	0.5%	-2%	17,487	0.5%	45
51	Renault Clio	16,544	0.5%	-39%	27,057	0.8%	30
52	Fiat 500	15,922	0.4%	215%	5,060	0.1%	103
53	Renault Fluence	15,336	0.4%	48%	10,386	0.3%	66
54	Nissan Livina	15,278	0.4%	-8%	16,684	0.5%	48
55	Ford Ranger	15,222	0.4%	2%	14,988	0.4%	51
56	VW Golf	15,110	0.4%	-3%	15,515	0.5%	50
57	Honda CR-V	14,890	0.4%	-9%	16,282	0.5%	49
58	Fiat Fiorino	14,318	0.4%	-21%	18,021	0.5%	43
59	VW Polo Sedan	14,240	0.4%	10%	12,939	0.4%	57
60	Chevrolet Cruze Hatch	13,184	0.4%	new	0	0.0%	-
61	Peugeot 308	12,027	0.3%	new	0	0.0%	-
62	Citroen C3 Aircross	11,930	0.3%	-29%	16,717	0.5%	47
63	Chevrolet Meriva	11,529	0.3%	-48%	22,252	0.6%	36
64	Fiat Freemont	11,330	0.3%	404%	2,247	0.1%	136
65	Peugeot 207 Sedan	11,277	0.3%	-41%	19,045	0.6%	41
66	Hyundai ix35	11,027	0.3%	-19%	13,620	0.4%	54
67	Mitsubishi ASX	10,781	0.3%	-2%	11,010	0.3%	64
68	Fiat Bravo	10,438	0.3%	-12%	11,827	0.3%	61
69	Toyota Hilux SW4	10,397	0.3%	27%	8,196	0.2%	82
70	Ford New Fiesta Sedan	10,304	0.3%	-21%	13,074	0.4%	56
71	Fiat Ducato	10,160	0.3%	-25%	13,489	0.4%	55
72	Chevrolet Captiva	9,907	0.3%	-22%	12,728	0.4%	59
73	Renault Megane GT	9,848	0.3%	0%	9,810	0.3%	73
74	VW Polo	9,760	0.3%	3%	9,451	0.3%	75
75	Nissan Tiida	9,192	0.3%	-9%	10,103	0.3%	70
76	Kia Sportage	9,137	0.3%	9%	8,379	0.2%	79
77	Citroen C3 Picasso	9,110	0.3%	93%	4,709	0.1%	107
78	Renault Master	8,540	0.2%	15%	7,395	0.2%	88
79	Nissan Sentra	8,343	0.2%	-20%	10,489	0.3%	65
80	Fiat Linea	8,331	0.2%	-32%	12,258	0.4%	60
81	JAC J3	8,116	0.2%	-37%	12,805	0.4%	58
82	Hyundai HR	8,064	0.2%	-22%	10,331	0.3%	67
83	Hyundai Elantra	7,973	0.2%	224%	2,459	0.1%	132
84	Peugeot 408	7,712	0.2%	18%	6,563	0.2%	93
85	Kia Cerato	7,703	0.2%	-63%	20,688	0.6%	39
86	Ford Focus Sedan	7,528	0.2%	-10%	8,357	0.2%	80
87	Chery QQ	7,444	0.2%	-25%	9,923	0.3%	72
88	Ford Courier	7,263	0.2%	-6%	7,706	0.2%	86
89	Citroen C4	7,182	0.2%	-35%	11,016	0.3%	63
90	Mitsubishi Lancer	6,664	0.2%	1071%	569	0.0%	183
91	Chevrolet Sonic Sedan	6,640	0.2%	new	0	0.0%	-
92	Renault Symbol	6,595	0.2%	7%	6,155	0.2%	96
93	Kia Sorento	6,192	0.2%	-39%	10,116	0.3%	69
94	Kia Picanto	5,994	0.2%	-19%	7,364	0.2%	89
95	Kia K2500	5,866	0.2%	-42%	10,029	0.3%	71
96	VW SpaceCross	5,748	0.2%	249%	1,646	0.0%	146
97	Ford Fusion	5,600	0.2%	-42%	9,586	0.3%	74
98	Renault Kangoo	5,299	0.1%	71%	3,100	0.1%	120
99	Hyundai Veloster	5,099	0.1%	29%	3,956	0.1%	114
100	JAC J3 Turin	5,004	0.1%	-40%	8,354	0.2%	81
101	Iveco Daily 3514	4,507	0.1%	-7%	4,839	0.1%	105
102	VW Tiguan	4,479	0.1%	-20%	5,598	0.2%	100
103	Hyundai Santa Fe	4,440	0.1%	-45%	8,037	0.2%	83
