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USA September 2015: Market up 16% to highest SAAR in a decade (again)

Subaru Outback USA September 2015. Picture courtesy motortrend.comThe Outback (best-ever 15.126 sales) lifts Subaru to a third consecutive all-time record U.S. month.

* See the Top 15 groups, Top 40 brands and Top 280 models by clicking on the title *

All planets aligned for the U.S. new car market in September. A calendar twist that put Labor Day back from August in 2014 to September this year, gasoline prices remained low, car demand continued to be boosted by strong macroeconomic factors cont(low unemployment, growing economy and cheap credit), lastly and rather surprisingly in this overly optimistic environment, increased competition resulted in larger average industry incentives up 4% compared to September 2014 to $3.090 per vehicle according to TrueCar. All these factors combined mean a U.S. market up a splendid 16% year-on-year to 1.442.113 units, lifting the year-to-date total to 13.053.284 deliveries, up 5% or 621.000 units over the same period in 2014.

Scion iA USA September 2015. Picture courtesy motortrend.comBoth the Scion iA (pictured) and iM make their debut in U.S. sales charts, pushing the brand up 57%.

Although we have been in positive all year, the September surge means FY 2015 forecasts need to be adjusted up… The seasonally adjusted annual rate (SAAR) is at its highest in a decade for the second consecutive month, climbing to 18.17 million after 17.81 million in August, its strongest since a July 2005 boosted by employee discounts offered to the public, and to be compared to just 16.53 million in September 2014. It is now certain that the industry will surpass 17 million annual sales for only the third time in history, but some analysts now predict 2015 will be an all-time record year: Today TrueCar raised its 2015 forecast by 200,000 to 17.4 million, which would top the previous all-time record of 17.395 million set in 2000… In terms of segments, light-trucks such as SUVs and pickups absorbed most of the growth with sales up 24% year-on-year vs. 6% for passenger cars. Automotive News USA quoted Jim Lentz, CEO of Toyota North America, saying “On a year to date basis, [the market] is almost 56% light truck and realistically it would probably be closer to 60 percent if the availability was there.”

Ford F-150 USA September 2015. Picture courtesy motortrend.comFor the first time since July 2014, the Ford F-Series gains more ground than the Chevy Silverado.

The entire Top 8 largest manufacturing groups all lodge double-digit year-on-year gains including all of the Detroit 3. GM is up 12% lifted by GMC (+24%), Ford Motor Co is up 23% with the Ford brand up 23% also and Lincoln up a neat 20%, and finally FCA is ip 14%, solely due to Jeep (+40%) compensating for Ram (+5%), Fiat (+4%), Dodge (+3%) and Chrysler (-5%). Note Jeep posts the third highest-ever monthly U.S. volume in the brand’s history at 77.201 units, to be compared to a mere 37.464 deliveries only two years ago in September 2013… Toyota Motor Co is up 16% with the Toyota division up 15%, Lexus up 16% and Scion for once up 57% thanks to the arrival in the sales charts of the new iA (#142) and iM (#162), already the brand’s two best-seller in the country. Honda Motor is up 13% (Honda +14%, Acura +6%), Nissan Group up 18% (Nissan up 17%, Infiniti up 30%) as is Hyundai-Kia, lifted by Kia (+23%).

Range Rover Sport USA September 2015. Picture courtesy motortrend.comLand Rover is the best performing brand in the U.S. in September with sales up 89%.

Subaru soars another 28% to break its all-time monthly U.S. sales record for the third consecutive month and the fifth time this year at 53.070 units. Having secured a good chunk of their monthly sales during the Labour Day weekend at the start of the month – escaping the full effects of the diesel scandal, all Volkswagen Group brands gain volume with the group up 7% as a whole pulled up by Audi posting its 71st consecutive monthly gain at +16% and Volkswagen up a shy 1%, while Porsche is up 23%. Notice also Mitsubishi up 36% and Land Rover up 89% thanks to most of its range in frank improvement (Range Rover Sport +94%, Range Rover +83% and Range Rover Evoque +71%) and the addition of the Land Rover Discovery Sport accounting for roughly 20% of the brand’s sales this month.

