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USA July 2015: Chevy Silverado and Nissan Rogue shoot up

Chevrolet Silverado USA July 2015Discounted before the facelifted 2016 model arrives, the Chevy Silverado is up 34%…

* See the Top 15 groups, Top 40 brands and Top 276 All-models by clicking on the title *

The U.S. light vehicle market starts the second semester in a very strong manner with sales up a solid 5% year-on-year to 1.510.941 units, lifting the year-to-date total above the 10 million mark at 10.033.999, up 4.5% or over 400.000 deliveries on 2014. The seasonally adjusted annual sales rate (SAAR) shoots up to 17.55 million, the second-highest tally in a decade, and has now cracked the 17 million bar during 4 out of the last 7 months. Light trucks (a U.S. appellation combining pickup trucks and SUVs) once again are the sole responsible for the market gain with sales up 13% just as passenger cars dropped 3%, a picture also reflected in the year-to-date results where their respective evolutions are +13% (trucks) and -2% (cars). This turnaround is here to stay: July is the 23rd consecutive month where light trucks outsell cars, also driving  the average transaction price up which is great news for manufacturers.

Ford F150 USA July 2015. Picture courtesy motortrend.com…just as the Ford F-Series posts its first year-on-year gains since January.

Among the Top 10 groups, only Toyota Motor Co (+1%) and BMW (stable) registered gains below the market, with Subaru (+11%), Volkswagen Group (+9%), Honda Motor and Nissan Motor (both at +8%) faring the best. In the brands ranking, Ford is slightly under the market at +4% but remains #1 by far with 212.478 deliveries above Chevrolet at 188.790 (+8%) and Toyota at 183.500 (stable). In fact the entire Top 12 best-selling brands are identical to the year-to-date ranking, with Honda (131.409) keeping Nissan (120.439) at bay, Jeep (+23%) the best performer in the Top 20, Buick (+18%), Audi (+21%), Acura (+20%), Infiniti (+22%), Lincoln (+21%) and Mitsubishi (+24%) also posting healthy year-on-year increases.

Nissan Rogue USA July 2015. Picture courtesy motortrend.comNissan Rogue sales are up 51% in July.

Over in the models ranking, the Ford F-Series may now be out of the woods, lodging its first year-on-year increase since January at +5% to 66.288 sales. This means its year-to-date total is now just 1% below the same period in 2014 at 423.468, a comfortable 91.000 above the Chevrolet Silverado on fire this month at +34% to 56.380 units. Despite sales down 4%, the Toyota Camry holds onto the #3 overall spot and #1 passenger car title with 38.435 sales, distancing the Ram Pickup (+1%) and Honda Accord (-2%) while the Nissan Altima surges 27% to 33.842 sales, the Honda CR-V is up 11% to #7 and the Ford Escape up 10% to #10.

Toyota Tacoma USA July 2015While we await the 2016 model (above), the Toyota Tacoma is up 29% in July.

The three nameplates we said were game changers last month for our 1st Half 2015 US report continue to shake things up in July: the  Nissan Rogue posts the largest gain in the Top 20 (+51%) to its best July ever at 25.081 units and #13, the Chrysler 200 is up 85% to #28 and 15.108 sales and the Chevrolet Colorado is up 10 spots on June to #63. Other impressive gainers this month include the Ford Explorer up 23% to #15, Toyota Tacoma up 29% to #22, Chevrolet Traverse up 32% to #33, Hyundai Santa Fe up 35% to #35, GMC Acadia up 32% to #39 and Subaru Impreza up 39% to #41.

Jeep Renegade USA July 2015. Picture courtesy motortrend.com6.320 Jeep Renegade found a buyer in the U.S. in July.

Three compact SUVs launched in the past few months hit their highest ever U.S. ranking this month: the Jeep Renegade is up 17 spots on June to #71 with 6,320 sales, the Chevrolet Trax is up 5 to #72 and 6.111 units and the Lexus NX breaks into the U.S. Top 100 for the very first time at #95 with 4.337 sales. Meanwhile the Honda HR-V is down 14 ranks to #74 and 5.909 deliveries, the Volvo XC90 sees its sales grow 3-fold on July 2014 thanks to the new generation now hitting U.S. dealerships at #179 with 1.176 sales and the Fiat 500X is up 38 spots on last month to enter the Top 200 at #193 and 962 units.

Previous post: USA 1st Half 2015: Nissan Rogue, Chrysler 200 & Chevy Colorado game changers

Previous month: USA June 2015: Chevrolet Silverado closest to Ford F-Series in 6 years

One year ago: USA July 2014: Toyota RAV4 at all-time record in market up 9%

Full July 2015 Top 15 groups, Top 40 brands and Top 276 All-models below.

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