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Japan Kei cars August 2014: Suzuki Hustler in Top 5 again

Suzuki Hustler Japan August 2014. Picture courtesy of webcg.comSuzuki Hustler

* See the Top 33 models and Top 8 brands by clicking on the title! Thanks Stephen*

Sales of new Kei cars in Japan are down a harsh 15% year-on-year in August to 126,865 registrations, however the year-to-date total is still up by a healthy 9% on 2013 to 1,536,446 units. There are a few explanations to this steep fall: first the recent tax increase that pushes car prices up, but also some specific circumstances this month: Western Japan was hit by a super typhoon at the beginning of the month followed by record rainfall a couple weeks later that triggered fatal mudslides in Hiroshima and disrupted business, especially for kei cars as they are especially popular in these regions. The Daihatsu Tanto holds onto the top spot, completely bucking the trend with sales up 43% on August 2013 to 11,979 units, while the Suzuki Wagon R is back up 4 spots to #2, kicking the Nissan Dayz down to #3. Below the Honda N-BOX down 44% in 4th place, the Suzuki Hustler lodges another very impressive month at #5, missing the 10,000 monthly sales-mark for just 100 units and helping lift Suzuki to #1 Kei car brand once again at 42,923 sales and 33.8% vs. 35,454 and 27.9% for Daihatsu. Suzuki now trails Daihatsu by less than 6,000 units year-to-date and should overtake it to become #1 next month at the current rate.

Previous month: Japan Kei cars July 2014: Suzuki Hustler hits records

One year ago: Japan Kei cars August 2013: Honda N-Box back to pole position

Full August 2014 Top 33 All-models and Top 8 All-brands Ranking Tables below.

Japan Kei cars August 2014 – brands:

PosBrandAug-14%/13Jul2014%/13PosFY13
1Suzuki42,92333.8%-3%1460,77830.0%11%22
2Daihatsu35,45427.9%-18%2466,36930.4%5%11
3Honda22,93718.1%-20%3283,03518.4%3%33
4Nissan14,07811.1%-3%4173,06811.3%49%44
5Mitsubishi4,1733.3%-39%558,1453.8%3%55
6Mazda4,0583.2%-17%640,5652.6%5%66
7Toyota1,9751.6%-33%823,5401.5%-13%88
8Subaru1,2611.0%-68%730,8672.0%-18%77
 –Others60.0%100% –790.0%394% – –

Japan Kei cars August 2014 – models:

PosModelAug-14/13Jul2014PosFY13
1Daihatsu Tanto11,97943%1164,71115
2Suzuki WagonR10,581-12%6115,41143
3Nissan Dayz10,2717%2123,89229
4Honda N-BOX10,133-44%3121,24431
5Suzuki Hustler9,900new464,19810 –
6Honda N-WGN8,301new5106,989523
7Daihatsu Mira7,555-27%896,01474
8Suzuki Alto6,590-20%973,27696
9Daihatsu Move5,889-59%1096,49562
10Suzuki Spacia5,190-50%781,60888
11Mitsubishi eK2,874-40%1141,2281111
12Honda N-ONE2,219-68%1225,470137
13Nissan Moco1,917-26%1326,9701210
14Toyota Pixis Space1,572-28%1417,1971412
15Daihatsu Copen989new153,3832639
16Mazda Flair Crossover988new196,11323 –
17Mazda Flair953-43%229,7031815
18Mazda Flair Wagon792-45%179,9151719
19Suzuki Every Wagon777-37%189,1372016
20Suzuki MR Wagon687-71%2110,4831613
21Suzuki Jimny630-34%209,3561918
22Mazda Carol628-23%246,4052225
23Subaru Pleo459-56%257,6502122
24Daihatsu Atrai447-21%235,4322424
25Subaru Stella357-75%1611,0521514
26Honda Vamos337-24%264,0502526
27Nissan NV100 Clipper Rio242new272,4432837
28Mazda Scrum Wagon82-14%309032928
29Honda Life69-92%312,7262720
30Mitsubishi Town Box60new295253341
31Mitsubishi i-MiEV51-6%286613131
32Subaru Lucra26-79%337963029
33Subaru Dias26-69%325943233

Source: JMVA, many thanks to Stephen for helping compile the data!

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