Ford Escape USA September 2015. Picture courtesy motortrend.comThe Ford Escape is up to a splendid overall U.S. 7th place in September.

Model-wise, for the first time since July 2014 and the arrival of the new gen F-150, the Ford F-Series widens the gap over its archenemy the Chevrolet Silverado at +16% to 69,651 vs. +7% and 53.726. The GM full-size pickups however still outsell the F-Series with the GMC Sierra (+18%) lifting the GM total to 73.479. The Ram Pickup, stable, keeps the Toyota Camry (+21%) at bay both in September and year-to-date,  with the Honda Accord at a strong #5 above the Honda CR-V (+26%), Ford Escape (+31% year-on-year and 4 spots on August to #7) and Honda Civic (+27%) all clearly outperforming the market. If the Toyota Corolla is up an equally impressive 30%, it is down five spots on August to #10.

Hyundai Tucson USA September 2015. Picture courtesy motortrend.comThe new model pushes Hyundai Tucson sales up 121%.

Within the September Top 50, the majority of the largest year-on-year gains are delivered by SUVs: in ranking order, the Nissan Rogue (+45%), Ford Explorer (+31%), Jeep Cherokee (+38%), Jeep Wrangler (+26%), Subaru Outback (+34% to an all-time high 15.126 units), GMC Terrain (+32%), Dodge Journey (+45%), Ford Edge (+33%) and Honda Pilot (+31%) all post spectacular increases, as do the Nissan Versa (+50%), Subaru Impreza (+65%) and Ford Mustang, improving its sales 3-fold thanks to the new model. Among recent launches, the Hyundai Tucson is up 121% to #54 thanks to the new gen, the Jeep Renegade is up a further 5 spots on last month to #55, the Honda HR-V is up two to #88, the Mercedes GLE up 45 to #107, the Mazda CX-3 up 35 to #167 and the Volvo XC90 up 18 to #176.

Previous month: USA August 2015: Volume down but SAAR highest in a decade

One year ago (models): USA September 2014 Chevy Silverado and Nissan Sentra on fire

One year ago (brands): USA September 2014: GM fleet, Jeep lift market up, Big 3 back to Top 3

Full September 2015 Top 15 groups, Top 40 brands and Top 280 models below.

USA September 2015 – groups:

PosGroupSep-15/14Aug2015/14PosPos
1General Motors251,31012%12,299,8474%11
2Ford Motor Co221,26923%21,965,4825%22
3Toyota Motor Corporation194,39916%31,867,0014%33
4Fiat Chrysler Automobiles193,01914%41,654,8616%44
5Honda Motor Company133,75013%51,188,5662%55
6Nissan Motor Company121,78218%61,122,4886%66
7Hyundai Group113,83518%71,054,1705%77
8Subaru53,07028%9428,70214%99
9Volkswagen Group48,0167%8452,7143%88
10Daimler AG32,0876%11275,5956%1111
11BMW Group31,0224%10294,9307%1010
12Mazda25,6167%12241,7070%1212
13Mitsubishi7,55636%1373,25726%1313
14Jaguar Land Rover6,85061%1459,61919%1414
15Volvo Cars NA5,52718%1546,1265%1515

USA September 2015 – brands:

PosBrandSep-15/14Aug2015/14PosFY14
1Ford212,58923%11,891,5185%11
2Chevrolet170,67511%31,596,1823%22
3Toyota162,59515%21,580,7553%33
4Honda119,04614%41,056,5472%44
5Nissan111,56217%51,026,9205%55
6Jeep77,20140%6632,91023%67
7Hyundai64,01514%7578,1904%76
8Subaru53,07028%9428,70214%910
9Kia49,82023%8475,9807%88
10GMC47,38624%11410,23912%1011
11Dodge45,1703%12382,347-14%119
12Ram39,9464%10357,4886%1212
13Mercedes31,3376%15270,1648%1314
14Chrysler27,250-5%18248,80012%1617
15BMW26,6084%17249,4565%1515
16Volkswagen26,1411%14264,215-2%1413
17Mazda25,6167%16241,7070%1818
18Lexus25,29416%13247,44512%1716
19Buick18,3415%19167,727-2%1919
20Audi17,34016%20147,40313%2020
21Cadillac14,9088%21125,699-2%2221
22Acura14,7046%22132,01910%2122
23Infiniti10,22030%2395,56813%2323
24Lincoln8,68020%2473,9649%2424
25Mitsubishi7,55636%2573,25726%2525
26Scion6,51057%3039,201-15%3026
27Land Rover5,85589%2848,40326%2629
28Volvo5,52718%2646,1265%2727
29Porsche4,42423%2939,30011%2930
30Mini4,4145%2745,69117%2828
31Fiat3,3981%3131,819-10%3131
32Tesla1,70013%3215,30013%3232
33Jaguar995-13%3411,216-5%3333
34Maserati872-34%338,378-8%3434
35Smart7500%355,432-31%3535
36Ferrari1771%371,5931%3737
37Bentley111-53%361,796-10%3636
38Rolls Royce952%388553%3838
39Lamborghini632%405673%3939
40Alfa Romeo54new39497new4040

