* Click on the title for the Top 10 best-selling models – Thanks Adam/Paul for the data *
Second year of reign for the Chevrolet Impala/Caprice, still at a very high level with 621,140 sales, down just 5%. The Oldsmobile Cutlass/Supreme drops by 23% and keeps the 2nd place, but just: at 406,993 units, it is only 1,200 sales above the Ford Fairmont. The Fairmont earns the title of ‘best-selling new car ever introduced’ thanks 405,780 sales, landing directly in third position and peaking at an outstanding 44.592 units sold in September.
The Chevrolet Malibu is up 5 spots and 26% to #4 at 374,124 units, while the Chevrolet Monte Carlo is down 3% to #5 and the Ford LTD down 13% to #6. The other two newbies in the Top 10 are the Oldsmobile 88 at #9 with 273,384 sales and the Chevrolet Camaro at #10 and 260,201 units.
Full Year 1978 and each monthly Top 10 Ranking Tables below.