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Japan Kei cars July 2014: Suzuki Hustler breaks records

Suzuki Hustler Japan July 2014. Picture courtesy of autoc-one.jpSuzuki Hustler

* See the Top 35 models and Top 8 brands by clicking on the title! Thanks Stephen *

For the first time in 13 months, sales of new Kei cars in Japan are down year-on-year in July at -7% to 174,374 units, bringing the year-to-date total to 1,409,578 units, up 12% on 2013. Complete reshuffle in the models ranking: below the Daihatsu Tanto regular in first place at 17,044 sales (+59%), the Nissan Dayz is back up 3 spots on June to reclaim the 2nd position it holds year-to-date at 14,832 units, just above the Honda N-BOX at 14,633 (-26%). But the big event is the super-cute Suzuki Hustler shooting up 6 ranks to a best-ever #4 spots, smashing its monthly volume record to 14,006 units, in effect also its first time above 10,000 sales. This performance helps Suzuki stay above Daihatsu for the Kei car brand crown this month. The Honda N-WGN follows at #5 while the Suzuki Wagon R tumbles down 31% to #6. Among other newcomers, the Daihatsu Copen is up one spot to #15 and the Mazda Flair Crossover up 7 to #19.

Previous month: Japan Kei cars June 2014: Daihatsu Tanto leads, Copen returns

One year ago: Japan Kei cars July 2013: Nissan Dayz almost reaches 14,000 sales

Full July 2014 Top 35 models and Top 8 brands Ranking Tables below.

Japan Kei cars July 2014 – brands:

PosBrandJul-14%/13Jun2014%/13PosFY13
1Suzuki58,34533.5%9%1417,85629.6%12%22
2Daihatsu48,42027.8%-16%2430,91430.6%8%11
3Honda31,22717.9%-6%3260,09818.5%6%33
4Nissan19,87811.4%-1%4158,98911.3%57%44
5Mitsubishi6,5403.8%-34%553,9723.8%9%55
6Mazda4,3112.5%-10%636,5062.6%8%66
7Subaru2,8931.7%-40%729,6062.1%-12%77
8Toyota2,7451.6%-24%821,5651.5%-11%88
 –Others150.0%114% –730.0%461% – –

Japan Kei cars July 2015 – models:

PosModelJul-14/13Jun2014PosFY13
1Daihatsu Tanto17,04459%1152,73215
2Nissan Dayz14,8326%5113,62129
3Honda N-BOX14,633-26%3111,11131
4Suzuki Hustler14,006new1054,29810 –
5Honda N-WGN11,246new698,688523
6Suzuki WagonR11,069-31%2104,83043
7Suzuki Spacia9,721-22%776,41888
8Daihatsu Mira9,201-27%888,45974
9Suzuki Alto8,646-7%966,68696
10Daihatsu Move8,354-60%490,60662
11Mitsubishi eK4,653-34%1138,3541111
12Honda N-ONE2,526-72%1223,251137
13Nissan Moco1,993-34%1325,0531210
14Toyota Pixis Space1,958-26%1515,6251412
15Daihatsu Copen1,327new162,3942739
16Subaru Stella1,015-53%2010,6951514
17Mazda Flair Wagon1,015-8%199,1231719
18Suzuki Every Wagon1,014-35%188,3602016
19Mazda Flair Crossover988new265,12523 –
20Suzuki Jimny826-31%148,7261918
21Suzuki MR Wagon820-64%179,7961613
22Mazda Flair804-56%218,7501815
23Daihatsu Atrai659-21%224,9852424
24Mazda Carol593-23%235,7772225
25Subaru Pleo558-17%247,1912122
26Honda Vamos380-26%253,7132526
27Nissan NV100 Clipper Rio335new272,2012837
28Mitsubishi i-MiEV10250%336103131
29Mitsubishi Town Box95new294653341
30Mazda Scrum Wagon90-31%308212928
31Honda Life68-93%282,6572620
32Subaru Dias59-47%315683233
33Subaru Lucra40-75%327703029
34Mitsubishi Pajero Mini1-50%n/a13936
35Daihatsu Terios Kid1n/an/a14040

Source: JMVA, many thanks to Stephen for helping compile the data!

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