USA September 2015 – models:

PosModelSep-15/14Aug2015/14PosFY14
1Ford F-Series69,65116%1564,4511%11
2Chevrolet Silverado53,7257%2440,90415%22
3Ram Pick-up36,5980%3330,6433%33
4Toyota Camry34,48721%5326,330-3%44
5Honda Accord33,6412%4264,814-13%65
6Honda CR-V29,92526%6259,4998%88
7Ford Escape28,47331%11233,0121%1011
8Honda Civic28,27827%8249,749-1%99
9Toyota RAV427,10419%10227,92213%1213
10Toyota Corolla26,63630%9278,7428%56
11Nissan Rogue25,06445%13213,20738%1420
12Ford Fusion24,94215%12231,475-4%1110
13Nissan Altima24,22412%7262,4242%77
14Chevrolet Equinox21,53725%14214,04216%1314
15Hyundai Elantra20,72410%16193,96210%1515
16Ford Explorer20,71531%15190,17120%1619
17Jeep Cherokee20,22438%19161,11225%2024
18GMC Sierra19,75418%18161,65310%1918
19Nissan Versa18,05350%28109,8320%3234
20Jeep Wrangler17,58326%20157,51317%2225
21Chevrolet Malibu17,06612%22147,161-1%2421
22Hyundai Sonata16,1248%17157,680-4%2117
23Jeep Grand Cherokee15,75823%23141,8494%2622
24Subaru Forester15,36422%21129,56810%2827
25Subaru Outback15,12634%37108,41911%3335
26Nissan Sentra14,19613%27154,2709%2323
27Chevrolet Cruze14,032-24%29177,970-14%1712
28Kia Soul13,61426%24112,683-3%3131
29Ford Focus13,437-13%25163,864-7%1816
30Toyota Highlander12,31017%33116,75811%3030
31Kia Optima11,7197%31118,303-4%2928
32Toyota Tacoma11,608-3%26133,67217%2729
33Chrysler 20011,3643%30147,07396%2542
34GMC Terrain10,93532%5483,3955%4847
35Hyundai Santa Fe10,75220%3588,40012%4445
36Dodge Grand Caravan10,568-6%5564,219-38%6238
37Toyota Sienna10,52723%36104,57310%3439
38Dodge Journey10,45745%5379,39512%5156
39Ford Edge10,26233%3495,70911%3943
40Honda Pilot10,23831%4498,98023%3544
41Toyota Prius10,16822%4089,812-19%4137
42Ford Transit10,154729%4286,0852501%45150
43Honda Odyssey9,92413%3298,8344%3640
44Ford Mustang9,546202%5096,31561%3863
45Kia Sorento9,38042%4385,76112%4651
46Chevrolet Impala9,3591%5185,466-20%4733
47Chrysler Town & Country9,163-30%6361,970-43%6736
48BMW 3 Series9,14511%4569,8205%5732
49Mazda CX-59,10712%4982,0135%5052
50Chevrolet Traverse8,85713%4792,96317%4049
51Subaru Impreza8,58865%4175,61318%5262
52Jeep Patriot8,533-6%3988,71927%4358
53Toyota Tundra8,044-8%4889,6261%4241
54Hyundai Tucson7,925121%7341,07614%8997
55Jeep Renegade7,924new6036,831new96
56VW Jetta7,773-24%3897,465-15%3726
57Lexus RX7,7594%5269,922-8%5646
58Mazda37,757-1%4682,3003%4948
59Mercedes C Class7,66022%6664,53529%6167
60Toyota 4Runner7,50633%5770,90228%5466
61Subaru XV Crosstrek7,41430%5866,73823%5970
62Dodge Charger7,384-14%7270,700-2%5555
63Chevrolet Colorado7,334new6763,232new65200
64Dodge Dart7,2445%7668,31912%5861
65VW Passat7,228-1%6263,736-15%6354
66Jeep Compass7,17954%6146,886-2%7980
67Ford Fiesta6,99667%7853,8683%6977
68Cadillac SRX6,84985%7050,71222%7183
69Chrysler 3006,72341%10039,7570%9184
70Chevrolet Express6,6669%8244,208-31%8564
