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Indonesia 1992-1993: Kijang leads, Isuzu Panther on podium in imploding market (-30.3%)

The Isuzu Panther is on the Indonesian podium both in 1992 and 1993.

New car sales in Indonesia hit the brakes in 1992, falling -30.3% to 150.221 units. Brand leader Toyota (-36.6%) drops faster than the market but remains dominant at 30% share, while Suzuki (-26%) overtakes Daihatsu (-42.2%) to rank #2 overall. Isuzu (+45.2%) defies the surrounding gloom to advance to #4, doubling its market share to 12.7% and relegating Mitsubishi (-30.2%) to #5. Ford (+4.5%) also shines with a gain at #7. The Toyota Kijang (-39.5%) loses almost four percentage points of share but still sells almost double the #2 at 24.3% vs. 12.7% for the Suzuki Carry (-35.3%). The Isuzu Panther (+56.1%) is the hero of the year, climbing onto the podium with 11.9% share, the Toyota Corolla (+25.1%) is up 4 spots to #8 and the Suzuki Vitara lands directly at #10.

In 1993, the market perks back up 23.1% to 184.977 units, with Toyota (+9.2%) trailing the overall growth to 26.6% share, followed like last year by Suzuki (+28.5%) and Daihatsu (+21.5%). Mitsubishi (+58.4%) reclaims the #4 spot off Isuzu (+12.4%) and Mazda (+150.3%) posts the largest gain in market. Model-wise, the Toyota Kijang (+7.5%) is faithfully to its top spot but sees its share thaw to 21.2%. It’s still well above the Suzuki Carry (+26.8%) at 13.1% and the Isuzu Panther (+12.8%) at #3.

Previous post: Indonesia 1990-1991: Toyota Kijang holds 25% share in record market

Full Year 1992 and 1993 Top 20 All-brands and Top 50 All-models vs. Full previous year figures below.

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