* See the Top 279 models, Top 20 groups and Top 40 brands by clicking on the title *
Even though U.S. sales fell into negative territory for the first time in 19 months in August at -0.6% to 1.577.179 units, the Seasonally Adjusted Annualized Rate (SAAR) climbed to 17.81 million, up from 17.3 million in August 2014 and the highest in a decade – since July 2005 when employee-style discounts boosted the market. This is the strongest monthly SAAR since the U.S. market started its recovery from the 2009 slump. Year-to-date U.S. sales are up 4% to 11.6 million deliveries, and with SAAR above 17 million for 5 of the 8 months of the year so far, the market is still on track to break the 17 million annual mark for only the third time ever.
Apart from General Motors (-1%), American manufacturers improved year-on-year in August whereas their main Japanese counterparts posted declines. GM’s Chevrolet dropped 1.5, Cadillac is down 5.5% while GMC is up 3.5% and Buick up 1%. However GM said they recorded the largest retail sales increase in the market this month. Ford Motor is up 6%, helped by better stock availability of the new F-150 aluminium pickup which boosted F-Series sales up 5% to 71.332 units, its highest monthly volume so far this year. FCA Fiat Chrysler Automobiles posts its 65th consecutive month of year-on-year gains at +2%, thanks to Jeep up 18% to an all-time record 80.804 units – the brand’s 23rd consecutive month in positive, Ram up 6% and Fiat up 1%, compensating for weak performances of Chrysler (-14%) and Dodge (-15%).
Toyota Motor is down 9%, with the Toyota brand down 10% and Scion freefalling 37% but Lexus up 2% to its best-ever August score at 33.487 units. For the 2nd consecutive month, Lexus is the best-selling luxury brand in the US above Mercedes (31.250), BMW (27.755) and Audi (18.794). Year-to-date, Lexus is getting dangerously close to the #1 luxury spot at 222.151 deliveries so far vs. 223.348 for BMW, 220.870 for Mercedes, 130.063 for Audi and 117.065 for Acura. Note all Mercedes data excludes Sprinter. Honda Motor decline 7% and Nissan Motor is down 1% despite a 16% surge from Infiniti. Subaru on the other hand is going from strength to strength, posting its 45th consecutive monthly gain at +5% to 52.679 deliveries, the best-ever sales month in the company’s history and beating its previous best (50.517) established just last month. Notice also Mitsubishi up 22%, Volvo up 18% and Land Rover up 16%.
Over in the models ranking, despite sales up 12% the Chevrolet Silverado lags 16.000 units below the Ford F-Series while the Ram Pickup reclaims the third spot year-to-date thanks to volume up 4% to 45.310 vs. 37.592 (-15%) for the Toyota Camry. The Honda Accord is the best-selling passenger car in the country this month even though it is down 20% on August 2014 to 40.931 deliveries, and is also back to being Honda’s best-seller in the U.S. above the CR-V (+2% this month) and the Civic (-6%). The Nissan Rogue lodges the largest sales gain in the Top 20 at +29%, with the Chevrolet Equinox (+18%) and Ford Explorer (+22%) also performing solidly. Further down, notice the Chrysler 200 (+30%), Ford Edge (+36%), Subaru Impreza (+41%) and Ford Mustang (+70%) taking off.
Among recent launches, the Jeep Renegade once again performs the best, improving its best-ever U.S. monthly ranking by 11 spots vs. last month to a splendid 60th place with 8.156 sales, the Chevrolet Colorado has stabilised around the #60-70 mark at #67 (Toyota Tacoma: #26, Nissan Frontier: #109), the Chevrolet Trax is down 5 ranks on July to #77, the Honda HR-V down 16 to #90, the Lexus NX posts its 2nd consecutive month (and ever) inside the U.S. Top 100 and the Fiat 500X sells a very timid 1.029 units. We welcome two all-new nameplates in the U.S. sales charts in August: the Mercedes GLE – replacement for the M-Class – lands directly at #152 with 1.802 sales while the Mazda CX-3 arrives at #202 with 698 deliveries (CX-5: #49 and 10.033 units).
Previous month: USA July 2015: Chevrolet Silverado and Nissan Rogue shoot up
Full August 2015 Top 20 groups, Top 40 brands and Top 279 models below.