71GMC Acadia6,6474%5675,42318%5360
72Subaru Legacy6,2771%9844,23127%8487
73Nissan Pathfinder6,20316%6962,9974%6665
74Chevrolet Trax6,140new7743,051new88262
75Chevrolet Tahoe6,1198%5964,728-8%6053
76Buick Encore5,62446%7449,28535%7493
77Kia Forte5,38819%7163,30018%6471
78VW Golf5,25151%6849,767135%73117
79Chevrolet Camaro5,2463%7561,544-12%6859
80Lexus ES5,195-9%6546,962-11%7869
81Nissan Murano5,16624%7944,90029%8294
82Audi Q55,14959%8636,56621%98103
83Dodge Durango4,8847%8146,106-4%8175
84Toyota Avalon4,828-1%8344,318-11%8372
85Acura TLX4,75322%9734,808464%102152
86Buick Enclave4,7320%6446,7852%8079
87Nissan Frontier4,617-33%10947,261-15%7668
88Honda HR-V4,608new9029,225new115
89Dodge Challenger4,55226%8551,94935%7089
90Mazda64,5286%8447,07812%7785
91Acura MDX4,313-11%8743,457-10%8774
92Mercedes E Class4,173-15%10335,325-33%10173
93BMW 5 Series4,059188%10233,838-14%10386
94Kia Sportage4,0126%8039,00819%93102
95Ford E-Series3,988-28%10839,036-56%9250
96GMC Yukon3,96323%9430,011-2%111104
97Ford Taurus3,942-17%10137,959-27%9578
98Buick LaCrosse3,8807%9232,549-13%10590
99Nissan Maxima3,871-12%9926,801-33%11992
100Ford Transit Connect3,852-7%10436,82715%97101
101Acura RDX3,84819%9638,50216%9498
102Infiniti QX603,84576%10529,37830%114119
103Chevrolet Sonic3,780-55%8950,535-35%7257
104Hyundai Accent3,640-1%8848,6255%7576
105Infiniti Q503,55730%10731,60322%107109
106Chevrolet Suburban3,521-14%9335,715-7%9982
107Mercedes GLE3,492new1525,294new210
108Ford Expedition3,489-3%11130,483-7%11099
109Toyota Prius C3,3675%10629,649-6%113105
110Lexus IS3,152-13%9135,389-4%10091
111Mitsubishi Outlander Sport3,14034%11227,56119%117121
112Mini Cooper3,13248%11031,59854%108118
113Lexus NX3,113new9531,947new106244
114Kia Sedona3,039396%12829,864428%112170
115BMW X33,03368%14620,783-24%133115
116GMC Yukon XL3,02740%14220,939-5%132128
117VW Tiguan2,97278%11522,22116%129138
118Cadillac Escalade2,809-20%11725,13217%121123
119BMW 4 Series2,726-40%11833,76221%104n/a
120Audi A32,71216%11326,97284%118147
121Toyota Prius V2,575-6%11622,479-4%127122
122Chevrolet Corvette2,5724%12326,3982%120113
123BMW X52,525-43%12040,49023%9095
124Lincoln MKZ2,49014%12722,963-14%125114
125Ram ProMaster2,48376%11419,25793%138156
126Audi A42,482-17%12222,530-23%126107
127Mercedes GL Class2,44814%14019,3299%137134
128Buick Verano2,377-39%12525,002-27%122100
129Chevrolet Spark2,37117%12127,839-10%116106
130GMC Canyon2,332new13122,426new128243
131Mercedes Sprinter2,3175%13720,27414%136136
132Cadillac ATS2,2953%12918,839-16%141127
133Hyundai Genesis2,2390%13024,4239%123125
134Volvo XC602,21739%13318,63434%143151
135Lincoln MKX2,13634%15415,167-19%157140
136Mercedes GLA2,125114%14318,6471782%142210
137Hyundai Veloster2,118-24%13617,655-23%147130
138Nissan Juke2,10816%13421,462-33%130108
139Mercedes CLA Class2,089-17%12623,25328%124132
