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USA August 2023: Honda Civic and Accord both outsell Toyota Camry

Honda Civic sales are up 133.1% year-on-year in August.

The U.S. new light vehicle market is estimated to gain 16.6% year-on-year in August to 1.34 million units, leading to a year-to-date volume up 13.7% to 10.34 million. The SAAR is up 13.6% to 15 million units vs. 13.2 million in August 2022. According to Wards Intelligence, fleet deliveries account for 15.1% of the market for the month. Through the first eight months of the year, total new light-vehicle sales are up by 13.7% compared with the same period last year.

Among groups still releasing monthly volumes, Toyota Motor (+14.8%) extends its lead over Ford Motor (+2%) with Hyundai-Kia (+6%) also trailing the market. American Honda (+56.7%) surges ahead on weak year-ago results. As for brands, Toyota (+15.6%) remains in the top but still trails Ford (+2%) year-to-date. Honda (+56.1%) excels unlike Kia (+9.2%), Hyundai (+1.1%) and Lexus (+9.4%). Subaru (+12.5%) is a little stronger but below the market growth rate. Acura (+61.3%), Volvo (+30.8%) and Genesis (+26.5%) impress.

Model-wise, the Ford F-Series edges up 8.6% with the Toyota RAV4 (+23.2%), Honda CR-V (+71.4%) and Toyota Corolla (+36.8%) in great shape. Surprise in the Passenger Cars ranking: the Honda Accord (+52%) and Civic (+133.1%) both outsell the Toyota Camry (-34.8%). The latter still remains in the lead of the PC race by far year-to-date. Other impressive gainers include the Subaru Forester (+46%), Outback (+32.7%), Honda HR-V (+68.2%) and Ford Bronco Sport (+148.1%).

Previous month: USA July 2023: Honda, Acura, Volvo shine, sales up 15.3%

One year ago: USA August 2022: First market uptick in over a year (+4.8%)

Full August 2023 sales for selected groups, brands and models below.

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