104	Suzuki Grand Vitara	4,439	0.1%	1%	4,394	0.1%	110
105	Toyota Etios Hatch	4,355	0.1%	new	0	0.0%	-
106	Mercedes C Class	4,345	0.1%	-31%	6,303	0.2%	94
107	Hyundai Azera	4,235	0.1%	-50%	8,412	0.2%	78
108	Chevrolet Zafira	4,194	0.1%	-46%	7,744	0.2%	85
109	Range Rover Evoque	4,149	0.1%	381%	863	0.0%	168
110	Mitsubishi Outlander	4,019	0.1%	-14%	4,677	0.1%	108
111	Citroen C4 Pallas	3,919	0.1%	-46%	7,252	0.2%	90
112	Kia Soul	3,833	0.1%	-79%	17,926	0.5%	44
113	Ford Edge	3,828	0.1%	92%	1,989	0.1%	141
114	VW Parati	3,465	0.1%	-28%	4,835	0.1%	106
115	Hyundai Sonata	3,391	0.1%	-56%	7,757	0.2%	84
116	Chevrolet Sonic Hatch	3,323	0.1%	new	0	0.0%	-
117	Ford Transit	3,308	0.1%	-20%	4,132	0.1%	112
118	Hafei Towner	3,132	0.1%	-42%	5,434	0.2%	101
119	Peugeot Boxer	2,920	0.1%	-17%	3,507	0.1%	116
120	JAC J6	2,691	0.1%	8%	2,503	0.1%	129
121	Hafei Ruiyi	2,677	0.1%	-64%	7,432	0.2%	87
122	BMW X1	2,645	0.1%	-47%	4,974	0.1%	104
123	Toyota Etios Sedan	2,618	0.1%	new	0	0.0%	-
124	Citroen Xsara Picasso	2,474	0.1%	-44%	4,431	0.1%	109
125	Land Rover Freelander	2,403	0.1%	-21%	3,023	0.1%	122
126	Volvo XC60	2,396	0.1%	-31%	3,464	0.1%	117
127	Chery Face	2,361	0.1%	-59%	5,780	0.2%	98
128	Peugeot Hoggar	2,155	0.1%	-62%	5,655	0.2%	99
129	Chana SC	2,120	0.1%	-24%	2,803	0.1%	124
130	Citroen Jumper	2,115	0.1%	-16%	2,520	0.1%	127
131	JAC J5	2,068	0.1%	894%	208	0.0%	n/a
132	Chery Tiggo	2,052	0.1%	-47%	3,895	0.1%	115
133	Peugeot 207 SW	1,927	0.1%	-39%	3,135	0.1%	119
134	Jeep Cherokee	1,867	0.1%	-19%	2,311	0.1%	135
135	Citroen C4 Picasso	1,861	0.1%	-64%	5,230	0.2%	102
136	Mercedes Sprinter 311	1,664	0.0%	24%	1,341	0.0%	154
137	Dodge Journey	1,635	0.0%	-27%	2,241	0.1%	137
138	Peugeot 307	1,614	0.0%	-76%	6,645	0.2%	92
139	VW Passat	1,561	0.0%	-28%	2,161	0.1%	138
140	BMW 118i	1,556	0.0%	20%	1,293	0.0%	155
141	Suzuki SX4	1,546	0.0%	-26%	2,081	0.1%	139
142	Chery S18	1,520	0.0%	new	0	0.0%	-
143	Nissan Tiida Sedan	1,509	0.0%	-75%	5,966	0.2%	97
144	Mercedes Sprinter 313	1,452	0.0%	-41%	2,462	0.1%	131
145	Audi A1	1,428	0.0%	-1%	1,441	0.0%	151
146	Peugeot 3008	1,381	0.0%	-43%	2,410	0.1%	133
147	Dodge RAM	1,343	0.0%	n/a	n/a	n/a	n/a
148	BMW 320	1,342	0.0%	-11%	1,513	0.0%	148
149	BMW 328	1,259	0.0%	new	0	0.0%	-
150	Jeep Compass	1,227	0.0%	new	0	0.0%	-
151	Peugeot Partner	1,225	0.0%	-12%	1,396	0.0%	152
152	Hafei Start Pick-up	1,215	0.0%	272%	327	0.0%	200
153	VW Jetta Variant	1,197	0.0%	-37%	1,908	0.1%	142
154	Land Rover Discovery	1,166	0.0%	-62%	3,067	0.1%	121
155	Suzuki Jimny	1,129	0.0%	25%	905	0.0%	165
156	Mini Cooper	1,060	0.0%	-57%	2,492	0.1%	130
