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USA July 2023: Honda (+53%), Acura (+98.6%), Volvo (+57%) shine, sales up 15.3%

Honda Accord sales are up 144.9% in July.

U.S. new light vehicles sales rise 15.3% year-on-year in July to 1.3 million units, bringing the year-to-date tally up 13.5% to 9 million. The Seasonally Adjusted Annual Rate of sales (SAAR) is up 16.2% to 15.7 million units vs. 13.5 million in July 2022 and 14.8 million in July 2021. The average daily selling rate (DSR) is 51,968 – calculated over 25 days – up 19.9% over 43,328 in July 2022. Passenger vehicle sales are up 15.1% and light trucks up 15.4%. Light trucks hold 80% of the market like in July 2022.

Among groups still sharing monthly data, Toyota Motor (+8.1%), Ford Motor (+6.1%) and Hyundai-Kia (+12.1%) fail to keep up with the market growth but American Honda (+56.9%) outpaces it by far. Brand-wise, again Toyota (+8.8%) and Ford (+6.6%) are soft but Honda (+53%) rallies back strongly. Acura (+98.6%), Volvo (+57%), Mazda (+30.9%), Genesis (+21.7%) and Subaru (+21.3%) stand out. Lincoln (-4.4%) is the only declining brand among those sharing monthly sales.

As for models with available monthly figures, the Ford F-Series (+8.2%) remains on top, the Toyota RAV4 (+0.2%) only edges up, the Honda Accord (+144.9%), Civic (+85.6%) and CR-V (+51.8%) soar, as do the Subaru Forester (+87.5%), Ford Transit (+81%) and Bronco Sport (+70.1%). Further down, notice the Toyota 4Runner (+45.9%), Subaru Outback (+43.9%), Ford Edge (+80.6%), Honda HR-V (+106.4%) and Toyota Corolla Cross (+53.9%).

Previous post: USA H1 2023: Sales up 12.5%, Ford F-Series and Tesla Model Y stun

Previous month: USA Q2 2023: Market bouncing up 16.9%, Honda, Nissan rally back up

One year ago: USA July 2022: Ford, Lincoln spectacularly defy market down -11.7%

Full July 2023 data for selected groups, brands and models below.

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