140Mercedes GLK2,056-22%14420,377-28%134112
141Lincoln MKC2,03916%13218,237184%144176
142Scion iA2,035new2,035new244
143Ford C-Max1,96610%13817,291-20%148131
144Mercedes S Class1,9562%14915,994-5%153137
145Mitsubishi Outlander1,949121%14113,36234%166177
146Audi Q71,94142%15114,42110%159154
147Fiat 5001,926-30%14821,329-20%131116
148Buick Regal1,72827%16714,106-16%163146
149Audi A61,71313%15017,072-1%149141
150BMW i31,71067%1997,893154%192212
151Tesla Model S1,70013%15815,30013%156135
152Mercedes M Class1,659-52%12431,149-3%10996
153Range Rover Sport1,63394%17215,53114%155158
154Acura ILX1,61410%15913,3584%167159
155Lexus GX1,6113%13917,86012%146144
156Cadillac XTS1,600-19%16316,023-13%152139
157Lexus GS1,5950%15316,2330%151148
158Toyota Venza1,584-15%14519,157-18%139126
159Mazda CX-91,55927%15514,1601%162155
160VW Beetle1,539-15%14719,066-18%140129
161Kia Rio1,480-34%15620,276-31%135110
162Nissan NV1,43735%17112,53814%171168
163Nissan NV2001,40035%16012,93437%168174
164Range Rover1,36183%18512,58538%169179
165Scion iM1,353new1,353new253
166Mitsubishi Mirage1,3481%16117,97140%145161
167Mazda CX-31,340new2022,038new243
168Porsche Cayenne1,32311%16612,267-5%173166
169Cadillac CTS1,319-42%15714,253-38%161120
170Range Rover Evoque1,31971%16810,89221%176182
171Honda Fit1,279-81%11944,14611%8681
172Ford Flex1,266-26%17815,062-19%158142
173Volvo S601,265-28%16512,548-24%170149
174Nissan LEAF1,247-57%17013,630-38%164124
175Scion tC1,208-14%16213,525-6%165157
176Volvo XC901,182553%1944,84137%214229
177Mini Countryman1,180-38%16912,059-30%174145
178Porsche Macan1,16065%17610,281121%179205
179Lexus RC1,159new17710,458new178251
180Toyota Sequoia1,14435%1879,2997%186184
181Land Rover Discovery Sport1,140new1973,401new227
182Fiat 500X1,133new1893,456new225
183Lexus CT1,1315%16411,132-18%175160
184Audi Q31,1303%1819,732629%184234
185Scion xB1,117-6%17412,5010%172163
186Mitsubishi Lancer1,11615%18014,27018%160165
187Lincoln Navigator1,0827%1868,76049%188191
188Nissan Titan1,07810%1799,521-2%185181
189BMW 1 & 2 Series1,07846%1908,47260%191204
190Infiniti QX801,04425%18410,53218%177178
191Chevrolet City Express1,024new1837,404new196266
192Chevrolet Volt949-32%1739,264-36%187153
193Audi A5945-22%1889,812-25%182162
194Mazda MX-5940127%1756,06857%201222
195Ram ProMaster City861new1965,418new208
196Kia Cadenza859-22%2274,880-36%213195
197BMW X1847-54%13510,258-35%180143
198Nissan Armada84125%1959,7998%183180
199Scion FR-S778-15%1918,544-24%189171
200Honda Crosstour7772%1937,227-20%197185
201Porsche 9117686%1927,557-3%195190
202Nissan Xterra766-31%18210,012-24%181164
203Smart Fortwo7500%2075,432-33%206189
204GMC Savana728-48%20116,392-29%150133
205Nissan Quest65666%2047,609-8%194193
206VW Touareg638-1%2035,3142%209209
207Audi A76266%2005,508-14%205199
208Infiniti Q70622202%2066,30487%200218
209Toyota Yaris586-2%19815,53550%154175