157	Troller T4	1,056	0.0%	-17%	1,274	0.0%	156
158	Audi A4	1,051	0.0%	-30%	1,507	0.0%	149
159	Peugeot 307 Sedan	1,048	0.0%	133%	449	0.0%	192
160	Kia Optima	1,028	0.0%	new	0	0.0%	-
161	Ssangyong Korando	996	0.0%	117%	460	0.0%	190
162	Chevrolet Camaro	929	0.0%	-48%	1,779	0.1%	143
163	VW Fusca	901	0.0%	new	0	0.0%	-
164	Hafei Mini	895	0.0%	-22%	1,154	0.0%	159
165	Hyundai Veracruz	890	0.0%	-66%	2,581	0.1%	126
166	Hyundai i30 SW	862	0.0%	-78%	3,957	0.1%	113
167	Hafei Minivan	845	0.0%	-50%	1,683	0.0%	144
168	Toyota RAV4	822	0.0%	-81%	4,224	0.1%	111
169	Jinbei Topic	763	0.0%	23%	620	0.0%	180
170	Subaru Forester	756	0.0%	-27%	1,038	0.0%	163
171	Lifan 320	756	0.0%	-62%	2,003	0.1%	140
172	Citroen DS3	717	0.0%	new	0	0.0%	-
173	Audi Q3	678	0.0%	new	0	0.0%	-
174	Smart Fortwo	631	0.0%	-40%	1,058	0.0%	162
175	Ssangyong Kyron	625	0.0%	-76%	2,647	0.1%	125
176	Mercedes Sprinter 413	609	0.0%	-33%	912	0.0%	164
177	Mercedes Sprinter	571	0.0%	1%	566	0.0%	185
178	Chery Cielo Hatch	563	0.0%	-61%	1,444	0.0%	150
179	Chevrolet Blazer	482	0.0%	-68%	1,522	0.0%	147
180	Kia Cadenza	471	0.0%	-38%	765	0.0%	171
181	Audi A3	468	0.0%	-48%	900	0.0%	166
182	Lifan 620	463	0.0%	-43%	819	0.0%	169
183	Mini One	457	0.0%	12%	409	0.0%	193
184	Mercedes SLK	457	0.0%	-33%	682	0.0%	175
185	Range Rover	455	0.0%	-61%	1,174	0.0%	158
186	Audi A5	433	0.0%	18%	368	0.0%	195
187	Mini Countryman	432	0.0%	n/a	n/a	n/a	n/a
188	BMW 318	423	0.0%	-65%	1,214	0.0%	157
189	Porsche Cayenne	422	0.0%	-43%	738	0.0%	172
190	Volvo S60	421	0.0%	-61%	1,074	0.0%	160
191	Kia Carens	408	0.0%	-50%	810	0.0%	170
192	Chrysler Town & Country	386	0.0%	35%	285	0.0%	201
193	BMW X6	361	0.0%	-23%	469	0.0%	189
194	Chevrolet Omega	360	0.0%	-44%	644	0.0%	178
195	Mercedes E Class	337	0.0%	-43%	587	0.0%	182
196	Jeep Wrangler	322	0.0%	n/a	n/a	n/a	n/a
197	Chrysler 300C	313	0.0%	n/a	n/a	n/a	n/a
198	Kia Mohave	311	0.0%	-52%	646	0.0%	177
199	Shineray Trucks	296	0.0%	new	0	0.0%	-
200	Chevrolet Trailblazer	292	0.0%	new	0	0.0%	-

Source: FENAVABRE

Categories: Brazil

Comments (2) Trackbacks (1) Leave a comment Trackback

Marcelo

January 26th, 2013 at 07:08 | #1

Reply | Quote

Great article Matt. I think Hyundai could face some problems as demand slackens as people recognize that HB 20 (unfortunately) is just another car. The backlash is coming. The Onix on the other hand seems to be screaming that the General is back. For some reason, people seem to be happy about that.
Steam

January 11th, 2013 at 04:19 | #2

Reply | Quote

VW – strong.
Fiat – stronger.

GM is loosing contact more and more.