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Indonesia: 1976-2023 Historical Info available

First generation 1977 Toyota Kijang.

09/06/2020 update: There is now an All-models ranking every month from January 2019 onwards. Click on Sales Data and select Indonesia to consult.

21/07/2019 update: All-brands and All-models annual data is now available from 1990 to 2006 (10 additional articles and 2 enhanced articles).

The direct links to 26 Indonesian Historical articles are below.

BSCB is offering you Historical info for the Indonesian new car market covering over 40 years from 1976 to today. This is one of the markets in the world that has shown the most explosive growth over the period, going from a mere 72.000 sales in 1976 to 1.2 million in 2013. It hasn’t been all linear though, with 208.000 units hit in 1981 before the market weakened, 274.000 in 1990 and 387.000 in 1997. The financial crisis annihilated new car sales in Indonesia to the tune of -84.1% in 1998 to just 58.000, to then bounce back to 442.000 in 2004, 534.000 in 2005, 609.000 in 2008, 765.000 in 2010 and 1 million in 2012, then stagnating until Covid decimated sales, down to 532.000 in 2020. The million units is passed again in 2022.

Third generation 1986 Toyota Kijang.

Indonesia is the most MPV-centred market in the world and Toyota has dominated the market for as long as we have data for. The Japanese manufacturer launched the Kijang (Indonesian for ‘deer’) in 1977 specifically for the Indonesian market.

Toyota celebrating 40 years of Toyota Kijang in 2017.

We estimate that the Toyota Kijang took the lead of Indonesian sales charts as early as 1978. It then dominated throughout the eighties and kept the lead for an estimated 28 consecutive years up until 2005 (official figures start in 1990), spanning 5 generations.

Toyota Avanza in Bali, Indonesia – April 2012.

It then passed the relay to the smaller Toyota Avanza, also still Indonesia-made and -focused, in 2006. The Avanza held the crown for 14 years, despite some strong challenges by the Honda Mobilio in 2014 and the Mitsubishi Xpander in 2018. The Avanza was outsold by the Honda Brio and Suzuki Carry Pikap in 2020 but reclaimed the lead in 2021 before relinquishing the throne to the Brio again in 2022. In 2023, the Toyota Kijang Innova returned to the top of the charts for the first time in 18 years.

Timor SW516

Discover the little-known and ephemeral adventure of the national Timor brand created by the son of President Suharto and importing bargain-basement Kia Sephias from South Korea from 1996 to 1998.

The Isuzu Panther was #2 in Indonesia from 1997 to 1999.

Witness the success of the Daihatsu Zebra (#2 in 1990), Suzuki Carry (#2 from 1991 to 1996, from 2000 to 2004 and in 2020), Isuzu Panther (#2 from 1997 to 1999), Daihatsu Xenia (#2 from 2009 to 2013), Honda Mobilio (#2 in 2014), Daihatsu Gran Max (#2 in 2015), Toyota Calya (#2 in 2017) and Mitsubishi Xpander (#2 in 2018 and 2021).

The Mitsubishi Xpander led for most of 2018 but ended the year at #2.

Indonesia 1976-1989: Market up 146%, Toyota Kijang should lead

Indonesia 1990-1991: Toyota Kijang holds 25% share in record market

Indonesia 1992-1993: Kijang leads, Isuzu Panther on podium in imploding market (-30.3%)

Indonesia 1994-1995: Market breaks all-time record twice

Indonesia 1996-1997: Toyota Kijang and Isuzu Panther on top, Timor brand launches

Indonesia 1998: Timor S515 up to #4 in annihilated market (-84.1%)

Indonesia 1999: Market back up 59%, Mitsubishi up to #2 thanks to Kuda

Indonesia 2000-2002: Market back to pre-crisis levels, Suzuki strong

Indonesia 2003: Honda up 65% in highest market in 5 years

Indonesia 2004: Toyota Kijang Innova, Avanza, Honda Jazz & Daihatsu Xenia land in first year above 400.000 sales

Indonesia 2005: Toyota Kijang Innova strong leader

Indonesia 2006: Toyota Avanza ends 28-year of Toyota Kijang/Innova

Indonesia 2009: Toyota Avanza breaks the 100,000 annual units mark

Indonesia 2010: Toyota Avanza grabs 18.5% of record market

Indonesia 2011: Toyota Avanza still #1 in another record market

Indonesia 2012: Toyota Avanza and Daihatsu Xenia on top in millionaire market

Indonesia 2013: Toyota Avanza tops new record market

Indonesia 2014: Toyota Avanza resists Honda Mobilio assault

Indonesia 2015: Toyota Avanza celebrates 10 years at #1, market down -16%

Indonesia 2016: Toyota Avanza leads, Calya lands at #3

Indonesia 2017: Toyota Avanza #1, Mitsubishi Xpander #2 in December

Indonesia 2018: Toyota Avanza at lowest in a decade, survives Mitsubishi Xpander threat

Indonesia 2019: Toyota Avanza (+5.1%), Honda Brio (+50%) top market down -10.8%

Indonesia 2020: Market hit -48.3%, Honda Brio & Suzuki Carry Pikap end 14 years of Toyota Avanza domination

Indonesia 2021: Market rallies back up 66.8%, Toyota Avanza reclaims lead

Indonesia 2022: Honda Brio reclaims top spot in first millionaire market since 2019

Indonesia 2023: Toyota Kijang Innova secures first win in 18 years

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