210Nissan 370Z57315%2055,882-1%204207
211Porsche Panamera55724%2153,885-12%223215
212Lincoln MKS50310%2085,428-13%207198
213Infiniti QX7047644%2383,950-1%222216
214BMW X447525%2164,481354%219246
215Volvo XC70463-17%2173,9606%221217
216Audi A8441-9%2193,817-6%224213
217Lincoln MKT43066%2343,409-8%226221
218Lexus LS406-29%2115,270-11%211197
219Land Rover LR440033%2145,92069%202224
220VW CC384-39%2094,490-45%218192
221Mazda5381-29%2107,758-23%193186
222Jaguar XJ357-22%2232,920-16%234225
223VW Eos35665%2452,156-24%241240
224Jaguar F-Type3548%2203,36714%228226
225Fiat 500L339-46%2317,034-21%198183
226Mercedes SLK339-31%2213,137-13%232223
227BMW X63331653%2185,12768%212230
228Kia K900329488%2221,90572%245255
229Porsche Cayman31529%2132,7306%235237
230Honda CR-Z31025%2262,205-25%240236
231Subaru BRZ301-41%2124,133-34%220202
232Mercedes CLS Class299-73%2364,616-25%217208
233Porsche Boxster2978%2372,379-21%238231
234Hyundai Azera281-63%2324,639-22%216206
235Jaguar XF2663%2284,64710%215214
236BMW 6 Series265-41%2425,918-11%203196
237Infiniti QX5026326%2432,1180%242245
238Mercedes SL Class259-56%2253,132-17%233219
239Infiniti Q60258-43%2293,180-45%230201
240Chevrolet SS222100%2242,42212%237247
241Hyundai Equus212-19%2481,730-33%249238
242Mercedes G Class2093%2402,43811%236242
243Audi TT187345%230520-53%264257
244BMW i8182214%2441,3421903%254265
245Acura RLX174-7%2471,774-34%247239
246Volvo V60172-55%2333,333-17%229220
247Lexus LX172-33%2462,264-18%239227
248Chevrolet Caprice PPV155-54%2491,274-55%256233
249Infiniti Q40150-82%2418,498-30%190167
250Mercedes B Class147126%2501,687975%250260
251BMW 7 Series134-72%2536,3632%199194
252Volvo V60 Cross Country134new2391,896new246
253Toyota Land Cruiser120-51%2511,757-20%248241
254Mercedes AMG GT109new254892new261
255Mini Paceman102-48%2351,317-12%255249
256BMW Z496-44%2521,409-13%251248
257Volvo S8065-64%2591,083-22%258252
258Honda Insight64-73%2551,353-57%252228
259Alfa Romeo 4C54new256497new267273
260SRT (Dodge) Viper49-55%263503-8%266261
261Nissan GT-R38-76%258929-9%259254
262Cadillac ELR36-68%262740-16%263256
263Dodge Avenger32-98%2641,156-98%25788
264Volvo S60 Cross Country29new26079new276
265Nissan Cube24-90%261912-72%260232
266Jaguar XK18-82%268282-76%271253
267Audi R814-75%265453-22%269263
268Scion xD12-98%267778-88%262203
269Scion iQ7-95%269465-73%268250
270Ram Cargo Van4-99%2573,170-57%231187
271Mazda24-100%271292-98%270172
272Porsche 918 Spyder4-69%266201528%273271
273Mitsubishi i-MiEV3-80%27093-38%274269
274Honda Ridgeline2-100%272515-96%265173
275Land Rover LR22-100%27574-98%277235
276Toyota FJ Cruiser1-100%273224-98%272169
277Acura TL1-99%27486-99%275188
278Acura TSX1-98%27832-99%280211
279Lexus LFA1n/a2798-47%283276

Source: Automotive News, Manufacturers, ANDC and GCBC

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