Honda announced yesterday the Accord was the best-selling cars to US individual customers in 2013, overtaking the Toyota Camry, which was the leader in total volume with retail and fleet buyers. US customers bought 360,089 Honda Accord vs. 342,007 Toyota Camry. This is to be compared with total Camry deliveries including fleet of 408,484 vs. 366,678 Accord, meaning private sales ratios are 84% for the Camry vs. a huge 98% for the Accord. Honda is concentrating on retail sales, as they help resale values and are more profitable than fleet sales.
“Our focus on retail sales to individual buyers has a direct correlation to the high resale value of Honda products, which is a key factor in the value proposition for our customers,” said John Mendel, American Honda’s executive vice president of automobile sales. US automakers typically rely on fleets for a quarter or more of sales. The Accord had the highest residual value among mid-size cars in 2013, according to ALG, a California-based company that calculates such figures. The Honda also led Kelley Blue Book’s resale value awards for mid-size cars. Camry isn’t in the top 3 of either ranking. The Accord overtaking the Camry with individual buyers is a big deal, as the Camry has been dominating the overall passenger car sales for 16 of the last 17 years (the Honda Accord interrupted in 2001).
Previous month: USA January 2014: Toyota RAV4 and Nissan Rogue up
Full Year 2013: USA Full Year 2013: Ford F-Series at its best since 2006
As the Honda Accord becomes the most popular passenger car in the country, the demand for auto parts will grow as well. You can find a complete list of Honda Accord parts and accessories at Car Part Kings store, one of the biggest auto part stores in the US, offering free shipping across the country.