The Toyota Kijang Innova launches in Indonesia in 2004.
New car sales in Indonesia surge 37.9% year-on-year in 2004 to smash its all-time volume record, crossing the 400.000 unit benchmark for the first time in history at 441.912 wholesales. Brand leader Toyota (+40.8%) drives the growth with an improved 31% share, distancing Suzuki (+17.2%) underperforming at 18.6% share vs. 21.9% last year. Daihatsu (+119.5%) overtakes Mitsubishi (+16.8%) for #3 overall while Honda (+114.8%), Isuzu (+18%) and Mitsubishi Fuso (+6.1%) camp on their 2003 positions. Nissan (+81.6%), Hyundai (-13.5%) and Kia (+17.2%) ensure there are no Westerners in the Top 10, with Ford (+48.8%) the best-seller at #11 above Chevrolet (+9.5%) at #12.
In 2004 the models ranking is shaken up in a way unseen in the past two decades: the Toyota Kijang is replaced by the Kijang Innova and both add up to 14.4% share (-14.2%) including 22.296 new Innova, holding onto the top spot thanks solely to the new model as the Suzuki Carry (+17.8%) at 13.1% share. The all-new Toyota Avanza is launched this year and brilliantly lands directly on the podium with just under 10% share while its twin the Daihatsu Xenia lands at #5 with 5%. In-between the two at #4, the all-new Honda Jazz manages a very strong 5.6% share, instantly making it the best-selling passenger car in the country and the only one in the Top 10 above the Toyota Vios (+114.1%) at #11 and 3.1% and the Honda City (+8.5%) at #14 and 1.9%.
Previous year: Indonesia 2003: Honda up 65% in highest market in 5 years
Full Year 2004 Top 30 All-brands and Top 160 All-models vs. Full Year 2003 figures below.