* See the Top 20 best-selling brands and Top 150 models by clicking on the title *
New light vehicle sales in Brazil enjoys an 18th month in a row of year-on-year gains in October at +24.5% to 244.740 registrations, the market’s largest gain since last April and the largest October result since 2014 (291.412). The year-to-date volume is now up 14.4% to 2.024.388 units, the highest result since 2015 (2.066.947). Chevrolet (+21%) remains the most popular carmaker in the country at 18% share vs. 17.2% so far this year, despite trailing the market slightly. In contrast, Volkswagen (+58%), Renault (+36%) now #5 YTD and Fiat (+34%) frankly beat the market. All other Top 10 marques lose share vs. October 2017 with Jeep (+24%) solid, but Nissan (+13%), Honda (+12%), Ford (+7%), Hyundai (+7%) and Toyota (+2%) weak. Further down, Chery (+292%) is by far the best performer in the remainder of the Top 20, breaking its volume record to 1.330 (previous best 1.235 in October 2013) and scoring the highest volume by a Chinese carmaker in Brazil in over 5 years: since May 2013 (JAC at 1.443). Volvo (+152%) and Kia (+28%) are also strong.
Model-wise, over three years after taking the lead of the ranking and never looking back (39 consecutive months at #1 since), the Chevrolet Onix (+22%) manages to break its all-time monthly volume record for the second time in the past three months at 22.324 (previous best 21.763 last August). It also signs its most dominant win ever at x2.13 the sales of the #2 ranked car, the Ford Ka (10.461). Its previous record was x2.10 last January 2018. The VW Gol (+43%) continues to rebound but is stuck in 4th place, while the Fiat Argo (+65%) breaks its volume record at 6.881, edging up to #8 YTD and the Renault Kwid (+51%), Sandero (+48%), Fiat Toro (+37%) and Strada (+34%) easily outpace the market. The VW Polo (#9) remains the most popular recent launch (<12 months) way above its sedan variant the VW Virtus (#20), the Toyota Yaris Hatch (#27), Fiat Cronos (#31) and Toyota Yaris Sedan (#33). The Chery Tiggo 2 crosses the symbolic 1.000 monthly sales mark for the first time and we welcome the Citroen C4 Cactus at #58, already the brand’s best-seller in Brazil.
One year ago: Brazil October 2017: Ford Ka shines in market up 27%
Full October 2018 Top 20 brands and Top 150 models below.